Marketing Meetup Podcast

If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal. Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge. In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.

'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens. Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap. In this talk, Jon explores the exact components required to tell a great story - through telling his own.

Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever. In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.

Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper. Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.

Ever wonder how small companies make it to unicorn status through their marketing? It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does. In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts. In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago. For more from The Marketing Meetup, head to themarketingmeetup.com

'Kids these days don't care', right? Wrong. You're probably just trying to reach them in the wrong way. In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing. For more from The Marketing Meetup, head to themarketingmeetup.com

This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant. What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued? In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of

Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode. Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy. In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.

Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it. That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency. In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.

Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.