Marketing Meetup Podcast

Objections are just another way of your customer saying you haven't met their needs... yet. An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff. In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap. Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0

The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately. In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.

You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website? In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.

Affiliate marketing comes in many forms you're probably aware of - cash back websites, influencer marketing and content links to only name a few. Despite how important and broad affiliate marketing is - it so often doesn't get the attention it deserves. In this foundational talk, Rachel lays out exactly what affiliate marketing is, how it can work, and how you can get started. Essential listening for any marketer not already taking advantage of affiliate channels.

SEO is an ever changing beast, presenting an always present challenge for marketers trying to get ahead of the game. In this highly entertaining talk, Jeremy explores how SEO has changed over the years, using this as the basis to explore pillar pages - a way of organising your content in a way that gets your 'great content' seen above the noise.

You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything. In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business. For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com

In this inspiring talk, Chris Spalton gives you the shot in the arm you need to get out there and just f*cking do it. Tying into his experience of becoming a comic artist, sketch-noter, UX person and so much more, you'll leave this talk either wanting to curl up in a ball and rock steadily, or get out there and really make a difference to your own life. For more information about the free events The Marketing Meetup run, head to http://themarketingmeetup.com