Marketing Meetup Podcast

It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally.  In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company

 Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.

We're all guilty of thinking 'our' news is 'the' news.  Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.

Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff? In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.

Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals.  In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over again today.  This turned out the be a very practical interview for anyone starting out on their own. Luca's book can be found just here:  https://www.amazon.co.uk/gp/product/B07MGJ9QQ8/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B07MGJ9QQ8&linkCode=as2&tag=joeglovertmm-21&linkId=598e037b57e5c2481dcc951d9b76815b

Nicola Bray runs SEVEN companies. Basically, she's superwoman. In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole. This is also the second ever talk from The Marketing Meetup: Birmingham, which is very exciting!

Video is still the most powerful tool in a marketer's toolbox for storytelling, yet, people STILL aren't taking advantage of it as much as they should be. Enter Gary Gumbleton, founder of CapCo Group. Gary talks eloquently and in simple terms about video marketing and how you should be structuring your activity to ensure not only that you're producing content in the first place, but also that you're doing it in such a way that you are making the most of the channel.

Luca Senatore is a serial entrepreneur, leader, and now - author. Luca has started businesses in a range of disciplines including health clinics and ju-jitsu gyms - but his biggest hit has been leading the agency - Genie Goals: famous for work with Calvin Klein, Karl Lagerfeld, Mamas & Papas and many more. In this talk Luca explores what, in his eyes, great businesses do and need to have to be able to grow successfully. What is striking is the similarities between growing a great business, and simply having a great life. With all that said... enjoy!

This is a BRILLIANT lightning talk from Mark Cook, all about automating social media and the benefits you can reap from them. Just listen to it. You'll enjoy :)

Jodie Cole is a creative through and through - she's also a mountain biking champ, but that's a whole other story. Jodie isn't a speaker - she's a bloody awesome creative person. In this talk, she shares something to make you go mmmm and think all about your relationship and how you use creative services.