Marketing Meetup Podcast

The Marketing Meetup
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Nov 22, 2018 • 33min

Failure - Adam Tuckwell

Failure is glamourised within personal development disciples, but much of the chat is without substance - discussing failure as a concept that is to be embraced: yet never really sharing one's own failures. That's why this talk by Adam Tuckwell is useful. In this talk, Adam not only shares why failure is important, but also shares his own. A brilliant talk.
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Nov 22, 2018 • 9min

Doing Internationalisation Right - Tom Bool (Lightning Talk)

The world is getting a smaller place with digital marketing efforts allowing us to reach everywhere easily. However, just because it's easy to do, doesn't mean it's easy to get right. So, in this talk by Tom Bool, he takes you through his model to starting to get internationalisation correct.
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Oct 25, 2018 • 18min

Artificial Intelligence and Machine Intelligence in SEO - Alina Ghost

AI and ML are everywhere, and yet at the same time, means so little to so many. Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.
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Oct 9, 2018 • 21min

To blog, or not to blog - Jeremy Knight

As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising. Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out :)
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Oct 9, 2018 • 24min

Storytelling - Martyn Richards

We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week. Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience.
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Oct 9, 2018 • 22min

Captivating, Contagious Content - Amanda McWhirter

We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs. In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.
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Oct 9, 2018 • 32min

Comms and Mentorship Fireside Chat - Faye Holland

If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal. Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge. In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.
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Sep 18, 2018 • 19min

Storytelling - Jon Torrens

'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens. Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap. In this talk, Jon explores the exact components required to tell a great story - through telling his own.
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Sep 18, 2018 • 37min

Pillar Pages & Content SEO - Jeremy Knight

Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever. In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.
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Sep 18, 2018 • 16min

Creating Commercial Karma with Your Content - Alex Cooper

Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper. Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.

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