Marketing Meetup Podcast

Freelancing: should you take the leap? - Fiona Bradley, FB Comms

Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI

How to Build a Community on Tik Tok - Rebecca Baty

How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee

Market research is one of the most underused tools in the armory of a marketer. But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright. Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by some of the most forward thinking companies in the world. In this talk, he’ll share how you can find out not just what people are telling you, but also what they’re not through smart market research.

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’. But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference. So, how do you do it? Bryony Thomas and Rachael Wheatley are outstanding, smart speakers with bags of experience and models to implement today to help get the board, your boss, and the team on board with marketing. We know you'll love this session.

Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.

Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile. And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed. Pragya and Lea have walked the walk when it comes to Linkedin - both have established strong personal brands, and their businesses are flourishing as a result. So, how can you smash Linkedin for yourself or your business too? That’s what this session is all about!

The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty? Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways from the experiment itself.

Sophie Miller gets social media. In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED. So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and create a community who genuinely feel part of something?