Marketing Meetup Podcast

Something a bit different for The Marketing Meetup. Today we hear the experience of Richard Tyler of The Willow Tree Foundation.

Richard Cook works in the banking sector: not an industry known for high class social media. And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking. So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it? Richard shares his Monzo journey, but also steps out of his context to offer practical tips for smashing social 🙂

Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out what they are 🙂

We’re in a period of change. And as much as change is scary, it’s also a period of opportunity. There are a bunch of tropes and behaviours we’ve come to accept as marketers, but what if we ask the question ‘what do we actually want to keep?’ Nishma Robb is an incredible leader and Senior Director at Google. Her career puts her in a position of seeing some of the bigger trends in our industry, but also gives her the power to start making decisions on how we behave going forward. SUsXIjEMAotGb2I8RyNm

Neurodiversity should be increasingly on the radar of marketers everywhere because knowing how your customers think and feel is such a big part of what we do. Gladly, Ellie Middleton is front and centre in shouting about issues of neurodiversity. So what is life like for a neurodivergent marketer and how can we use that experience to our own benefit? Come and listen to Ellie talk about her experiences, how masking has made her a better marketer, and how teams can support their neurodivergent colleagues.

Issues of sustainability is impossible to ignore, with most companies wanting to be seen to be ‘doing the right thing’. But sustainability is complex and increasingly nuanced - it’s not a simple thing to say “we are sustainable”. As marketers we can worry we’re ‘greenwashing’ the truth or just paying lip service to issues of sustainability. So in this webinar we will explore: - What sustainability is and isn’t - How marketers can avoid greenwashing - And how to work with your team to produce more sustainable activities

Beau Miles is one of the most authentic storytellers on YouTube.  We are HUGE fans.  We interviewed Beau to understand more about how he creates such compelling stories from seemingly the most simple ideas.

Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them. This is both simultaneously shocking and an opportunity, as a poor customer experience can lead to lost customers. In this talk, James and Tzveta will focus on: - The big picture: How can you inspire a shift in corporate towards accessible transformation? - The small picture: what changes can you practically implement to your digital experience to enable more people to access and understand the information presented?

With huge changes coming in how we, as marketers, measure the success of our online activities, Mary Owusu is once again swooping in to be the hero we need. In this webinar, we hear: - What changes Google Analytics 4 is bringing - What does that mean for you - And, how to practically implement the right set-up for GA4

A meandering conversation about Brand Purpose - CMO of KFC - Jack Hinchliffe