Startup Hypeman: The GOAT to Market Show

Startup Hypeman
undefined
Sep 14, 2023 • 49min

GTM 2-2: Making The GOAT - Intro (I Do)

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the right way to listen.Want to chat with RajNATION directly about the music, or about anything you’re going through with your startup — whether that’s pitching, figuring out your go-to-market, or something else — you can do that and get access to additional GTM content if you join our online founder community, The GOAT To Market CLUB at startuphypeman.com/gtm-club.This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Sep 14, 2023 • 37min

GTM 2-1: Making The GOAT - Album Overview & Why We Did This

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the right way to listen.Want to chat with RajNATION directly about the music, or about anything you’re going through with your startup — whether that’s pitching, figuring out your go-to-market, or something else — you can do that and get access to additional GTM content if you join our online founder community, The GOAT To Market CLUB at startuphypeman.com/gtm-club.This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Aug 26, 2023 • 53min

GTM 1-12: Building A Sales Team From Scratch (Season Finale!) with SamCart GM Olivia Herron

Trying to hire for sales? Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims. So what do you look for in a candidate? What do you ask in an interview?How do you prep them and set goals?There's A LOT that can go terribly wrong, or, wonderfully right. Olivia Herron has stood up a sales team from zero at Facebook Labs, and is now at SamCart. She steps to the mic in our season finale to share her inside advice on getting it right the first time.Find Olivia online:LinkedIn: https://www.linkedin.com/in/olivia-h-088a7816/Find Sam Cart online:Website: https://www.samcart.com/Olivia is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Olivia personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Aug 19, 2023 • 43min

GTM 1-11: Getting 150,000 Customers Via Product-Led Growth with Fireflies.ai CEO Krish Ramineni

You've probably joined a virtual meeting where a phantom 3rd party named Fireflies also joined.Heck, maybe it was your personal Firefly that joined.You're not alone.In fact, Fireflies.ai has taken notes for over 5 million calls and is now used by over 150,000 organizations.It's no wonder Khosla Ventures led their $19M Series A round.When you hear those kinds of numbers, you think of massive marketing and sales budgets.But Fireflies did it without spending on either. Instead, they focused entirely on product-led growth and opting for a horizontal go-to-market over vertical.Krish steps to the mic in this week's episode to share how they successfully achieved their PLG strategy, and even shares the real story behind the Fireflies name (it's not what you think).Find Krish online:LinkedIn: https://www.linkedin.com/in/krishramineni/Find Fireflies AI online:Website: https://fireflies.ai/Krish is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this entire week of this episode's launch date. Got Q's you want to ask Krish personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Aug 6, 2023 • 57min

GTM 1-10: Creating Content That Actually Works with Startup Hypeman Pitch Artist Whitney Durmick

We all know what it feels like to be on the receiving end of really good content.Whether it's a funny meme, an inspiring video, or an insightful whitepaper.Why then, are so many startups *so bad* at CREATING content for their audience?Is it bad source material, bad measurement, or just plain being bad at content?Whitney Durmick spent a half-decade running content for the Oracle startup accelerator and knows a thing or two about what clicks, connects, and converts.After several months freelancing with Startup Hypeman, she recently joined our team as FT employee #1 as a Pitch & Content Artist.In this episode, she and I step to the mic so that YOU can get to know who's really #1 at Startup Hypeman now, and unpack what goes into creating good content.She also was a nomad before being a nomad was cool and shares her lessons learned along the way.Find Half Wild onlineWebsite: https://halfwildcreative.com/Find Whitney online:LinkedIn: https://www.linkedin.com/in/whitneykdurmick/Whitney is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything the entire week of this episode's launch date. Got Q's you want to ask Whitney personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Jul 30, 2023 • 55min

GTM 1-9: How An Angel Investor Thinks (Part 2) with Lofty Ventures' Chris Deutsch

In part 2 of our powerhouse conversation, Lofty Angels' lead investor Chris Deutsch comes back to the mic to share how involved an angel investor should be in a startup, his framework for making investments, and the importance of more founders becoming angel investors themselves.Note: This episode is for educational and entertainment purposes and is NOT meant to serve as financial advice.Find Chris online:LinkedIn: https://www.linkedin.com/in/cdeutsch/Twitter: https://twitter.com/chris_deutschFind Lofty Ventures online:Website: https://loftyventures.com/Chris is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything the entire week of this episode's launch date. Got Q's you want to ask Chris personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Jul 23, 2023 • 53min

GTM1-8: How To Become An Angel Investor (Part 1) with Lofty Ventures' Chris Deutsch

Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deutsch wants to demystify the process for you. As founder of Lofty Angels, he's invested in over 150 founders, 80+ startups (75% by underrepresented founders), and experienced 5 exits. He's also started the Lofty Syndicate which acts as a vehicle to invest in rounds alongside Lofty Angels, and an educational platform to help more people become angel investors. He steps to the mic to share HOW to become an angel investor. He even shares how his college degree directly impacts him every day in an unexpected and comical fashion.We had so much to cover that we couldn't fit it all into one episode, so this conversation is part 1, and our next episode will be part 2.NOTE: This episode is for educational and entertainment purposes and is NOT meant to serve as financial advice.Find Chris online:LinkedIn: https://www.linkedin.com/in/cdeutsch/Twitter: https://twitter.com/chris_deutschFind Lofty Ventures online:Website: https://loftyventures.com/Chris is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything the entire week of this episode's launch date. Got Q's you want to ask Chris personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Jun 18, 2023 • 45min

GTM 1-7: Lessons Scaling from $1M to $10M with WorkRamp CEO Ted Blosser

Going from zero to 1 is a beast.But what comes after 1?And how do you make sure what you're doing in the zero to 1 phase doesn't just work for the 'right now' but also sets you up for long-term success?Ted Blosser learned that lesson the hard way.After struggling to gather escape velocity and hovering in the low 6-figure MRR for literal years (where many told him that he should just give up), he had a light bulb moment that vaulted them past $1M and changed the roadmap for getting to $10M.He steps to the mic to share what changed, how they approached growth differently in the post $1M climb, and the lessons he learned the hard way that you don't have to.Find Ted online:LinkedIn: https://www.linkedin.com/in/tedblosser/Find WorkRamp online:Website: https://www.workramp.com/Ted's also hopping into our member community, GOAT to Market Club, for an Ask me Anything the entire week of this episode's launch date. Got Q's you want to ask Ted personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Jun 11, 2023 • 50min

GTM 1-6: Winning Big Money Pitch Competitions with Cyber Pop-Up Founder Dr. Christine Izuakor

One of the best feelings as a founder is being so good at pitching your company that people literally throw their money at you on the spot. That's what Christine Izuakor has experienced in her journey pitching Cyber Pop-Up in competitions across America. So much so that in a single year, she amassed over $250,000 in pitch competition winnings. As a Startup Hypeman client, we had an inside look at her journey from the start. She steps to the mic this week to give you an inside look, sharing everything from how to deliver the pitch, to stage presence, to shining during Q&A.Find Christine online:LinkedIn: https://www.linkedin.com/in/christineizuakor/Find CyberPop-up online:Website: https://www.cyberpopup.com/Christine's also hopping into our member community, GOAT to Market Club, for an Ask me Anything the entire week of this episode's launch date. Got Q's you want to ask Christine personally? Join for free today!This episode was brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.
undefined
Jun 4, 2023 • 53min

GTM 1-5: Achieving a 97% Hiring Acceptance Rate with Regal CEO Alex Levin

Every successful founder and investor will tell you 10 out of 10 times that TEAM matters more than anything else. As you scale, WHO you hire and HOW you hire them is the difference between 3x growth and falling 6 months behind target. That's why your PROCESS needs to be ironclad. Alex Levin is the Cofounder and CEO of Regal. Since launching in 2020, Regal has scaled to over 100 employees. During this time they reached $10M+ ARR in the first 2 years, have driven over $1 Billion in revenue for their customers, and raised $42M total. Alex believes your hiring process should look more like a sales process, and if you're not 'closing the deal' that's on you, not on the candidate. He steps to the mic to share Regal's step-by-step plan that has achieved a 97% hiring acceptance rate.Find Alex online:LinkedIn: https://www.linkedin.com/in/alexlevin1Find Regal online: Website: https://www.regal.io/Alex is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything the entire week of this episode's launch date. Got Q's you want to ask Alex personally? Join for free today!This episode brought to you by our friends at Akava. Akava is THE software development partner to help you go from zero to 1. Startups like Stride Health, Haveno, Olive, Side, and more trust Akava from their first dollar all the way to their billion-dollar valuation, and they're ready to help YOU become the GOAT to Market. Learn more at akava.io. Hosted on Acast. See acast.com/privacy for more information.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app