

Startup Hypeman: The GOAT to Market Show
Startup Hypeman
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Apr 11, 2016 • 53min
S4E1 - Jonathon Knepper: How Do You Manage Breaking Points?
Sometimes you get stretched too thin and you reach your breaking point. Whether that’s physically, socially, or mentally, we all have breaking points, and knowing how to manage them is what helps make you both successful and sane.In this episode, we sit down with author and internet marketing specialist Jonathon Knepper, aka Dude With The Hair, and discuss how to manage breaking points.We explore:+The toll of taking on several things at once+The concept of stretching your breaking points+Creating automated systems to lighten your workload+If your motivation to work is to be able to not work, you won’t last+Casey Neistat’s approach to happiness+The Sprint/Marathon mentality+How your baselines change over time+Understanding the process to get to the big picture aspiration+The Residual Gains you receive as you work towards a goal+The severity of each task you perform decreases the more you do it+How expectations shift upward as goals are met+The need to have one thing ramping up, while another is ramping down+Placing an emphasis on mastery+Framing more things as projects and experiments in order to gain knowledge+The first iteration of anything you do will never be perfect, so it’s important to just get something out the door+Knowing when it’s time to shut something down+Understanding emotional breaking points+Having a “Shit Quota” for understanding how much to put up withFind Jonathon at:Dudewiththehair.comGreen Lane SEOTwitter @jonknepPurchase Jon’s ebook, Win Your Day (which features Rajiv) on Amazon at:http://www.amazon.com/Win-YOUR-Day-Entrepreneurs-Productivity-ebook/dp/B01BA1489Q/ref=sr_1_1?ie=UTF8&qid=1460321375&sr=8-1&keywords=win+your+dayReferences:Our Season 2 episode with Srinivas Rao-- http://www.idealemon.com/podcast/2015/11/4/s2-e9-how-do-you-roll-with-the-punches-srinivas-raoSeason 4 Show Theme:Tia Einarsen - My Bones--https://itunes.apple.com/us/album/overhear-ep/id1078388013 Hosted on Acast. See acast.com/privacy for more information.

Feb 15, 2016 • 1h 18min
S3E13 - Esteban Gast: What's The True Cost Of Doing What You Love? (Season 3 Finale)
Working through New Year’s Eve. Not watching the Super Bowl. Missing birthdays and weddings.When you set out to really do what you love, you don’t take into account the amount of effort it takes, and the sacrifices that come with it. We give you the perfect capstone episode in our Season 3 finale, getting together with comedian and educator Esteban Gast, to discuss the true costs of doing what you love.Esteban says he resides at the intersection of silly and serious, and this episode was definitely at the heart of that intersection.We explore:+Dealing with so many things happening at once+Debunking the myth of a location independent lifestyle+The reality of the narrative we envision for ourselves+Why masters of their craft constantly reinvest in their craft+The tradeoffs Jay-Z made to fulfill more of his dream+Why the media doesn’t cover the struggles as much as the successes+There is always something happening in the background that you don’t see+How society demands immediate results, and thinks you’re doing something wrong without immediate results+The shift in priorities that results from having a deep focus on what you love+The value you place on time as you dive deeper into purposeful work+Why you have to be around other hustlers to make sure you hustle harder+Randi Zuckerberg’s breakdown on The Art of Not Having It All+The career path that everyone is ignoring+Sacrificing certain creative freedoms in order to have a larger impact+The barriers we put up for ourselves+The importance of not committing to an exact vision, because it will never be what you expect it to be+The Abundance vs Scarcity Mindset+It’s less about exactly what you’re working on, and more about putting yourself around people who think like you+You don’t love every second of doing what you love+How relationships change as you do more of what you love+The truth behind doing whatever you want, whenever you want+Comedian BJ Novak’s formula for success+How you become a missing person when you do what you love+Why we still work even when we’ve made a lot of money+Do not buy into the narrative that something else will be easierFind Esteban and his work at:www.estebangast.com @takearestebanEsteban’s TED Talk: http://www.estebangast.com/#!media/cye6 Credits & References:The Art of Not Having It All (book): http://www.amazon.com/gp/product/B00L73JQ6S/ref=dp-kindle-redirect?ie=UTF8&btkr=1 Jay-Z - Moment of Clarity: https://www.youtube.com/watch?v=L6ltHwMTgkEAustin Creed’s (WWE character Xavier Woods) Youtube Channel, Up Up Down Down: https://www.youtube.com/watch?v=uAjrfSr_Hd0 Show Theme:Sidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.

Feb 8, 2016 • 1h
S3E12 - Jenny Arrington: What Happens When The Worst Happens?
You plan for months for something. You imagine all the possible ways things could go wrong. Your friends tell you not to worry about a thing, it’s all in your head. And then the absolute worst happens.In this episode we talk with Jenny Arrington, an alumni of the Discover Your Inner Awesome Master Class, and founder of Karma Trik, just days after alaunch party for her Indiegogo campaign that, in her eyes, went horribly wrong.We explore:+The embarrassment that comes with things going wrong+The 3 am bawling on the floor moment+Why we ignore our intuition when we’re not sure of the end result+The doubt that creeps in when things go wrong+The importance of necessary failures+The true definition of ambition+Building up the capacity to do work no matter what+Being emotional when things go wrong means you care+The difference between contentment and complacency+Why it’s important to recognize small wins+Setting rewards and consequences for yourself+The emptiness of hearing “Good job”+How we seek validation in different ways+The Indian parent mindset on hard work+Setting up systems for consistent feedback+Celebrating failures+Taking breaks from your work to be more present+The “Shine The Light Under The Bed” Strategy for confronting fears+Releasing thoughts before they make you feel or act a certain way+We tell ourselves a worse story than what’s actually happening+Allowing yourself to feel emotions as you are feeling them+Acknowledging where a feeling hits you in your body+Focusing on the positives Find Jenny at:karmatrik.comand support her Indiegogo campaign atigg.me/at/karmatrik References:Podcast with Carla Blumenthal--http://www.idealemon.com/podcast/2015/10/29/s1-e15-how-do-you-learn-to-trust-yourself-carla-blumenthalPodcast with Adam Griffin--http://www.idealemon.com/podcast/2015/11/22/s2-e1-how-do-you-shape-your-reality-in-denver-co-adam-griffinShow theme: Sidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.

Feb 2, 2016 • 1h 15min
S3E11 - Kyra & Kozi Kyles: How Do You Keep From Killing Your Coworkers?
“He/She is so annoying! I can’t work with them anymore!”-The thought that ran through your head earlier todaySome coworkers are great, others we have trouble getting along with. In this episode, we sit down with two sisters who started Myth Lab Entertainment, an entertainment platform, together, Kyra and Kozi Kyles. The Kyles sisters lived together for many years, and have worked together for many years. Martin and Rajiv have worked together for many years as well, and collectively we have a Festivus-like Airing of Grievances.We explore:+Managing a difference in work styles+Recognizing each other’s strengths and weaknesses+Agreeing on deadlines, and sticking to them+What different facial expressions are really conveying+Why you need to work with people who don’t have the same skills as you +What happens when you have too many cooks in the kitchen+Having other people check your work+Getting stuck in your own world+Holding back from jumping to conclusions about your coworker+You don’t have to do everything yourself+How Perfectionists can take a step back+How personality tests can help you understand yourself and your coworkers better.+Learning the approach that your coworkers take, and how that differs from your own+Acknowledging that other people are better than you at certain things+Asking your coworkers what you do that annoys them+What Martin and Raj find annoying about each other, and Kyra and Kozi find annoying about each other+Knowing expectations and goals before beginning a project.+Recognizing the tendencies you and your coworkers exhibit when you are feeling a certain way+Using performance reviews to actually improve+It’s on you to make your own ideas happen+Knowing the difference between who you surround yourself with, and who you see yourself asFind Kozi & Kyra at:youtube.com/mythlabentertainmentResources:www.16personalities.comCredits:Too Many Cooks - https://www.youtube.com/watch?v=QrGrOK8oZG8Sisters (White Christmas) - https://www.youtube.com/watch?v=zplgmh8ga78 The Schuyler Sisters (Hamilton) - https://www.youtube.com/watch?v=U4zXHSUwW2gShow Theme:Sidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.

Jan 26, 2016 • 1h 2min
S3E10 - Thomas Edwards: How Do You Prove Yourself Wrong?
We all have that liiiiiiiiiittle voice in our head that tells us we're not smart enough, confident enough, cool enough, and flat out not enough. That voice holds us back and convinces us to not try new things. But what if we could prove that voice wrong? In this episode we sit down with someone who acts as the opposing voice--the one that helps you prove it wrong--for a living, The Professional Wingman, Thomas Edwards.Our conversation goes into some amazing (relevant) tangents including comic books, video games, and WWE. We explore:+The voice in our head that creates excuses+The difference between perception and reality+The “What’s The Little Man Telling You?” Strategy+Giving yourself permission, and having someone outside who can give you permission+Why saying “Excuse me” sells yourself short+The role body language plays in communication+The self-destructive nature of The Belief Cycle+Reactive vs. Proactive communication+Giving yourself data points and bases for comparison+Treating your progress like a video game+Rating different aspects of your life for an unapologetic assessment+Starting small in order to create big changes+Choosing your own fun, and not what other people think is fun+Why it’s okay to play video games in your 30s+Yes, you can stay home on a Friday night+Leaning into your weird+Fighting FOMO+Knowing when you have to play babyface (good guy) versus heel (bad guy)+Creating systems out of things that are weird+Pursuing the weird so that you have more things to talk about+Saying what you want to say, instead of what you think people expect you to say+What confidence is all about: transparency and vulnerability+Releasing your transparency in waves+How we can use video games to develop social skillsFind Thomas and his work atwww.theprofessionalwingman.comTwitter@thomashedwardsInstagram@UrWingmanXBOX One gamer tagRecklessXReferences: Steve Kamb—Level Up Your Life (book) https://levelupyourlife.nerdfitness.com/Bayley Theme Song -https://www.youtube.com/watch?v=Lu8u5cRaUyYShow Theme:Sidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.

Jan 18, 2016 • 1h 3min
S3E9 - Jeana Anderson Cohen: How Do You Fight Imposter Syndrome?
“WHAT AM I DOING going down this path?!”Sometimes we get put into a position where we feel like we don't deserve to be there. Like we're imposters almost. In this episode, we talk with our friend Jeana Anderson Cohen, fitness instructor and Founder of aSweatLife, a Chicago community that gets together to sweat it out at monthly Sweatworking events.Jeana brings some interesting viewpoints to the table, particularly how the female perspective plays into the equation.We explore:+How feminism impacts Imposter Syndrome for females+The attribution of success to luck+How situations that don’t encourage or praise you lead to imposter feelings+The difference between asking for permission and asking for forgiveness+Rajiv getting over Imposter Syndrome with music+Keeping awareness of what you need to do to get ahead+Knowing your satisfaction level, and if “just fine” or “good enough” is actually enough+The societal meaning behind “he/she does well”+Shutting down parts of who you are for fear of acceptance+Identifying the structures that are right for you+Being forced to pretend you like things when you actually don’t+Granting yourself freedom to pursue your interests (and the emotions that come with that)+The importance of culture in your workplace+How being in the wrong situation affects every part of your life+Why you shouldn’t have a Jerry Maguire moment at work+Creating from a negative place+Doing yourself the favor of scratching the itch you have+The Boyfriend vs. Lover Conundrum+Acknowledging the disconnects between your work and the way you believe your life should be lived.+The wrong question we’re all asking: What do I want to do?+Having a Proof Backpack+The confidence issues when living the “Dual Life” of entrepreneurship on the side while working a day job+Having a Word Of The Year+The Asshole Syndrome in approaching negativity+Using your appearance to convey the message you want---------------Find Jeana and her Sweatworking events atwww.asweatlife.comTwitter@asweatlife@jeanaandersonInstagram@asweatlife---------------------Show Credits:Mean Girls — https://www.youtube.com/watch?v=ophw0RM5Yc8Fenetik: Sweat (Don’t Stop) —www.fenetik.bandcamp.com(Show Theme) Sidewalk Chalk: Lyrically Free — https://exit.sc/?url=https%3A%2F%2Fexit.sc%2F%3Furl%3Dhttp%253A%252F%252Fitunes.apple.com%252Fus%252Falbum%252Flyrical%25E2%2580%25A65011%253Fi%253D508155577 Hosted on Acast. See acast.com/privacy for more information.

Jan 11, 2016 • 18min
Bonus Ep. Mind Over Matter: Rajiv LIVE At TEDxRushU
In this Season 3 Bonus episode we bring you the audio from Idea Lemon Cofounder Rajiv Nathan's TED Talk at TEDxRushU from May 2014. Watch the video at www.idealemon.com.The conference theme was Mind Over Matter, and Rajiv's presentation was inspired by a trip he took with the travel community Under30Experiences, where he learned a lesson in vulnerability. This talk explores his thesis that the basis for progress is vulnerability.About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)Idea Lemon does not own the rights to this production. Hosted on Acast. See acast.com/privacy for more information.

Jan 7, 2016 • 1h 5min
S3E8 - Levi Baer: How Do You Pick What To Work On?
There are a million things on your mind, and 500,000 of them sound interesting. So how do you just pick one thing already and get started?In this episode we get together with our friend Levi Baer, creator of the Chicago entrepreneurship networking community Coffee & Conversation, as well as board game community Game Night Chicago, about how to choose one thing when you feel like you could do a number of things.We explore:+Finding work you love that can also make money+The importance of transferable skills+Viewing your work as outputs+Viewing your audience as one person before trying to find many people+Answering “Who would want this?”+Creating work that feeds itself and grows beyond your own input+Creating things that people want to become part of and help grow+Why consistency is perhaps more important than creativity+Building an archive of your work+How to pick an idea and get started+Breaking away from the sacrifice and trade-offs mindset in picking one thing, when you still enjoy other things+Stopping to actually congratulate yourself for your progress+Thinking constructively instead of destructively+Cleaning out your mental closet+Holding yourself back from writing everything down to find what’s really worth writing down+Finding your Mission to Mars+Following in the footsteps of Elon Musk and building rocketships for yourself+The Non-profit approach of ‘what would you do if you could make possible the impossible?”+Viewing your work as something that’s adding to the world, instead of taking from the world+Believing that YOUR way is the BEST way in order to stay convicted+Stepping on toes in order to get people on board with youFind Levi and his projects at:www.coffeeandconversation.info/www.levibaer.comOn twitter@coffeeconvochi@MysteryBaerShow credits:Show theme from Sidewalk Chalk: Lyrically Free - https://exit.sc/?url=http%3A%2F%2Fitunes.apple.com%2Fus%2Falbum%2Flyrical%E2%80%A65011%3Fi%3D508155577 Hosted on Acast. See acast.com/privacy for more information.

Dec 28, 2015 • 58min
S3E7 - John Schnettgoecke: How Do You Set Goals?
Arguably one of the most terrifying and exciting words in the English language, it's time we talk about Goals. How do you set goals, and how do you move closer to them?In this episode, we catch up with author John Schnettgoecke about what goes into the goal-setting process, and how we can improve our chances of hitting our goals.We explore:+Navigating a quarter-life crisis+John’s motorcycle accident story that led to him writing his book+Journaling and documenting your thoughts+The need for hitting low points in order to force change+Breaking the addiction to your calendar+The Motivation Curve+Stepping away from your routine to see the bigger picture+John’s Umbrella Goal Strategy+Treating your goals and aspirations as a practice, not a single event+Writing the stupid out of your head+Knowing the difference between your own goals, and someone else’s goals for you+Being at a mental equilibrium in order to set the right goals+Creating or joining environments that enable your goals+Building a Knowledge Squad to feed your goals+Holding yourself accountable by telling people what you’re doing, before you even start+Asking for help+Not everything has to be a DYIFind John and his work at:John’s book—Pura Vida, A Thinker’s Guide to Living: http://www.amazon.com/Pura-Vida-Thinkers-Guide-Living-ebook/dp/B016GYR7F4Twitter @Schnetthappensjohn@epictravelstories.comReferences: Martin and Rajiv as guests on Jason Bay’s GenY Success Show discussing quitting— http://genysuccess.libsyn.com/rssfeedShow Credits:Show theme from Sidewalk Chalk: Lyrically Free - itunes.apple.com/us/album/lyrical…5011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.

Dec 22, 2015 • 1h 4min
S3E6 - Greg Archer: Why Does Vulnerability Matter?
Do you make yourself vulnerable enough? Vulnerability is a topic that some people embrace, while others brush off. It’s polarizing to say the least. But why does it matter? In this episode we sit down with entertainment journalist and author, Greg Archer, and share our experiences with vulnerability.We explore:+Past romantic relationships and looking back on them+The fallacy that there is strength in silence+Breaking down the ‘everything is perfect’ Facebook wall+The concept of “Fake It ‘Till You Make It”+Practices you can adopt to put serendipity in your favor+The moment you detach from “I’m a ___” you form your identity around who you are as a person+Understanding your pathways towards expression+Admitting the things you’re masking+Realizing you’re not in this alone+The difficulty in keeping track of the lies you tell+Being okay with your opinions and not letting judgment prevent you from having them+The reality of ‘The Universe’ telling you the way, and the intentional breadcrumbs we ignore+Raj realizes Martin is The Universe+Understanding your transferable skills when you’re scared to make a change+Entering safe environments that enable vulnerability+Why men need to move past the “Old Boys Club” mentality+Knowing your “7 Bucks” moment and sharing that with others+Being okay asking for help+Relationship phases and moving past relationship ‘titles’+Dating your friend’s ex+Being brutally honest with yourself+The facade that the “I don’t care” puts upReferences:Rajiv’s year in review blog post: https://medium.com/@RajNATION/what-i-learned-at-age-27-5e948d055d10#.qlqmtioe6Find Greg atwww.gregarcher.comGreg’s book, Grace Revealed: A Memoir — http://amzn.com/B00QNZ22VQShow Credits:Sidewalk Chalk: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577Michael Jackson: You Are Not AloneThe Notorious B.I.G.: Juicy Hosted on Acast. See acast.com/privacy for more information.


