

Startup Hypeman: The GOAT to Market Show
Startup Hypeman
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jun 20, 2016 • 1h 22min
S4E11 - Emily Drake: How Do You Find Support?
Having a good support system is necessary in all areas of life. This week, we sit down with Emily Drake, CEO of Flank5 Academy, and discuss how to find it.We explore:+How to build your support squad+Finding positive support from different sources+Having different “buckets” of support+Asking for support takes a lot of vulnerability+Finding a balance when filtering your support systems+Asking people for advice is sexy+Asking “what are you struggling with?” over “how can I help?”+The importance of consistently producing content+How partners hold each other accountable+Building in accountability to support systems+How to get “past the inertia” and follow through with a project+The first try is not the final product+The most effective way to form relationships with others is to integrate them into your projects+Finding complementary styles of support+Understanding the differences among support from all genders+Sharing the struggle is required for growth+Humility is the basis of support+Find people to help you be a better person versus a better entrepreneur+Complete your “Brady Bunch Tiles” with people who will further your pursuits +Challenge people you love+Being honest with yourself about your true passionsFind Emily Online:http://flank5academy.com/Twitter: @flank5academy @emdrakeFacebook: Flank 5 AcademyReferences: Cheap Trick- In the Street https://itunes.apple.com/us/album/silver-live/id5601449Seinfeld- George Costanza’s Greatest Hits https://www.youtube.com/watch?v=A66ierfTCUQRupert Holmes- Escape https://itunes.apple.com/us/album/partners-in-crime/id19652125Season 4 Show Theme:Tia Einarsen, My Bones-- https://itunes.apple.com/us/album/my-bones/id1078388013?i=1078388323 also available on Spotify Hosted on Acast. See acast.com/privacy for more information.

Jun 13, 2016 • 1h 20min
S4E10 - Kristian Aloma: How Do You Find Meaning?
Life is one giant quest to find meaning, and we attempt to understand it all in an hour. While we didn’t manage to cover every corner of the universe, we still got deep into several topics with Marketer Turned Social Scientist and Narrative Psychology PhD candidate, Kristian Aloma.We explore:+Reframing your narrative+Taking on too many things at once+How your family narrative dictates your personal narrative+Writing the story in your head as it’s happening+Immortality is in the memories we keep of the people we know+Treat your life like a TV show+You’re already living vicariously through the stories you consume+Don’t let life push you around+Larry David and Jerry Seinfeld’s constant study of human behavior+The comedian’s view of modern culture+The relationship of “moment” and “momentum”+Why only posting your best moments on social media is a good thing+Your baby photos are only of your best times+Why should individuals bear the burden of the effects of social media?+You have a choice to unfollow people online+How our interpretation of data points is dependent on the narrative we want to tell+Choosing your adjectives wisely+Cultural baselines impacting our emotional states+It’s okay to be sad+Duality+Understanding your opinions versus a societal agreement+Religion’s role in our understanding of the world+Journalism and media’s impact on our worldview+Dumbledore’s, “I believe one of our greatest sources of magic is the language we use.”+The difference between economic class, and social class+Beyonce’s Lemonade+How Donald Trump lowers the barrier to entry of understanding through accessible stories+Why ‘Hamilton’ is so successful+Why we play the national anthem before sporting events+How we use reactions to shape beliefs about ourselves+Gender’s role in crafting a narrative+“Whether you think you can or can’t, you’re right”+The Emotional Man being the next frontier+Building communities to shape storiesFind Kristian onlineTwitter @krisalomaLinkedin: https://www.linkedin.com/in/kristianalomawww.brandtrust.comReferences:Alexander Hamilton--https://itunes.apple.com/us/album/hamilton-original-broadway/id1025210938Season 4 Show Theme:Tia Einarsen, My Bones--https://itunes.apple.com/us/album/my-bones/id1078388013?i=1078388323 also available on Spotify Hosted on Acast. See acast.com/privacy for more information.

Jun 6, 2016 • 58min
S4E9 - Stacey Gawronski: Why Does Loyalty Matter?
In the ever-changing career landscape, company loyalty has started to vanish. Should it though? We talk with writer Stacey Gawronski about the importance of loyalty in your career.We explore:+Hard work doesn’t always equal long hours+Understanding the vision of a company and how you fit into the vision+Are you purposely ignoring the big picture?+Having a Work Wife/Work Husband+How much employers should communicate information to employees+The paradox of liking and trusting someone+What to do when you don’t like your boss+Bridging communication gaps to improve relationships+The new mantra that earning is the new saving+Placing an emphasis on reliability+Breaking down the tug of war of commitment between company and employer+Chris Rock’s belief that you’re only as faithful as your options+Money’s role in loyalty+The realities of working at a startup+Asking better questions+If you truly enjoy what you do, you’re not thinking about vacation days+The 70% Rule+The best job perk is being interested in what you’re working on+Our relationships with time and money+Being loyal to yourself+Taking back control of your work life+Knowing WHO you want to be loyal toReferences:Rajiv’s 70% Rule on Workplace Happiness Article-- http://under30ceo.com/finding-true-workplace-happiness-70-rule/Find Stacey on The Muse--https://www.themuse.com/author/stacey-gawronski on twitter @stacespeaksAnd her dog @staceyone9erSeason 4 Show Theme:Tia Einarsen - My Bones --https://itunes.apple.com/us/album/overhear-ep/id1078388013(also available on Spotify) Hosted on Acast. See acast.com/privacy for more information.

May 30, 2016 • 1h 11min
S4E8 - Sam Trump: How Do You Live Without Excuses?
Excuses are like buttholes, everyone has one, and they all stink.In this episode, we sit down with musician Sam Trump about removing excuses from your life, and taking action.We explore:+Sam’s decision to leave his full-time job as a music teacher to become a full-time touring musician+Finding your way around certificates and degrees+Your ability to make good decisions is easier when you’re already in a positive place+You make time for what you really want to do+Finding ways to fit anything into your schedule+Having a gratitude practice+Not everything has to change when you change directions+Keeping multiple wheels spinning at all times+Viewing your work and creative hobbies as a Solar System model+Everybody’s reality is completely different+The Action/Reaction model of impact and influence+The difference between what someone thinks about you, and what someone feels about you+Using insecurities as a way to justify taking action or not taking action+When you decide to take action, you’ll receive unexpected rewards+Admitting that you dont know it all+Embracing uncertainty+Peeling apart “Loving to win” or “Hating to lose”+How to have peak performance alongside others+The nature of our duality+Why it’s not hard to make friends as an adult+Dealing with the questions and issues you normally avoid+Raj’s text-message erasing practice+Understanding your focus areasReferences:Wunderlist app--www.Wunderlist.comJames Franco Rolling Stone Article--http://www.rollingstone.com/movies/features/the-mystery-of-james-franco-inside-his-manic-days-and-sleepless-nights-20160323 Find Sam Trump and his music at www.samtrumponline.comFacebook, Instagram, Tumblr, and Twitter @samtrumpThis episode’s theme is Sam Trump’s "Daydreaming", available on iTunes and Spotify. Hosted on Acast. See acast.com/privacy for more information.

May 23, 2016 • 1h 10min
Our 50th episode! S4E7 - Chris Johnson: How Do You Hack Your Growth?
It’s our 50th episode!We’re joined by Uncubed CEO and Co-founder Chris Johnson in a conversation all about growth strategies when it comes to business, but which apply to what that say about you as a person as well, and how it plays into your personal growth.We explore:+Factoring integrity as you determine your growth strategies+How Dropbox achieved scale authentically+How the word “hack” can act as a euphemism for deceitful practices+Embracing the 10 year plan.+The original hacks came from video games+Chris’s story about “the fastest growing SaaS company in Silcon Valley” deceiving him+Asking the question, “to what end are you growing?”+How the system rewards deceitful growth tactics+Is it a hack or is it a lie?+How personal preferences allow you to rationalize the practices of a business+At Uncubed, Chris’s team asks, “If Wal-Mart did that, would we be upset?”+How the “world” you live in dictates the mindset you have, and decisions you make+Just because it makes you grow fast, it’s not automatically good+Becoming the voice in an industry to achieve massive success+How momentum carries you to dream and think bigger+Picking the growth path that feels right for you+You have to know yourself in order to know your boundaries+Knowing the game you’re willing to play?+How easy it is to manipulate data in your favor+The phone call that started Idea Lemon+The moments when we came close to quitting Idea Lemon+One of the key components to success is just staying the game+Uncubed’s origin story, and how they started with a newsletter and a job fair+The importance of authenticity in your pursuits+Don’t let the possibility of failure discourage you from tryingFind Chris at:Twitter @ChrisAJwww.uncubed.comSeason 4 Show Theme:Tia Einarsen - My Bones --https://itunes.apple.com/us/album/overhear-ep/id1078388013 Hosted on Acast. See acast.com/privacy for more information.

May 16, 2016 • 60min
S4E6 - LIVE From LakeFX Summit, Amy Mokris: How Do You Have It All?
In a special edition live on stage at the LakeFX Summit in Chicago, we hang with Le Coeur Watches Founder, Amy Mokris, and get deep into the trenches around the notion of ‘having it all’.We explore:+Getting featured in the press shouldn’t be a goal+Breaking down the process behind success+Just because you love it, doesn’t mean it’s easy+Money is a byproduct of success+Understanding where your mind drifts when you’re given a chance to think on your own+Knowing the options available to you+Getting clear on YOUR vision of success+Identifying your end game to improve your decision-making+Perceived success versus actual success+Building skills over building credentials+Figuring out the conversation you want to be part of+Finding work that aligns with your values+From continued learning, your comfort zone expands, and you test different ideas+If you don’t have time for the things you care about, what’s the point?+Starting side projects to fulfill your dreams and fuel future ideas+Putting your dreams to shame+Think big, but start small+Using your past experiences to design your future experiences+If you don’t do things that start conversations, it makes it very tough to start a conversation+What are the things that make you feel alive?+The power of taking action+We make time for the things that are most important to us+Understanding the tradeoffs of every decision+Getting comfortable saying “No”Find Amy and Le Coeur Watches at:http://lecoeurwatches.com/ Instagram @Lecoeur_watches Hosted on Acast. See acast.com/privacy for more information.

May 9, 2016 • 1h 11min
S4E5 - JXL (Sex The Rapper): How Do You Be A BOSS?
When leading something of your own, be it a business, creative project, solo career, or volunteer group, you have to step up and take ownership. In this episode, we sit down with hip-hop artist JXL and discuss #BossLifeWe explore:+If you can do something well for something you don’t like, you can do it even better for something you do like+If you believe in what you’ve created, it’s your right to sell it.+Creatives need to view themselves as artrepreneurs, and not just artists+We expect to get paid for things we don’t enjoy, but think it’s wrong to get paid for what we do enjoy+Paying for what you value+Louis CK’s new model of business+We typically don’t use something if we get it for free+Focusing on creating memories for others+If you aren’t willing to spend money to help someone start, how can you expect them to keep going?+Distinguishing between hobbies and businesses+Using art as an entry point for commerce+Overcoming the Starving Artist mentality+Finding a balance between compassion and competition+Managing the delegation of work+Overcoming ego and pride+Busting the myth that you can make it without trying+You don’t accidentally get rich+Getting “hater’d” out of situations because of talent+Putting yourself on and building your own platform to get what you want+If you don’t own the stage, the audience moves wherever the stage goes+You own your work when you own the process+The Hoodie Allen Growth Method+Building a core group of people who love you, which builds a second tier who like you a lot, which builds a third tier who know who you are+Generating feedback loops to improve your progressFind JXL and download his new album, Document 37, at:www.JXLrap.comTwitter @JXLrap Hosted on Acast. See acast.com/privacy for more information.

May 2, 2016 • 1h 7min
S4E4 - Kate Weidner & Brian Rolling: How Do You Turn Flaws Into Opportunities?
The best ideas don’t just strike you out of nowhere. Most times, it’s from finding flaws that already exist in the system, and turning them into opportunities. This week, we get together with Kate Weidner and Brian Rolling, founders of the marketing agency SRW.We explore:+Using frustration as an inspiration point+The biggest flaw in the advertising world+Why we create extra work in order to impress others+Asking, “What’s the value for the other person?” to do better work+Asking honest questions to get honest answers+Creating feedback loops in order to improve+Sending mixed messages in Tinder profiles+Short-term vs. long-term mindsets+Setting aside time to have real, uninterrupted conversations+The importance of deep work+Using trust as the foundation of a relationship+Playing to the image you create+Protecting your integrity as you grow+Showing the world your screwups+Enabling the success of others by placing their needs ahead of yours+The external forces that impact your job security+It’s better to find out what you don’t want, than what you do want+The company you work for is more important than the job you have+Don’t limit yourself by your job title+Malcolm Gladwell’s Theory of Desirable Difficulties+Putting yourself in situations that force action+The essence of art is that it does not want to exist, and you have to push it into existence+A flaw is only a flaw if there’s a method to receive feedbackReferences:Malcolm Gladwell - David & Goliath: http://amzn.com/B00BAXFAOWFind Kate & Brian at:www.srw.agency Hosted on Acast. See acast.com/privacy for more information.

Apr 25, 2016 • 1h 6min
S4E3 - Paul Minors: How Do You Deal With Impatience?
When you have big goals on your mind, patience becomes the toughest virtue to be beholden to. In this week’s episode, we sit down with productivity expert Paul Minors and discuss dealing with impatience.We explore:+The distinction between contentment and happiness+The Mexican fisherman story+Gaining appreciation for what you have now and not obsessing over the future+Fighting the feeling of ‘enough’+Everyone has a different usage for downtime+Having intent behind your usage of time+Scheduling time for the things you want to do+The dangers of overscheduling+Creating false to-do lists+Our impatience with being in the moment, and why we crave distractions+Raj’s 30 days of no-texting experiment+Why your friends are annoying+The ”Here”, “Now”, “This Moment” mindset+Acting with intention and mindfulness+The struggle of being in the moment+Responding to what’s actually being said, instead of blurting out our preformed thoughts+Becoming comfortable with awkward silence+Having more to contribute to a conversation by writing about topics that matter to you+Why social causes take time to create change+The upsides of impatience+The process in creating change of Uninformed > Aware > Informed > Recognition > Version 1.0 solution > Future iterations+Making your milestones closer in order to achieve your long-term goalReferences:Way Of The Peaceful Warrior: http://amzn.com/B003LBRISM The 4-Hour Workweek: http://amzn.com/B002WE46UW Seinfeld - The Car Reservation: https://www.youtube.com/watch?v=4T2GmGSNvaM Seinfeld - My Annoying Friends: https://www.youtube.com/watch?v=JpH-XjizJzk Find Paul atwww.Paulminors.comTwitter @paulminors Hosted on Acast. See acast.com/privacy for more information.

Apr 18, 2016 • 1h 8min
S4E2 - Kavita Narayan: How Do You Persevere?
When you get rejected from medical school, meditate in silence for 10 days straight, AND have a near-death experience from a run-in with TERRORISTS, you have some pretty good insight into how to persevere. In this episode, we sit down with Rajiv’s cousin, Kavita Narayan, Director of the National Initiative for Allied Health Sciences in India.In plain English, she directs healthcare policy reform for the country of India.We explore:+How rejection from medical school pushed Kavita into healthcare policy+Destiny happens on the margins+Overcoming Commitment Phobia+Incorporating multiple passions into your life+The importance of having a mentor+Treating people you don’t know as friends instead of strangers+Being your authentic self in everything you do+Being okay making mistakes+“A leader means you take responsibility”+Making a choice to either sit on the sidelines and observe your life, or be on the field playing+How going into a situation blind can work to your advantage+Using spirituality to help you on your journey+Detaching from outcomes+“We can do nothing more for ourselves than investing in our personal learning and personal development”+Focusing on human connection+How to properly set goals that are in line with YOU+Understanding the WHY behind what you want+Our failures are what shape us+Taking an Abundance mindset, over a Scarcity mindset+Kavita’s personal awakening from a 10-day silent meditation retreat+Our tendency to subconsciously create chaos so we can make ourselves the hero+Kavita’s near-death experience of landing in the backseat of a car where the drivers were terrorists+Understanding the perspective of others before making judgments+Starting from a place of trust in others, instead of distrust+The impact of just saying “hi” to a stranger+Consciousness is the next frontierReferences:Conversations With God - Neil Donald Walsh - http://www.amazon.com/Complete-Conversations-Neale-Donald-Walsch/dp/0399153292/ref=sr_1_2?ie=UTF8&qid=1460321986&sr=8-2&keywords=conversations+with+godFind Kavita at:niahs.orgahpsforindia@gmail.com Hosted on Acast. See acast.com/privacy for more information.


