Startup Hypeman: The GOAT to Market Show

Startup Hypeman
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Dec 14, 2015 • 1h 8min

S3E5 - Robin French: How Do You Build A Strong Community?

“Even if you nail a handstand, you can still be an asshole.”In this episode of Discover Your Inner Awesome, we visit with Robin French, the owner of Bare Feet Power Yoga, a yoga studio in Chicago’s West Loop neighborhood, and the studio that Idea Lemon Cofounder/show Cohost Rajiv attends. Robin has built an amazing community around her yoga studio. We gathered at the studio and sat on yoga blocks, had the second dog run-in in this show’s history, and explored the question, “How do you build a strong community?” This episode is a must listen for any yogi.We discuss:+The fundamental difference between communities and cults+Letting people be as they are+The concept of accessibility in building communities+Transitioning from a “what should this be?” mindset to a “what do I want?” mindset+Being comfortable with your voice in order to build the environment you want+Understanding what makes people comfortable+The Rule of 1 in building communities+Growing a community by growing from within+Making your ‘users’ your leaders+“Giving people a chance to get their start makes them forever loyal”+Letting go of control in order to allow your community to thrive+Offering help as a community leader+How Robin views yoga as a source of connection with others+Having your “I HAVE to share this” moment+Removing “uniforms” from communities to foster their growth+The importance of belonging+How an introvert can thrive in a community+Letting go of comparison+Why introverts and extroverts need each other+Embracing differences+How to foster the growth of a community+Understanding your basics and foundations+Finding people with shared interests to grow your interests+Why we need to stop making fun of Crossfit—————-Find Robin and Bare Feet Power Yoga at www.barefeetpoweryoga.comInstagram @barefeetpoweryoga1006 W MonroeChicago, IL—————Show credits:Sidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.
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Nov 23, 2015 • 1h 16min

S3E4 - Mike Malloy: What Does It Mean To Struggle?

What are the realities of running a business? In this episode we sit down with Waveborn CEO Mike Malloy and talk about the things you don’t see on Facebook and in public--the struggles. Even when your spokesperson is NFL Hall of Famer Troy Aikman (as is Waveborn’s case), the struggle is real.We dive into some real talk and shoot from the hip about where our respective businesses stand.+Being cautious with your ideas and validating them first+How our roles change once we get started on something+Mismanaging expectations+Getting down in the trenches of your business+The realities of the “I get to do whatever I want” entrepreneur perception+Embracing a survivalist mindset+What it’s like to not have money in a bank account for 56 days+The personal attachment you form to your business as an entrepreneur+Compartmentalizing “like” tasks to get more done+The difficulty in knowing if you’re making progress when you’re on your own+The biggest things each of us are struggling with right now+The stories you tell yourself versus the reality of what’s happening+The mental anguish that results from the rollercoaster of entrepreneurship+Rapper Drake’s “Started From The Bottom” mindset and knowing your zero point+Having literally zero money+Finding a way to smile through bad times+Having to go through your ego being damaged when you don’t have great answers to certain questions+Dating while broke+Holding yourself and others accountable by being honest while exchanging pleasantries+Mike’s 5x7 rule in meeting new people+Stacking your skills in the right way to achieve maximum resultsFind Mike and Waveborn at:www.waveborn.comTwitter and Instagram @WavebornTwitter and Instagram @MWMalloyReferences:www.under30ceo.com www.waveborn.comwww.everydollar.comwww.mint.comShow Credits:Sidewalk Chalk - Lyrically Free: itunes.apple.com/us/album/lyrical…5011?i=508155577Chumbawumba - Tubthumpin:https://www.youtube.com/watch?v=2H5uWRjFsGc Hosted on Acast. See acast.com/privacy for more information.
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Nov 16, 2015 • 1h 1min

S3E3 - From WBEZ Chicago Studios -Tyler Greene & Don Hall: How Do You Tell A Great Story?

Stories are all around us, and in all shapes and sizes. We’re living our own narrative every day, and writing our own version of others’ narratives as we encounter them. In this episode, we sit down inside the WBEZ studio in Chicago with Tyler Greene and Don Hall, hosts of The Moth storyslam and the General Admission podcast., and explore the world of stories, asking the question, “How do you tell a great story?”We explore:+Getting into a story-based mindset+People’s tendencies towards making themselves the hero of their own story+Finding universal commonalities+How to turn bad stories into good stories+”Don’t tell a story about your wound while it’s still bleeding”+The difference between anecdotes and stories+Our tendency towards snap judgments+Being in the age of information overload+Sharing your failures to make connections+The reason why people fight+The importance of a “why”+Don and Raj debate the artistic merits of pro wrestling+How being inflammatory with your remarks can make for better conversation starters+Don’s recommendation for the best order to watch the Star Wars saga+Figuring out the role you play in your own story+Allowing yourself to be who you areReferences: Tyler’s story about his husband’s (then partner’s) spinal injury and being proposed to, live in front of an audience, as broadcast on the Risk Show: http://risk-show.com/podcast/meant-for-each-other/General Admission Wrestlemania podcast: http://generaladmissionchicago.com/?s=wrestlemaniaFind Don, Tyler, and their show at Generaladmissionchicago.com: https://soundcloud.com/generaladmissionpodcastitunes link: https://itunes.apple.com/us/podcast/general-admission-podcast/id660052782?mt=2Don and Tyler host The Moth Storyslam in Chicago:www.WBEZ.org/events www.themoth.org Don’s personal blog: www.donhallchicago.com Discover Your Inner Awesome and take your career to the next level with Idea Lemon at www.idealemon.com----------------------------Show CreditsSidewalk Chalk - Lyrically Free: itunes.apple.com/us/album/lyrical…5011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.
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Nov 9, 2015 • 1h 8min

S3E2 - Adrian Granzella Larssen: Do You Really Want This? Or Do You Want Approval?

“You have to love the journey, because you might not ever make it to the goal”In this episode of Discover Your Inner Awesome, we sit down with Adrian Granzella Larssen, Editor-in-Chief of career advice website The Muse. In our discussion, we go into the depths of decision-making, and the differences between doing things because we really want to, versus because we want to gain approval.We explore:+How our brains crave validation and approval+Understanding your comfort zone+How we involuntarily feel a need to validate other people during conversation+What Zumba class tells us about our social behavior+How to admit you don’t know something+Busting the myth of feeling like you have to have it all figured out+How to become comfortable with asking for help+How to become comfortable with delegating work+The 70% rule in delegating work+Our default mindset is often a distrust of others, which blocks our ability to be honest with ourselves+Being honest with yourself about wanting THE job versus A job+Why companies need to keep employees happy+The Law School/Graduate Degree trap+Incorporating your passions into your work by finding a job that orbits your interests+Adrian’s decision to ‘take a leap’ and join The Muse+Thinking about “WHO” you want to be instead of “WHAT” you want to be+The story of Rajiv’s cousin in India who had to pivot quickly when she found she couldn’t be a doctor+How Martin almost traveled the world for a year, but listened to what he really wanted and decided not to go+The story of rapper Hoodie Allen’s refusal to settle+How Adrian’s brother gave up on his dream of being an astronaut, and why that was a good thing+Loving your journey, regardless of the goal+Understanding outcomes versus processes+The importance of listening to yourself+Rajiv’s coin flip strategyFind Adrian atwww.themuse.com@themuse on Instagram and Twitter@AdrianGranzella on Instagram and TwitterDiscover Your Inner Awesome and take your career to the next level with Idea Lemon at www.idealemon.com----------------------------Show CreditsSeinfeld - The Boyfriend: https://www.youtube.com/watch?v=_T35QhLx_KIHoodie Allen - You’re WelcomeSidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.
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Nov 2, 2015 • 1h 8min

S3E1 - Sir John Hargrave: How Do You Stay Focused?

Having trouble staying focused? Feel like you lack willpower?Sir John Hargrave, CEO of Mediashower and author of Mindhacking, is a recovering alcoholic who has been on the deepest end of the willpower spectrum, and he’s the latest guest on the Discover Your Inner Awesome podcast. To battle his addiction, he had to train his brain to think differently.We explore the ins and outs of how our thoughts influence our behavior, and the hacks and tricks we can employ to be more purposeful, mindful, and powerful.In this episode you’ll learn:+The difference between working to be busy and working to be efficient+Moving towards knowledgework+Identifying the top 3 things of your day+Removing temptations from your environment+The multi-tasking myth (are you reading this while listening to someone else talk??)+Breathing exercises to calm yourself+The importance of having an impetus to get started on a new habit+Gamifying your habits to improve your willpower+Shifting from “I HAVE to” to “I GET to”+John’s tips for removing distractions from your life+Thinking of yourself as the Director of your life’s movie+A scientist’s experiment placing senior citizens in an environment that reminded them of their 20s+The neuroplasticity of our brain, and how that allows you to change what happens to you+How the way we treat blind people actually makes them more blind+Placing positive distractions in your way to encourage good habits+Giving yourself the right rewards to strengthen your willpower+Decision fatigue and its effect on your judgment+Identifying your ONE THING that hinders or helps your success+The Seinfeld philosophy of how sex makes us stupid+Creating the path of least resistance+Choice Theory and how it impacts your decision-making+Collaborating with like-minded people to achieve a goalResources: Peter Drucker’s The Effective Executive: http://www.amazon.com/dp/B000FC11JWSir John’s book Mindhacking will be available in bookstores in January 2016, but you can download a free digital copy at http://www.mindhacki.ng now!Find Sir John online at@SirJohnHargrave on twitterwww.mediashower.comLearn more about Idea Lemon at www.idealemon.comShow credits:Seinfeld - The Abstinence: https://www.youtube.com/watch?v=xfbweoXX4wISidewalk Chalk - Lyrically Free: https://itunes.apple.com/us/album/lyrically-free/id508155011?i=508155577 Hosted on Acast. See acast.com/privacy for more information.
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Sep 21, 2015 • 2h 1min

S2E13 - Rajiv & Martin: What Did We Learn On This Trip? (Nashville--Road Trip Season 2 Finale)

After 46 days on the road and 12 locales, our epic road trip finally comes to a close. What a journey it’s been. From making amazing new friends, to tasting local cuisines, to starting dance parties, to podcasting with people we are grateful to now call friends, there is so much we’ve learned. In this episode, the season 2 finale of Discover Your Inner Awesome, we capture as much of it as we can, hence why this ended up a 2-hour long episode.You’ll learn:+The difference in work habits and approaches to work in different regions of the country+Finding your ‘pockets of interest’ wherever you are+Figuring out if your potential is capped by your location+Embracing the things you actually like+Giving yourself a break when you feel you need it+Going from being a spectator to being the one who people spectate+Finding focus in your interests+You don’t have to do everything from scratch+Breaking away from a starving artist mentality+How money validates that your idea has worth+How new technologies enable more people to fail, and fail longer+Just because it doesn’t make you money, doesn’t mean it’s not part of your career+The most successful aren’t the best, they just kept doing it+Getting started gives you a baseline and benchmark to work off of+Acknowledging your default activities and doing more of your defaults+How we tend to devalue our own work when showing it to others if we feel it’s not perfect+Letting your emotions go in order to move on to the next thing+How to get started when you feel like you have so many ideas and don’t know where to get started+Taking on a “don’t think, just do” mentality+How Tony Hawk was able to go all in on one thing and still explore everything+Making yourself necessary all the time+Moving past limiting your own creativity+Everyone has a “something” they can do quickly and do great+Leveling up in your skill set and interests+Granting yourself access to a seat at the table you want to sit at+Taking a good hard look at what you did wrong and using that to improve in the future+Finding and embracing the things you do that get people excited+How to get people to feed your creative engine+It’s not as hard to make new friends after college as most people think+Becoming the catalyst for creativity+How to get people to gravitate towards you+Leaning into excellence by being around people who elevate you








Thank you to everyone we met along the way who made this a memorable experience. We'll be back soon with season 3.This episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.
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Sep 17, 2015 • 1h 8min

S2E12 - Courtney Slade: What's The Best Approach To A Nomadic Life? (Austin)

Back when we spent time in Belize as part of an Under30Experiences vacation, we noticed several people call out that they wished they had the life of the company founder Matt, and trip leader/adventure photographer Courtney Slade. It’s something we found interesting because the life of the nomad is something that’s often glamorized but rarely analyzed.As we’ve been on this road trip, we’ve encountered several instances where people ask what we did during the day and our answer is, “we worked,” much to their surprise and confusion.Being a nomad is definitely an amazing thing, but to know if it’s right for you it’s important to understand everything that goes into it.As we get closer to closing out our road trip, we were able to catch Courtney at her home in Austin, Texas while she was on break from leading Under30Experiences trips for 9 straight months. We explored nearly every detail of life as a nomad and explored the question, “What’s the best approach to a nomadic life?”. We covered the highs, the lows, the parts where you have to pinch yourself, and the parts where you just need to let out a good cry.If you’ve ever wondered what it’s truly like to live a nomadic life, listen to this episode.You’ll learn:+Dealing with the ‘real world’ things while traveling+Realizing the things that are truly important+Finding ways to cut out the noise+How routines are crucial to living nomadically+The effects changing time zones and climates on a regular basis has on your body and psyche+The benefits and drawbacks of overpreparing and underpreparing+Why we need comfort even when we break our comfort zone+Why it’s necessary to be okay with the unexpected while traveling+Whittling down to the essentials+The smell of your laundry can sometimes tell you where you’ve been+Thriving off of not knowing what each day brings+How to let go of the little things+How travel makes you find new solutions+Taking an “I’ll be back” mindset to be more relaxed as you travel+Living for the “in betweens” of your journey+Being a solo flyer versus a social flyer+The difference between good movies, and “airplane good” movies+How you sometimes crave alone time when traveling+Finding the activities that help you recharge and recenter+Listening to your mind and body to become more in tune with yourself+The culture shock you can experience when you take a break from being a nomad+The beautiful moments you experience where you have to pinch yourself+Traveling through the eyes of a photographerFind Courtney online at@sladesstory on Instagramwww.under30experiences.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.
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Sep 16, 2015 • 1h 11min

S2E11 - Lindsay Tomson: What Is Living The Dream? (Austin)

Are you living the dream? Yes? No? Sometimes?We hear that phrase thrown around a lot, especially on this road trip as we talk to people about how we’re traveling the country, many say, “wow you guys are really living the dream huh?” (or in Austin it’s, “y’all are really living the dream huh?”).At the same time, ‘living the dream’ often gets mentioned during water cooler talk.“Haven’t seen you in a while, how’s it going?”“I’ve been busy…ya know, just living the dream…”So what the hell is living the dream?In our first of two podcasts from Austin, we sat down with Lindsay Tomson to tackle this question. Lindsay works in People Operations at Google, a company many consider a dream company. According to her Linkedin profile, she’s also interested in becoming a professional quesadilla eater and top secret spy.In this episode, you’ll learn:+The correlation between money and happiness+The truth behind many ‘creative’ industries+Taking a different approach to your relationship with time+The reality behind many company perks+How what we dreamed of as kids doesn’t typically align with what happens now+How we’re typically taught to stay away from the non-traditional career paths+How expectations dictate our actions and warp our ability to be satisfied+Distinguishing between the things you really want, versus the things you’re told to want+What happens when you go the ‘safe route’+Staying persistent to get the things you want+The struggle of feeling validated+What many colleges say they want students to strive for, versus what they actually promote+Embracing unexpected outcomes+Understanding your extraordinary abilities+Finding creative ways to inject the things you love into your non-career related activities+Using your free time as your opportunity to live your dream+Taking time to think about what another person’s dream might actually be+You have to pay your dues in order to build your dream life+How dreams change, and how to manage that change+The people around you ultimately shape your own reality+Removing yourself from a ‘victim’ mindsetFind Lindsay@lindsleazy on Instagramwww.geekswhodrink.comThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.
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Sep 16, 2015 • 50min

S2E10 - Jordan Harbinger: How Do You Handle Rejection? (Las Vegas)

The thing about rejection is it too often prevents us from ever even trying. It’s fear’s best friend.In our newest podcast episode we talked with Jordan Harbinger, founder and CEO of The Art of Charm, a social skills platform for men, about how to handle rejection. Jordan’s a master at this topic.We were supposed to meet up with Jordan while in San Francisco, but ended up having to reschedule over Skype instead. If you listen closely during the episode you’ll find out why that happened.In this episode, you’ll learn:+The myth of relishing “no”+How the abundance mindset carries over to rejection+How to embrace the idea that rejection will happen to help overcome the sting of it+The downside of rejection therapy+Martin’s story of getting shut down on the dance floor in Spain+Stacking the deck in your favor by taking more chances+Treating fear like a muscle+What predefined rules have to do with figuring out how to take action+How some successful people struggle with having to reject others+Why control and success are closely related+Why we fight to gain acceptance+How our ego rationalizes unexpected outcomes+How we unknowingly place our own consequences on our decisions+Being focused versus drinking from the firehouse to reduce your number of rejections+Finding small testing grounds to validate your ideas+What happens when having a one-track mind doesn’t end how you’ve expected+The crucial mistakes many early entrepreneurs make+The ‘safe zones’ we create for ourselves to protect our vision, and the problem with doing so+The people who post Facebook statuses all day probably aren’t taking any action+Moving past the “research” phase into the “action” phase+Understanding the little pictures that make up the big picture+How to catch yourself from intentionally avoiding the hard workFind Jordan online at@theartofcharm on twitterwww.theartofcharm.comlink to Art of Charm podcast: https://itunes.apple.com/us/podcast/art-charm-confidence-relationship/id212382281?mt=2This episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.
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Sep 10, 2015 • 1h 21min

S2E9 - Srinivas Rao: How Do You Roll With The Punches? (Los Angeles)

Just after recording this episode, Idea Lemon cofounder Martin McGovern had all of his things stolen.How fitting then that our last podcast out of LA just before the great robbery was with Srinivas Rao, founder of Unmistakable Creative and host of the popular Unmistakable Creative podcast, where we talked about how to roll with the punches.Given how chill Martin was about the whole thing, I think he picked up a lot of valuable information he was able to put into practice immediately, and you will too.In this episode, you’ll learn:+The story of how Unmistakeable Creative came to be+Approaching things with a ‘is this unmistakeable?’ mindset+The importance of having a bias towards action+Being okay without having a plan+How Srini’s life as a surfer preps him for life as an entrepreneur+How your “normal” adjusts as you get into a groove+Leveling up in life+How most things that scare you are like losing your virginity+Why entrepreneurship is addictive+The “One More Wave” mentality+Once you gain momentum, your accomplishments become less important to you+How sometimes you need to be arrogant+The difference between thinking and doing+Why we format our podcast the way we doFind Srini and Unmistakable Creative atwww.unmistakablecreative.comUnmistakeable Creative podcast on iTunes: https://itunes.apple.com/us/podcast/unmistakable-creative/@UnmistakableCEO and @UnmistakableCR on Instagram and TwitterThis episode is sponsored by Under30Experiences, an amazing travel community that allows like-minded young adults to explore the world. Use promo code "idealemon" at under30experiences.com for $100 off your next booking. Hosted on Acast. See acast.com/privacy for more information.

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