Startup Hypeman: The GOAT to Market Show

Growth happens in stages for every company, but especially marketplace companies. First you have to get into a single market, then figure out your next markets, and from there find a scalable repeatable process to flood the market.Deskpass gives entrepreneurs, freelancers, and remote workers to the best co-working spots in their city for one monthly membership price.Over the past 4 years this marketplace startup has gone from testing to growing to rapid expansion, and now has 19 cities, over 450 spaces, and 700+ bookable meeting rooms on its platform.In our Season finale episode, Cofounder and CCO Nicole Vasquez gives us an inside look into how they've scaled.Find Nicole online at:Instagram: @NicoleReneeVTwitter: @NicoleRVasquezFind Deskpass online at:Instagram:  @DeskpassTwitter:  @DeskpassHQwww.deskpass.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

This is the episode I never, in my wildest nightmare, thought would happen.Kobe and Gianna Bryant's deaths have affected me in a way I couldn't possibly imagine. From the moment I heard about it I felt sick, sad, confused, and generally heartbroken. For someone I never met, it's amazing how impacted I am. I think this feeling is shared by many.I wanted to share my thoughts and reflect on Kobe's legacy. My friend and former 3-time guest of this show, Under30Experiences CEO Matt Wilson, happened to text me this morning suggesting we record our conversation as a podcast (as he also is saddened by the news).This bonus episode is a freeform conversation where Matt and I reflect on what Kobe meant to us, what entrepreneurs can learn from him, and the legacy of Black Mamba.This episode is also being released through Matt's Live Different Podcast which you can subscribe to on all major platforms.RIP 24/8.May your fighting spirit live within and inspire us every day. Hosted on Acast. See acast.com/privacy for more information.

Your company is growing. You're scaling. You're hiring.Look around -- does your team look, think, and act just like you?Did you build a team of mini-me's? If you're not hiring with inclusion in mind, you WILL fall behind very soon.Peoplelift Founder Tim Visconti joins me this week for an invigorating discussion about how it's so easy to get this wrong, the key bias signals to look for in yourself, and practical steps to move forward making diversity, equity and inclusion a part of the fabric of your company.Find Peoplelift online at:@peopleliftwww.peoplelift.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes.Find Deepa online:Twitter @deepakarthaToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

Want to wow your customers, your newest hire, or even your family member? Alex Kurkowski's company Tellinga lets you share a mini-story via custom comic-book style greeting cards you can send anywhere around the world. Think of it like a handwritten note on steroids. He joins me for a lightning chat in this week's #HYPEsession to share the goods. Alex shares:How you can use Tellinga to make a great impression on your desired stakeholder.Why standing out is of the utmost importance in today's overflooded communication ecoysystem.Tellinga's G2M strategy.How you can send your first Tellinga today.Enjoy, and remember, #HYPEsessions are available here, and simulcast in video format on Linkedin at linkedin.com/in/rajivnathan and IGTV @startuphypeman! Hosted on Acast. See acast.com/privacy for more information.

Regardless of your industry, product, or target market, at the end of the day you should be in the business of PEOPLE. That means even though you have projections and numbers you want to hit, you keep the human element at the forefront at all times. I first met aSweatLife CEO Jeana Anderson Cohen back in 2015 and I could sense immediately this was her mantra. In the time since, the media company has grown its presence to a national following, with big name partners like Michelob Ultra, and over 100k monthly unique website visitors. Jeana's people-first sales approach has been at the forefront of this growth, and we do some sweat-tastic reps on the topic in this week's episode.Find aSweatlife and Jeana online at:Twitter and IG @asweatlife | @jeanaandersoncohenToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

As marketplace startups become more and more popular, the strategy to capture the market becomes increasingly important, AND nuanced.After raising a $400k angel round to begin 2019, Melbourne-based wellbeing marketplace Avaana focused the year on owning the B2B side first -- to the tune of over 1,200 practitioners now onboard.Avaana is a Startup Hypeman client and in my conversation with Rohan, we talk through how they've successfully formed their footprint on one side of the market. It's a great conversation exploring how and why they underpromise, how their mission dictates who they target, and why Rohan believes the most overlooked but impactful element is TRUST.Find Rohan and Avaana online:IG@avaanawellbeingwww.avaana.com.auPlus, this week on Startup Open Mic: Goodfynd.Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

Want to increase your trial-to-paid conversions?Aaron Krall has become a LEGEND in this game and he steps up to the mic for a lightning chat with me in my newest #HYPEsession!Aaron shares:Where most SaaS's experience user dropoffCapturing the Moment of First ValueHow he's building a community of thousands around this topicEnjoy, and remember, #HYPEsessions are available here, and simulcast in video format on Linkedin at linkedin.com/in/rajivnathan and IGTV @startuphypeman! Hosted on Acast. See acast.com/privacy for more information.

Take a look at your potential customers. Now look again. Are you really looking at the total available market, or have you fixated on one subset that has the biggest names but is the hardest to reach? Sometimes your best customers are the ones you're not paying attention to. This week on the show I welcome Startup Hypeman client, and my friend, FanFood CEO Carson Goodale. FanFood combines concession food with sports games. Immediately you might think NBA, MLB, etc. And that's exactly what FanFood did at first. But they say that meant multiple decision-makers, extremely long sales cycles, and essentially one shot to get it right. So instead, they changed their strategy to a bottom-up approach, and it's led to 75 customers, $3.5 million raised, and now a team of 25 employees.Find Carson and FanFood online:Twitter and IG @fanfoodappwww.fanfoodapp.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

Hey startups -- want to pitch the Chicago Bulls??In my latest #HYPEsession I sit down with Navin Goyal, MD, Cofounder & CEO of LOUD Capital.They recently partnered with the Bulls to launch the first ever Chicago Bulls Venture Pitch Competition where the winning company takes home a $50k investment from LOUD!Application deadline is December 16th. Tune in to today's #HYPEsession for full details, plus:Hear how LOUD believes in making an impact with its dollars.Learn their investment philosophy.And hear Navin's non-traditional path to VC.LOUD Capital is one of my favorite investment groups, and I think you're gonna see why right here.#HYPEsessions are provided to you here in audio format through our podcast feed, but also simulcast with video on my personal Linkedin (linkedin.com/in/rajivnathan) and IGTV via the @startuphypeman account.If you're a partner of the startup ecosystem and want to be featured in a future #HYPEsession, email media@startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.