As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.
In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.
Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes.
Find Deepa online:
Twitter @deepakartha
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