The Global Discussion

In this episode of The Global Discussion, Host Simon Hodgkins is in discussion with Salla Westerstrand, a name synonymous with pioneering efforts in AI, ethics, and responsible technology. As the founder of Harmless and an esteemed AI Ethicist, Westerstrand is at the forefront of shaping a future where artificial intelligence aligns seamlessly with societal values and ethical standards. Salla helps companies to develop and deploy ethical, societally sustainable solutions and AI governance that supports and embraces company and customer values. A Multifaceted Expertise Westerstrand's journey is a compelling narrative of bridging theory with practice. Holding a Master of Social Sciences in Political Science with a specialization in EU affairs and democracy, she is currently pursuing a PhD in Information Systems Science at the Turku School of Economics. Her research focuses on the ethical directions of AI and its impact on democratic societies, underscoring her commitment to a future where technology enhances, rather than undermines, societal well-being. The Ethical Compass of AI During the podcast, Westerstrand elucidated the complex terrain of AI ethics, emphasizing the importance of creating AI solutions that are not only technologically advanced but also ethically grounded. She advocates for a design-oriented approach to AI development, where ethical considerations are integrated from the ground up. "The goal is to develop and deploy ethical, societally sustainable solutions and AI governance that embrace both company and customer values," Westerstrand shared, highlighting her work with developer teams and her consultancy role in responsible AI strategy. Challenges and Opportunities Ahead Westerstrand's insights on the podcast revealed the delicate balance between innovation and ethical responsibility. She touched upon the evolving landscape of AI regulation, particularly the EU AI Act, and the need for companies to go beyond mere compliance towards genuine ethical engagement. A Call to Ethical Action What sets Westerstrand apart is her pragmatic optimism. She sees ethical dilemmas not as roadblocks but as opportunities for reflection and growth. "Ethics is about figuring out how to balance those trade-offs," she stated, urging companies to engage deeply with the moral implications of their AI technologies. Joining the Ethical AI Movement For those inspired by Westerstrand's vision and seeking to contribute to the ethical AI landscape, she offers a straightforward yet powerful message: educate yourself, engage with diverse perspectives, and don't be afraid to share your knowledge and insights. Whether through academic research, industry collaboration, or public discourse, every effort counts towards shaping an AI-enabled future that aligns with our collective values and ethical standards. In an era where AI's influence on society continues to grow, voices like Salla Westerstrand are essential in guiding us toward a future where technology serves humanity's highest aspirations. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Brianna Ansaldo of Bamby Media joins Host Simon Hodgkins on this episode of The Global Discussion. Ansaldo's journey from an award-winning songwriter and touring musician to the head of a pioneering podcast and video production company illustrates a path of relentless innovation and creative passion. Crafting a Unique Sound in the Podcast World Bamby Media is a testament to Ansaldo's lifelong love affair with sound and its transformative power. Originating from a deep appreciation for audio's impact on mood and perspective, the company has developed into a global powerhouse, offering a suite of services that range from podcast production to comprehensive digital content creation. A Personal Touch in the Digital Age In her conversation with Simon, Brianna revealed the personal challenges and triumphs that shaped her journey. Her unique experience of being completely deaf in one ear never deterred her; instead, it fueled a deeper connection to the world of audio. This personal touch is evident in how Bamby Media approaches each project, ensuring a blend of technical excellence and heartfelt creativity. Embracing and Leading with Remote Work A crucial aspect of Bamby Media's success is its embracement of remote work. As Ansaldo pointed out, this strategic decision was not pandemic-driven but a conscious choice to balance professional dedication with personal well-being. The remote model has cultivated a strong team culture, allowing global flexibility and efficiency in delivering top-notch podcast content. Bridging the Gap between Technology and Creativity Ansaldo's expertise in audio production, combined with her adventurous spirit, has led Bamby Media to explore and integrate cutting-edge AI tools in their workflow. From AI-assisted editing to language translations, Bamby Media harnesses technology to enhance creativity and human connection in podcasting. Future Beats: Expanding the Horizon of Bamby Media Looking ahead, Ansaldo is keen on fostering the podcast community, particularly in Australia. Her plans to launch an independent Podcast Awards aim to celebrate the burgeoning talent of indie podcasters. Additionally, her commitment to education through courses and consulting reflects her passion for nurturing the next generation of podcast creatives. To dive deeper into the Bamby Media story, watch or listen to this episode of The Global Discussion. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion podcast, hosted by Simon Hodgkins, we have an exclusive discussion with Sophie Cross, the visionary Editor and Publisher of Freelancer Magazine. This episode offers a rare glimpse into the inner workings and driving forces behind Freelancer Magazine, a trailblazing resource for B2B and creative freelancers across the globe. The conversation with Sophie Cross illuminated the challenges and triumphs in the freelance world, providing invaluable insights for freelancers everywhere. Sophie Cross: A Freelancer's Champion With her decade-long experience in freelancing, Sophie Cross has transitioned from a corporate role in travel and hospitality to launching a one-of-a-kind magazine. Freelancer Magazine, a quarterly print-first publication, extends beyond mere business advice, encompassing lifestyle and personal growth for freelancers. It's not just a magazine; it's a community hub and a resource for freelancers globally to connect, grow, and thrive. The Core of Freelancer Magazine Spanning 100 pages in each quarterly issue, Freelancer Magazine emerges as more than just a publication; it's a comprehensive guide bursting with business acumen, lifestyle enlightenment, and actionable marketing strategies. This publication masterfully weaves professional insights and compelling personal narratives, crafting a bespoke roadmap for the modern freelancer's journey. Expanding Horizons Beyond Print Sophie Cross's vision transcends the conventional boundaries of print media. She empowers freelancers with robust online marketing courses through the Freelancer Magazine Marketing School. These courses are meticulously designed to bolster confidence in self-promotion, enhance skills in content creation, and refine freelancers' unique service offerings, equipping them with the tools to excel in a competitive landscape. Cultivating a Vibrant Freelance Community At the core of Sophie's mission is her commitment to cultivating a strong sense of community among freelancers. Freelancer Magazine serves as a catalyst, bringing together isolated professionals through innovative virtual co-working sessions, festive gatherings, and various engaging events. These initiatives foster a supportive and interactive community, enabling freelancers to form lasting connections and friendships, enriching their professional and personal lives. Sophie's Vision and Future Plans Sophie aims to focus on marketing and distribution, enhancing the magazine's reach. She plans to introduce new courses, including one on creating online courses, drawing from her own transformative experiences. With her visionary leadership at Freelancer Magazine, Sophie has transcended the traditional role of a publication to establish a vibrant sanctuary for freelancers. It's a realm where connections flourish, professional growth is nurtured, and a profound sense of belonging is fostered. This episode is a source of inspiration and a strategic roadmap for aspiring and seasoned freelancers seeking to discover their successful paths in the rapidly expanding freelance landscape. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Why CMOs Need a Chief of Staff with Priscilla Gravenhorst - The Global Discussion Priscilla Gravenhorst is a dynamic force in the marketing and communications world. With her extensive experience at renowned agencies like McCann, Ketchum, Tiffany & Co, and HAVAS, Priscilla currently serves as the Chief of Staff to Chief Marketing Officers (CMOs), a role she describes as "the CMOs Secret Weapon." A Journey Through the Advertising World Priscilla's career trajectory is as impressive as it is diverse. Starting in production, she swiftly moved through project and portfolio management ranks, handling blue-chip clients like Microsoft, Verizon, and Samsung. This journey wasn't a plotted course; as Priscilla shared, she stumbled into advertising, initially working on Hong Kong feature films. This background honed her skills in orchestrating large groups, a talent that proved invaluable in her advertising career. The Role of a Chief of Staff to a CMO In this episode, Priscilla illuminated the evolving role of a Chief of Staff in the corporate world, especially within marketing departments. Her role goes beyond traditional project management; it involves strategic planning and ensuring the voice of the CMO is heard across the C-suite. She emphasizes that the Chief of Staff is an enabler, accelerating the CMO's vision and ensuring alignment with the company's broader goals. The Challenges and Opportunities Facing Today's CMOs Priscilla highlighted that modern CMOs face many challenges, from rapid technological advancements to complex regulatory environments. She stressed the importance of CMOs being flexible, open-minded, and strategic risk-takers. Priscilla sees these challenges as hurdles and opportunities for innovation and growth. The Future of Marketing Leadership Looking ahead, Priscilla is enthusiastic about the future. She's partnering with leaders in the field with an aim to empower CMOs further, enabling them to make a more significant impact both in their organizations and the marketing world. Priscilla is on a mission to help CMOs regain their rightful place in the driver's seat of marketing innovation and strategy. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Accelerating the Green Energy Transition with Piia Kuosmanen - The Global Discussion Piia Kuosmanen, the dynamic Founder and Chief Growth Officer at Exaum, joins The Global Discussion. Kuosmanen, a serial entrepreneur and a global citizen, shared insights into her latest venture, accelerating the transition to green energy to tackle the climate crisis. A Journey of Impact and Innovation Piia Kuosmanen's entrepreneurial journey is a tapestry of innovation, learning, and relentless pursuit of impactful solutions. With her ventures spanning four continents, Kuosmanen has consistently been at the forefront of leveraging technology for meaningful change. Her latest project, Exaum, is a testament to her commitment to solving some of the world's most pressing issues. Exaum: Balancing the Green Energy Equation At the core of Exaum's mission is the balancing of energy consumption with the increasing influx of green energy into the electricity grid. Kuosmanen explains the critical challenge of maintaining a balance between supply and demand in the grid to prevent disruptions. This balance becomes crucial as we integrate more renewable energy sources like solar panels and wind turbines. The Challenge of Green Energy Transition Kuosmanen shared the complexities of transitioning to green energy. She highlighted the seasonal variations in renewable energy production, especially in countries like Finland, and stressed the importance of developing systems adapting to these changes. Her approach combines deep technology with practical solutions to ensure the reliability and efficiency of the energy grid. A Visionary's Learning Curve Kuosmanen's journey is also one of constant learning and adaptation. She emphasizes the importance of staying informed and adaptable, citing her return to reading and keeping up with current developments in her field. Her approach to learning is as dynamic as her entrepreneurial ventures, focusing on value-based and action-oriented strategies. A Message of Resilience and Kindness Amidst technology and business discussions, Kuosmanen left us with a profound message: the importance of kindness and resilience. In a world where change is the only constant, she encourages us to be kind and supportive of each other, highlighting that these values are the bedrock of any successful endeavour, personal or professional. Piia Kuosmanen's appearance on The Global Discussion was more than just an interview; it was a deep dive into the heart of green energy innovation. Her insights remind us of the intricate balance between technological advancement and the human values that drive them. Visionaries like Kuosmanen inspire us as we navigate the complexities of our changing world. To learn more about Piia Kuosmanen and Exaum's groundbreaking work in green energy, follow her on LinkedIn and visit Exaum.com. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Melanie Kentish, the visionary Founder and CEO of Dopamine Studios, was recently featured on "The Global Discussion" podcast, hosted by Simon Hodgkins. Melanie's expertise and innovative approach have significantly impacted the influencer marketing and talent management industry. The Philosophy of Dopamine Studios Dopamine Studios is not just another influencer marketing agency. Melanie's brainchild embodies her principles of ethics, kindness, and outstanding work. Prioritizing the welfare and success of its clients and talent, the agency steers clear of restrictive contracts, fostering a positive, creative environment where talent thrives because they choose to, not because they have to. From Sky to Gleam Futures Melanie's remarkable journey includes transformative roles at Sky and Gleam Futures. At Sky, she developed a groundbreaking 200-strong ambassador program, targeting the under-35 audience with innovative campaigns for high-profile shows like Gangs of London and House of The Dragon. Later, as Managing Partner at Gleam Futures, she made significant strides, notably overhauling the talent roster to promote diversity and lobbying for government action against deceptive beauty filters on social media. Melanie Kentish's discussion with Simon Hodgkins on "The Global Discussion" podcast provided several crucial insights into influencer marketing and talent management: Authenticity in Influencer Marketing Importance of Creator Freedom: Melanie stressed the significance of allowing content creators to interpret and express brand messages in their own style. This approach ensures that the content remains true to the creator's voice, thus resonating more authentically with their audience. Building Genuine Relationships: By advocating for authenticity, Melanie emphasized that genuine connections between influencers and their followers are foundational to successful marketing campaigns. This authenticity translates into higher engagement and trust, key metrics for successful influencer partnerships. Leveraging Data for Strategy Data-Driven Decision-Making: Melanie underscored the role of data in shaping influencer marketing strategies. By analyzing performance metrics and audience engagement data, brands can tailor their campaigns for maximum impact. Educating Brands on Efficacy: She also highlighted how data-driven insights can help educate brands about the true value of influencer marketing. This approach helps brands understand influencer partnerships' ROI, moving beyond follower counts to deeper engagement metrics. A New Approach to Talent Management Beyond Restrictive Contracts: At Dopamine Studios, Melanie has adopted a forward-thinking approach to talent management, eliminating restrictive contracts. This strategy focuses on building mutually beneficial relationships based on respect and mutual goals. Her focus on authenticity, data-driven strategies, ethical talent management, and the irreplaceable value of human connection provides a roadmap for brands and creators in navigating the dynamic influencer landscape. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Simon Hodgkins welcomed guest Maryrose Lyons, the founder of Brightspark and the AI Institute, on The Global Discussion podcast. Maryrose Lyons, a future-focused marketer with a deep passion for technology and innovation, particularly in Generative AI for Marketing, shared her insights and experiences in this rapidly evolving field. With her extensive background in business, economics, cyberpsychology, and UX design, Lyons has positioned herself as a leading figure in digital marketing. Her consultancy, Brightspark, offers strategic solutions and AI consultancy, helping businesses and individuals harness the potential of Generative AI. Embracing AI in Marketing Lyons emphasised the transformative impact of AI in marketing. Her excitement was palpable as she recounted the launch of ChatGPT and its implications for the industry. "AI can augment the way we work," Lyons stated, highlighting the productivity and quality enhancements AI tools bring to marketing strategies. AI Institute: A Hub for Learning and Innovation The AI Institute, Lyons' latest venture, aims to demystify AI for a broader audience. The institute offers a unique blend of courses ranging from AI for beginners to specialised programs for IT departments. The AI Institute is committed to practical, hands-on learning and a deep understanding of AI's ethical, technical, and business aspects. Ethics and AI A significant part of Lyons' discussion focused on the ethical considerations of AI. She advocates for responsible AI. Maryrose's expertise goes beyond theoretical knowledge, extending into tangible, real-world AI applications that reshape how businesses and individuals approach their work. RFP Responses In business development, AI's impact is notably significant in crafting responses to Request for Proposals (RFPs). Lyons described how AI can generate comprehensive and competitive RFP responses, streamlining the process and enhancing the quality of submissions. Digital Marketing Strategies Lyons' passion for marketing shines through her discussion of AI applications in digital marketing. AI tools can analyse consumer data to identify trends and preferences, allowing businesses to create more targeted and effective marketing strategies. Continuous Learning and Adaptation Lyons emphasised the importance of continuous learning in the rapidly evolving field of AI. Her courses at the AI Institute are designed to teach the current applications of AI and cultivate an adaptive mindset among learners. Conclusion The practical applications of AI discussed by Lyons offer a glimpse into a future where AI is not a distant, abstract technology but a tangible assistant in our everyday professional endeavours. This vision encourages a shift in perception—from viewing AI as a challenge to be tackled to seeing it as an opportunity to be embraced. Her establishment of the AI Institute is a testament to her commitment to utilising AI and educating and empowering others to do so. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Andrew Harley, a seasoned Independent Consultant with an extensive psychology and human resources background, joins host Simon Hodgkins. Harley shared a rich knowledge and career focused on the nuanced assessment and development of business leaders. A Journey Through Human Resources to Leadership Assessment Starting in the pharmaceutical and distribution sectors, he quickly specialized in assessing the potential and performance of business leaders, culminating in his role for Rowntree plc. His innovation in senior manager development centres has set a precedent for executive assessment. For over three decades, Harley has collaborated with various clients, from Nippondenso, Japan Tobacco, ICI, Bank of Ireland, British Red Cross Society, Unilever, Mondi Packaging, Inchcape plc, BUPA, GE Capital, Department of Health (UK), ICON plc, C&C Group, RTE, Manpower Inc, Johnson & Johnson, CRH and Danske Bank, tailoring leadership assessment methods ranging from personal coaching to comprehensive talent management systems. His publications, including Assessment Centre Exercises across various sectors, reveal his deep understanding of the intricacies of leadership in diverse environments. Adapting Leadership in the Face of Change Harley discussed how leadership adapts to circumstances and challenges during the podcast. He rejects one-size-fits-all models, advocating for leaders who inspire and direct, surrounding themselves with talented individuals to foster success. The Impact of Hybrid Work on Leadership The pandemic has reshaped the workplace, thrusting the concept of hybrid work upon us. Harley points out that leadership has yet to fully adapt to this new norm, where managing remote teams requires different skills and approaches than traditional office settings. Strategic Thinking for Modern Leaders Strategic thinking, Harley suggests, should be something other than a far-flung vision but a practical roadmap for the near future. The rapid pace of change today makes long-term predictions nearly impossible, placing even more value on effectively navigating the immediate one to three years ahead. The Challenge of Decision-Making Harley expresses concern over the bombardment of information in today's world, which complicates decision-making. He underscores the importance of nurturing critical thinking skills, mainly as we increasingly rely on technology, which we need to understand fully. Looking Ahead As he contemplates the future, Harley focuses on areas that pique his interest, mainly how the changing nature of work demands new leadership and management models. Harley's appearance on The Global Discussion offered a profound look into the changing dynamics of leadership and the importance of adaptability and critical thinking in today's fast-paced world. His expertise and experience are invaluable resources for any leader aiming to navigate the complexities of modern business. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomed Avi Bhatnagar, a seasoned marketing executive, and technologist, to explore the evolving digital marketing landscape. With his rich experience spanning nearly two decades, Avi brings a unique perspective to the B2B marketing space. From his early days at corporate giants like Cisco and Juniper Networks to his current role as an advisor and consultant, Avi has witnessed the transformation of marketing firsthand. Insights from Avi Bhatnagar Evolution of Marketing Technology Early Tech Adoption: Avi reminisced about the initial use of platforms like Salesforce and Eloqua, emphasizing how these early adoptions paved the way for modern marketing operations. Strategic Advantage: He stressed that adopting cutting-edge technologies is not just a trend but a strategic necessity for staying relevant and competitive in the ever-evolving marketing landscape. AI and Generative AI in Marketing Role in Strategy Optimization: Avi highlighted the transformative impact of AI, particularly generative AI, in refining marketing strategies. Applications in Marketing: He outlined specific applications such as predictive modeling for targeting, personalized customer experiences, and automation in customer interactions, all leading to enhanced efficiency and more effective marketing outcomes. ABM and PLG Strategies Synergistic Relationship: The conversation shed light on how Account-Based Marketing (ABM) and Product-Led Growth (PLG) can be integrated to create a powerful synergy in marketing. Driving Customer Dynamics: Avi explained how these strategies can be leveraged to attract and retain customers, fostering long-term business growth. The Human Element in AI Importance of Oversight: Despite AI's advancements, Avi pointed out the irreplaceable need for human intervention to ensure the quality and ethical standards of AI-generated content. Mitigating Biases: He emphasized the role of human judgment in identifying and correcting potential biases and inaccuracies that AI systems might overlook. Continuous Learning and Community Engagement Staying Current: Avi underscored the importance of continuous learning and adapting to new trends and technologies in a rapidly changing industry. Leveraging Communities: He recommended engaging with professional groups and communities, like the Revenue Marketing Alliance, as valuable resources for sharing knowledge and experiences. Real-World Application of AI Beyond Trend Following: Avi advised companies to apply AI and other emerging technologies in ways that directly contribute to their business objectives rather than merely pursuing them as the latest trends. Practical Impact: He stressed the importance of leveraging AI for tangible results, ensuring that technological adoption translates into real business value and growth. Avi's comprehensive insights, as shared on The Global Discussion podcast, offer a deep dive into the complexities and opportunities within today's marketing world. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomed Carolyn Crandall, known for her extensive experience and groundbreaking work, to The Global Discussion. Carolyn has played pivotal roles in companies' IPO journeys and is an advisor and fractional Chief Marketing Officer (CMO) to various high-growth technology companies. Carolyn's journey is a testament to her adaptability and passion for technology. Her career spans over 30 years, marked by leadership roles in companies like Cisco, Juniper Networks, and Attivo Networks. Her expertise lies in market creation, positioning, messaging strategies, and advocating for the ethical application of AI in strategic marketing initiatives. Insights from the Fractional CMO During the episode, Carolyn discusses the concept of a fractional CMO, a role that has recently gained traction. This role involves short-term or periodic engagements with companies, providing expert advice and guidance during transition or when a fresh perspective is needed. Carolyn's approach is deeply rooted in understanding a company's unique challenges and crafting tailor-made solutions, particularly in areas like AI and market differentiation. AI and Marketing: A New Frontier Carolyn's insights into the evolving landscape of AI in marketing were particularly enlightening. She stressed the importance of staying updated with the rapid pace of technological advancement. According to Carolyn, AI is a tool and a necessity in the modern marketing stack, offering efficiency and a competitive edge. She emphasized AI's responsible and ethical use, acknowledging its potential to enhance operational efficiency and content creation significantly. Forward Thinking and Strategic Planning Carolyn sees a future where AI will further revolutionize the marketing tech stack. She plans to continue exploring AI tools to provide her clients with the best possible advice and services. Carolyn highlighted the importance of work-life balance and maintaining social engagement for well-being and perspective. Carolyn Crandall's appearance on The Global Discussion offers valuable insights into the intersection of technology, marketing, and AI. Her experience and forward-thinking approach make her an invaluable asset to the tech world, and her advice is a valuable resource for current and aspiring marketing professionals. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook