The Global Discussion

We welcome Gabriel Cohen, Chief Marketing Officer of Monigle, to The Global Discussion on this episode with Host Simon Hodgkins. Gabriel discusses the intricacies of brand consultancy in today's digital age. With a background of cultural and professional experiences, he offers invaluable insights into the evolution of branding and its critical role in shaping business futures. A Journey Shaped by Diversity Gabriel Cohen's narrative is as captivating as it is instructive. Born in Brazil and boasting an English accent polished over two and a half decades in the UK, Cohen embodies a global citizen's spirit. His odyssey took him from business school in the U.S. to the echelons of the world's largest brand consulting firms, eventually leading him to Monigle, based in Denver. This journey is not just about geographical locations; it's a testament to Cohen's immersive experience in the global branding arena. Monigle: Redefining Brand Experience Monigle is a service provider and thought leader at the forefront of brand consultancy, redefining the essence of brand experiences. Gabriel's role as CMO encompasses a visionary approach to embedding brand ethos into every facet of business operations. Monigle's philosophy, deeply ingrained in Cohen's strategy, moves beyond logos and colors to position brands as integral elements of business strategy and cultural identity. The Brand Evolution: A Three-Wave Phenomenon Cohen eloquently outlines branding's metamorphosis through three significant waves, from identification and positioning to the digital revolution's impact. This evolution signifies a shift towards viewing brands as living entities that guide business strategies, embody cultural values and drive customer engagement. Gabriel's analysis charts the history of branding and highlights its future trajectory, emphasizing the importance of adaptability and innovation. The Synergy of Brand and Business Performance A recurring theme in Gabriel's discussion is the symbiotic relationship between brand investment and business performance. In a landscape dominated by performance marketing, Cohen stresses the importance of nurturing the brand essence — likening it to watering a tree to bear fruit in the future. This long-term perspective is crucial in distinguishing brands in a cluttered marketplace, underscoring brand equity's strategic value as a sustainable growth driver. Embracing AI: The Next Frontier in Branding The advent of AI presents both challenges and opportunities for brand consultants. Gabriel views AI pragmatically, recognizing its potential to revolutionize business models and enhance operational efficiencies. Yet he remains steadfast in his belief that the core principles of branding—understanding customer behavior and building meaningful connections—remain unchanged. As Cohen sees it, the future belongs to those who can harness AI to amplify these fundamental values, not replace them. Looking Ahead: Strategic Vision Monigle's response to the evolving branding landscape involves diversifying its expertise and embracing global partnerships. Cohen outlines the firm's focus areas, including culture engagement, experience design, and business transformation, all aimed at leveraging brand equity to drive business innovation. This strategic expansion, coupled with Monigle's inclusion in a global network of independent agencies, positions the firm to meet the demands of an increasingly interconnected world. Cohen's reflections on the CMO's role underscore the complexity and dynamism of marketing leadership. He advocates for strategic clarity, alignment with organizational goals, and an ever-expanding scope of responsibilities. In this episode of The Global Discussion, Gabriel Cohen not only shared his rich personal journey and professional ethos but also illuminated the path for brands navigating the complexities of the digital age. His message is clear: in the ever-evolving landscape of brand consultancy, adaptability, foresight, and a deep understanding of cultural and business dynamics are vital to creating brands that resonate and endure. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Brittany Rincon joins us on this episode of The Global Discussion, a journey through the heart of podcasting's transformative power. As the Co-owner of Boundless Audio Podcast Network and WOC Podcasters, Brittany gives a voice to many. Her story includes a bold leap from education to the forefront of podcasting. She unfolds a narrative of resilience, community-building, and unwavering commitment to lifting others. Join us as we explore how Brittany is rewriting the rules of the podcasting world, one episode at a time. Brittany began her career in education, dedicating a decade to nurturing young minds as a teacher and vice-principal. However, the pandemic ushered in a pivotal shift, propelling her into the world of podcasting. What started as a passion project quickly became a full-fledged podcast production company. Brittany's venture into podcasting wasn't just about creating content but about making connections and opportunities for others to share their stories. The journey took an exciting turn with the formation of Boundless Audio Podcast Network, a merger that brought together Brittany's production expertise with a like-minded podcast network. This strategic move was amplified by the acquisition of WOC Podcasters, an initiative dedicated to elevating women of color in the podcasting space. Brittany and her team are not just running businesses but nurturing a vibrant community of creators and listeners alike. At the heart of Brittany's work is a mission to amplify women's voices, particularly women of color and marginalized communities. This mission is the foundation for all three arms of her business, creating a powerful ecosystem that supports podcasters at every stage of their journey. From enthusiasts to professional producers, Boundless Audio offers resources, guidance, and a platform for voices that need to be heard. Brittany faces the intricate dance of leading multiple ventures with a strategic mindset and the agility to adapt. Shifting from steering a singular company to helming a diverse and expansive network brought its unique set of hurdles—from fine-tuning operations to synchronizing a dynamic team. However, Brittany views these obstacles not as barriers but as springboards for innovation and expansion, steadfast in her commitment to elevate a chorus of diverse voices. Brittany's forward gaze sets the stage for hosting in-person gatherings and developing signature shows; she's keen on injecting new vitality into the world of podcasting. More crucially, Brittany views the network as a force for transformation, enabling podcasters to evolve their passions into influential platforms that have the potential to sculpt their destinies and significantly impact society at large. Brittany Rincon's journey is a compelling reminder of the impact one can have by following one's passion and leveraging it for a more significant cause. From Educator to Podcasting PioneerThe Formation of a TrifectaA Mission to AmplifyMastering the Art of Resilient LeadershipLooking Ahead Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Karen Eber, CEO and Chief Storyteller at Eber Leadership Group takes us on an insightful journey into the heart of storytelling and its unparalleled influence on leadership, teamwork, and organizational culture. Karen illuminates the potent power of storytelling to unite, inspire, and drive transformative change. Her insights offered a profound clarity that resonated deeply with all seeking to wield stories' power to inform, inspire, and influence. Karen's episode serves as a guide to mastering the art of impactful storytelling in the corporate world and beyond. Karen's dialogue with host Simon Hodgkins shares the essence of storytelling, revealing its core as the most potent vehicle for inspiration, influence, and information in today's fast-paced world. A Journey Through Storytelling Karen brings a wealth of experience from her leadership development and corporate learning career, leaving indelible marks at giants like General Electric and Deloitte. In her TED talk "How Your Brain Responds to Stories & Why They are Critical for Leaders" and her book The Perfect Story, Karen elucidates the impact of storytelling. The Perfect Story In The Perfect Story, Karen Eber masterfully distills storytelling's essence into an accessible and empowering guide. This book is not just another manual; it's a revolution that transforms storytelling from an elusive art to a skill within reach of anyone willing to grasp it. With Karen's expertise, we embark on a journey to unlock the storytelling potential within each of us. The Perfect Story redefines the narrative landscape by marrying the ancient art of storytelling with the cutting-edge science of how our brains respond to stories. Karen Eber demystifies the process, offering readers a roadmap to crafting stories that resonate and leave a lasting impact. She introduces the concept of leveraging the "Five Factory Settings of the Brain," a groundbreaking approach to making your stories not just heard but felt and remembered. A Guide for Every Occasion Whether captivating an audience in a job interview, raising a toast, or delivering a poignant eulogy, The Perfect Story equips readers with the skills to make every story the right one for the moment. Karen Eber's book is more than just a guide; it's a companion for anyone who believes in the power of stories to change hearts, minds, and, ultimately, the world. The Essence of Karen's Teachings Karen's approach is holistic, offering workshops, keynotes, and leadership programs tailored to equip individuals with the narrative tools necessary for impactful communication. She focuses on: Building Storytellers: Through workshops and coaching, Karen empowers individuals to craft compelling stories, enriching their narrative arsenal. Inspiring Through Keynotes: Her speeches delve into the significance of storytelling in leadership, culture shaping, and beyond, providing actionable insights. Leadership and Team Development: Karen's programs are designed to fortify leadership attributes and team dynamics, fostering an environment of trust and efficacy. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this installment of The Global Discussion, Host Simon Hodgkins opened the floor to Lari Numminen, a maverick in the marketing domain and the visionary Chief Marketing Officer behind Generate+. Numminen's career is a rich tapestry woven from his initial forays within the hallowed halls of Google to his ascendance as a trailblazer in melding the realms of artificial intelligence with the intricacies of SEO for the B2B and SaaS sectors. His transition from conventional marketing tactics to the pioneering edge of AI application marks him as an innovator and a leading light for the future of digital marketing strategy. Lari Numminen's story is not just about adapting to the digital age; it's about taking charge of using AI for marketing. Facing the challenges head-on as a CMO in the software industry, Lari has navigated the turbulent waters of securing funding and driving growth amidst economic uncertainties. Numminen's approach is leveraging AI, particularly chat-based models like ChatGPT, to revolutionize content creation and SEO strategies. "Out of a pure act of desperation," Lari says, "we started using ChatGPT... It opened up a completely new world for any creative artist or content producer." This tool became a game-changer for Lari and his team, allowing them to quadruple their content output without compromising quality, significantly boosting their SEO performance and online visibility. One of Lari's key strategies involves becoming a topical authority rather than spreading efforts too thinly across unrelated subjects. By producing content that aligns with their expertise, Lari's team could stand out in a crowded market, even against giants like Microsoft or SAP. This approach and AI's efficiency enabled them to achieve a 22-fold increase in website traffic from Google within a year. Furthermore, Lari emphasized the importance of prompt engineering in extracting the best outcomes from AI tools. By providing detailed context and continuously refining inputs, his team was able to generate highly tailored and compelling content. This iterative collaboration process with AI showcases the potential for technology to enhance human creativity and productivity. As Lari transitions into a consulting role, he looks forward to helping other companies navigate the complexities of SEO and AI integration. His advice to marketers and business leaders is clear: Start experimenting with AI now. "There's never been a better time to start," he asserts, stressing that the journey with AI is just beginning, and the possibilities are limitless. For those interested in connecting with Lari and learning more about his insights into AI and marketing, LinkedIn is the platform where he actively shares his knowledge and engages with the community. His journey underscores a pivotal shift in marketing—a move towards a future where AI augments our capabilities and opens new avenues for growth and innovation. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Marina Petrova joined Simon Hodgkins on The Global Discussion to share her journey and insights into AI and disruptive innovation. As the CEO and co-founder of Intentful, Petrova has used her two decades of experience in technology and creativity to impact businesses and consumers in over 50 countries. Her practical applications of AI have made her a sought-after speaker at prestigious institutions like the University of Oxford and Singularity University. Transitioning from advertising to AI, Petrova led the digital transformation through Intentful, focusing on AI-driven content creation in the publishing and "Things to Do" sectors. Intentful’s innovative use of AI, particularly through OpenAI's closed beta program, has showcased the potential of AI to generate content that enhances brand engagement and audience relevance. The company stands out for its precision in aligning content with brand voice and audience insights, improving SEO, and customer engagement. Petrova emphasizes the significance of embracing change and the opportunities it brings. With Intentful's recent acquisition of GMS, she sees AI's role in content personalization and customer engagement as essential. Petrova urges businesses to start small in their AI initiatives, highlighting the need for agility and openness given the rapid evolution of AI technology. Reflecting on her journey, Marina Petrova's work with Intentful advances the field of content creation and paves the way for a future where technology and human creativity merge to foster a more enlightened society. Her story is a powerful reminder of the transformative impact of AI when combined with creative insights and solid business strategies. To learn more about Marina Petrova and Intentful's innovations, visit the Intentful website. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion, Host Simon Hodgkins is in conversation with Hilke Schellmann, an investigative journalist, author, and NYU professor known for her groundbreaking work on artificial intelligence (AI) and its impact on the future of work. Schellmann, an Emmy-Award winner with a rich background in reporting for major outlets like the Wall Street Journal, the Guardian, and MIT Technology Review, shares insights from her latest investigative book, "The Algorithm," published by Hachette. Schellmann's foray into the intersection of AI and employment began somewhat serendipitously in 2017, during a ride-share experience in Washington, D.C. Her conversation with the driver unveiled a peculiar interview process conducted entirely by a robot. This encounter sparked her interest in the pervasive use of algorithmic tools in high-volume, high-turnover job markets, such as retail and fast food. It's an area where AI's potential to streamline the hiring process and eliminate human biases is both fascinating and fraught with ethical considerations. Her investigation reveals a complex landscape where AI tools, from resume screeners to emotional analysis software, are employed across industries. While these tools promise efficiency and fairness, Schellmann's research uncovers a less optimistic reality. AI can inadvertently perpetuate biases, misinterpret qualifications, and even lead to discriminatory practices. For example, algorithms that favor applicants named Thomas or other examples, including those mentioning "baseball" on their resumes, underscore the need for critical scrutiny of AI's role in hiring. "The Algorithm" delves deep into these issues, drawing from Schellmann's extensive research and interviews. The book is not only a critique but a call to action for greater transparency and regulation in AI's application in the workforce. Schellmann advocates for a balanced approach to AI, recognizing its potential benefits while cautioning against its unchecked use. Her work extends beyond hiring practices to examine AI's broader implications in workplace surveillance and employee monitoring. From keystroke logging to health data analysis, the book paints a comprehensive picture of a future where privacy concerns and ethical dilemmas abound. Schellmann's conversation with Hodgkins emphasizes the importance of continued investigation and public discourse on AI's role in our lives. As AI technologies evolve, so too must our understanding and regulatory frameworks. Schellmann calls for interdisciplinary collaboration among journalists, computer scientists, sociologists, and policymakers to ensure AI serves the public interest without compromising individual rights and freedoms. For those intrigued by the intersection of technology, ethics, and the future of work, Hilke Schellmann's work is indispensable. "The Algorithm" is a must-read, offering not just a critique but a roadmap for navigating the challenges and opportunities AI presents in the workplace. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In a world where digital transformation unfolds at breakneck speed, Wanita Zoghby-Fourie emerges as a distinguished figure whose vision and leadership redefine the boundaries of what's possible. As the CEO of The Online Business Academy Ltd, Wanita has a dedication to harnessing the power of digital tools for education and empowerment. This conversation with Wanita, affectionately known in professional circles as "Wanita Z," on The Global Discussion podcast, peeled back the layers of her profound expertise and unwavering commitment. It explored how education, leadership, and digital innovation can collectively foster a more connected and enlightened world. Wanita's story is a clarion call to those looking to make a meaningful impact in the digital age, demonstrating that true transformation begins with the confluence of technology and human ingenuity. A Mission to Teach, Learn, and Inspire Wanita's "Teach Learn Inspire" mantra encapsulates her approach to navigating the digital landscape. With a rich background in managing learning teams and projects, Wanita has carved a niche as a business and training strategist, leadership coach, and motivational speaker. Her engagements alongside industry giants from Google, Yahoo, Facebook, and LinkedIn highlight her stature in the field. The Online Business Academy: Pioneering Digital Marketing Education Under Wanita's stewardship, The Online Business Academy has emerged as a cornerstone for individuals and businesses aiming to excel in social media and digital marketing. The Academy's unique blueprints, developed over many years, demystify digital marketing, enabling strategic implementation beyond mere social media presence. Wanita's approach is holistic, blending analytical and creative solutions to drive success in the digital age. A Journey Through Digital Evolution Wanita recounted the seismic shifts in the digital marketing landscape, from the nascent stages of social media to today's complex, AI-driven strategies. Her foresight in the early adoption of digital marketing strategies has positioned her as a thought leader, adept at navigating the intricate digital ecosystem. Wanita's insights into the advent of AI in digital marketing underscore the importance of continuous learning and adaptation. She emphasizes the transformative potential of AI while also cautioning against its uncritical use. Her pragmatic approach advocates for an informed application of AI technologies to enhance digital marketing strategies. A Vision for the Future Looking ahead, Wanita envisions a digital landscape enriched by AI yet grounded in human-centric values. She calls for a balanced approach to technology adoption, where innovation is matched with ethical considerations and a deep understanding of human behavior. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

The Key to Revolutionizing Industries with CEO, Founder, Advisor, and Board Member Oisin Hanrahan The Global Discussion Host, Simon Hodgkins, welcomes Oisin Hanrahan to the show. Oisin is a dynamic entrepreneur whose ventures span revolutionizing home services with Handy to reimagining global manufacturing with Keychain. Hanrahan's journey from Dublin to the pinnacles of the startup world in New York provides a masterclass in innovation, resilience, and the art of seizing opportunities. A Decade of Disruption Oisin Hanrahan's entrepreneurial spirit has pioneered change and fostered a new way of thinking about service and supply chains. As the CEO of Angi (formerly Angie's List) and the founder of Handy, Hanrahan transformed the home service industry by connecting professionals with homeowners through a seamless digital platform. His latest venture, Keychain, aims to rebuild the global manufacturing supply chain by facilitating direct connections between brands, retailers, and manufacturers. Meeting a Market Need During the podcast, Hanrahan recounted the inception of Handy, which was born out of a gap he observed in the market. In an era when digital platforms like Uber and Airbnb were nascent concepts, Handy introduced a revolutionary model for hiring home service professionals. Reflecting on the economic landscape of 2011-2012, Hanrahan highlighted the high unemployment rates and the technological infancy of the time, underscoring the boldness of Handy's proposition. Keychain: Pioneering a New Frontier With Keychain, Hanrahan is not merely launching another startup; he's addressing a critical inefficiency in the global supply chain. The initiative seeks to streamline the process for brands and retailers to find and collaborate with manufacturers. In discussing Keychain, Hanrahan shared insights into modern manufacturing and distribution challenges, from the complexities of finding reliable manufacturing partners to the nuances of supply chain sustainability. A Reflection on Entrepreneurship and Innovation Oisin's discussion with Simon Hodgkins went beyond business narratives, looking into the philosophy of entrepreneurship. He stressed the importance of writing down personal and professional beliefs as a compass for decision-making. This reflective practice, he suggested, can guide entrepreneurs through the uncertainties of starting and scaling a business. Oisin Hanrahan is eager to witness the next chapter in his mission to reshape the world's economic landscapes at a moment in time when innovation is both a challenge and a necessity; Oisin's story serves as a guiding light for aspiring entrepreneurs. His appearance on The Global Discussion shed light on his accomplishments and the mindset required to innovate and disrupt in the 21st century. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomes a particularly insightful guest, Bryan Barletta, the brain behind Sounds Profitable. Barletta, with a rich background as a former product manager and sales engineer, has etched his name as a vanguard in the podcast advertising and ad tech education realm. Sounds Profitable has rapidly become the weekly go-to for anyone looking to grasp the intricacies of podcast advertising, from analytics to dynamic ad insertion, straight from the experts. Bryan's journey is a testament to resilience and passion. Transitioning from his role at Megaphone, he leveraged his layoff as a launchpad to educate the podcasting ecosystem. Sounds Profitable began as a newsletter but quickly became a comprehensive platform offering consulting, advocacy, research, and more. Today, it works with many companies, guiding them through the labyrinth of podcasting business dynamics. With Tom Webster, a titan in audio research, joining as a partner, Sounds Profitable has augmented its offerings, including newsletters, webinars, and live events. Their focus is not just on keeping the industry abreast of developments but also on enabling businesses at all levels to thrive through enhanced listenership and monetization strategies. Barletta's vision extends beyond mere content creation. The emphasis is on nurturing a well-informed podcasting community where knowledge transcends barriers, from entry-level enthusiasts to C-suite executives. The evolution of Sounds Profitable reflects a broader narrative in the podcasting world — one where education and access to information are pivotal to growth and innovation. One of the standout moments in the conversation with Simon Hodgkins was Bryan Barletta's reflection on the genesis and evolution of Sounds Profitable. What started with a commitment to education has blossomed into a multifaceted endeavor, underscoring the potential of podcasting as a medium for storytelling and robust business models. Simon and Bryan discuss the nuances of the newsletter's growth, highlighting the keen curation of content that caters specifically to those entrenched in the business side of podcasting. Barletta and his team sift through many articles daily, distilling them into digestible, impactful insights for their audience. This rigorous process ensures that Sounds Profitable remains at the forefront of delivering value, steering clear of the noise and focusing on what truly matters for podcast professionals. As The Global Discussion episode with Bryan Barletta concluded, it was clear that Sounds Profitable is not just a newsletter or consulting firm but a movement. One that champions knowledge, advocates for the advancement of podcasting, and fosters a community where the exchange of ideas propels the industry forward. Sounds Profitable is an indispensable resource for anyone looking to dive deeper into podcast advertising and ad tech. With Bryan Barletta and Tom Webster at the helm, the future of podcasting is in knowledgeable and passionate hands. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

A Creative Discussion with Award-Winning Producer Sarah Chadwick - The Global Discussion Simon Hodgkins, host of The Global Discussion, catches up with Sarah Chadwick, an award-winning producer recognised in the advertising and creative industry. With her illustrious career as an Executive Board Member of ICAD and the Founder of Clickety Clack, Sarah shares her unique journey and insights into the advertising industry, fostering new talent and the essence of creative success. From Accidental Beginnings to Industry Leader Sarah's entry into advertising was serendipitous, stemming from her return to Ireland after a stint in Australia. Initially seeking any job to get by, she landed a temporary position at an advertising agency, which sparked a love affair with the industry that has lasted over a decade. This unexpected turn led her from reception duties at the internationally recognised agency Boys + Girls to becoming a senior producer, leaving an indelible mark on Ireland's creative landscape. Her passion for advertising and commitment to excellence is evident in her body of work, having produced award-winning campaigns recognised at Cannes Lions, D&AD, Kinsale Sharks, and more. Sarah's journey is a testament to the power of embracing the unknown and the impact of genuine passion on one's career trajectory. Fostering Creative Excellence with Clickety Clack In 2022, Sarah embarked on her most ambitious challenge by founding Clickety Clack. This venture aims to support agencies and production teams in delivering world-class creative projects. With over a decade of experience and many awards under her belt, Sarah's leadership at Clickety Clack drives the Irish creative industry forward, showcasing her commitment to innovation and quality. Championing the Next Generation of Creatives As an executive board member of ICAD, Sarah is at the forefront of nurturing and advocating for Ireland's creative talent. Her involvement in judging the Emerging Director Awards in 2023 further underscores her dedication to elevating new voices in the industry. Through her work with ICAD, Sarah champions the organisation's mission to foster, promote, and reward Irish creativity, ensuring the nation's creative sector thrives globally. Insights and Inspirations During her conversation with Simon Hodgkins, Sarah shared invaluable insights into what makes a great producer: humanity, understanding, and the ability to connect with people across all facets of a project. Her advice to be "comfortable with being uncomfortable" and to not always do what you are told reflects her philosophy of pushing boundaries and challenging the status quo to achieve creative excellence. Sarah's openness about the uncertainties of freelance work, especially in a volatile industry landscape, is both refreshing and inspiring. It highlights the importance of adaptability, networking, and finding opportunities in challenges. As we look forward to her future endeavours, Sarah's journey encourages us to seek our passions, challenge conventions, and contribute positively to our respective fields. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook