The Global Discussion

Mindy Gibbins-Klein, a renowned professional speaker, award-winning book coach, and founder/director of multiple successful companies, joins Host Simon Hodgkins on The Global Discussion. Mindy shares an innovative approach to thought leadership and provides invaluable insights into the essence of real leadership in today's dynamic business landscape. Mindy Gibbins-Klein has made a name for herself by guiding business leaders worldwide on how to enhance their credibility and establish themselves as authorities in their respective fields. Mindy empowers entrepreneurs, executives, and emerging leaders to think and act beyond traditional boundaries through her keynote speaking, training, and coaching. Empowering Thought Leaders During the podcast, Mindy elaborated on how she assists leaders in transforming into influential authors, speakers, and thought leaders. She highlighted the importance of original, disruptive thinking in managing businesses and leading effectively in our fast-paced world. Her approach is deeply rooted in what she terms "Thoughtful Leadership," which prioritizes genuine consideration for people and ideas. Inclusive Leadership Strategies A significant part of the discussion focused on Mindy's strategies for fostering inclusive thought leadership within organizations. She pointed out that latent thought leaders exist within every organization, especially within small businesses that face the challenge of competing against giant corporations with deeper marketing budgets. Mindy's philosophy is centered on tapping into the diverse potential within these companies to empower individuals beyond the executive level, promoting a culture of engagement and loyalty. Authentic Content and Social Impact Mindy also touched upon the critical role of authenticity in content creation. She argues that true thought leadership cannot be outsourced, emphasizing the personal nature of genuine thought contributions. Furthermore, Mindy shared her passionate involvement in social impact through her initiative, Giving 1%, which encourages individuals and companies to reassess their charitable contributions and actively engage in regular philanthropic activities. Looking Ahead: Thoughtful Leadership and Creative Endeavors Looking forward, Mindy Gibbins-Klein is not slowing down. She plans to continue her dual focus on expanding her thought leadership influence while pursuing personal creative projects. Mindy's roadmap includes nurturing her established businesses and exploring new opportunities, staying true to her belief in flexible, goal-oriented planning. Connect with Mindy Gibbins-Klein For those inspired by Mindy's vision of thoughtful leadership or for anyone looking to enhance their professional impact through writing, speaking, or leadership, Mindy encourages reaching out via her streamlined contact portal at MindyGK.com. She remains committed to connecting with forward-thinking individuals eager to make a difference in their communities and industries. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Charli Hunt's entrepreneurial journey, from her family roots at Foyles Bookshop to founding Proof Content, is a testament to her vision and adaptability. On The Global Discussion podcast, Charli shared insights on building a successful agency, highlighting the importance of strategic key messaging and embracing AI's potential while maintaining the human touch. Her father's advice—"Find great clients and keep them; find great people and keep them"—encapsulates the essence of agency success. These simple words guide Charli's approach to building strong client relationships and maintaining a motivated team. Technology is reshaping how businesses operate in the dynamic world of content creation. Charli discussed her journey and how AI is changing the industry. Proof Content, which she founded in 2012, has evolved from producing large volumes of content to focusing on quality and strategic messaging. The Birth of an Entrepreneur Charli's path into entrepreneurship began long before Proof Content. As the fifth generation in a family of entrepreneurs, she wrote her first business plan at 15. At university, she started freelance writing and editing for different companies, leading to the founding of Proof Content after rewriting a 3,500-page website for a holiday company. This challenge sparked the agency's growth, focusing on using words to solve business problems. The Evolution of Proof Content Proof Content initially produced content in high volumes with a network of 150 freelance writers. Over time, the focus shifted to quality, key messaging, and positioning, echoing Charli's belief in speaking clearer, not louder. Her team comprises in-house journalists, writers, businesspeople, and four office dogs. They also leverage AI technology, including their AI bot, Pudding, which plays a significant role in operations. AI and Content Creation Charli discusses the impact of AI on content creation, noting that it can automate certain tasks but requires human creativity for strategic alignment. While AI streamlines some processes, human involvement remains crucial for brainstorming, quality control, and fact-checking. Proof Content's method relies on a blend of AI and human expertise to help clients find their unique position in the market and express it in a way that resonates with their target audience. The Unique Approach of Proof Content Proof Content's commitment to creativity and technology sets it apart from other agencies. Charli's business partner, a coder, brings a unique perspective, allowing the agency to experiment with AI tools and develop innovative solutions. This blend has attracted diverse clients, from small, growing brands to FTSE 100 companies. The Future of Content Creation Charli believes AI will play a significant role in content creation, with humans focusing on strategic tasks. She advises entrepreneurs to listen to everyone but be discerning about the information they take. This perspective and her father's advice guide her through the changing landscape of content creation. Listen to the full episode of The Global Discussion podcast to learn more about Charli Hunt's journey and her insights into the evolving world of content. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.  Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Olivia Plotnick is the driving force behind Wai Social. As a leader in the ever-evolving Chinese digital marketing landscape, Olivia's agency is at the forefront of connecting global brands with the world's largest consumer market. Currently tuning in from Nairobi, Kenya, Olivia's journey reflects her commitment to exploring and harnessing the potential of emerging markets around the globe. With a unique blend of expertise and entrepreneurial spirit, she is a true pioneer, adapting to new challenges and seizing opportunities wherever they arise. A Leap into the Chinese Market Hailing from the United States, Olivia moved to China in 2015, deeply embedding herself in marketing and communications. Her career trajectory significantly turned during her tenure at globally recognized agencies, including Ogilvy. By mid-2019, armed with an in-depth understanding of China's digital nuances, she launched Wai Social in the vibrant city of Shanghai. From her early exposure to Chinese culture during high school to her expansive marketing career, Olivia profoundly integrates into the communities she serves, highlighting her journey. Her study of language and fascination with China's rapid cultural and economic transformations drove her bold move to the country. She adapted and flourished in Shanghai, using her insights to seamlessly bridge Eastern and Western business practices. Wai Social: Crafting Success in the Chinese Digital Realm Wai Social distinguishes itself by expertly guiding international brands through the complexities of Chinese social media. The agency develops bespoke strategies that encompass influencer partnerships, content creation, and comprehensive account management, ensuring that brands achieve resonance with Chinese audiences. Olivia's strategic vision focuses on cultural integration beyond mere translation to embed brands within China's digital fabric. Pioneering Digital Marketing in China with Wai Social At Wai Social, a deep commitment to understanding market dynamics translates into robust digital marketing strategies tailored for success in China. The team's expertise spans major platforms like WeChat, Xiaohongshu, Weibo, and Douyin, crucial for connecting with Chinese consumers. Their approach combines strategic planning, community engagement, and meticulous performance analytics to build brand loyalty and drive sustainable growth. Olivia's expertise shines as she elucidates the complexities of e-commerce in China, where Western platforms are just beginning to integrate features long embedded in Chinese apps. Wai Social excels at demystifying these platforms for their clients, turning potential challenges into substantial market penetration and consumer engagement opportunities. Empowering Local Teams for Global Impact A core tenet of Olivia's leadership is the empowerment of local teams. She stresses the importance of trusting these teams to navigate the local consumer landscape effectively. This strategy has proven essential for multinationals succeeding in the diverse Chinese market. This inclusive approach fosters autonomy and leverages local insights, maximizing the potential for success. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion, a podcast that brings together creatives, leaders, and thinkers, Simon Hodgkins had the pleasure of hosting Anastasia Negru, the visionary founder and CEO of MarginsAi. Her entrepreneurial journey from aspiring medical professional to tech innovator is not only inspiring but also a testament to the transformative power of artificial intelligence in the e-commerce sector. From Moldova to MarginsAi: A Story of Resilience and Innovation Anastasia's story begins in Moldova, with an initial path toward a medical career influenced by her family's professional backgrounds. However, life had other plans, and upon moving to Ireland, she found herself unable to practice medicine without further studies. This situation changed the direction to an entrepreneurial path, eventually culminating in the creation of MarginsAi. As Anastasia passionately details, MarginsAi is a revolutionary tool designed to assist e-commerce sellers in dynamically pricing their products by harnessing the power of AI. The software automates price changes across multiple channels based on competitor activity and market trends, a solution born from Anastasia's frustrations with managing her online businesses. The Birth of MarginsAi: Filling a Market Gap with AI The inception of MarginsAi is a classic example of innovation born from necessity. Through her e-commerce ventures, Anastasia identified a critical market gap: the lack of accessible, efficient tools for small to medium-sized businesses to manage pricing strategies effectively. This realization propelled her to develop a platform that not only addresses this need but does so with the cutting-edge capabilities of artificial intelligence. Anastasia's journey with MarginsAi is one of entrepreneurial spirit, illustrating the power of resilience, innovation, and the relentless pursuit of solving real-world problems. Funded by Enterprise Ireland and evolving from a mere idea to a robust technology today, MarginsAi is poised to redefine how online sellers compete in a fast-paced market. Lessons in Entrepreneurship: Resilience, Consistency, Hard Work, and Fun Beyond MarginsAi's technical achievements, Anastasia's story is deeply enriching for aspiring entrepreneurs. She emphasizes the importance of resilience, consistency, hard work, and, notably, the significance of enjoying the journey. Moreover, Anastasia's experience working with tech giants like Microsoft and Tableau before venturing into entrepreneurship imbued her with a profound understanding of customer-centricity and data's transformative potential. The Global Impact of MarginsAi As MarginsAi continues to grow, its impact extends beyond e-commerce. The platform represents a significant advancement in the application of AI, offering a glimpse into the future of automated, intelligent business solutions. For e-commerce sellers looking to navigate the complexities of online pricing and market competition, MarginsAi emerges as a critical ally. As Anastasia Negru continues to lead the charge, her story is a powerful reminder of the impact one individual's vision can have on shaping the future of industries. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

We welcome Gabriel Cohen, Chief Marketing Officer of Monigle, to The Global Discussion on this episode with Host Simon Hodgkins. Gabriel discusses the intricacies of brand consultancy in today's digital age. With a background of cultural and professional experiences, he offers invaluable insights into the evolution of branding and its critical role in shaping business futures. A Journey Shaped by Diversity Gabriel Cohen's narrative is as captivating as it is instructive. Born in Brazil and boasting an English accent polished over two and a half decades in the UK, Cohen embodies a global citizen's spirit. His odyssey took him from business school in the U.S. to the echelons of the world's largest brand consulting firms, eventually leading him to Monigle, based in Denver. This journey is not just about geographical locations; it's a testament to Cohen's immersive experience in the global branding arena. Monigle: Redefining Brand Experience Monigle is a service provider and thought leader at the forefront of brand consultancy, redefining the essence of brand experiences. Gabriel's role as CMO encompasses a visionary approach to embedding brand ethos into every facet of business operations. Monigle's philosophy, deeply ingrained in Cohen's strategy, moves beyond logos and colors to position brands as integral elements of business strategy and cultural identity. The Brand Evolution: A Three-Wave Phenomenon Cohen eloquently outlines branding's metamorphosis through three significant waves, from identification and positioning to the digital revolution's impact. This evolution signifies a shift towards viewing brands as living entities that guide business strategies, embody cultural values and drive customer engagement. Gabriel's analysis charts the history of branding and highlights its future trajectory, emphasizing the importance of adaptability and innovation. The Synergy of Brand and Business Performance A recurring theme in Gabriel's discussion is the symbiotic relationship between brand investment and business performance. In a landscape dominated by performance marketing, Cohen stresses the importance of nurturing the brand essence — likening it to watering a tree to bear fruit in the future. This long-term perspective is crucial in distinguishing brands in a cluttered marketplace, underscoring brand equity's strategic value as a sustainable growth driver. Embracing AI: The Next Frontier in Branding The advent of AI presents both challenges and opportunities for brand consultants. Gabriel views AI pragmatically, recognizing its potential to revolutionize business models and enhance operational efficiencies. Yet he remains steadfast in his belief that the core principles of branding—understanding customer behavior and building meaningful connections—remain unchanged. As Cohen sees it, the future belongs to those who can harness AI to amplify these fundamental values, not replace them. Looking Ahead: Strategic Vision Monigle's response to the evolving branding landscape involves diversifying its expertise and embracing global partnerships. Cohen outlines the firm's focus areas, including culture engagement, experience design, and business transformation, all aimed at leveraging brand equity to drive business innovation. This strategic expansion, coupled with Monigle's inclusion in a global network of independent agencies, positions the firm to meet the demands of an increasingly interconnected world. Cohen's reflections on the CMO's role underscore the complexity and dynamism of marketing leadership. He advocates for strategic clarity, alignment with organizational goals, and an ever-expanding scope of responsibilities. In this episode of The Global Discussion, Gabriel Cohen not only shared his rich personal journey and professional ethos but also illuminated the path for brands navigating the complexities of the digital age. His message is clear: in the ever-evolving landscape of brand consultancy, adaptability, foresight, and a deep understanding of cultural and business dynamics are vital to creating brands that resonate and endure. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Brittany Rincon joins us on this episode of The Global Discussion, a journey through the heart of podcasting's transformative power. As the Co-owner of Boundless Audio Podcast Network and WOC Podcasters, Brittany gives a voice to many. Her story includes a bold leap from education to the forefront of podcasting. She unfolds a narrative of resilience, community-building, and unwavering commitment to lifting others. Join us as we explore how Brittany is rewriting the rules of the podcasting world, one episode at a time. Brittany began her career in education, dedicating a decade to nurturing young minds as a teacher and vice-principal. However, the pandemic ushered in a pivotal shift, propelling her into the world of podcasting. What started as a passion project quickly became a full-fledged podcast production company. Brittany's venture into podcasting wasn't just about creating content but about making connections and opportunities for others to share their stories. The journey took an exciting turn with the formation of Boundless Audio Podcast Network, a merger that brought together Brittany's production expertise with a like-minded podcast network. This strategic move was amplified by the acquisition of WOC Podcasters, an initiative dedicated to elevating women of color in the podcasting space. Brittany and her team are not just running businesses but nurturing a vibrant community of creators and listeners alike. At the heart of Brittany's work is a mission to amplify women's voices, particularly women of color and marginalized communities. This mission is the foundation for all three arms of her business, creating a powerful ecosystem that supports podcasters at every stage of their journey. From enthusiasts to professional producers, Boundless Audio offers resources, guidance, and a platform for voices that need to be heard. Brittany faces the intricate dance of leading multiple ventures with a strategic mindset and the agility to adapt. Shifting from steering a singular company to helming a diverse and expansive network brought its unique set of hurdles—from fine-tuning operations to synchronizing a dynamic team. However, Brittany views these obstacles not as barriers but as springboards for innovation and expansion, steadfast in her commitment to elevate a chorus of diverse voices. Brittany's forward gaze sets the stage for hosting in-person gatherings and developing signature shows; she's keen on injecting new vitality into the world of podcasting. More crucially, Brittany views the network as a force for transformation, enabling podcasters to evolve their passions into influential platforms that have the potential to sculpt their destinies and significantly impact society at large. Brittany Rincon's journey is a compelling reminder of the impact one can have by following one's passion and leveraging it for a more significant cause. From Educator to Podcasting PioneerThe Formation of a TrifectaA Mission to AmplifyMastering the Art of Resilient LeadershipLooking Ahead Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Karen Eber, CEO and Chief Storyteller at Eber Leadership Group takes us on an insightful journey into the heart of storytelling and its unparalleled influence on leadership, teamwork, and organizational culture. Karen illuminates the potent power of storytelling to unite, inspire, and drive transformative change. Her insights offered a profound clarity that resonated deeply with all seeking to wield stories' power to inform, inspire, and influence. Karen's episode serves as a guide to mastering the art of impactful storytelling in the corporate world and beyond. Karen's dialogue with host Simon Hodgkins shares the essence of storytelling, revealing its core as the most potent vehicle for inspiration, influence, and information in today's fast-paced world. A Journey Through Storytelling Karen brings a wealth of experience from her leadership development and corporate learning career, leaving indelible marks at giants like General Electric and Deloitte. In her TED talk "How Your Brain Responds to Stories & Why They are Critical for Leaders" and her book The Perfect Story, Karen elucidates the impact of storytelling. The Perfect Story In The Perfect Story, Karen Eber masterfully distills storytelling's essence into an accessible and empowering guide. This book is not just another manual; it's a revolution that transforms storytelling from an elusive art to a skill within reach of anyone willing to grasp it. With Karen's expertise, we embark on a journey to unlock the storytelling potential within each of us. The Perfect Story redefines the narrative landscape by marrying the ancient art of storytelling with the cutting-edge science of how our brains respond to stories. Karen Eber demystifies the process, offering readers a roadmap to crafting stories that resonate and leave a lasting impact. She introduces the concept of leveraging the "Five Factory Settings of the Brain," a groundbreaking approach to making your stories not just heard but felt and remembered. A Guide for Every Occasion Whether captivating an audience in a job interview, raising a toast, or delivering a poignant eulogy, The Perfect Story equips readers with the skills to make every story the right one for the moment. Karen Eber's book is more than just a guide; it's a companion for anyone who believes in the power of stories to change hearts, minds, and, ultimately, the world. The Essence of Karen's Teachings Karen's approach is holistic, offering workshops, keynotes, and leadership programs tailored to equip individuals with the narrative tools necessary for impactful communication. She focuses on: Building Storytellers: Through workshops and coaching, Karen empowers individuals to craft compelling stories, enriching their narrative arsenal. Inspiring Through Keynotes: Her speeches delve into the significance of storytelling in leadership, culture shaping, and beyond, providing actionable insights. Leadership and Team Development: Karen's programs are designed to fortify leadership attributes and team dynamics, fostering an environment of trust and efficacy. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this installment of The Global Discussion, Host Simon Hodgkins opened the floor to Lari Numminen, a maverick in the marketing domain and the visionary Chief Marketing Officer behind Generate+. Numminen's career is a rich tapestry woven from his initial forays within the hallowed halls of Google to his ascendance as a trailblazer in melding the realms of artificial intelligence with the intricacies of SEO for the B2B and SaaS sectors. His transition from conventional marketing tactics to the pioneering edge of AI application marks him as an innovator and a leading light for the future of digital marketing strategy. Lari Numminen's story is not just about adapting to the digital age; it's about taking charge of using AI for marketing. Facing the challenges head-on as a CMO in the software industry, Lari has navigated the turbulent waters of securing funding and driving growth amidst economic uncertainties. Numminen's approach is leveraging AI, particularly chat-based models like ChatGPT, to revolutionize content creation and SEO strategies. "Out of a pure act of desperation," Lari says, "we started using ChatGPT... It opened up a completely new world for any creative artist or content producer." This tool became a game-changer for Lari and his team, allowing them to quadruple their content output without compromising quality, significantly boosting their SEO performance and online visibility. One of Lari's key strategies involves becoming a topical authority rather than spreading efforts too thinly across unrelated subjects. By producing content that aligns with their expertise, Lari's team could stand out in a crowded market, even against giants like Microsoft or SAP. This approach and AI's efficiency enabled them to achieve a 22-fold increase in website traffic from Google within a year. Furthermore, Lari emphasized the importance of prompt engineering in extracting the best outcomes from AI tools. By providing detailed context and continuously refining inputs, his team was able to generate highly tailored and compelling content. This iterative collaboration process with AI showcases the potential for technology to enhance human creativity and productivity. As Lari transitions into a consulting role, he looks forward to helping other companies navigate the complexities of SEO and AI integration. His advice to marketers and business leaders is clear: Start experimenting with AI now. "There's never been a better time to start," he asserts, stressing that the journey with AI is just beginning, and the possibilities are limitless. For those interested in connecting with Lari and learning more about his insights into AI and marketing, LinkedIn is the platform where he actively shares his knowledge and engages with the community. His journey underscores a pivotal shift in marketing—a move towards a future where AI augments our capabilities and opens new avenues for growth and innovation. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Marina Petrova joined Simon Hodgkins on The Global Discussion to share her journey and insights into AI and disruptive innovation. As the CEO and co-founder of Intentful, Petrova has used her two decades of experience in technology and creativity to impact businesses and consumers in over 50 countries. Her practical applications of AI have made her a sought-after speaker at prestigious institutions like the University of Oxford and Singularity University. Transitioning from advertising to AI, Petrova led the digital transformation through Intentful, focusing on AI-driven content creation in the publishing and "Things to Do" sectors. Intentful’s innovative use of AI, particularly through OpenAI's closed beta program, has showcased the potential of AI to generate content that enhances brand engagement and audience relevance. The company stands out for its precision in aligning content with brand voice and audience insights, improving SEO, and customer engagement. Petrova emphasizes the significance of embracing change and the opportunities it brings. With Intentful's recent acquisition of GMS, she sees AI's role in content personalization and customer engagement as essential. Petrova urges businesses to start small in their AI initiatives, highlighting the need for agility and openness given the rapid evolution of AI technology. Reflecting on her journey, Marina Petrova's work with Intentful advances the field of content creation and paves the way for a future where technology and human creativity merge to foster a more enlightened society. Her story is a powerful reminder of the transformative impact of AI when combined with creative insights and solid business strategies. To learn more about Marina Petrova and Intentful's innovations, visit the Intentful website. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion, Host Simon Hodgkins is in conversation with Hilke Schellmann, an investigative journalist, author, and NYU professor known for her groundbreaking work on artificial intelligence (AI) and its impact on the future of work. Schellmann, an Emmy-Award winner with a rich background in reporting for major outlets like the Wall Street Journal, the Guardian, and MIT Technology Review, shares insights from her latest investigative book, "The Algorithm," published by Hachette. Schellmann's foray into the intersection of AI and employment began somewhat serendipitously in 2017, during a ride-share experience in Washington, D.C. Her conversation with the driver unveiled a peculiar interview process conducted entirely by a robot. This encounter sparked her interest in the pervasive use of algorithmic tools in high-volume, high-turnover job markets, such as retail and fast food. It's an area where AI's potential to streamline the hiring process and eliminate human biases is both fascinating and fraught with ethical considerations. Her investigation reveals a complex landscape where AI tools, from resume screeners to emotional analysis software, are employed across industries. While these tools promise efficiency and fairness, Schellmann's research uncovers a less optimistic reality. AI can inadvertently perpetuate biases, misinterpret qualifications, and even lead to discriminatory practices. For example, algorithms that favor applicants named Thomas or other examples, including those mentioning "baseball" on their resumes, underscore the need for critical scrutiny of AI's role in hiring. "The Algorithm" delves deep into these issues, drawing from Schellmann's extensive research and interviews. The book is not only a critique but a call to action for greater transparency and regulation in AI's application in the workforce. Schellmann advocates for a balanced approach to AI, recognizing its potential benefits while cautioning against its unchecked use. Her work extends beyond hiring practices to examine AI's broader implications in workplace surveillance and employee monitoring. From keystroke logging to health data analysis, the book paints a comprehensive picture of a future where privacy concerns and ethical dilemmas abound. Schellmann's conversation with Hodgkins emphasizes the importance of continued investigation and public discourse on AI's role in our lives. As AI technologies evolve, so too must our understanding and regulatory frameworks. Schellmann calls for interdisciplinary collaboration among journalists, computer scientists, sociologists, and policymakers to ensure AI serves the public interest without compromising individual rights and freedoms. For those intrigued by the intersection of technology, ethics, and the future of work, Hilke Schellmann's work is indispensable. "The Algorithm" is a must-read, offering not just a critique but a roadmap for navigating the challenges and opportunities AI presents in the workplace. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook