The Global Discussion Shaping the Future of Podcasting with Arielle Nissenblatt Ep 183 - The Global Discussion
Arielle Nissenblatt is a trailblazer in the podcasting industry. She is known for her role as the Community Marketing Manager at Descript and her influential work in several other key areas of podcasting. Arielle's extensive background includes founding the EarBuds Podcast Collective, a platform that curates podcast recommendations to foster discovery and community. As a board member of The Podcast Academy and a key figure at the Outlier Podcast Festival, her insights help to shape the podcasting landscape. Join Arielle Nissenblatt and Host Simon Hodgkins on this episode of The Global Discussion.
A Multi-Faceted Approach to Podcasting
Arielle brings a wealth of experiences to the table, from managing community at SquadCast—a role she cherished before its acquisition by Descript—to hosting multiple podcasts herself, including the daily show Daily Tips That May or May Not Help You. Each endeavor showcases her dedication to enhancing the podcast experience for creators and listeners.
Innovation through Descript
At Descript, Arielle champions the revolutionary text-based editing platform that simplifies podcast production. "It's like editing a Word document," she explains. This feature democratizes audio editing and integrates seamlessly with SquadCast, providing a holistic toolkit for podcasters.
Amplifying Voices with EarBuds Podcast Collective
The EarBuds Podcast Collective stands out in Arielle's portfolio and has been progressing since 2017; this initiative distributes a weekly themed podcast list curated by different contributors. It's a community-centric project that amplifies diverse voices and promotes a rich array of content, reflecting Arielle's passion for connecting people through audio.
Insights on Podcast Advertising and Brand Strategy
Arielle also shared valuable insights into the effectiveness of podcast advertising and brands' strategic use of podcasts. She emphasizes the importance of storytelling and genuine content over direct sales pitches, which resonate more authentically with audiences. Examples like Rocket Mortgage's Homemade podcast exemplify how brands can creatively engage listeners without overt selling.
Forward-Looking: The Future of Podcasting
Looking ahead, Arielle sees significant potential in integrating video into podcasting, recognizing that visual elements can enhance discovery via social media platforms. However, she maintains that audio-only formats will always have their place in the industry.
The Global Discussion continues to bring influential voices like Arielle's to the forefront, providing valuable insights and fostering a vibrant community of creatives, leaders, and thinkers.
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