The Global Discussion

Carolina Arroyo, the Founder and Managing Director of EC Peasy Communication, joins Host Simon Hodgkins on this episode of The Global Discussion to explore how companies can scale their revenue without expanding headcount.00:35 - EC Peasy mission and services01:39 - From cold calling to smarter outbound systems06:38 - Content that drives sales, 80 percent research, and the 50-30-20 mix12:49 - AI-powered sequencing, email to LinkedIn to warm calls16:11 - Strategic commenting and LinkedIn profile optimization21:03 - Debunking myths about AI agents and why calling still works25:19 - Reverse pitching framework, lead with symptoms before the pitchWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Kim Polley, Co-founder of Frontièr Advisory, a firm that helps organizations navigate some of the world's most complex markets.Their conversation focused on reputation, trust, and the evolving challenges global businesses face when entering or operating in high-stakes environments.00:00 - Introduction to the episode and guest Kim Polley00:36 - What is Frontièr Advisory?02:04 - Why Trust Matters Now02:56 - ESG and the Trust Dividend05:01 - AI and Reputation08:35 - From License to Operate to License to Belong15:35 - Crisis, Community, and Reputation22:41 - Misunderstanding AfricaListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”.Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world.00:00 - Introduction to the episode and guest Mays Elansari01:44 - Art and science in marketing, long and short balance06:02 - Subway EMEA transformation, alignment, and the why08:54 - Queen of Events, networking to insights and impact13:41 -Judging top awards, creativity with measurable results18:37 - Global to local, Pinkberry case and cultural nuance27:22 - The future of engagement, the human element with AIListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Joanne Sweeney, the author of AI Playbook, CEO of the Public Sector Marketing Institute, and Owner of the Digital Training Institute, joins Host Simon Hodgkins on this episode of The Global Discussion. Joanne has worked at the intersection of journalism, communications, and digital transformation for many years, constantly adapting her skills to stay ahead of change. She has carved out a unique space as a trusted authority in public sector communications. In this episode, Joanne shares her journey from her early days as a journalist to becoming a leading voice on AI, digital strategy, and government communications.00:00 - Introduction to the episode and guest Joanne Sweeney00:26 - 25 years in communications, staying ahead through every digital wave02:48 - The aha moment, niching into public sector and launching a global mission06:03 - The Apprentice lesson, why scalability and focus changed everything10:33 - Exclusive, announcing The AI Playbook and who it is for14:08 - Creating a language for public sector marketing and Harvard takeaways20:15 - Lead with value, podcasts, and building trust over virality27:09 - Inside AIj, turning a career’s knowledge into practical AI productsListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Host Simon Hodgkins welcomes Alastair McDermott, an AI consultant, speaker, trainer, and the founder of HumanSpark•ai. Alastair is also the author of "Use AI, Stay Human" and the host of "The AI-Powered Business Leader" podcast. His perspective on artificial intelligence blends deep technical expertise with a clear focus on people, empathy, and real-world results.01:25 - Pivot to AI, rebranding to HumanSpark.ai, why he went all in03:14 - Human-first AI, empower teams, from productivity gains to transformation and learning07:38 - Case study, medical lab automation cuts processing from 90 minutes to two14:02 - Accuracy and evals, error checking, and why the EU AI Act matters17:22 - AGI outlook, the jagged edge of AI strengths and weaknesses21:56 - Writing Use AI, Stay Human, developmental editor, and synthetic beta readers32:48 - Free AI toolkits, adoption roadmap, where to find Alastair, closing remarksListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Jona Hysa, a London-based social media strategist, founder of Time4PA, and the driving force behind the Moving Women Forward community, speaks with Simon Hodgkins on this episode of The Global Discussion. Jona’s story is one of resilience, transformation, and a deep commitment to helping others thrive in both business and life.00:00 - Introduction to the episode and guest Jona Hysa01:07 - From Albania to London: Jona’s Journey02:20 - Starting as a Virtual Assistant04:32 - Building Confidence and Helping Businesses08:01 - The Social Media Landscape Today15:19 - SEO vs AI Optimization17:49 - Creating the Moving Women Forward Community29:25 - Key Takeaway: “I Did It” MindsetListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

James Louttit, Founder and Lead Trainer at Impactful Project Management, is in discussion with Host Simon Hodgkins on The Global Discussion to discuss a common challenge faced by leaders and team members: how to deliver results without burning out.00:00 - Introduction to the episode and guest James Louttit00:40 - James’s hospital epiphany and shift from effort to impact04:59 - The eight lenses of project work with a focus on prioritization11:48 - From saying no to asking why, driving real prioritization decisions13:34 - The SAVE technique, practical tactics to kick start any project19:51 - Lean Coffee explained, surfacing issues and creating buy in24:24 - Risk based contingency, replacing blanket 10 to 20 percent buffers29:43 - Blending agile and waterfall, choosing what fits your team and contextListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Host Simon Hodgkins speaks with Iza Dabek, a Rapid Transformational Practitioner and Founder of Healing Habits Coaching. Iza works with high-achieving professionals, creatives, and founders to help them break through the subconscious patterns that keep them stuck, particularly those tied to self-sabotage, low confidence, and burnout.00:00 – Introduction to the episode and guest Úna Herlihy00:39 – Úna’s background in advertising and early career journey02:15 – Transition to freelancing in 2005 and early challenges06:49 – Impact of COVID-19 and how The Indie List began13:10 – How The Indie List is different from other freelance platforms22:16 – Providing business and compliance support for freelancers25:01 – The changing mindset of senior professionals post-COVID33:02 – Future focus on skills development and education initiativesListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

Úna Herlihy, Founder & CEO and Chief Matchmaker at The Indie List, speaks with Host Simon Hodgkins in this episode of The Global Discussion. Based in Ireland, Úna built Ireland's leading curated freelance network for marketing and creative talent, bridging experienced professionals with purposeful clients through thoughtful matchmaking.00:00 – Introduction to the episode and guest Úna Herlihy00:39 – Úna’s background in advertising and early career journey02:15 – Transition to freelancing in 2005 and early challenges06:27 – Impact of COVID-19 and how The Indie List began13:14 – How The Indie List is different from other freelance platforms25:05 – The changing mindset of senior professionals post-COVID33:02 – Future focus on skills development and education initiativesListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.

When it comes to turning complex technologies into compelling stories, few do it with the clarity, warmth, and precision of Andie Cooper, International PR Director at Beachhut PR. On this episode of The Global Discussion, host Simon Hodgkins sat down with Andie to explore the evolving world of public relations, the unique challenges of working with tech companies, and the importance of communicating with purpose.00:00 – Introduction: Meet Andie Cooper of Beachhut PR02:45 – Why Local PR Comes First for Startups05:00 – Telling a Value-Driven Story, Not a Technical One07:43 – The Importance of Translating Complexity11:23 – Building Media Relationships That Last15:17 – Helping Founders Become Confident Spokespeople25:36 – How PR Has Evolved With Speed and New Channels32:33 – Using PR to Amplify Women in TechListen to The Global Discussion• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n• Web ► https://www.theglobaldiscussion.com⁠• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos• Others ► LinkedIn, X, Instagram, and FacebookJoin the newsletter via the website for updates on new episodes.