The Global Discussion

Simon Hodgkins welcomed guest Maryrose Lyons, the founder of Brightspark and the AI Institute, on The Global Discussion podcast. Maryrose Lyons, a future-focused marketer with a deep passion for technology and innovation, particularly in Generative AI for Marketing, shared her insights and experiences in this rapidly evolving field. With her extensive background in business, economics, cyberpsychology, and UX design, Lyons has positioned herself as a leading figure in digital marketing. Her consultancy, Brightspark, offers strategic solutions and AI consultancy, helping businesses and individuals harness the potential of Generative AI. Embracing AI in Marketing Lyons emphasised the transformative impact of AI in marketing. Her excitement was palpable as she recounted the launch of ChatGPT and its implications for the industry. "AI can augment the way we work," Lyons stated, highlighting the productivity and quality enhancements AI tools bring to marketing strategies. AI Institute: A Hub for Learning and Innovation The AI Institute, Lyons' latest venture, aims to demystify AI for a broader audience. The institute offers a unique blend of courses ranging from AI for beginners to specialised programs for IT departments. The AI Institute is committed to practical, hands-on learning and a deep understanding of AI's ethical, technical, and business aspects. Ethics and AI A significant part of Lyons' discussion focused on the ethical considerations of AI. She advocates for responsible AI. Maryrose's expertise goes beyond theoretical knowledge, extending into tangible, real-world AI applications that reshape how businesses and individuals approach their work. RFP Responses In business development, AI's impact is notably significant in crafting responses to Request for Proposals (RFPs). Lyons described how AI can generate comprehensive and competitive RFP responses, streamlining the process and enhancing the quality of submissions. Digital Marketing Strategies Lyons' passion for marketing shines through her discussion of AI applications in digital marketing. AI tools can analyse consumer data to identify trends and preferences, allowing businesses to create more targeted and effective marketing strategies. Continuous Learning and Adaptation Lyons emphasised the importance of continuous learning in the rapidly evolving field of AI. Her courses at the AI Institute are designed to teach the current applications of AI and cultivate an adaptive mindset among learners. Conclusion The practical applications of AI discussed by Lyons offer a glimpse into a future where AI is not a distant, abstract technology but a tangible assistant in our everyday professional endeavours. This vision encourages a shift in perception—from viewing AI as a challenge to be tackled to seeing it as an opportunity to be embraced. Her establishment of the AI Institute is a testament to her commitment to utilising AI and educating and empowering others to do so. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Andrew Harley, a seasoned Independent Consultant with an extensive psychology and human resources background, joins host Simon Hodgkins. Harley shared a rich knowledge and career focused on the nuanced assessment and development of business leaders. A Journey Through Human Resources to Leadership Assessment Starting in the pharmaceutical and distribution sectors, he quickly specialized in assessing the potential and performance of business leaders, culminating in his role for Rowntree plc. His innovation in senior manager development centres has set a precedent for executive assessment. For over three decades, Harley has collaborated with various clients, from Nippondenso, Japan Tobacco, ICI, Bank of Ireland, British Red Cross Society, Unilever, Mondi Packaging, Inchcape plc, BUPA, GE Capital, Department of Health (UK), ICON plc, C&C Group, RTE, Manpower Inc, Johnson & Johnson, CRH and Danske Bank, tailoring leadership assessment methods ranging from personal coaching to comprehensive talent management systems. His publications, including Assessment Centre Exercises across various sectors, reveal his deep understanding of the intricacies of leadership in diverse environments. Adapting Leadership in the Face of Change Harley discussed how leadership adapts to circumstances and challenges during the podcast. He rejects one-size-fits-all models, advocating for leaders who inspire and direct, surrounding themselves with talented individuals to foster success. The Impact of Hybrid Work on Leadership The pandemic has reshaped the workplace, thrusting the concept of hybrid work upon us. Harley points out that leadership has yet to fully adapt to this new norm, where managing remote teams requires different skills and approaches than traditional office settings. Strategic Thinking for Modern Leaders Strategic thinking, Harley suggests, should be something other than a far-flung vision but a practical roadmap for the near future. The rapid pace of change today makes long-term predictions nearly impossible, placing even more value on effectively navigating the immediate one to three years ahead. The Challenge of Decision-Making Harley expresses concern over the bombardment of information in today's world, which complicates decision-making. He underscores the importance of nurturing critical thinking skills, mainly as we increasingly rely on technology, which we need to understand fully. Looking Ahead As he contemplates the future, Harley focuses on areas that pique his interest, mainly how the changing nature of work demands new leadership and management models. Harley's appearance on The Global Discussion offered a profound look into the changing dynamics of leadership and the importance of adaptability and critical thinking in today's fast-paced world. His expertise and experience are invaluable resources for any leader aiming to navigate the complexities of modern business. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomed Avi Bhatnagar, a seasoned marketing executive, and technologist, to explore the evolving digital marketing landscape. With his rich experience spanning nearly two decades, Avi brings a unique perspective to the B2B marketing space. From his early days at corporate giants like Cisco and Juniper Networks to his current role as an advisor and consultant, Avi has witnessed the transformation of marketing firsthand. Insights from Avi Bhatnagar Evolution of Marketing Technology Early Tech Adoption: Avi reminisced about the initial use of platforms like Salesforce and Eloqua, emphasizing how these early adoptions paved the way for modern marketing operations. Strategic Advantage: He stressed that adopting cutting-edge technologies is not just a trend but a strategic necessity for staying relevant and competitive in the ever-evolving marketing landscape. AI and Generative AI in Marketing Role in Strategy Optimization: Avi highlighted the transformative impact of AI, particularly generative AI, in refining marketing strategies. Applications in Marketing: He outlined specific applications such as predictive modeling for targeting, personalized customer experiences, and automation in customer interactions, all leading to enhanced efficiency and more effective marketing outcomes. ABM and PLG Strategies Synergistic Relationship: The conversation shed light on how Account-Based Marketing (ABM) and Product-Led Growth (PLG) can be integrated to create a powerful synergy in marketing. Driving Customer Dynamics: Avi explained how these strategies can be leveraged to attract and retain customers, fostering long-term business growth. The Human Element in AI Importance of Oversight: Despite AI's advancements, Avi pointed out the irreplaceable need for human intervention to ensure the quality and ethical standards of AI-generated content. Mitigating Biases: He emphasized the role of human judgment in identifying and correcting potential biases and inaccuracies that AI systems might overlook. Continuous Learning and Community Engagement Staying Current: Avi underscored the importance of continuous learning and adapting to new trends and technologies in a rapidly changing industry. Leveraging Communities: He recommended engaging with professional groups and communities, like the Revenue Marketing Alliance, as valuable resources for sharing knowledge and experiences. Real-World Application of AI Beyond Trend Following: Avi advised companies to apply AI and other emerging technologies in ways that directly contribute to their business objectives rather than merely pursuing them as the latest trends. Practical Impact: He stressed the importance of leveraging AI for tangible results, ensuring that technological adoption translates into real business value and growth. Avi's comprehensive insights, as shared on The Global Discussion podcast, offer a deep dive into the complexities and opportunities within today's marketing world. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomed Carolyn Crandall, known for her extensive experience and groundbreaking work, to The Global Discussion. Carolyn has played pivotal roles in companies' IPO journeys and is an advisor and fractional Chief Marketing Officer (CMO) to various high-growth technology companies. Carolyn's journey is a testament to her adaptability and passion for technology. Her career spans over 30 years, marked by leadership roles in companies like Cisco, Juniper Networks, and Attivo Networks. Her expertise lies in market creation, positioning, messaging strategies, and advocating for the ethical application of AI in strategic marketing initiatives. Insights from the Fractional CMO During the episode, Carolyn discusses the concept of a fractional CMO, a role that has recently gained traction. This role involves short-term or periodic engagements with companies, providing expert advice and guidance during transition or when a fresh perspective is needed. Carolyn's approach is deeply rooted in understanding a company's unique challenges and crafting tailor-made solutions, particularly in areas like AI and market differentiation. AI and Marketing: A New Frontier Carolyn's insights into the evolving landscape of AI in marketing were particularly enlightening. She stressed the importance of staying updated with the rapid pace of technological advancement. According to Carolyn, AI is a tool and a necessity in the modern marketing stack, offering efficiency and a competitive edge. She emphasized AI's responsible and ethical use, acknowledging its potential to enhance operational efficiency and content creation significantly. Forward Thinking and Strategic Planning Carolyn sees a future where AI will further revolutionize the marketing tech stack. She plans to continue exploring AI tools to provide her clients with the best possible advice and services. Carolyn highlighted the importance of work-life balance and maintaining social engagement for well-being and perspective. Carolyn Crandall's appearance on The Global Discussion offers valuable insights into the intersection of technology, marketing, and AI. Her experience and forward-thinking approach make her an invaluable asset to the tech world, and her advice is a valuable resource for current and aspiring marketing professionals. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomed Marine Tanguy, who has been reshaping the art world with her innovative approach and entrepreneurial spirit. Marine, the founder of MTArt Agency, has been a vocal advocate for the role of artists in our visually saturated world. A Visionary in the Art World Marine launched MTArt Agency in 2015, envisioning a platform to place artists at society's forefront. Her journey from the serene landscapes of a small island in France to the bustling art scenes of London and LA has been nothing short of inspiring. Marine's passion for art and equality shines through her work, and she has been recognized globally for her contributions, receiving accolades such as Forbes 30 under 30, Art & Culture, UK Entrepreneur of the Year, and Woman of the Year by the magazine WOTC. She is a writer and keynote speaker on contemporary art and art investment. Her talks include two TED Talks on transforming cities with art and how social media visuals affect our minds. Revolutionising Art Representation MTArt Agency is different from your typical art institution. As a Certified B Corporation, it's valued at over £35 million and stands out as the art sector's leading talent agency. Representing some of the most forward-thinking artists globally, the agency has been instrumental in bringing art to the masses, collaborating with brands like Apple and Hyundai and even contributing to the World Cup. The Impact of Visuals During her conversation with Simon, Marine dived into the profound impact of visuals on our minds. She emphasized how the current dominance of commercial imagery influences our thoughts and feelings, underlining the necessity for artists to reclaim this visual space. Her book, The Visual Detox, published by Penguin, explores this concept, offering tools to deconstruct daily visuals and understand their subconscious impact. Empowering Artists and Collectors With over 200 artist applications monthly, MTArt Agency meticulously selects artists who possess talent and embody resilience and ambition. Their comprehensive support system covers studio costs, facilitates cultural and commercial partnerships, and offers press exposure. Marine's Philosophy and Future Aspirations Marine's philosophy intertwines her passion for art with a deep commitment to equality and opportunity. She envisions a future where visual art is integrated into every facet of our lives, enhancing our daily experiences and contributing to societal well-being. Her keynote speech at COP24, focusing on the intersection of art and nature, is a testament to her dedication to leveraging art for global issues. A Call for Greater Female Representation Marine also highlighted the significant disparity in investment and online hostility female entrepreneurs face, especially in the art sector. She urges a societal shift to create a more welcoming and equitable environment for aspiring female leaders.

The Visionary Behind Mile 80's Success Welcome to our deep dive into brand storytelling and event-based content creation with Ryan Sheffer, the founder of Mile 80, in conversation with Host Simon Hodgkins. This episode peels back the layers of Sheffer's creative process and his company's unique niche in the industry. Sheffer's journey in brand storytelling spans over two decades, marked by his evolution from various roles to sitting in the director's and creative director's chairs. Mile 80 stands out in brand storytelling through its unique blend of technical expertise, rapid execution, and specialization in high-stakes event content. Mile 80 states, "The time of one commercial per quarter is done. Today, brands need to be everywhere - all the time." Ryan emphasizes Mile 80's ability to deliver complex, high-resolution motion graphics, video, and assets under tight deadlines, a highly sought-after skill by major brands for significant events. Mile 80 boasts a list of giants like Amazon, Google, Meta, CocaCola, Chegg, XBox, Visa, Walmart, and many others, showcasing the trust and reliability Sheffer's team has built in the industry. Ryan discusses 'Brand Plus,' which represents Mile 80's philosophy of staying on-brand while pushing creative boundaries, especially in the context of events. This approach allows for more creativity and innovation, which more prominent brands increasingly seek. In a striking contrast to earlier times, Sheffer observes that the budgets that once funded single, large-scale productions now have to be judiciously distributed across various platforms and formats. This transition underlines a strategic move towards more diversified, multi-platform storytelling, a necessary adaptation in a digital era where audience engagement spans numerous digital landscapes. The modern content landscape demands compelling narratives that resonate with a diverse, global audience. This approach necessitates focusing on universal themes and non-verbal storytelling cues like emotions and experiences shared across different cultures. By leveraging these universal elements, storytellers can create relevant and relatable content over time, irrespective of geographical and cultural differences. Besides creating universally appealing content, Sheffer highlights the importance of adapting stories to local cultures and languages. Looking towards the future, Sheffer sees sustainability as a critical component in storytelling. As brands become more conscious of their environmental and social impact, there is a growing need to craft stories that reflect these values and resonate with an audience increasingly concerned with sustainability issues. Looking ahead, Sheffer envisions a future where Mile 80 doubles down on its event specialization, moving towards "big-screen storytelling." This direction aligns with market demand and feeds Sheffer's passion for creating immersive, large-scale experiences. His insights offer valuable lessons for anyone looking to make a mark in the dynamic world of digital storytelling. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

The Multifaceted Journey of a Comic Book Artist and Educator The Global Discussion Host, Simon Hodgkins, catches up with Ryan Claytor, the creative force behind Elephant Eater Comics and a respected educator in comic art. Ryan's multifaceted career is impressive for his contributions to the comic book industry and academia. Ryan Claytor is the Comic Art and Graphic Novel Minor Coordinator and Assistant Professor at Michigan State University, where he teaches Comics Studio courses and spearheads the development of the interdisciplinary Comics Minor between the Art and English departments. Claytor's achievements include six Small Press and Alternative Comics Expo Prizes and two Ringo Comic Industry Award nominations. As a creator, Claytor is known for his award-winning, self-published, non-fiction comics, including his autobiographical series "And Then One Day," as well as his collaborative work on "Coin-Op Carnival: Electrifying Tales of Mechanical Contraptions" and "A Hunter's Tale." Claytor's international client list includes companies such as Moleskine, Stern Pinball, Verizon Wireless, and Mr. Jones Watches. Other artistic pursuits include designing neon signs, watches, fancy pancakes, and cross-stitching! Elephant Eater Comics: A Blend of Art and Storytelling Established in 2004, Elephant Eater Comics is Ryan Claytor's self-publishing venture, known for its intelligent and entertaining comics suitable for all ages. Ryan's dedication to engaging narratives and visually striking art has earned him accolades and a loyal readership. Educational Contributions at Michigan State University Ryan's impact extends beyond his publishing work. As the Coordinator of the Comic Art and Graphic Novel Minor and an Assistant Professor at Michigan State University, he has been instrumental in shaping the next generation of comic artists. His efforts in developing the interdisciplinary Comic Art and Graphic Novel minor between the Art and English departments have been groundbreaking. Awards and Recognitions Numerous achievements mark Ryan's journey in the comic world: S.P.A.C.E. Prizes: His work has been recognized multiple times at the Small Press and Alternative Comics Expo, including first-place awards in various categories. Cartoonist in Residence: He held this prestigious position at the Cartoon Art Museum. Visiting Lectureships: His expertise has been sought after by institutions like the Dallas Museum of Art and The Savannah College of Art and Design. Marvel Comics Internship: A significant milestone in his early career. Director of the Michigan State University Comics Forum: Since 2009, he has been leading this event, which brings together scholars, creators, and fans. Kickstarter Campaign: One Bite at a Time Ryan's latest project, an art book titled One Bite at a Time, is featured on Kickstarter. This book is a collection of images and a deep dive into the creative process, featuring behind-the-scenes insights and innovative print techniques. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

In an enlightening episode of The Global Discussion, guest Minette Norman, an expert in leadership and inclusivity, is in discussion with Host Simon Hodgkins. With her extensive experience in leading global technical teams in Silicon Valley, Minette brings a unique blend of empathy, innovation, and inclusivity to the table. Background and Achievements Minette's journey is as diverse as her expertise. Holding degrees in Drama and French from Tufts University and having studied at the Sorbonne Nouvelle in Paris, she has seamlessly blended her artistic sensibilities with her technical acumen. Her tenure as Vice President of Engineering Practice at Autodesk saw her influencing over 3,500 engineers globally, focusing on advanced engineering practices while fostering a collaborative and inclusive culture. Awards and Recognition Her efforts have not gone unnoticed. Minette was named one of the "Most Influential Women in Bay Area Business" by the San Francisco Business Times and received the "Business Role Model of the Year" award in the Women in IT/Silicon Valley Awards. Publications and Impact Minette is the author of The Boldly Inclusive Leader and co-author of The Psychological Safety Playbook: Lead More Powerfully by Being More Human. These works underline her commitment to helping leaders unlock the full potential of their teams by embracing diversity in all its forms. The Boldly Inclusive Leader In her latest book, The Boldly Inclusive Leader, Minette argues for a leadership style that is compassionate and empathetic, focusing on creating safe, inclusive environments where diverse teams can thrive. This book has been lauded for its practical advice and positive energy, offering a roadmap for leaders to inspire their teams beyond traditional models. Consulting and Workshops Minette's consulting services are tailored to the unique needs of organisations. She offers Inclusive Leadership Workshops, Inclusive Meetings Workshops, and Psychological Safety Workshops, all designed to foster an environment where innovation and new ideas can emerge. A Message of Inclusivity During her episode, Minette emphasised the importance of psychological safety and inclusivity in the workplace. She shared insights on how leaders can cultivate an environment where diverse perspectives are welcomed and seen as crucial for breakthrough success. Minette Norman's work and insights are a beacon for modern leadership. Her approach to inclusivity enhances workplace culture and drives innovation and success. Her appearance on The Global Discussion podcast is a must-listen for anyone aspiring to be a leader in today's diverse and dynamic world. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook

Unveiling the Secrets to Effective Communication Simon Hodgkins recently welcomed Steve Woodruff, the acclaimed 'King of Clarity,' on The Global Discussion podcast. Woodruff, a seasoned consultant, author, and workshop facilitator, shared invaluable insights into the art of clear communication, drawing from his extensive experience in the business world, particularly in life sciences and pharmaceuticals. The Journey to Clarity Woodruff's career spans over three decades, evolving from roles in sales and marketing to becoming a trusted consultant for giants like Pfizer, Novartis, and GSK. His journey began at Vanderbilt University's astronomy program, where he discovered his talent for storytelling, not with numbers, but with words. This revelation propelled him into sales, where he battled impostor syndrome and eventually found his true calling in helping others maximize their strengths through clear communication. The Clarity Fuel Formula Steve introduced the Clarity Fuel Formula, a revolutionary approach to communication based on practical brain science. This formula, detailed in his latest book, The Point, offers a universal methodology for effective communication across various platforms. Woodruff emphasizes the importance of getting to the point quickly, leveraging the human brain's processing capabilities to win the '60-bit attention battle' amidst the '11 million bits' of competing information. The Four Rules of Clarity Have a Point: Start with a clear, purposeful statement. Get to the Point: Engage your audience immediately by addressing their needs. Get the Point Across: Share meaning and understanding, not just words. Get Everyone on the Same Page: Document and summarize to ensure alignment and agreement. The Universal Application Woodruff's principles transcend industries and cultures. While acknowledging the nuances in cross-cultural communication, he asserts that the human brain's fundamental operating system remains constant. His approach is about understanding and catering to this system, making communication brain-friendly and engaging. The Need for Clear Communication Steve continues to expand his reach beyond life sciences, applying his universal principles to various industries. He emphasizes the need for clear communication in an increasingly noisy digital world, where engagement and connection are paramount. To explore more from Steve Woodruff's world of clear communication, his books, The Point and Clarity Wins, offer comprehensive guides to mastering the art of clarity in communication. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media ⁠https://www.linkedin.com/company/theglobaldiscussion⁠ Others: X, Instagram, and Facebook

In this episode of The Global Discussion, Host Simon Hodgkins catches up with the multi-talented Monique Mulligan. As an author, interviewer, and person actively involved in the literary community, Monique's journey is a tapestry woven with creativity, resilience, and an unwavering passion for storytelling. A Diverse Career in Writing and Publishing Monique's career is as varied as it is impressive. From her early days as a Journalist and News Editor to her role as the Editorial Director at Serenity Press, she has always been at the forefront of storytelling. Her transition from journalism to marketing and vent management at Koorliny Arts Centre in Perth, Western Australia, highlights her adaptability and diverse skill set. The Birth of 'Stories on Stage' In 2012, Monique founded the successful 'Stories on Stage' program at Koorliny Arts Centre. This innovative platform has seen her interview over 100 Australian authors, bringing the literary arts into a space traditionally focused on performing arts. Her latest venture, 'Prose & Convos', is an open mic event that provides a safe and non-judgmental space for writers of all levels. The Novelist Monique's journey into novel writing is a story of perseverance and self-discovery. Her debut novel, "Wherever You Go," published by Pilyara Press, and her second novel testifies to her creative spirit. Her approach to writing is intuitive, allowing her stories to unfold organically, a stark contrast to her structured approach in other aspects of her life. Overcoming Creative Challenges Monique openly shared her struggles with creative blocks and the importance of rediscovering joy in creativity. Her advice to budding writers is profound yet straightforward – reconnect with your inner child and find joy in the little things. This approach has helped her navigate periods of overthinking and stress, reaffirming her passion for writing. A Beacon for Aspiring Writers Monique's insights into the writing process are invaluable. She emphasises the importance of finding your path and being open to trying different things. Her journey is a reminder that the road to success is not linear and that setbacks can often be stepping stones to more significant opportunities. You can find Monique on LinkedIn, Instagram, Facebook, and her website to learn more about her work. Monique's books are available on Amazon and through her publisher, Bloodhound Books. Monique Mulligan's story is one of inspiration, resilience, and the transformative power of storytelling. Her journey serves as a beacon for anyone navigating the creative landscape, reminding us that our paths are uniquely ours to forge. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion https://www.theglobaldiscussion.com Audio Podcast: Spotify | Google | Apple Video Podcast: https://www.theglobaldiscussion.com YouTube: https://bit.ly/TGD-YouTube Follow us on LinkedIn/Social Media ⁠https://www.linkedin.com/company/theglobaldiscussion⁠ Others: X, Instagram, and Facebook