The Global Discussion

The Global Discussion Podcast welcomes Sonia Amroun, the founder of Find Your Clients. Sonia shared her fascinating journey from being an actress to becoming a global digital nomad and a trailblazing entrepreneur. Her passion for empowering businesses, particularly startups and solopreneurs, was palpable throughout the conversation. Sonia’s unique perspective on blending creativity, business strategy, and conscious leadership makes her a force to reckon with in the modern business landscape. From Actress to Entrepreneur: A Global Journey Sonia’s story is as dynamic as her personality. Originally a part-time actress, Sonia discovered her knack for sales and business development early in her career. Her energy and enthusiasm led her to pursue various roles, from running a North African-European collaborative brand to organizing large-scale events with over 500 attendees. But Sonia’s journey didn’t stop there. She embraced the digital nomad lifestyle, leaving behind her role as Head of Sales for a green mobility company in Paris. This bold move allowed her to connect with a global network of like-minded individuals, ultimately inspiring the creation of Find Your Clients, an agency powered entirely by digital nomads. What Is Find Your Clients? At its core, Find Your Clients is a business accelerator agency tailored for startups, solopreneurs, and small businesses struggling to juggle every aspect of growth. Sonia and her team focus on identifying and targeting ideal clients to help businesses scale sustainably. The agency offers fractional teams—remote professionals with senior-level expertise—who collaborate to handle the most critical aspects of business development. This innovative model allows businesses to access a comprehensive team for less than the cost of hiring one full-time employee. As Sonia puts it, “For less than the price of one person, you have four areas of expertise working for you.” The Nomad Advantage One of the standout features of Find Your Clients is its global workforce of digital nomads. Sonia explained how these professionals, living and working in various regions around the world, bring a unique edge to businesses looking to expand into new markets. “We understand the culture and dynamics of the regions we live in, making us perfectly positioned to help clients enter new territories,” she said. This approach also champions a sustainable and flexible work-life balance. The agency attracts senior consultants who want to leverage their expertise without being tied to the constraints of traditional corporate roles. Sonia’s vision for the future of work is clear: empowering experienced professionals to contribute to meaningful projects while embracing a nomadic lifestyle. Sonia’s Vision for the Future Sonia’s mission extends beyond profit—she’s passionate about empowering positive-impact projects, such as green solutions and socially conscious businesses. “We’re not hustling for money,” she says. “We want to support projects that align with our values and make a difference.” Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Guest Mary Ann Pierce, an inspirational leader, innovator, and advocate for women in business, joins Host Simon Hodgkins on this episode. As the Founder and CEO of MAP Digital and a Global Ambassador for AwakenHub, Mary Ann is a trailblazer in digital transformation, event technology, and female entrepreneurship. A Pioneer in Digital Event Technology Mary Ann’s journey into the digital space began in 1996 when she conducted her first webcast—an experience she likens to falling into Alice’s rabbit hole. From there, she never looked back, becoming a visionary in integrating technology into events long before it was the norm. Her company, MAP Digital, is a full-service global event management agency that also developed the groundbreaking MetaMeetings platform. This all-in-one platform integrates everything from content management and live streaming to data tracking and attendee engagement, creating a seamless experience for event organizers and participants alike. “Events are the last frontier of underutilized content,” Mary Ann explained during the podcast. “It’s a terrible thing to waste. Live events are authentic and human. Why not maximize their reach with AI tools and thoughtful design?” Her innovative approach has allowed MAP Digital to produce large-scale events, including some of the world’s largest investment banking conferences, with an unparalleled focus on content repurposing and attendee engagement. Empowering Women Through AwakenHub Beyond her professional achievements in technology, Mary Ann is also a fierce advocate for female entrepreneurship. She serves as a Global Ambassador for AwakenHub, an all-island network supporting female founders across Ireland and Northern Ireland. AwakenHub’s mission is simple yet profound: to empower women to build wealth, create thriving businesses, and support their communities. Through AwakenAngels, the organization’s female-focused angel investment syndicate, Mary Ann is helping to break down the barriers to funding that female founders so often face. “Women are inheriting significant wealth globally,” she said. “For the price of a weekend away, anyone can join this movement to fund and uplift female entrepreneurs. It’s about building a bigger pie—not scarcity.” Mary Ann’s passion for fostering ecosystems that nurture innovation and equity is palpable. She is paving the way for a more inclusive and sustainable future by encouraging women to invest in women. Global Connectivity and Democratization of Knowledge Mary Ann also champions the power of digital tools to democratize knowledge and opportunities worldwide. Her work extends beyond corporate events into social good initiatives, including Project Dandelion, which she supports alongside former Irish President Mary Robinson. Through these projects, she’s leveraging technology to address critical issues like climate justice and gender equity on a global scale. Lessons for Future Leaders When asked for advice, Mary Ann’s wisdom shines through. She encourages young professionals to embrace failure, explore their passions, and focus on becoming well-rounded individuals. For aspiring entrepreneurs, her message is clear: build networks, volunteer, and focus on creating processes that lead to excellence. “Don’t be afraid. Fail, learn, and keep moving forward. Your job is to become the best human you can be.” Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Guest Nataly Byelous, Group Marketing Director at RETN, is in discussion with The Global Discussion Host Simon Hodgkins. In this episode, we explore Nataly's remarkable journey and the critical role marketing plays in the ever-evolving telecommunications industry. With over two decades of experience, Nataly brings a unique perspective, blending creativity, strategy, and resilience. From TV to Telecommunications Nataly's career path is as fascinating as it is diverse. She began her professional journey in television as a PR specialist, eventually transitioning to marketing roles across multiple industries. For the past decade, she has been immersed in the tech and telecommunications sectors, contributing significantly to their growth and innovation. Since 2021, Nataly has been leading the marketing efforts at RETN, a global telecommunications network provider that boasts an impressive 135,000 kilometers of network infrastructure spanning Europe, Asia, and North America. "I like to call myself the Chief Juggler," Nataly shares, underscoring her multifaceted role. Her leadership has been instrumental in elevating RETN's reputation, earning it prestigious accolades like the Best Pan-European Carrier Award. Driving Connectivity in a Changing World Telecommunications are the backbone of our increasingly connected world, and RETN's contributions are undeniable. With over 870 points of presence (PoPs) worldwide, the company plays a crucial role in enabling data flow across continents. Nataly emphasized the importance of innovation, sustainability, and adaptability in navigating this complex landscape. "Even though machines are talking to machines, we're still communicating with people," she noted. Nataly explained how RETN integrates cutting-edge technology with customer-centric strategies to address modern challenges, such as sustainability and ESG compliance. Collaborations with leading vendors like Juniper and Infinera have enabled RETN to implement environmentally conscious solutions while maintaining operational excellence. The Evolving Role of Marketing Marketing, according to Nataly, has transformed into a highly dynamic and demanding field. From the explosion of digital channels to the rise of AI-powered tools, the modern marketer's toolkit is both an opportunity and a challenge. "We've gone from having 30 seconds to make an impression to just 1.7 seconds," she remarked, highlighting the pressure to stand out in an oversaturated market. Yet, she remains optimistic, seeing AI and automation as tools that free up time for strategic thinking and creativity. Nataly also touched on the importance of maintaining ethical standards in communications, a lesson she learned early in her career. "Trust and reputation are everything," she stressed, encouraging aspiring marketers to prioritize education and integrity. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The Global Discussion Host, Simon Hodgkins, speaks with Lisa Eaton, the Founder and CEO of Fabric. Lisa shared her inspiring journey to becoming a transformative leader, revolutionizing how marketing professionals learn and grow. Her story is not just one of personal triumph but a powerful commentary on how education and industry can better align to drive meaningful impact. A Career Built on Strategy and Vision Lisa Eaton's journey began in the marketing department of Sage, a company that has since become a global powerhouse. Lisa honed her craft there before following then-CEO Graham Wylie to TSG, where she established a marketing department from the ground up. While her early career was deeply rooted in technology, Lisa soon discovered her passion for agency work, which married strategic thinking with creative execution. This passion ultimately led her to found her own strategic marketing agency in the Northeast of England. Even with the agency's success, including a waitlist of clients, Lisa encountered a significant roadblock: a shortage of strategic marketing talent. This challenge catalyzed her exploration into the gap between academic marketing education and industry needs, ultimately sparking the creation of Fabric. Fabric: Bridging the Gap Fabric was born from Lisa's frustration with outdated marketing curriculums that failed to prepare graduates for real-world challenges. "Marketing isn't just a nice-to-have," Lisa emphasized during the podcast. "It's a strategic function critical to business growth." Fabric delivers practical, hands-on training that transforms marketers into commercially minded, strategic thinkers. With a unique three-pronged approach, Fabric combines foundational education, one-on-one coaching from industry practitioners, and ongoing updates on the latest tools and trends. Lisa's mission is clear: to create world-class marketers who drive measurable impact. Navigating Challenges and Finding Opportunity Funding presented hurdles. As a female tech founder, Lisa entered an investment landscape where less than 2% of funding goes to women-led businesses. Despite this, her strategic approach—bootstrapping the business early, securing large global brands like Boots and Heineken, and showcasing tangible results—helped her close two successful funding rounds. Shaping the Future of Marketing Looking ahead, Lisa is laser-focused on scaling Fabric's reach and influence. She envisions a future where marketing is universally recognized as a vital business enabler. By equipping marketers with the skills to be both strategic and creative, Lisa aims to elevate the profession and its impact on businesses worldwide. To learn more about Fabric Academy or connect with Lisa Eaton, visit Fabric. "Great marketing moves the dial," Lisa explained. "But to achieve that, marketers need time to think strategically, plan effectively, and focus on what truly matters—not just the urgent tasks of the day." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Samantha Hearne is the founder of Samantha Hearne Coaching, a dynamic entrepreneur, and a passionate advocate for helping women thrive in business. In this episode of The Global Discussion, in conversation with Host Simon Hodgkins, Sam shares her story and actionable insights. Her multi-faceted approach to success will leave listeners feeling motivated and ready to embrace simplicity, profit, and personal authenticity in their entrepreneurial journeys. A Vision Rooted in Simplicity and Success Sam Hearne isn't your average business coach. With a first-class honors degree in education and years of teaching experience, she's mastered the art of breaking down complex concepts into practical, actionable steps. Her coaching revolves around three core focus points: Sales and Profit: Helping clients increase their revenue while maintaining simplicity. Marketing and Messaging: Guiding women to craft clear, effective, and compelling brand stories. CEO and Success Embodiment: Empowering entrepreneurs to step into their roles with confidence and clarity. Sam teaches women to build sustainable, profitable businesses that align with their lifestyles through her work. Her mantra is simple but powerful: success doesn't have to be complicated. The Heart of Samantha's Mission At the core of Samantha's approach is a passion for empowering women to live on their own terms. During the episode, she shared her belief that every entrepreneur's success is inevitable when they focus on consistency, authenticity, and adding value. "People succeed because they implement and execute, not because they master overly complicated methods," she said, emphasizing the importance of simplifying the path to business success. A New Venture: The Bulletproof Clothing Line In addition to her coaching and mentoring work, Samantha recently launched a clothing line, The Bulletproof Brand. The collection features three inspiring lines—Destiny, Success, and Abundance—each designed to embody a mantra that resonates deeply with her community. Giving Back: A Commitment to Change Samantha's commitment to creating positive change doesn't stop at coaching and business ventures. Through her partnership with Mary's Meals, she funds meals for 180 children at a school in need yearly. "I believe that the more you have, the more you can give," Sam shared. She plans to expand her philanthropic efforts by supporting initiatives for women affected by domestic abuse through her clothing line. Building Communities That Thrive One of Sam's standout qualities is her ability to bring people together. She hosts two types of events: larger gatherings of up to 65 people and more intimate sessions with 16 participants. These events are designed to foster connection, inspire creativity, and remind attendees that they're not alone in their entrepreneurial journeys. For Sam, these events are more than just networking opportunities—they're a way to create a space where women can build lasting relationships and find their "aha" moments of clarity and empowerment. Planning for Abundance How does Samantha manage her packed schedule of coaching, events, podcasting, and philanthropy? The answer lies in her meticulous planning and belief in creating balance. "I plan a year in advance," she explained. "It gives me the freedom to say yes to creative opportunities and know when I have time to take on something new." Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Join this thought-provoking conversation with guest Lindley Gooden and Global Discussion Host Simon Hodgkins. Lindley is a factual film director, journalist, and the Founder and Cheerleader-in-Chief of Greenscreen. His experience spans national news, content creation, and information ethics. Lindley is also the author of the timely and impactful book The Future of Truth (and How to Get There). The discussion illuminated some of the most pressing challenges of our time: misinformation, disinformation, and the crucial steps we can all take to reclaim clarity and authenticity in the digital age. Lindley transitioned into journalism, driven by a desire to explain complex ideas to the public. Over 15 years as a senior journalist for the BBC, ITN, and Sky News, Lindley gained a reputation for balanced, thoughtful reporting, tackling major stories, and uncovering the human side of overlooked issues. “It’s about listening, translating, and reflecting the balance of any story,” Lindley shared. “That’s what good journalists do, even when it’s challenging.” Greenscreen: Merging Trust and Storytelling In 2005, Lindley founded Greenscreen, a content creation agency that has become synonymous with trust and authenticity. Greenscreen has partnered with major brands like LEGO and Cancer Research UK, producing over 5,000 impactful films watched by governments, global influencers, and millions of viewers worldwide. The Future of Truth: A Toolkit for Navigating Misinformation Lindley’s latest book, The Future of Truth (and How to Get There), is a beacon of clarity in a world awash with misinformation. The book explores the psychological, social, and technological forces driving disinformation and offers actionable tools to counter its effects. Emotional Triggers and Manipulation During the podcast, Lindley dissected how emotions like fear and outrage are weaponized to spread falsehoods faster than facts. “Stories are the most effective way to spread fear,” Lindley explained. “They tap into our primal instincts, triggering a fight-or-flight response.” The Four Levels of Information One of the book’s standout frameworks is Lindley’s breakdown of the four levels of information: Primary Sources – The original facts or events. Secondary Sources – Balanced reporting that contextualizes facts. Tertiary Sources – Opinions or analyses that introduce bias. Quaternary Sources – Opinions about opinions commonly found on social media. “Most of what we see online is fourth-hand reporting, far removed from the original facts,” Lindley warned. Recognizing these layers is a vital step in cleaning up our information diets. Key Takeaways for Your Information Diet For those looking to get started on cleaning up their information intake, Lindley offers three simple steps: Pause Before Reacting – If a story triggers a strong emotional response, take a moment to reflect before sharing or acting. Audit Your Beliefs – Understand your biases and how they influence what you choose to trust. Verify Sources – Seek out primary or secondary sources, and be cautious of opinions presented as facts. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Kerrie Finch is no stranger to the global stage; as the founder of The Finch Factor and co-founder of Also Known As Kerrie has become a driving force in the creative and tech innovation industries. Recently featured on The Global Discussion, she shared her incredible journey, her mission to empower others, and her insights into the rapidly evolving world of global communications. A Trailblazer in Communications Based in Amsterdam, Kerrie describes herself as a communications expert who thrives at the intersection of creative industries and emerging technology. Over the years, she has collaborated with world-renowned brands such as Nike, Airbnb, Coca-Cola, and Media.Monks, helping them refine their positioning, elevate their thought leadership, and navigate the global stage. Kerrie's passion for fostering connection and clarity in a noisy world is evident in her work. “There’s so much content and noise out there. For brands to achieve cut-through, they need a clear vision, purpose, and positioning,” she emphasizes. The Many Hats of Kerrie Finch Kerrie's career is as diverse as it is impressive. Alongside her work at The Finch Factor, she serves as a professional conference host, stage MC, and panel moderator at prestigious events like the Cannes Lions International Festival of Creativity and the Global Marketing Summit in Istanbul. Kerrie's secret to excelling on stage? Authenticity and connection. “I love engaging audiences, bringing them into the conversation, and making them feel like part of a community—even if it’s just for a day or a week,” she shares. Her role extends beyond the stage. Kerrie is also the founder of the Amsterdam chapter of SheSays, a global organization empowering women in business. This voluntary initiative creates a safe and inspiring space for women to network, share their stories, and elevate one another. Amsterdam: The Creative Hub That Inspires Although Kerrie's work spans the globe, she is deeply inspired by her base in Amsterdam, a city she calls a “multicultural melting pot.” Its rich history as a hub for trade and innovation, combined with its contemporary global outlook, has positioned it as a leader in creativity and emerging technology. “Amsterdam has this unique ability to act as a level playing field,” Kerrie explains. “It’s a pioneering city that attracts people and companies from all over the world, creating a fertile ground for collaboration and creativity.” Building a Better Future Through Leadership One of Kerrie's core beliefs is the importance of lifting others as you climb. Through SheSays and her work with global brands, she has made it her mission to mentor the next generation, promote equality, and foster authentic connections in the business world. Her advice to brands looking to scale in today’s dynamic landscape? Stay true to your purpose and make meaningful connections. “Brands need to know themselves. It’s about creating authentic conversations and connections with people,” Kerrie says. What’s Next for Kerrie Finch? Looking ahead, Kerrie has a packed agenda with major events in Barcelona, Istanbul, Berlin, and Amsterdam. She’s also preparing to launch an exciting new collaboration with American partners, adding yet another hat to her already impressive collection. For Kerrie, the future is about balance, embracing new opportunities, and staying true to her mission of inspiring connection and creativity in everything she does. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The need for trusted, ethical journalism has never been more critical in a world where the information landscape is evolving at breakneck speed. Lexie Kirkconnell Kawana, the Chief Executive Officer of Impress—the UK’s independent press regulator—is at the forefront of this mission, navigating the complex intersections of media regulation, public trust, and technological innovation. Lexie shared her insights on the challenges and opportunities shaping the future of journalism. A Vision Rooted in Integrity Originally from New Zealand, Lexie's career spans media regulation in film, television, advertising, and digital content. Her legal expertise and global perspective make her uniquely equipped to tackle one of journalism’s most enduring dilemmas: how to balance freedom of the press with the public’s right to safety and accountability. Impress, established in the wake of the Leveson Inquiry, is a values-driven organization designed to provide ethical governance and public redress. As Lexie explains, “Our mission is to ensure that the public has access to journalism they can trust—created with integrity and accountability.” Meeting the Challenges of the Digital Age The shift to online platforms has fundamentally altered how news is consumed. While digital spaces offer unprecedented access to information, they also come with risks—ranging from misinformation and harassment to privacy violations. Impress has stepped up to address these challenges, offering innovative tools like arbitration services to resolve disputes without costly legal battles. Lexie highlights the importance of adapting traditional journalistic standards for the digital era: “We need to meet people where they are. Whether it’s on a news site, social media, or messaging apps, we must ensure that the information they encounter is trustworthy and safe.” AI and the Future of Journalism Artificial intelligence is rapidly transforming industries worldwide, and journalism is no exception. Lexie acknowledges the dual-edged nature of this technology. While AI has the potential to enhance news delivery, it also raises concerns about the accuracy and integrity of content. Early generative AI models have been criticized for their reliance on biased or unreliable data sources. Building a Global Conversation Impress is not just focused on the UK; it’s part of a more extensive, global dialogue about the future of media. Lexie and her team are working with international partners to address the unique challenges faced by smaller countries and underrepresented communities, ensuring that no one is left behind in the digital transformation of journalism. “We all have a stake in the outcomes,” Lexie asserts. “This isn’t just a conversation for governments and big tech. Civil society must be at the table, envisioning what a healthy, inclusive information economy looks like.” Join the Movement for Trusted Journalism As Impress continues to expand its reach and influence, Lexie invites journalists, media organizations, and the public to engage with their work. Whether it’s through supporting their Standards Code, participating in dispute resolution, or collaborating on innovative projects, there are countless ways to contribute to the future of ethical journalism. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomes Aidan McCullen, a dynamic thought leader in innovation, reinvention, and organizational transformation, to The Global Discussion. McCullen's career is a testament to his ability to evolve and thrive in the face of change, from his early days as a professional rugby player to his influential work today as the co-founder of The Reinvention Summit, principal at Edge Behaviour, and host of The Innovation Show podcast. A Journey of Reinvention Aidan McCullen describes his career as a series of acts. "I've had multiple lives," he shared, recounting his first career in rugby, where he represented Ireland and played professionally in Europe. This experience taught him the importance of preparing for change, a lesson that would echo throughout his life. After his sports career, McCullen transitioned into the corporate world, finding his niche in digital transformation, innovation consulting, and organizational leadership. Aidan is the author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations, and Life, which continues to be a resource for those navigating the rapid pace of change in today's world. The Innovation Show: Learning in the Open McCullen's passion for sharing knowledge comes alive through The Innovation Show, his podcast that has been running for nearly a decade. Initially launched with the backing of Ireland's national broadcaster, RTE, the show's format evolved over time. The addition of video during the pandemic significantly boosted engagement. Now a global phenomenon, The Innovation Show reaches a diverse audience of leaders and learners, capturing McCullen's commitment to exploring and sharing insights on innovation. Looking Forward: The Reinvention Summit One of McCullen's most ambitious projects to date is the upcoming Reinvention Summit, set to take place on April 29-30, 2025, at the Royal Dublin Convention Center. This event aims to rethink the traditional conference format, focusing on inspiration and actionable insights. Attendees will benefit from unique formats like interactive workshops led by industry giants, including keynote speaker Seth Godin, and group sessions that foster meaningful connections and real-world applications. McCullen's vision for the Reinvention Summit goes beyond a typical summit experience. By collaborating with experiential event specialists Nine Yards and global innovation leader Nadia Jackson, he aims to create an "unconference" that breaks down barriers to learning and emphasizes active participation over passive listening. "We want people to leave not only inspired but equipped with the tools to implement change," McCullen explained. Lessons in Adaptation and Growth McCullen's story underscores a powerful message: success in any field hinges on a mindset of continuous reinvention. From the rigors of rugby to the demands of consulting and the innovation ecosystem, McCullen has developed a philosophy that stresses the importance of "doing the work" and staying curious, even—or especially—when times are good. In his closing words, McCullen offered advice to those navigating a rapidly changing world: "Don't wait for a crisis to start building skills. The best time to prepare for change is when things are going well." This advice encapsulates his philosophy and serves as a reminder that growth is a continuous journey—one we can all take if we're willing to keep learning. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Emmet O’Sullivan, is a remarkable individual, Founder of Policy Playground, and an inspiring advocate for those with type 1 diabetes. Diagnosed with the condition at just 13, Emmet’s story is one of resilience, education, and empowerment—a journey he’s now sharing with others through his Amazon bestseller, Drew Discovers Diabetes. From Diagnosis to Determination Emmet’s life took a sudden turn in 2020 when he was diagnosed with type 1 diabetes at the height of the COVID-19 pandemic. For months, he had experienced symptoms like extreme fatigue and intense thirst. As he shared with Simon, it was his own research that led to a self-diagnosis of type 1 diabetes—an incredible step for a young teen with no family history of the condition. After confirming his diagnosis in the hospital, Emmet faced the realities of managing type 1 diabetes. Yet, instead of allowing the diagnosis to limit him, he saw it as an opportunity to help others better understand this condition. Emmet soon recognized that the biggest challenge facing people with type 1 diabetes wasn’t just treatment, but awareness and education. This realization sparked his journey into advocacy. An Author on a Mission: Drew Discovers Diabetes Driven by his passion for educating others, Emmet authored Drew Discovers Diabetes, a children’s book aimed at demystifying type 1 diabetes. Told through the story of Drew the Dinosaur, Emmet’s book helps families and young readers understand the symptoms, challenges, and resilience that come with managing diabetes. Emmet wrote the book with two primary goals: to spread awareness of diabetes symptoms and to empower kids with the condition. “I wanted anyone to be able to see themselves in Drew’s journey,” Emmet explained, emphasizing that the book is for all families, not just those directly affected by diabetes. With its approachable storytelling and vivid illustrations, Drew Discovers Diabetes has resonated with families across the country and has become an Amazon bestseller, offering a much-needed resource in schools, libraries, and hospitals. Dispelling Myths and Building Community Emmet’s advocacy extends beyond his book. As a teenager living with type 1 diabetes, he’s encountered a range of misconceptions—from assumptions about his diet to misunderstandings about physical limitations. Through speaking engagements and public appearances, Emmet works to challenge these myths and raise awareness of the realities of type 1 diabetes. Recently, he launched a teen support group in New York City, bringing together young people living with the condition. Shaping the Future Through Policy and Education Beyond community-building, Emmet has a clear vision for the future. In addition to his book and advocacy work, he’s actively involved in pushing for policy changes around diabetes care and prevention. Emmet passionately supports legislation to increase screening for type 1 diabetes, cap insulin costs, and make treatments more accessible. He’s also become a sought-after speaker, addressing audiences from college classes to healthcare fundraisers, sharing his journey and inspiring others to advocate for meaningful change. Emmet’s Message: Educate, Empower, and Inspire Emmet’s appearance on The Global Discussion is a reminder of the powerful impact that one person’s journey can have. He encourages everyone to learn the symptoms of type 1 diabetes, as early diagnosis can be lifesaving. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com ⁠Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠Video Podcast: ⁠https://www.theglobaldiscussion.com⁠YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook