The Global Discussion

Join this thought-provoking conversation with guest Lindley Gooden and Global Discussion Host Simon Hodgkins. Lindley is a factual film director, journalist, and the Founder and Cheerleader-in-Chief of Greenscreen. His experience spans national news, content creation, and information ethics. Lindley is also the author of the timely and impactful book The Future of Truth (and How to Get There). The discussion illuminated some of the most pressing challenges of our time: misinformation, disinformation, and the crucial steps we can all take to reclaim clarity and authenticity in the digital age. Lindley transitioned into journalism, driven by a desire to explain complex ideas to the public. Over 15 years as a senior journalist for the BBC, ITN, and Sky News, Lindley gained a reputation for balanced, thoughtful reporting, tackling major stories, and uncovering the human side of overlooked issues. “It’s about listening, translating, and reflecting the balance of any story,” Lindley shared. “That’s what good journalists do, even when it’s challenging.” Greenscreen: Merging Trust and Storytelling In 2005, Lindley founded Greenscreen, a content creation agency that has become synonymous with trust and authenticity. Greenscreen has partnered with major brands like LEGO and Cancer Research UK, producing over 5,000 impactful films watched by governments, global influencers, and millions of viewers worldwide. The Future of Truth: A Toolkit for Navigating Misinformation Lindley’s latest book, The Future of Truth (and How to Get There), is a beacon of clarity in a world awash with misinformation. The book explores the psychological, social, and technological forces driving disinformation and offers actionable tools to counter its effects. Emotional Triggers and Manipulation During the podcast, Lindley dissected how emotions like fear and outrage are weaponized to spread falsehoods faster than facts. “Stories are the most effective way to spread fear,” Lindley explained. “They tap into our primal instincts, triggering a fight-or-flight response.” The Four Levels of Information One of the book’s standout frameworks is Lindley’s breakdown of the four levels of information: Primary Sources – The original facts or events. Secondary Sources – Balanced reporting that contextualizes facts. Tertiary Sources – Opinions or analyses that introduce bias. Quaternary Sources – Opinions about opinions commonly found on social media. “Most of what we see online is fourth-hand reporting, far removed from the original facts,” Lindley warned. Recognizing these layers is a vital step in cleaning up our information diets. Key Takeaways for Your Information Diet For those looking to get started on cleaning up their information intake, Lindley offers three simple steps: Pause Before Reacting – If a story triggers a strong emotional response, take a moment to reflect before sharing or acting. Audit Your Beliefs – Understand your biases and how they influence what you choose to trust. Verify Sources – Seek out primary or secondary sources, and be cautious of opinions presented as facts. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Kerrie Finch is no stranger to the global stage; as the founder of The Finch Factor and co-founder of Also Known As Kerrie has become a driving force in the creative and tech innovation industries. Recently featured on The Global Discussion, she shared her incredible journey, her mission to empower others, and her insights into the rapidly evolving world of global communications. A Trailblazer in Communications Based in Amsterdam, Kerrie describes herself as a communications expert who thrives at the intersection of creative industries and emerging technology. Over the years, she has collaborated with world-renowned brands such as Nike, Airbnb, Coca-Cola, and Media.Monks, helping them refine their positioning, elevate their thought leadership, and navigate the global stage. Kerrie's passion for fostering connection and clarity in a noisy world is evident in her work. “There’s so much content and noise out there. For brands to achieve cut-through, they need a clear vision, purpose, and positioning,” she emphasizes. The Many Hats of Kerrie Finch Kerrie's career is as diverse as it is impressive. Alongside her work at The Finch Factor, she serves as a professional conference host, stage MC, and panel moderator at prestigious events like the Cannes Lions International Festival of Creativity and the Global Marketing Summit in Istanbul. Kerrie's secret to excelling on stage? Authenticity and connection. “I love engaging audiences, bringing them into the conversation, and making them feel like part of a community—even if it’s just for a day or a week,” she shares. Her role extends beyond the stage. Kerrie is also the founder of the Amsterdam chapter of SheSays, a global organization empowering women in business. This voluntary initiative creates a safe and inspiring space for women to network, share their stories, and elevate one another. Amsterdam: The Creative Hub That Inspires Although Kerrie's work spans the globe, she is deeply inspired by her base in Amsterdam, a city she calls a “multicultural melting pot.” Its rich history as a hub for trade and innovation, combined with its contemporary global outlook, has positioned it as a leader in creativity and emerging technology. “Amsterdam has this unique ability to act as a level playing field,” Kerrie explains. “It’s a pioneering city that attracts people and companies from all over the world, creating a fertile ground for collaboration and creativity.” Building a Better Future Through Leadership One of Kerrie's core beliefs is the importance of lifting others as you climb. Through SheSays and her work with global brands, she has made it her mission to mentor the next generation, promote equality, and foster authentic connections in the business world. Her advice to brands looking to scale in today’s dynamic landscape? Stay true to your purpose and make meaningful connections. “Brands need to know themselves. It’s about creating authentic conversations and connections with people,” Kerrie says. What’s Next for Kerrie Finch? Looking ahead, Kerrie has a packed agenda with major events in Barcelona, Istanbul, Berlin, and Amsterdam. She’s also preparing to launch an exciting new collaboration with American partners, adding yet another hat to her already impressive collection. For Kerrie, the future is about balance, embracing new opportunities, and staying true to her mission of inspiring connection and creativity in everything she does. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The need for trusted, ethical journalism has never been more critical in a world where the information landscape is evolving at breakneck speed. Lexie Kirkconnell Kawana, the Chief Executive Officer of Impress—the UK’s independent press regulator—is at the forefront of this mission, navigating the complex intersections of media regulation, public trust, and technological innovation. Lexie shared her insights on the challenges and opportunities shaping the future of journalism. A Vision Rooted in Integrity Originally from New Zealand, Lexie's career spans media regulation in film, television, advertising, and digital content. Her legal expertise and global perspective make her uniquely equipped to tackle one of journalism’s most enduring dilemmas: how to balance freedom of the press with the public’s right to safety and accountability. Impress, established in the wake of the Leveson Inquiry, is a values-driven organization designed to provide ethical governance and public redress. As Lexie explains, “Our mission is to ensure that the public has access to journalism they can trust—created with integrity and accountability.” Meeting the Challenges of the Digital Age The shift to online platforms has fundamentally altered how news is consumed. While digital spaces offer unprecedented access to information, they also come with risks—ranging from misinformation and harassment to privacy violations. Impress has stepped up to address these challenges, offering innovative tools like arbitration services to resolve disputes without costly legal battles. Lexie highlights the importance of adapting traditional journalistic standards for the digital era: “We need to meet people where they are. Whether it’s on a news site, social media, or messaging apps, we must ensure that the information they encounter is trustworthy and safe.” AI and the Future of Journalism Artificial intelligence is rapidly transforming industries worldwide, and journalism is no exception. Lexie acknowledges the dual-edged nature of this technology. While AI has the potential to enhance news delivery, it also raises concerns about the accuracy and integrity of content. Early generative AI models have been criticized for their reliance on biased or unreliable data sources. Building a Global Conversation Impress is not just focused on the UK; it’s part of a more extensive, global dialogue about the future of media. Lexie and her team are working with international partners to address the unique challenges faced by smaller countries and underrepresented communities, ensuring that no one is left behind in the digital transformation of journalism. “We all have a stake in the outcomes,” Lexie asserts. “This isn’t just a conversation for governments and big tech. Civil society must be at the table, envisioning what a healthy, inclusive information economy looks like.” Join the Movement for Trusted Journalism As Impress continues to expand its reach and influence, Lexie invites journalists, media organizations, and the public to engage with their work. Whether it’s through supporting their Standards Code, participating in dispute resolution, or collaborating on innovative projects, there are countless ways to contribute to the future of ethical journalism. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Host Simon Hodgkins welcomes Aidan McCullen, a dynamic thought leader in innovation, reinvention, and organizational transformation, to The Global Discussion. McCullen's career is a testament to his ability to evolve and thrive in the face of change, from his early days as a professional rugby player to his influential work today as the co-founder of The Reinvention Summit, principal at Edge Behaviour, and host of The Innovation Show podcast. A Journey of Reinvention Aidan McCullen describes his career as a series of acts. "I've had multiple lives," he shared, recounting his first career in rugby, where he represented Ireland and played professionally in Europe. This experience taught him the importance of preparing for change, a lesson that would echo throughout his life. After his sports career, McCullen transitioned into the corporate world, finding his niche in digital transformation, innovation consulting, and organizational leadership. Aidan is the author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations, and Life, which continues to be a resource for those navigating the rapid pace of change in today's world. The Innovation Show: Learning in the Open McCullen's passion for sharing knowledge comes alive through The Innovation Show, his podcast that has been running for nearly a decade. Initially launched with the backing of Ireland's national broadcaster, RTE, the show's format evolved over time. The addition of video during the pandemic significantly boosted engagement. Now a global phenomenon, The Innovation Show reaches a diverse audience of leaders and learners, capturing McCullen's commitment to exploring and sharing insights on innovation. Looking Forward: The Reinvention Summit One of McCullen's most ambitious projects to date is the upcoming Reinvention Summit, set to take place on April 29-30, 2025, at the Royal Dublin Convention Center. This event aims to rethink the traditional conference format, focusing on inspiration and actionable insights. Attendees will benefit from unique formats like interactive workshops led by industry giants, including keynote speaker Seth Godin, and group sessions that foster meaningful connections and real-world applications. McCullen's vision for the Reinvention Summit goes beyond a typical summit experience. By collaborating with experiential event specialists Nine Yards and global innovation leader Nadia Jackson, he aims to create an "unconference" that breaks down barriers to learning and emphasizes active participation over passive listening. "We want people to leave not only inspired but equipped with the tools to implement change," McCullen explained. Lessons in Adaptation and Growth McCullen's story underscores a powerful message: success in any field hinges on a mindset of continuous reinvention. From the rigors of rugby to the demands of consulting and the innovation ecosystem, McCullen has developed a philosophy that stresses the importance of "doing the work" and staying curious, even—or especially—when times are good. In his closing words, McCullen offered advice to those navigating a rapidly changing world: "Don't wait for a crisis to start building skills. The best time to prepare for change is when things are going well." This advice encapsulates his philosophy and serves as a reminder that growth is a continuous journey—one we can all take if we're willing to keep learning. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Emmet O’Sullivan, is a remarkable individual, Founder of Policy Playground, and an inspiring advocate for those with type 1 diabetes. Diagnosed with the condition at just 13, Emmet’s story is one of resilience, education, and empowerment—a journey he’s now sharing with others through his Amazon bestseller, Drew Discovers Diabetes. From Diagnosis to Determination Emmet’s life took a sudden turn in 2020 when he was diagnosed with type 1 diabetes at the height of the COVID-19 pandemic. For months, he had experienced symptoms like extreme fatigue and intense thirst. As he shared with Simon, it was his own research that led to a self-diagnosis of type 1 diabetes—an incredible step for a young teen with no family history of the condition. After confirming his diagnosis in the hospital, Emmet faced the realities of managing type 1 diabetes. Yet, instead of allowing the diagnosis to limit him, he saw it as an opportunity to help others better understand this condition. Emmet soon recognized that the biggest challenge facing people with type 1 diabetes wasn’t just treatment, but awareness and education. This realization sparked his journey into advocacy. An Author on a Mission: Drew Discovers Diabetes Driven by his passion for educating others, Emmet authored Drew Discovers Diabetes, a children’s book aimed at demystifying type 1 diabetes. Told through the story of Drew the Dinosaur, Emmet’s book helps families and young readers understand the symptoms, challenges, and resilience that come with managing diabetes. Emmet wrote the book with two primary goals: to spread awareness of diabetes symptoms and to empower kids with the condition. “I wanted anyone to be able to see themselves in Drew’s journey,” Emmet explained, emphasizing that the book is for all families, not just those directly affected by diabetes. With its approachable storytelling and vivid illustrations, Drew Discovers Diabetes has resonated with families across the country and has become an Amazon bestseller, offering a much-needed resource in schools, libraries, and hospitals. Dispelling Myths and Building Community Emmet’s advocacy extends beyond his book. As a teenager living with type 1 diabetes, he’s encountered a range of misconceptions—from assumptions about his diet to misunderstandings about physical limitations. Through speaking engagements and public appearances, Emmet works to challenge these myths and raise awareness of the realities of type 1 diabetes. Recently, he launched a teen support group in New York City, bringing together young people living with the condition. Shaping the Future Through Policy and Education Beyond community-building, Emmet has a clear vision for the future. In addition to his book and advocacy work, he’s actively involved in pushing for policy changes around diabetes care and prevention. Emmet passionately supports legislation to increase screening for type 1 diabetes, cap insulin costs, and make treatments more accessible. He’s also become a sought-after speaker, addressing audiences from college classes to healthcare fundraisers, sharing his journey and inspiring others to advocate for meaningful change. Emmet’s Message: Educate, Empower, and Inspire Emmet’s appearance on The Global Discussion is a reminder of the powerful impact that one person’s journey can have. He encourages everyone to learn the symptoms of type 1 diabetes, as early diagnosis can be lifesaving. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com ⁠Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠Video Podcast: ⁠https://www.theglobaldiscussion.com⁠YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The host of The Global Discussion, Simon Hodgkins, speaks with Antonio Vieira Santos, an industry veteran who advocates for accessibility, inclusivity, and innovative digital transformation. Antonio, currently serving as Senior Business Intelligence and Innovation Evangelist at Eviden and Co-Founder of AXSChat, shared insights from his extensive experience in tech, corporate strategy, and digital transformation, all through the lens of accessibility and inclusivity. Antonio's career spans numerous roles and industries, including telecommunications, business intelligence, and workplace innovation. Now based in Cork, Ireland, he brings unique perspectives on the future of work, the transformative power of AI, and, most importantly, a commitment to accessibility-centric innovation. His work has consistently advocated for a digital world that leaves no one behind. At Eviden, part of the Atos group, Antonio ensures that digital tools cater to everyone, especially those with disabilities—a mission he passionately elaborated on during his conversation with Simon. Accessibility-Centric Innovation: A Key FocusFor Antonio, accessibility isn't just a checkbox in product development—it's the core of what true digital innovation should aim for. During the episode, he highlighted a pressing issue: around 80% of websites are still inaccessible to people with disabilities. "The web isn't new anymore," Antonio stated, "yet the tools we use still fall short for a large part of the population."Antonio argues that "being accessibility-centric" should mean involving people with disabilities from the outset. This proactive approach ensures that digital solutions are not only inclusive but also practical for diverse users. As he put it, prioritizing accessibility prevents "digital pollution," where innovations inadvertently create barriers instead of breaking them down. Insights on AI: Enhancing Accessibility and Business IntelligenceAs an advocate for responsible AI, Antonio views artificial intelligence as a powerful tool for creating a more inclusive digital environment. An Entrepreneurial Spirit: Building Community Through Innovation Antonio has also been a dedicated entrepreneur, founding several companies and initiatives over the years, including a coworking startup in Cork. He shared that his ventures outside his corporate role have allowed him to experiment, connect with different generations, and gain insights that inform his work in innovation and digital transformation. Championing Inclusivity in Tech and Workplaces Antonio serves on the advisory board of Women in Tech and co-founded The Digital Transformation Lab at University College Cork. His work in these organizations focuses on increasing diversity in tech, fostering inclusive workplace policies, and building support networks for underrepresented groups. The Future of Work: Flexibility and Inclusivity at the Core Antonio believes hybrid and remote work setups can be powerful tools for inclusivity, enabling more diverse and flexible work environments. "Without proper onboarding and support," he warned, "we risk leaving young professionals feeling isolated." His recommendation? Companies should go beyond technical training to offer robust communication, collaboration, and mental health support programs. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global DiscussionWeb: https://www.theglobaldiscussion.com⁠Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠Video Podcast: ⁠https://www.theglobaldiscussion.com⁠YouTube: ⁠https://bit.ly/TGD-YouTube⁠Follow us on LinkedIn/Social Mediahttps://www.linkedin.com/company/theglobaldiscussionOthers: X, Instagram, and Facebook

The Global Discussion Host, Simon Hodgkins, catches up with Steve Gee, Co-Founder and CEO of Blend, a cutting-edge executive membership community aimed at revolutionizing how senior leaders connect, learn, and grow. In this episode, we discuss Steve's vision for fostering cognitive diversity among leaders of the world's largest enterprises. The Story Behind Blend: A Journey Rooted in Experience Steve Gee has spent over two decades bringing senior leaders together, creating valuable networking opportunities, and curating impactful discussions. Starting his career by organizing major industry events like the Mobile World Congress, Steve's extensive experience has given him deep insights into the challenges executives face as they climb the corporate ladder. "One of the biggest hurdles leaders face is moving beyond their functional expertise and understanding the bigger picture of the business. It's that lack of cross-functional knowledge that often leads to imposter syndrome among executives," Steve shared. This realization led Steve and his co-founder to create Blend—an executive membership community transcending traditional networking. With hubs in major global cities like London, San Francisco, Toronto, and New York, Blend aims to break down silos within organizations and foster meaningful connections across industries and geographies. Why Cognitive Diversity Matters At the core of Blend's mission is the concept of cognitive diversity. Steve explains that when organizations embrace diverse ideas, experiences, and perspectives, they are better equipped to solve complex problems and innovate effectively. It's not just about diversity in appearance or background; it's about diversity in thought. Blend's approach is a direct response to the well-known issue of organizational silos. Large enterprises, Steve argues, often separate teams into functional units, creating environments where leaders rarely interact with colleagues outside their immediate business areas. Blend aims to provide a platform where senior executives can break free from this isolation, gain new perspectives, and build long-lasting, valuable relationships. More Than a Membership: The Blend Experience Blend is not just another networking platform—it's a thoughtfully curated experience for senior executives. Steve emphasized that Blend offers a range of benefits to its members, including monthly in-person meetings in major cities, access to masterclasses, and exclusive events featuring renowned thought leaders and experts. Whether it's a discussion on AI ethics in London with Lord Tim Clement-Jones or an insightful session with a Wharton Business School professor in New York, Blend ensures that members are continuously challenged and engaged. Inclusive Is The New Exclusive One of Blend's most compelling taglines is, "Inclusive is the new exclusive." But what does that mean in practice? According to Steve, it's about creating a community that values inclusivity of thought, not exclusivity based on titles or financial contributions. Balancing Physical and Digital: The Blend App While Blend emphasizes the importance of in-person connections, it also integrates technology to keep members connected between events. The Blend app offers executives access to valuable resources, including book clubs, masterclasses, and virtual discussions on trending business topics. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

The Global Discussion Host, Simon Hodgkins, is joined by the remarkable world record holder and business owner Jenn Drummond. A car accident left Jenn Drummond awestruck and emboldened. Rescue workers couldn't imagine any scenario in which she came out of it alive, but she did. That's when she realized that you don't get to choose when you leave this life…but you sure can choose how you live it. Strengthened by this awareness, she set out to live more authentically and adventurously. Inspired to climb a mountain for her birthday, her son raised the stakes by suggesting Mount Everest. Not one to back down from a challenge, she accepted the pursuit. During her training, her coach upped the ante and proposed that she go for a Guinness World Record and become the first woman to climb the seven second summits. The pursuit matched her desire to live a life of significance, not just success. Today, Jenn is a world record holder who elevates others to master their own summit in life. She's a successful business owner and Mom of seven remarkable children. Jenn is also an international speaker, author, and Host of the Seek Your Next Summit podcast. A Turning Point: The Car Accident That Changed Everything Jenn's story begins with a pivotal moment in 2018—a car accident that could have taken her life. This life-changing event became a catalyst, pushing her to reassess her goals and redefine her path. Climbing for a Cause: The Seven Second Summits Inspired by her surroundings in Park City, home to North America's largest ski resort, Jenn initially planned to climb a mountain for her 40th birthday. However, when COVID-19 interrupted her plans, an unexpected challenge from one of her sons set her on a new path. After he questioned why she wasn't climbing something "real" like Everest, Jenn felt motivated to take on the iconic peak and prove that "we could climb our Everest, no matter where we were." This led to her embarking on an even greater mission: to become the first woman to summit the second-highest peak on each of the seven continents. Known as the Seven Second Summits, this monumental challenge had only been completed by one male climber before her. Break Proof: Building Resilience Jenn's philosophy extends beyond climbing. As an author, her book Break Proof dives into the lessons learned from her experiences. The book's central theme is that life will inevitably present challenges that may seem like breaking points. Jenn believes it's not about avoiding these breaks but understanding that they provide "proof" of what's working, what's not, and what needs to change to move forward. It's a message that resonates deeply with high achievers, entrepreneurs, and anyone striving to overcome obstacles. From Climber to Podcaster: Seek Your Summit Jenn's storytelling doesn't end with her book. Her podcast, Seek Your Summit, is another platform where she engages with inspiring individuals who have faced challenges and emerged stronger! In all her ventures, the number seven remains a guiding theme for Jenn. Whether it's her seven children, seven mountains, or the seven-step guides featured on her blog, this number symbolizes balance and completeness. "The world is hard enough. The climb is hard enough. You being hard on yourself doesn't help," Jenn explains. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Networking isn't just about business cards and handshakes—it's about creating lasting relationships that drive opportunities and growth. In this episode of The Global Discussion, Host Simon Hodgkins catches up with the "Connections Queen," Tracey Currell, to explore the world of strategic networking, entrepreneurship, and the power of human connection. As the Director and Founder of Introbiz and Youthbiz, Tracey has built a thriving global network that transforms businesses, connects people, and opens doors to meaningful collaborations. The Journey: From Sales Rookie to Connections Queen Tracey's story began when she was tasked with networking for an advertising role. Like many newcomers to the networking scene, she started with a hard-sell approach that didn't yield the results she was hoping for. But instead of giving up, Tracey sought feedback and learned that the key to successful networking was a genuine human connection, not just hitting targets. This shift in perspective led her to found Introbiz, a strategic business network designed to connect professionals with their ideal clients and collaborators. What started as a local venture has since grown into an international community that hosts multiple monthly events, both online and in person. Today, Introbiz boasts partnerships and collaborations worldwide, including networks in Dubai and the Netherlands. Pivoting: A Masterclass in Adaptability When the pandemic hit, Tracey's business—like so many others—faced a critical turning point. With all events traditionally held in person, she had to adapt quickly, transitioning her network online. This move saved her business and expanded Introbiz's reach beyond geographical boundaries. Today, the network offers eight monthly online events, providing members with global opportunities to connect, collaborate, and grow their businesses. Building a Global Community: The Introbiz Philosophy At the heart of Introbiz's success is its core philosophy: creating win-win relationships. Tracey emphasizes that networking isn't about taking—it's about giving. Whether through connecting people with valuable resources, offering introductions to key players in their industry, or collaborating with international networks, Tracey ensures that Introbiz adds value for all its members. Her advice for anyone stepping into the networking world is simple yet profound: "Show up consistently and offer value. The fortune is in the follow-up." This ethos has attracted a community of like-minded professionals who share Tracey's passion for meaningful connection and collaboration. Expanding Opportunities: Events, Summits, and International Reach Tracey's expertise doesn't stop at networking events. Introbiz has evolved to offer a wide range of experiences, including business exhibitions, sporting events, and even an upcoming singles event designed to connect people on a personal level. Inspiring the Next Generation of Entrepreneurs In addition to leading Introbiz, Tracey also spearheads Youthbiz, a platform to nurture young entrepreneurs and provide them with the tools and connections they need to succeed. She's also an author, TEDx speaker, and investor, further showcasing her dedication to empowering others through knowledge and experience. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook

Leslie Zane, the President and Founder of Triggers® Brand Consulting, TEDx Speaker, and author of The Power of Instinct, Joins Host Simon Hodgkins on The Global Discussion for an engaging conversation. Zane, a trailblazer in marketing and brand strategy, shared her insights on how businesses can harness the power of the unconscious mind to accelerate growth, build stronger brands, and drive real change. From Harvard Business School to Cracking the Code on Brand Growth Leslie Zane’s journey started at Harvard Business School and continued through high-profile roles at industry giants like P&G. Along her journey, she noticed a critical gap: many businesses struggled to grow despite their marketing prowess. Realizing the need for a repeatable process for growth, she left the corporate world in 1995 to establish her own company, Triggers® Brand Consulting. Her mission was clear—to develop a scientific, reliable approach to brand growth that businesses of all sizes could apply. Over the last 30 years, Zane has cracked the code, and now, through her book, she aims to make these transformative techniques accessible to everyone. The Power of Instinct: A New Era of Marketing Zane’s book, The Power of Instinct, is a comprehensive guide that flips the traditional marketing script on its head. Rather than relying on persuasion and conventional tactics that appeal to the conscious mind—often with limited success—Zane encourages marketers to tap into the instinctive mind, which drives 95% of human decision-making. “Think of the conscious mind as the path of greatest resistance,” Zane explains. “The unconscious mind is the path of least resistance, and that’s where the power lies.” By leveraging cognitive shortcuts, Zane’s method enables brands to bypass the skepticism and rigidity of the conscious mind, creating an instinctual connection that drives faster, more effective results. The Brand Connectome: Building Strong, Instinctive Connections One of the most compelling concepts Zane introduced during the episode is the Brand Connectome. This unique model, trademarked by her firm, represents the cumulative memories and associations that a brand builds over time in the consumer’s mind. This network of connections ultimately dictates which products or services a consumer instinctively reaches for. Why Emotional Advertising Misses the Mark In a marketing landscape dominated by emotional advertising, Zane challenges the status quo. Leslie shares that emotions—while powerful in the moment—often fail to create lasting connections. Instead, she advocates for the use of memorable verbal and visual assets that become embedded in the consumer’s subconscious. AI, Neuroscience, and the Future of Marketing Zane also discussed the parallels between AI and the human brain, noting that AI’s ability to connect millions of dots in real time is similar to how the instinctive mind works. “The brain is a connection machine,” she says, emphasizing that AI and the brand connectome operate on the principle of making associations. By understanding these connections, brands can more effectively manage their growth and overcome obstacles. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media https://www.linkedin.com/company/theglobaldiscussion Others: X, Instagram, and Facebook