Marketing in a Changing World with Tatiana Mirska Ep 240 - The Global Discussion

Tatiana Mirska, Chief Marketing Officer of CHI Software, shares her inspiring career journey across diverse industries like consumer goods, banking, eSports, and software. She discusses her role as a change agent, leading organizations through transformation while navigating challenges and cultural differences. Tatiana highlights CHI Software’s transition into AI-driven solutions, showcasing innovative products like customizable AI assistants.

00:00 - Tatiana Mirska, CMO

01:02 - Starting a Career in Marketing

03:20 - From Consumer Goods to eSports

06:45 - Lessons in Change Management

09:11 - Working Across Cultures

15:21 - Embracing AI at CHI Software

23:42 - Advice for Marketing Leaders

32:04 - Patience and Leadership in Change

Listen to The Global Discussion on…

• Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

• Web ► https://www.theglobaldiscussion.com⁠

• YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

• Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes