Glam & Grow - Beauty Business Podcast

After covering beauty for the New York Times, Bee Shapiro fell in love with the beauty industry. Even though she loves telling the story through written word, she also enjoys the magic of telling stories through scent. Thus, her fragrance brand was born. Ellis Brooklyn focuses on clean ingredients, sustainable sourcing, and unforgettable scents.In today's episode, Bee shares the moment she decided to launch Ellis Brooklyn and why she chose the fragrance category.Bee also gives insight into:How she identified when to seek outside funding and her approach to allocating fundsLaunching in Sephora and what the brand's relationship looks like with retailers todayThe brand's most effective marketing for growth and the best messaging to tell a story online with fragranceThe challenges faced while building Ellis BrooklynYou'll also hear what Bee would do differently in her entrepreneurial journey, her advice to her younger self, and what's next for Ellis Brooklyn.Be sure to check out Ellis Brooklyn at www.ellisbrooklyn.com and on Instagram @ellisbrooklynThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After a career in marketing and speech writing, Susanne Norwitz began her "second act" in life with her passion for formulating skincare. Inspired by her father's trips to Guatemala when she was a child, she created Maya Chia in the beautiful city of Charleston. Harnessing the brand's patented chia oil and its unparalleled health and wellness properties, Maya Chia has become one of the most decorated in the clean beauty space.In today's episode, Susanne shares the Guatemalan influence on the brand and Maya Chia's mission.Susanne also discusses:The brand's patented chia oilFormulating and manufacturing products for efficacy and common misconceptions behind clean formulasMaya Chia's most effective marketing messageSome pain points encountered while growing the brandExpansion into the hair care categoryYou'll also hear Susanne's advice to her younger self and what's next for Maya Chia.Be sure to check out Maya Chia at www.mayachia.com and on Instagram @mayachiabeautyThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Shortly before dropping out of high school, Rosie Jane Johnston unexpectedly found a love of the beauty industry. She spent some time as a celebrity makeup artist, but eventually found her passion for fragrance. By Rosie Jane is a clean, cool, everyday fragrance and bodycare brand dedicated to feeling good, smelling good and doing good.In today's episode, Rosie discusses the advantages and challenges of building a brand with financial constraints and how the original vision for By Rosie Jane has evolved.Rosie also gives insight into:The biggest changes in the industry as one of the first clean fragrance brandsHow By Rosie Jane communicates the brand's DNA of authenticity to customersThe brand's biggest winsThe importance of being available to consumers in-store and onlineYou'll also hear the brand's most effective marketing channel and what's next for By Rosie Jane.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With a background in corporate law as well as beauty pageants, Jeff Lee leveraged his unique history and interests to create award-winning desert island beauty products, ie DIBS. DIBS focuses on makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients.In today's episode, Jeff explains how having a legal background allows him to think differently than other brand founders.Jeff also shares:How he approaches the brand with a great sense of missionOne major advantage of being a DTC brandHis team's approach with communicating with the DIBS community and ensuring customer inclusivity is felt throughout the brandTips on lessons he has learned while growing the brandYou'll also hear Jeff's plans for future expansion of DIBS.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Boscia was founded in 2002 and remains an industry leader over 20 years later, listen to find out how. With her Japanese roots and allured by her family's unique beauty practices, Lan Belinky was destined to join Boscia and lead the global skin care brand.Boscia revolutionizes beauty routines around the world with products made with natural and plant based ingredients including cactus water, chia seed and jojoba.You'll also learn:How the brand communicates its values to customers step-by-stepThe brand's most effective marketing channel and how its marketing strategy has pivoted over two decadesThe evolution of Boscia's target demographic and the importance of being omnichannelHow the brand has been able to combat inflation and keep their pricing approachableBoscia is a case study in building a long lasting brand and this is a must-listen for anyone who wants to do the same.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands. In this episode you’ll learn:Amy’s top learnings as a venture capitalist that accelerated the success of Madison ReedHow the brand excelled at navigating challenges during the pandemicThe importance of educating their customers and their approach to CXThe brand's strategy for accelerating growth by scaling in retailMadison Reed's most effective marketing channelYou'll also hear what Amy would go back and do differently, plus what's next for Madison Reed. This episode is a must listen. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

blendSMART is the original rotating makeup brush - that effortlessly applies makeup and skincare products.In today's episode, President Lori Machiorlette explains how her prior experiences and patents prepared her to launch blendSMART and the importance of learning how to be your own advocate and storyteller.Lori also discusses:Navigating supply chain challengesDeveloping the world's first rotating makeup brushGrowth strategies she wish she implemented soonerTransitioning blendSMART from B2B to DTCPlus, she reveals the brand's most powerful marketing channelYou'll also hear Lori's advice to her younger self and what's on the horizon for blendSMART.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Mesmerized by her uncles' beauty rituals and using her degree in psychology, Karen Young wanted to start a conversation around not just hair removal, but bodycare. Thus, she founded Oui the People, a skincare brand that focuses on expanding skincare to bodycare using effective, clean ingredients that work for everybody.In today's episode, Karen explains how her brand gives the beauty industry the refresh it needed by filling a whitespace she discovered. In this episode you'll learn about:Raising $3M in venture capital and how to allocate resources to grow the brandCurrent marketing and growth initiatives for 2023Product strategy and innovation in whitespaceYou'll also hear Karen's best tip for productivity and her personal goal for Oui the People in 2023.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Coming from 30 years in tech marketing and using her biggest learnings from working in top organizations, Jaleh Bisharat co-founded NakedPoppy. The brand is a clean beauty boutique with the safest, cleanest, and most luxuriously crafted makeup and skincare.In today's episode, Jaleh explains how her personal beliefs and challenges inspired the brand and the importance of being a perpetual student.Jaleh also shares:The importance of understanding customer feedbackThe development process of the brand's patented beauty assessmentHer thoughts on clean beautyNakedPoppy's brand partner vetting process compared to other retailersThe brand's most effective marketing channelYou'll also hear Jaleh's advice to her younger self and what's next for NakedPoppy.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After finding herself frustrated with the lack of diversity in the hair care industry for textured hair and unable to convince existing brands to address the issue, Julian Addo took matters into her own hands and founded Adwoa Beauty. Adwoa Beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures.In today's episode, Julian explains her first introduction to entrepreneurship and how it shaped her career and eventually led her to create Adwoa Beauty.Julian also discusses:Finding the right manufacturer while building the brandThe importance of partnershipsThe brand’s focus on textured hair of any race or genderAdwoa Beauty's most effective marketing channelYou'll also hear what's next for Adwoa Beauty.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co