Glam & Grow - Beauty Business Podcast

Today on the Glam & Grow Podcast, we’re joined by Nora Zukauskaite, who oversees global marketing for three high-growth brands, as the Global Marketing Director at Brand Agency London. In this episode, you’ll learn the personalized marketing strategies driving growth for brands Ciaté London, Lottie London, and Skin Proud.Highlights from the conversation include:Managing marketing strategy across three different brands in separate marketsExperiential marketing and its importance in the industry todayTips for navigating trends, Tik Tok, and Gen-ZGlobal expansion strategy for each brand as they expand into the US and beyondBe sure to check out Ciate London at www.ciatelondon.com and on Instagram @ciatelondonBe sure to check out Lottie London at www.lottielondon.com and on Instagram @lottielondonBe sure to check out Skin Proud at www.iamproud.com and on Instagram @skinproudWe hope you enjoy this episode and gain valuable insights into Nora's journey and the growth of the brand(s). Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectivesThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

Irene Forte is the driving force behind her namesake brand and a renowned leader in wellness. Using the private organic farm Verdura Società Agricola to sustainably source the brand’s principal ingredients, Irene partnered with renowned pharmacologist and 35-year industry veteran Dr. Francesca Ferri to help formulate the brand. They worked for years to develop a line that distills the sun-soaked richness of Sicilian plant extracts into formulations that are scientifically sophisticated and offer the “Mediterranean diet for your skin”.As a result, Irene Forte proudly presents the ‘New Natural’: a line of natural products with formulations guided by science. Each of the active ingredients have been chosen to work in harmony with one another and complement the body’s natural biochemistry.Irene also shares:The brand's Sicilian DNA and how it's reflected in Irene Forte's productsInsights into the challenges of creating the exquisite and unique packagingOverview of the sustainable and ethical sourcing practices used in developing the brandIrene's perspective on the most effective marketing channels for the brandThe impact of the Mediterranean diet on skin health and the role it plays in Irene Forte's productsYou'll also hear Irene's advice to her younger self and what's next for Irene Forte Skincare.Be sure to check out https://ireneforteskincare.com/ and on Instagram @IreneForteSkincareWe hope you enjoy this episode and gain valuable insights into Irene’s journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

35-year veteran Gail Federici never met a beauty white space she couldn’t fill. Gail is a pioneer in the haircare space with experience ranging from developing the first “prescriptive” remedy for frizzy hair as co-founder of John Frieda to now the first heat-activated, humidity-shield sealant for “glass-like” tresses as founder of Color WOW. Beyond that, I can almost guarantee you have a product at home that Gail created.Despite her many successes, Gail is not slowing down anytime soon.Gail also shares:How she started her entrepreneurial journey over 3 decades ago and how the industry has evolved since then Building multiple brands and leading them through acquisitionHow she is constantly pivoting and navigating changes in the industryMarketing strategies including specific channels and initiatives You'll also hear more on Gail's insights and what's next for Color WOW.Be sure to check out ColorWOW at ColorWOW and on Instagram @colorwowhairWe hope you enjoy this episode and gain valuable insights into Gail Federici's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

In this episode of the Glam & Grow Podcast, we sit down with Olivia Landau, the AAPI fourth-generation GIA certified gemologist and founder of The Clear Cut. From a “side hustle” jewelry blog to creating one of the fastest-growing brands in the space, Olivia's journey has been nothing short of remarkable. The Clear Cut is a direct-to-consumer diamond engagement ring and fine jewelry company, providing one-of-a-kind bespoke rings and handmade everyday pieces in NYC.During our conversation, Olivia shares:The inspiration behind founding The Clear CutThe challenges she faced while building the brandHer thoughts on Tik Tok and Gen Z’s buying habitsHow technology is disrupting the jewelry industryThe marketing strategy, including specific channels and initiatives that are working for the brand todayYou'll also hear Olivia's insights on what's next for The Clear Cut. Be sure to check out The Clear Cut at The Clear Cut and on Instagram @theclearcutWe hope you enjoy this episode and gain valuable insights into Olivia's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

Kate McLeod, the founder of the award-winning and zero waste beauty brand, created her collection of Body Stone solid moisturizers in her Brooklyn kitchen. With her classical culinary training, she was able to transform cocoa butter into a unique beauty solution that brings intentioned moments of self care to everyday routines. The brand's founding mission to create safe and effective products continues to drive its growth, with each innovative product introduced seeking to transform the sustainable beauty landscape.In this episode, Kate shares her story and insights, including:How she and her husband reconnected, which ultimately led to the founding of the dating app "Hinge"Challenges faced while building the brandExpanding the brand into mass retailMarketing strategy, including specific channels and initiatives that are working for the brand todayYou'll also hear Kate's advice to her younger self and what's next for Kate McLeod.Be sure to check out Kate McLeod at www.katemcleod.com and on Instagram @KateMcleodWe hope you enjoy this episode and gain valuable insights into Kate McLeod's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

Chelsea Riggs, CEO of AMIKA, joins the podcast to share her journey from founding team member to CEO and how the standout brand is reimagining haircare. You probably wouldn’t guess Chelsea found this job on Craigslist 13 years ago having no idea where it would take her. Today AMIKA continues to grow and dominate the haircare industry as a leading brand. The brand started out creating innovative tools and has expanded into hair care products with a thriving ecommerce business becoming a top 5 brand in Sephora. Amika has refocused to a purpose-driven ethos centered on a future in which beauty contributes to a world in which people and the planet prosper. Chelsea also shares:The power of branding and how their iconic, bold packaging led to double the revenueStrategy for expanding into new products and categoriesGrowth and marketing tactics including what’s working now in ecommerceYou'll also hear Chelsea's advice to her younger self and what's next for Amika.Be sure to check out Amika at www.loveamika.com and on Instagram @AmikaWe hope you enjoy this episode and gain valuable insights into Chelsea Rigg's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

When Sara and her brother Sean learned of the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and the planet. Inspired to rethink how individuals could vastly improve the air quality in their homes, they started the company blending and creating their first collections by hand. Today they lead a passionate team with the mission to make people feel at home.Sara also shares:What inspired her to start the brandChallenges faced while building the brandExpanding the brand across retail channelsMarketing strategy including specific channels and initiatives that are working for the brand todayYou'll also hear Sara's advice to her younger self and what's next for Vitruvi.Be sure to check out Vitruvi at www.vitruvi.com and on Instagram @VitruviThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

BeautyStat Cosmetics Founder and CEO, Ron Robinson, dropped out of medical school and  accidentally started his career as a cosmetic chemist. Clinique hired him on the spot due to his medical background. Since then, Ron has developed patented award-winning products always keeping the consumer in mind, most recently developing rhode (by Hailey Bieber). In today's episode, Ron shares the secret behind BeautyStat's success as a result-driven skincare brand.Ron also discusses:Product innovation and how to always keep the customer in mindBeautyStat's launch strategy and expansion into retailersHis unique CEO approach as a chemistAdvising product development for other leading brands like rhodeYou'll also hear Ron's advice to his younger self and the top initiatives for BeautyStat Cosmetics in 2023.Be sure to check out BeautyStat Cosmetics at www.beautystat.com and on Instagram @beautystatThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Celebrity hairstylist and Founder, Harry Josh, started from humble beginnings and has since created one of the most innovative hair tool brands in households and salons today. His movie-worthy story of how he became exactly who he wanted to be is one of the most inspiring to date.Harry Josh Pro Tools focuses on his signature mint tools that are built with the most innovative technology from around the globe. With Harry Josh Tools, you can recreate the gorgeous signature supermodel look that Harry created for Gisele.In today's episode, Harry shares his journey to starting the brand and his vision to innovate the hair tool category.Harry also discusses:Initial branding and launch strategy that made Harry Josh Pro Tools standoutProduct innovation and the recent launch of their cordless hair toolsThe most rewarding part of his journey (and it’s not what you’d expect)You'll also hear what hair trends Harry is looking forward to in 2023 and what's next for him and the brand.Be sure to check out Harry Josh Pro Tools at www.harryjoshprotools.com and on Instagram @harryjoshprotoolsThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Health-Ade was founded over 10 years ago by a husband, wife, and best friend. Daina Trout co-founded the brand during a summer at their local farmer's market and Health-Ade has since become a leading kombucha brand. Today the brand champions gut health while making kombucha appealing to all households. Listen to this episode to discover benefits of kombucha that you didn’t know and the inspiration behind starting Health-Ade before kombucha was cool. Daina also shares:Challenges faced while building the brandExpanding the brand into mass retailMarketing strategy including specific channels and initiatives that are working for the brand todayYou'll also hear Daina's advice to her younger self and what's next for Health-Ade.Be sure to check out Health Ade at www.health-ade.com and on Instagram @healthadeThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co