The Opportunity Podcast

Building an affiliate site is a great way to earn money online. But if you really want to maximize your profits, you need to scale your business beyond affiliate revenue. In this week’s episode, we interview someone who has done just that and has built a thriving business around teaching others how to replicate his success. Gael Breton, the co-founder of Authority Hacker, joins us to share how he turned a simple educational website into the giant that is Authority Hacker today.He shares valuable tips on how to grow your affiliate site by branching out into different monetizations, adding profit maximizers to your offering, and using the right tone in your sales messaging. He reveals why business owners should avoid becoming the face of their brand and how he is earning back his time by training AI to manage his schedule. He also explains how to adjust your pricing as your business grows. According to Gael, “In terms of pricing, charge more than you think you could. Think about what you would charge and add 30% or 40% to that. You will make less sales, but you will probably make more profit and that's all that matters in the end. Building a loyal audience is really the key. They'll be willing to pay whatever the price is for what you're selling as long as you provide value.” Finally, Geal discusses the pros and cons of building websites on expired domains, before he and Greg debate AI’s impact on the future of SEO. Gael is a fountain of knowledge, so whether you are new to the affiliate marketing space, or you’re searching for ways to grow your existing affiliate business, this episode is exactly what you’ve been looking for! Topics Discussed in This Episode: Gael shares the background story behind Authority Hackers (03:00) The obstacles Gael faced while building the Authority Hacker courses (08:38) Why business owners should avoid becoming the face of their business(10:51) Gael's new experiment: training an AI to be his new VA to gain his time back (15:44) How Authority Hacker structured their course pricing as their business grew (19:34) The effectiveness of profit maximizers and to add them to your business (25:03) Using the right tone in your sales messaging (30:04) The future of Authority Hacker (34:35)  The core elements beginners should focus on when building their first affiliate site (38:30) Gael’s experience building sites on fresh domains vs expired domains (45:02) Gael’s view on the future of SEO (54:15) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Authority Hacker Buy Back Your Time by Dan Martell BrandSnap.ai Sit back, grab a coffee, and learn how to expand your website beyond affiliate revenue!

Taylor Kimball, an SEO expert, discusses the untapped potential in foreign language SEO. He shares insights on audience behavior, reliable advertising partners, and the importance of a strong team. Taylor reveals that non-English SEO lags behind and explores content creation tools like Zimriter and Koala. He also emphasizes the process of building profitable content sites and funny experiences in niche businesses.

Private equity is a fast-paced game. You buy a business and often only have two to five years' worth of investor capital to improve the business before you need to sell it for a profit.  This doesn’t give you a lot of time to make meaningful improvements and often results in changes that destabilize the business long term. That’s why Brent Beshore decided to turn the concept of private equity on its head. Brent is the founder of Permanent Equity, a PE firm that invests in family-held businesses.  The twist? Brent has no intention of selling the businesses. Forget two to five years, he works with a 30-year time horizon. He also uses no debt in his acquisitions and takes zero fees or reimbursements. Instead, he splits the cash flow that the business earns, putting his firm, the investors, and the family that owns the business on equal footing.  This almost indefinite timeline, and the fact that he doesn't have a debt looming over his head, means Brent has the freedom to grow the businesses sustainably and with everyone’s best interests at heart.  In this episode, Brent joins us to share his unique take on private equity. He explains how he built his funds with longevity in mind, and why he steered away from the traditional private equity approach to debt. According to Brent, “Buying a business with debt means you have to sacrifice cash flow every month to repay that debt. That gives you less flexibility to reinvest back in the business. Less flexibility to grow. And when things get hard, which they will, it forces you to make decisions that are not in the long-term best interest of the company.” Brent also explains why he has chosen to be industry agnostic, focusing instead on “adolescent businesses” that offer lots of opportunities to make improvements. Finally, Brent shares advice on how entrepreneurs can replicate his success, explaining, “There's a lot of opportunity in the private equity space. But it's gonna be a lot of hard work and a lot of stress. You need to prepare yourself for that and give yourself enough lead time to be choosy. If you're starting from a dead stop, you should give yourself three years of runway full-time to find the right business, buy it, and start to operate it.” If you want to build a portfolio of business but are put off by the traditional private equity model, then Brent’s unconventional approach may be just what you are looking for! Topics Discussed in This Episode: Brent shares how he accidentally stumbled into business ownership (02:45) The obstacles Brent faced when acquiring his initial business (09:28) How buying that first business inspired Brent to grow his portfolio (12:13) The story behind Brent’s unique fund structure (15:22) The makeup of Brent’s business portfolio (20:10) How Brent calculates the value of a business (31:01) Brent’s due diligence process (33:51) Why Brent chooses to purchase businesses without debt (36:07) How Brent approaches growing a business after acquisition (39:59) How Brent structured his team to manage such a large portfolio of businesses (43:13) Brent’s advice on how entrepreneurs can replicate his success (48:31) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Permanent Equity The Messy Marketplace Brent’s Twitter Sit back, grab a coffee, and learn how to reap the benefits of private equity without the traditional constraints!  

Display advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a “set and forget” addition to their site.Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to pay the most for your ad placement. They also offer a suite of tools that helps publishers analyze their revenue stats and detect and block invalid traffic. In this episode, Kean joins us to shed light on the state of the display advertising industry in 2023. We discuss the challenges publishers are currently facing, including how market changes have impacted RPMS, and how AI will affect organic traffic. Kean also dives into some of the pitfalls that many publishers are unaware of. He reveals the dangers of bot traffic attacks and explains how invalid traffic can be a silent killer for your site.  Kean also explains how many black box companies gatekeep your ad inventory, and how owning that inventory is the key to unlocking exponential growth for your site. According to Kean, “Your ad inventory is a wealth of data that you can use to sell directly to advertisers, access premium RPMS, or create brand partnerships. So If you really want to grow your site to ambitious levels, it’s vital to partner with companies that believe in transparency and ad inventory ownership.” If you want to take control of your ad revenues and propel your site to new heights, then don’t miss a minute of this episode! Topics Discussed in This Episode: Kean’s background and info about MonetizeMore(02:33) How MonetizeMore uses AI tech to detect bots and invalid traffic (04:07)  How competitors use bots traffic attacks and how to protect yourself (08:44) The challenges that publishers are currently facing (17:25) Strategies publishers can use to grow their revenue (22:33) The data points you can gain access to by owning your ad inventory (30:50) How large publishers diversify their traffic sources (33:29) Kean’s take on the effect AI will have on Google Search (36:13) The stepping stones for growth in 2023 (41:05) How Kean keeps innovating after so long in the industry (46:00) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account MonetizeMore ChatGPT Kean’s LinkedIn Sit back, grab a coffee, and learn how to accelerate your site’s growth using your display advertising inventory.

Buying a business is a great way to skip the queue and jump straight into generating revenue. That said, purchasing a profitable business isn’t cheap.  But what if there was a way to buy a business by leveraging the business’s assets and cash flow to fund the acquisition?  This clever approach is how Jonathan Jay buys businesses with no money down. Jonathan is a serial business buyer and the founder of Dealmakers.co.uk where he teaches people to buy businesses without risking their own capital. In this episode, Jonathan joins us to explain his approach to no-money-down financing, diving into the types of businesses that are ideal for this strategy and how to structure the acquisition using the business’ cash flow. He reveals the common mistakes buyers make and explains which characteristics first-time buyers should look for in a business. According to Jonathan,  “I encourage everyone to make your first acquisition a multimillion revenue acquisition. Go for the bigger businesses because you'll make more money. They're easier to finance, they're easier to buy. They run themselves better. They don't need you because bigger businesses have management in place already.” Jonathan also shares behind-the-scenes details of his pandemic buying spree, where he purchased 48 nursery school businesses in 37 months. He shares the challenges that he encountered along the way as well as the important lessons he learned, including:  “Buying a business is not about the business that you will own, but the person that you become in the process. You become a far more confident person. You become a better business person. You become a better negotiator. You become a more creative thinker when you buy a business. So don't just think about the business, think about the person you’ll become in the process.” If you’d like to learn an alternative way of buying a profitable business that doesn't require millions of dollars, then look no further. This episode is packed full of useful no-money-down acquisition knowledge and tips from a seasoned business buyer! Topics Discussed in This Episode: Jonathan gives us a brief look into his entrepreneurial background (02:30) The mistakes Jonathan made buying 48 businesses during the pandemic (04:56) The characteristics Jonathan looks for in a business (07:13) The types of businesses that are ideal for no-money-down financing (09:55) Buying a business with a positive cash flow is key for no-money-down financing (12:48) How Jonathan structured his acquisitions using the business’ cash flow (17:23) Why Jonathan uses direct mail to source his acquisitions (26:54) The common mistakes business buyers make (30:42) The types of businesses that are difficult to finance (34:03) The best piece of professional advice Jonathan has ever been given or heard (36:41) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Jonathan’s YouTube channel Jonathan’s podcast Jonathan’s workshop Sit back, grab a coffee, and learn how to buy a business without spending a large lump sum of money!

Success is not final. This is particularly true in business where failure is all too common.  It’s an entrepreneur's mindset and their ability to recognize failure as a necessary stepping stone to success that helps them overcome the challenges they may face. Ace Chapman experienced this first-hand. He bought his first business for $70K and successfully grew it to where he was receiving 7-figure purchase offers from interested buyers. Then the business collapsed as a result of the dot-com crash.  He was ready to brand himself a failure when a mentor reminded him that simply owning a business isn’t the endgame. Businesses are disposable assets that you can leverage to build wealth and your ideal lifestyle.  This revelation ignited Ace’s passion for buying businesses, and 20 years later he has been involved in more than 200 acquisitions.  In this episode, Ace sheds light on his entrepreneurial journey and explains why your business should always be for sale. According to Ace,  “There are two ways to approach a business. You can give your life to the business or the business can give you life.  Instead of thinking of your business as your legacy, think of it as a tool. Your business should always be for sale because it’s really just inventory. It’s a means to an end that you can use to create the life you want.” Ace goes on to explain how he pairs online and offline business acquisitions to leverage the unique strengths of each asset and how he tackles buying businesses in unfamiliar industries.  We also discuss why Ace chose to create his own fund, how he uses that fund as a form of no-money-down financing, as well as the pros and cons of no-money-down deals. Finally, Ace hints at the hidden benefits of joint ventures, a topic we’ll dive deeper into when Ace returns in a few weeks for a follow-up interview. If you want to learn how to grow your wealth through acquisitions, then don’t miss out on a minute of this episode! Topics Discussed in This Episode: Ace Chapman shares his zero-to-hero entrepreneurial journey (02:07) Why your business should always be for sale (10:23) Online business vs offline businesses and how to leverage them against each other (12:43) How Ace approaches growing businesses in industries he is not familiar with (25:17) The pros and cons of no-money-down deals (29:06) How Ace uses funds as a form of no-money-down financing (34:40) Why joint ventures are a  big untapped opportunity for entrepreneurs (44:25) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Acechapman.com Ace Formula by Ace Chapman Sit back, grab a coffee, and learn the tricks of the trade from an expert business buyer!

Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain’s existing authority and backlinks you can generate traffic and rank your site in a fraction of the time.  But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketplace that offers a variety of thoroughly vetted, premium, aged domains.  In this episode, Alex joins us to dissect the benefits of buying a domain, and the best practices to follow to ensure success.  He breaks down the characteristics you should look for in a domain, the best ways to migrate and recreate content, and explains the dos and don’t when it comes to 301 redirects.  He also highlights the red flags you should steer clear of, including ensuring that the domain isn’t trademarked and checking the backlink profile for spammy links.  Building a site off of a quality aged domain isn’t the only way you can make money from domains. If you have an eye for spotting future trends, you can also invest in domain names that you think will increase in demand. According to Alex,  “Buying domains to resell later is a viable investment strategy. Domains that were worth $50-$100 15 years ago are now worth thousands of dollars. Good domain names go up in price over time. If you spot a great domain that you can see is undervalued, that’s a huge opportunity for you to become a domain investor.” Whether you’re looking to use a domain as a solid foundation for your new site, or invest and hold it as an asset, this episode is jam-packed with tips and tricks from Alex that will help you track down the ideal domain for your needs. Topics Discussed in This Episode: What the Odys marketplace offers to domain buyers  (02:45) The different types of domains buyers should be aware of (08:58) The best way to recreate content for an aged domain (10:55) The proper use of 301 redirects and how to use 301s in your growth strategy (14:14) How to migrate content over to a new domain (21:21) The characteristics buyers should look for in a good domain (23:12) The ROI you can make on buying a premium aged domain (32:46) The common mistakes people make after buying an aged domain (36:27) A look into the Odys tailored domain search service (40:36) Alex walks us through what the Odys domain sales process looks like (44:30) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account Odys Global Alex Drew’s LinkedIn Ahrefs GoDaddy Auctions Dan.com Archive.org Sit back, grab a coffee, and learn how to fast-track your SEO success by buying an existing domain!

There’s no denying the benefits of being a business owner. It allows you to be your own boss, and have greater control over your time. And, you have the potential to make life-changing amounts of money.  But there are also risks involved, and buying the wrong business can be a costly mistake. You need to find a business that fits your unique skills and needs, which can be challenging. That’s where David C. Barnett comes in. David is a former business broker who now works with buyers and sellers of small businesses, helping them navigate the sales process and ensuring they walk away with a good deal.  In this episode, David walks us through the intricacies of identifying the right business to buy. He explains why buyers should narrow down their search criteria instead of being industry agnostic, and reveals how to make the best return on your investment. According to David, “Find a business that makes money and has problems that you know how to address. That's the best opportunity because it's already profitable, so you've got this unending runway. Then you can start to fix those problems and create something of greater value. That's when you end up with a good deal.” David sheds light on the realities of being a business owner, including why many businesses require a long period of hands-on work before they can become passive.  Finally, David reveals the truth behind “no-money-down” financing, explaining how in many cases, this means leveraging your assets and owing massive debts to alternative lenders. These debts take years to pay off and counteract the perceived freedom that buying an online business gives you. If you’re thinking of buying an online business, then you can’t afford to miss out on the expert knowledge David shares in this episode! Topics Discussed in This Episode: David introduces himself and his history as a business broker (02:13) Things that often take buyers by surprise and how buyers can protect themselves (20:05) The realities of running an online business that people often underestimate (27:31) Why there’s no such thing as a “hands-of” online business (36:39) How to buy a local business and successfully run it remotely (39:20) The business models that lend themselves to being run remotely (44:39) The truth behind “no-money-down” financing (45:25)  Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Create an Empire Flippers account David’s YouTube Channel David’s website Sit back, grab a coffee, and learn how to identify the right business to buy to help you level up!

Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO and business research. Shawna joined us on this episode to discuss her methods for building a niche site portfolio, what to look out for when buying and selling sites, how to scale newly acquired sites, and much, much more. Topics Discussed in this episode: How to build an SEO site portfolio from scratch  How long it takes to make $1,000/month from a niche site How to buy and sell sites as part of an SEO portfolio How to diversify your revenue streams, grow your sites, and run an email list When to monetize your site How Shawna developed a successful system to acquire aged and expired domains Shawna’s monthly growth and selling plan How to bounce back from an algorithm update The misconceptions about monetizing and “dripping out” your content The future of building niche sites Mentions: Empire Flippers Podcast Empire Flippers Marketplace Skipblast Copyhackers Authority Hacker Google Trends Influence: The Psychology of Persuasion by Robert B. Cialdini Cashvertising by Drew Eric Whitman Sit back, grab a coffee, and learn the secrets to building a portfolio of high-performing niche sites.

We've got some exciting podcast guests in store as we kick off Q2 of 2023. But in the meantime, let's revisit the many nuggets of wisdom Greg shared in our 100th-episode special.  The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows.  You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg’s top takeaways includes, “If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.” Join in the celebration by letting us know which episode or guest has been your favorite so far! Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry. Topics Discussed in This Episode: Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07) Lesson 2: Learning to Love Risk to Create Wealth (10:30) Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07) Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33) Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43) Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45) Lesson 7: Persistence Through Adversarial Wins (44:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Jobs to be Done Framework Featured Guests: Kevin Espiritu (Ep #87) Matt Diggity (Ep #23) Sushee Nzeutem (Ep #59) John Hefter (Ep #19) Emma Shermer Tamir (Ep #49) Doron Wolffberg (Ep #41) Perrin Carrell (Ep #79) Alexis Grant (Ep #84) Chelsea Cohen (Ep #42) Fabricio Miranda (Ep #91) Chelsea Jones and Rachel Saul (Ep #74) Nicole Baqcai (Ep #55) Ben Donovan (Ep #71) Bill Szabrak (Ep #6) Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.