The Opportunity Podcast

Marketing in the Age of AI: How to Stay Competitive with Mike Kaput [Ep.123]

Feb 28, 2023

01:04:08

AI is poised to revolutionize the marketing and online business industries. It can increase your revenue, decrease your costs, and according to Mike Kaput, it could 100x your output in the next few years.

Despite these benefits, many marketers and entrepreneurs are still hesitant to embrace AI.

In this episode, Mike, the Director of Marketing at the AI Marketing Insitute, joins us to discuss the misconceptions, untapped potential, and use cases of AI in online business.

He breaks down the various ways business owners can use AI to optimize their business, including how AI can help take solopreneurs to previously unachievable heights. We dig into how rapidly the AI industry is evolving and the steps entrepreneurs and marketers can take to ensure they don’t get left in the dust. According to Mike,

“No matter who you are, or what you do, you’re going to have to start experimenting with AI. Otherwise, you're going to see some pretty serious existential risks in your career, and in your business. The first thing to do is figure out how to make your content different than what a machine can output. Then, take that unique perspective and scale it using AI tools.”

Mike also provides actionable advice on how to write killer AI prompts and how to use AI to improve your email open rates. We also address the common concerns surrounding AI, including the legal and ethical concerns surrounding the technology, and the various jobs that AI is likely to replace.

Though there are some uncertain times ahead as we navigate an AI-influenced world, Mike maintains that the pros outweigh the cons when it comes to integrating AI into your online business.

This episode is full of useful tips, advice, and insider knowledge to make sure you don’t get left behind during the coming AI revolution!

Topics Discussed in This Episode:

Mike introduces himself and shares what the AI Marketing Institute does (02:21)
How AI can reduce costs and increase revenue for online businesses (05:24)
The Genius in the Room method for writing a great AI prompt (08:30)
How to use AI to improve your email open rates (11:49)
How to really take advantage of AI as a solopreneur (14:31)
What marketers can do to become irreplaceable in the face of AI (20:30)
Why Mike believes search engines will become extinct (28:32)
How entrepreneurs can stay up to date with rapidly evolving AI (37:12)
The ethical concerns involved with using AI (42:23)
Mike puts to rest some common myths and misconceptions about AI (47:40)
Interesting findings from the AI Marketing Institute state of the industry report (52:57)