Looking Outside

Episode 15 takes us outside the comfort zone in looking at the darkness in life and in people. We’re talking about True Crime with Jenn Vogel, Chief Revenue Officer, Voxpopme.Both fans of the true crime genre, Jenn and Jo discuss their seemingly irrational (but actually very rational) fascination with criminal acts, and the true circumstances surrounding them, and what that tells about human limitations and moral boundaries. As a people-first leader in the business of playing detective (that is, uncovering the human motivations behind our actions), Jenn speaks of our need to solve mysteries and the lessons we learn from those who survive them. Jenn also reflects on the fine line between detachment from sensationalized stories (often exaggerated, sometimes humorized, even at times completely made up), the need to allow ourselves to be horrified by them, and the importance of seeing human beings in our whole complexity ... even the taboo and less comfortable.--To look outside, Jenn goes outside! When she is looking to clear her mind or generate creative ideas, nothing beats a walk outside with fresh air (and of course, the dog). She finds not multi-tasking and trying to be doing everything all at once allows her to get into truly fresh ways of thinking.--Jenn Mancusi Vogel has been in marketing for the research industry for more than 12 years, gaining a great understanding of the ever-changing needs corporate researchers have to deliver insights in new ways, faster and with fewer resources. This is why she decided to join Voxpopme – at the center of the movement for greater customer empathy movement – in 2018. As Chief Growth Officer, she and her team are focused on educating the market about the power of a people-first strategy, and how to leverage video to have customer conversations at scale, throughout every stage of innovation.Check out Jenn's podcast Reel Talk. Connect with Jenn on LinkedIn.--On the show we mentioned:I’ll Be Gone in the Dark by Michelle McNamara, about serial killer Joseph James DeAngelo Jr. (The Golden State Killer)Anxious People by Fredrik BackmanPodcast appearances by Forensic Psychologist Dr. Paul G. MattiuzziInventing Anna the Netflix drama series about German con artist Anna SorokinThe I-5 Killer by Ann Rule about serial killer Randall WoodfieldGiulia Tofana, the Italian professional poisonerHarold Frederick Shipman, the Angel of Death--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Wicked Cinema music features in Episode 15.

In Episode 14 of Looking Outside we explore the mindset needed to break out and do something on your own - successfully. Today we’re chatting with Julie Meyer, Founder and Co-CEO of Eat Well Global, about Entrepreneurship.Having created her own company, and constantly writing and reflecting, Julie shares her motivations for bringing ideas to life, as well as what meaningful ‘real why’ lies behind her personal drive to create something impactful.As a female founder of an all-female start up, Julie also reflects on how she gained confidence to get to where she is, and why she pays attention to the moments that are ‘warmer’ vs ‘colder’; those moments when you know you are where you’re meant to be. Entrepreneurship is sometimes seen as a great act of rebellion, of courageously breaking away from the crowd, but here Julie and Jo discuss the power of reaching out to help and get help from others in the quest for continual learning. And of collaboration, with large companies that are working to change how things have always been to make a positive impact (with a little empathy on hand) and with small entrepreneurs who bring forward diverse and fresh thinking. --To look outside, Julie sparks up conversations with her ride share drivers, who she finds help her get her outside herself with a reality check. Julie also connects with different thinkers regularly through her Augmentors podcast. --Julie Meyer, RDN, is the Founder + Co-CEO of Eat Well Global, a communication and consulting firm whose mission is to empower global change agents in food and nutrition. With more than two decades in nutrition and health communication, and having worked and run a business in China, Julie pairs her diverse knowledge base with international expertise to lead food and nutrition communication for some of the industry's biggest players with enthusiasm, dedication and attention to detail. As a B-Corporation and Certified woman Owned Business (WBENC) working with growing and globally recognized brands, Eat Well Global is realizing their vision of ‘a world where good nutrition is good business’.Find out more about Eat Well Global and AugmentorsConnect with Julie on LinkedIn.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Adrian Walther music features in Episode 14.

Looking Outside Episode 13 tackles deeper, critical and courageous thinking, with industry leader on disruptive Rethinking, Tom Goodwin, Co-Founder of All We Have Is Now and world-renowned speaker on business transformation.As someone who proclaims to ‘profoundly not give a shit’, and voices his views regularly to a large audience, Tom shares how he braves feedback and negative perceptions by following the voice of the every day person and championing uncommon perspectives.Tom and Jo discuss the set backs sometimes faced in the corporate world in voicing a contrary opinion, why ‘nonsense’ business plans should be called out, and how asking powerful questions can be more helpful than presenting an answer or being right.Tom also shares how he is fueled to more deeply understand (all types of) people, to learn from others and to practice an openness to being uncomfortable. Or as he puts it, finding the boundary of what you know and going past it. --To look beyond the familiar, Tom puts himself in situations where he can physically observe something different, and potentially uncomfortable. He does this by changing his routine, for example walking instead of driving somewhere, and while doing that being observational with what he's surrounded by. He also regularly speaks with people outside the industry, the 'everyday consumers' we create and design for, to hear the truth from their perspective.--Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy. Tom hosts The Edge, an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.He is the author of Digital Darwinism, a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries. Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, he believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. Find out more about Tom at www.tomgoodwin.co & follow him on LinkedIn /tomfgoodwin.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Mikey Geiger music features in Episode 13.

In Episode 12 of Looking Outside we explore the influence of music with music lover and the ever-insightful, Adam Conley, Director of Insights for North America at Mars Wrigley.While music plays subtly in the background of our lives, it defines our cultures, shapes our psychology, and even influences our physiology. Adam helps us examine music’s impact over time, at a universal human level and a personal one. Adam and Jo discuss how music shapes us, and how - as insights and marketing professionals - we can use this to design things that better serve what people are looking for in their lives.Adam also expresses how music can help you look outside what’s comfortable and familiar, to learn new ways of thinking, feeling and understanding. --To look beyond the familiar, Adam is a proponent of constant learning. He continually listens to new genres, artists and songs outside his regular collection. He believes this kind of learning means continual newness in what you’re exposed to, from a variety of places that are less familiar to you.Adam recommends you explore music further by checking out these music biographies:Beastie Boys Book by Mike Diamond and Adam Horovitz.Decoded by Jay-Z.Go Ahead In The Rain: Notes to A Tribe Called Quest by Hanif Abdurraqib.Catch A Fire: The Life Of Bob Marley by Timothy White.Acid For the Children by Flea.It’s So Easy And Other Lies by Duff McKagan.Being John Lennon: A Restless Life by Ray Connolly.Passion Is a Fashion: The Real Story Of The Clash by Pat Gilbert.Smash!: Green Day, The Offspring, Bad Religion, NOFX, and the '90s Punk Explosion by Ian Winwood.The Wu-Tang Manual by Rza.Read more on why Adam chose these top 10 on looking-outside.com/podcast/music.--Adam Conley is an avid fan of music, sports, history, and travel, in addition to his day job leading Human Intelligence for North America at Mars Wrigley. When you bring together his day job and interests, you get a person that is fascinated by what drives and inspires people, and how decisions and achievements will influence the following generations. Adam is a passionate presenter and has had the opportunity to present about Consumer Insights and Strategy to audiences in the United Nations in Switzerland, the Pentagon in Washington D.C., Conferences in London, U.K., and Cannes, France. He is also a regular guest lecturer at NYU.  Adam is most interested in one human, his wife, who he shares his passion of music and travel with, and occasionally sports and history.  He also has 3 cats (not embarrassed to be called a cat guy).You can connect with Adam on LinkedIn.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Alphie Black music features in Episode 12.

Welcome to the second season of Looking Outside. To broaden our perspective, in Episode 11 we bring the Curiosity mountain to us direct from the source, with the original Chief Curiosity Officer, former VP of Consumer & Market Insights and Foresight at L'Oréal Groupe, and now Chief Data Officer at Pierre Fabre, Sarah DaVanzo. Sarah shares her vast experience in “strategic curiosity science”; unpacking what curiosity is beyond intellectualism, stressing the worrying results in quantifying and tracking curiosity over time, and highlighting the importance of immersion when applying curious behavior.Sarah also teaches practical lessons in strengthening your curiosity muscles (doing curiosity not just being curious) and using curiosity like a magnet to amplify it with those around you.Both advocates of curious thinking, Sarah and Jo also discuss the importance of recognizing the consequences of not being curious, when a lack of diversity or bias sets in, and the need for humbleness and humility - particularly for those us who are passionate about the topic of curiosity. --To look beyond the familiar, Sarah seeks out diversity of perspectives beyond her algorithm bubble, actively pushing herself towards both human diversity and data diversity. She suggests a way to do this is doing creative projects, going to meet ups to get to know people outside your normal group, or by pushing yourself into random events through platforms like clubfreetime.com.On the show Sarah speaks to practicing curiosity by seeing, thinking, feeling and doing, and she reminds herself to 'feel' curiosity. What's your underleveraged curiosity muscle?--Sarah DaVanzo is innovating the future of data, analytics, insights, and foresight. She spent two decades working internationally in 22 countries, in F500 companies, consultancies, agencies, and start-ups. Today, Sarah is the Chief Data Officer (Curiosity, Analytics, Intelligence, Insights, Foresight, Futures) for Pierre Fabre, responsible for APPLIED CURIOSITY; driving curiosity to collect & analyze data to amplify intelligence & insights while fueling foresight & futures. Previously she led Consumer & Market Insight & Foresight (including Cultural Intelligence & Futures) for the L'Oreal Groupe driving corporate and product innovation. She is a quantitative data-driven futurist with >70% accuracy (a.k.a. "superforecaster") who has helped over one hundred businesses future-proof.  Her futurized insights have been published in Time, The New York Times, Forbes, Fast Co., Wired, The Guardian and featured on TV, podcasts, radio, and cited in books and research papers all over the world. Ever inventive, she holds several patents and is continuously building and creating. Sarah has dedicated over a decade of research, including a Master's Degree, to studying ways to cultivate curiosity. Today, she is focused on "Applied Curiosity" – the measurable application of curiosity arts and sciences for business growth. She is a 2x TEDx speaker on using curiosity strategically in business and in life. Sarah's "curiouser & curiouser" secret is to actively #LiveCuriously. She believes a new class of people, defined by their curiosity, not socio-economics, is rising. Sarah leads by example when it comes to #LiveCuriously helping people to see, feel, think and do everything more curiously.Curious? Check out Sarah's latest curiosity experiment called Insight Alchemy as well as her non-profit called CURIOUS FUTURES. You can find Sarah on LinkedIn.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers.Copyright 2022.OBOY and Craig Allen Fravel music features in Episode 11.

In Episode 10 of Looking Outside we traverse the past and present of storytelling with educator, scholar, and my good friend from Australia, Dr Belinda Calderone, Philanthropic Proposals Manager at Monash University. Belinda shares her learnings in creating a compelling case for change through human focused storytelling. As well as the pitfalls of storytelling, where a clear start and end is missing (fairly common!) or not walking forward along the story path.Having researched fairy tales as part of her Literary doctorate, Belinda debunks the idea of the pure story and explains the role of sociohistorical cycles in storytelling.Belinda and Jo also discuss the importance of being open to hearing diverse stories and the power of community for idea generation. --To look beyond the familiar, Belinda takes herself outside of her profession with poetry writing as “the rules of poetry are so much looser”. She actively pulls that creative expression into her writing at work to push the boundaries of her proposals. Belinda’s favorite author is Margaret Atwood, and her favorite story is Cat’s Eye.You can also check out the first story ever written, The Epic of Gilgamesh, mentioned by Belinda.--Belinda is Philanthropic Proposals Manager at Monash University in Melbourne, Australia. With a background in academia, Dr Belinda Calderone holds a doctorate in Literary Studies from Monash University, has published scholarly works and spoken at conferences about the origins of the fairy tale genre, and has taught literature at several universities. Today, she’s focused on making a positive community impact. As Monash University's Philanthropic Proposals Manager, Belinda works with academics with socially impactful projects and helps them to craft the story of their research to inspire support from passionate philanthropists.Connect with Belinda on LinkedIn.Find out more about Monash’s Universities philanthropic program designed to change the world through life-saving discoveries, accessible education, breakthrough research and vibrant communities. See how Philanthropic campaigns work.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Echobody music features in Episode 10.

In Episode 9 of Looking Outside we discuss the evolving expectations of market research with MRX guru, Jamin Brazil, co-founder and CEO at HubUX.Jamin shares techniques he’s developed over 20 years in obtaining deeper market knowledge by evaluating new technologies, embracing social platforms and understanding cultural communities. As a voice of influence in the industry, Jamin also speaks to the importance of finding the ‘one Jamin’ by building consistency and removing the ego. As he says, it’s about (really) listening and being humble. Jamin also shares how he continues to push himself to learn, through active adoption of hobbies that take him into uncomfortable spaces. --To look beyond the familiar, Jamin takes on a hobby in an area that he’s less comfortable in, and actively participates in that so he’s learning by doing. Right now that’s in the crypto world of Coinbase and OpenSea. Check out Jamin’s Happy Market Research podcast.Hear the episode Jo Lepore appeared on.And listen to the episode referenced here with Edwin Wong on communities.--Jamin is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending.As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000.Today, Jamin is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast.Connect with Jamin on LinkedIn and Twitter. See more on HuUX https://hubux.com/, and take a listen to the Happy Market Research podcast https://happymr.com.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, CPG innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Neon Beach music features in Episode 9, via Soundstripe.

In Episode 8 of Looking Outside we explore the power held by words with wordsmith, curious human and Senior Insights Leader at Mars Inc, Jessica Southard.Jess and Jo explore how words can be magical, can empower and motivate, but also how they can be destructive and divisive. To do that, Jess shares her personal experience of communication in her Army intelligence days leading soldiers, the transition to the complex world of business, and how she treats words with responsibility raising her three children.As well as a little bit of the science, and what happens to the human brain when we read, see, or hear messages.Jo and Jess also discuss the importance of critical thinking in a world lacking empathy and not lacking conflict. A world where we seek comfortable predictability (and fluency), and the impact artfully and carefully used words, messages and communication can have for positive change. --To look beyond the familiar, Jess reads a lot, usually three books at a time. With books she leverages human psychology, behavioral science and history to make sense of the world. Jess also works at diversifying her perspective via what she is exposed to. For example her news feed includes broad global sources (Washington Post, New York Times, Fox, CNN, Al Jazeera, local Australian news, BBC). Check out Jess’ book recommendations:Amy Herman: Visual Intelligence, sharpen perception changeMauro F. Guillen: 2030, How today's biggest trends will collide and reshape the future of everythingMary Reckmeyer Ph.D.: Strength's based parenting, developing your children's innate talentsGeorge Friedman: The Storm before the Calm, America's Discord, the coming crisis of the 2020s, and the Triumph beyond.You can dive further into language with the two Ted talks mentioned on the show:Amy Cuddy: Your body language may shape who you are Lera Boroditsky: How language shapes the way we think--Jessica Southard is a Senior Insights Leader at Mars, Incorporated currently managing their Strategic Foresight and Innovation programs globally. She has a combined 19 years of CPG “insights” and military “intelligence” experience with numerous roles both local and global across P&G and Mars. She is an extreme learner with a strong bias for action and is most known at Mars for her passion and success in applying behavioral and cognitive science to marketing, business, and driving change within an organization. She’s fascinated with the human brain and the illusive “why” behind human behavior, consistently applying both to convert “insights” into compelling recommendations that are distinct, memorable, and effective at driving action. Outside of work, she is an avid runner, and busy mom of three living in Nashville, TN.  --Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by its creator, Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Today she heads up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Alsever Lake music features in Episode 8, via Soundstripe.

Episode 7 of Looking Outside takes us deeper into culture and beyond pre-defined ideas, with Cultural Anthropologist and CEO of MotivBase, an AI Anthropology agency, Ujwal Arkalgud. Today we’re looking outside meaning (whatever that … means?).Ujwal speaks to core concepts of culture, which is in everything around us, and how all things carry the weight of meaning, even seemingly simple concepts and narratives. Together Jo and Ujwal explore the philosophical aspects of our lives, including the need to look at counter culture, explore the opposite sides to existing ideas that we think we know inside out, and posit uncomfortable suppositions. Ujwal also provides a unique perspective on empathy, a current corporate obsession. Posing that perhaps instead of obsessing over feeling empathy, something that’s potentially impossible, we instead focus on acceptance of differences and practice understanding. ---To look beyond the familiar, Ujwal loves to dive deep into philosophy, particularly into those concepts he disagrees with (for example, that we have no free will). He actively pushes himself into uncomfortable things in his personal life, like cooking where he has no natural skill. (He makes up for it with all the other brainy stuff.)Curious about philosophy? Ujwal recommends you start with Sophie’s World: A novel about the history of philosophy. And that you check out philosophy podcasts and audiobooks. Like Lawrence Cahoone on Audible.--Ujwal is an award-winning cultural anthropologist and a pioneer in the field of digital ethnography and the study of implicit and symbolic meaning using the internet. He co-founded MotivBase in 2015, which is the world's first technology that leverages deep anthropological models to enable the study of meaning with Machine Learning and Big Data. Ujwal serves on the board of the Center for Food Integrity in the United States.Connect with Ujwal on Linkedin. Sign up to his newsletter, Why Meaning Matters.Check out Ujwal & the MotivBase team's podcast, Why Meaning Matters. --Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Today she heads up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and The Night Driver music features in Episode 7, via Soundstripe.

For Episode 6 of Looking Outside we invite thought leader, Maneesh Kaushik on the show, Insights and Trend lead at PepsiCo. Today we’re looking outside insights.Maneesh outlines how he breaks apart conventional thinking used in business to understand humans of today and showcases how his team pushes to the human of tomorrow. Jo and Maneesh discuss the transformation that has taken place in the Insights field over the last two decades as the environment around the consumer changed. And how the expectation of someone unpicking those human insights requires a foray into unfamiliar and unbiased new places. Both champions for foresight, Maneesh and Jo also explore the challenges and opportunities for foresight methods to push business outside the comfort zone.---To look beyond the familiar, Maneesh recommends diversifying your podcast playlist, with things like the Prof G Pod with Scott Galloway and the Global BBC Podcast, particularly when they dive into interesting cultural topics. --Maneesh leads Foresights, Trends and Demand insights capabilities for PepsiCo globally. Maneesh is a senior leader who leverages 22 years of experience across Insights & Strategy to drive business growth. He has a global remit spanning across key markets in US, Europe, Middle East, Asia, LATAM & China.  He is an industry Thought Leader, speaking at Cannes Lions 2018 on "Social Prediction: Understanding What Consumers Want”.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Brent Wood music features in Episode 6, via Soundstripe.