Looking Outside

We start season 3 digging deep into human values, while speculating on their evolved expression into the future, with futurist and Associate Professor at University of Houston's Foresight Program, Dr Andy Hines.Having authored a book on the topic of values, ConsumerShift, Andy shares how defining what a value is and how it is expressed by people with differing typologies, helps us perceive them as something less static and therefore shows us their potential evolution into the future.Jo and Andy discuss how values - an integral part of a person’s identity (their purpose, needs, world views and beliefs) - are expressed in the real world, as directed by external pressures but also individual choices. Andy speculates how modern values, built on capitalism, competition and an obsession with accumulation, may evolve.Andy has been practicing futurism for over three decades and now teaches the skills of a futurist, but he has also applied it first hand during his time at Kellogg's and Dow Chemical. Through observing and projecting changes in the world, he explains why the science of futurism is fruitful, that more things have come true than not, but that we must align to the motion of change with patience, because contrary to popular thought, change happens slower than we think. --To look outside, Andy speaks to different groups of people looking for diversity of thought; people who come at the world in a way that Andy doesn’t. He says this can be done observationally, through reading a magazine you don’t normally read, going on community boards you wouldn’t normally engage in, but that it should be done with patience, over an extended period of time. By seeking out unique view points, Andy seeks to build a better understanding of people in sub-cultures outside his own.--Dr. Andy Hines is Associate Professor and Program Coordinator for the University of Houston’s Graduate Program in Foresight and is also speaking, workshopping, and consulting through his firm Hinesight. His 30+ years of professional futurist experience includes a decade working inside first the Kellogg Company and later Dow Chemical, and consulting work with Coates & Jarratt, Inc. and Social Technologies/Innovaro. His books include The Knowledge Base of Futures Studies 2020, Thinking about the Future (2nd edition), Teaching about the Future, ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, 2025: Science and Technology Reshapes US and Global Society, and his dissertation was “The Role of an Organizational Futurist in Integrating Foresight into Organizations”. He is a member and was Founding Chair of the Association of Professional Futurists. Learn more about Andy and his company Hinesite: www.andyhinesight.com. Follow Andy on LinkedIn and Twitter.Watch Andy's talk on values: Imagining after Capitalism.--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.Connect with Jo and join the Looking Outside community on LinkedIn.--All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Reel Life music features in Episode 21.

We end Season 2 of Looking Outside with a frank look at the very topical topic of activism in business. We do this not theoretically or observationally but first hand with activist entrepreneur and CEO of Eat the Change, Seth Goldman.Seth speaks to why 'acting' is critical in activism, as he's done first hand by venturing into organic packaged food, healthier fast-casual restaurants and planet-friendly meat alternatives. Seth shares how he has done this by crafting ideas designed to change large scale food system issues while appealing to evolving consumer values. A proud activist, Seth also speaks to how important it is that your business ideas aren't altruistic but meet the needs of the farmer, the buyer, the retailer and of course the employees of the company. Here Seth shares his unique experience as a CEO who tries to live by the commitments he sets in a way that doesn't trade off on business success.Jo and Seth also discuss the benefits and watchouts of brands crafting a “purpose”. Specifically the well-laid intentions that have the potential for positive impact, the risk of running into greenwashing before you’ve substantiated your initiatives, and the watchouts of trying to solve problems you help to fuel or even created in the world. This is not just a hot topic, a stellar guest but also of course a thought provoking way we're wrapping up Season 2 of Looking Outside.--To look outside, Seth reaches out to the communities he is working with and supporting through his business. Seeing his impact first hand in those markets helps bring him perspective, particularly in those moments when he is physically outside the office and in nature. Importantly, Seth also tries to speak with people who think differently, ask different questions and see the world in a fresh way. Insight can come from anywhere, even sometimes close to home.Seth recognizes that he is working on serious issues, but that we also need to stop and have fun, and make sure these progressive shifts are fun for our consumers too.--Seth Goldman is Co-Founder of Eat the Change®, a planet-friendly snack brand that helps people ‘Snack to the Future™’. Eat the Change® recently launched Just Ice Tea, a line of organic bottled tea to go along with the company’s mushroom jerky and carrot snacks. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry Magazine’s Executive of the Year and Partnership for Healthier America’s CEO of the Year. Seth and his wife, Julie Farkas, have also launched ETC Impact, which is a donating $1.25M over three years into non-profit organizations that educate and inspire consumers to make climate-conscious choices with their diet.  Find out more about Eat the Change eatthechange.com & try the products.Follow Seth on Twitter: @honestseth @eat_the_change & Instagram @eatthechange & Linkedin.--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.Connect with Jo and join the Looking Outside community on LinkedIn.--All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and EILOH music features in Episode 20.

In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands.Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it’s not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view’.Mark and Jo reflect on the challenges faced by people with a business or personal brand in being genuine, proving trustworthiness and the importance of creating comfortable and supportive spaces for your audience.As a  global public speaker and a professor, Mark shares lessons on how to create a distinct value proposition by observing changes in the world and lining them up with your own unique experience. And on how important patience and self-awareness are in building a successful venture.--To look outside Mark relies on three to five sources - from blogs, newsletters, podcasts - that inspire him every week. Mark says having these handful of regular sources focuses your attention on what’s relevant and forces you to look at things in a new way. Mark is a self-proclaimed ‘look outside junkie’ because he lives in the world of ‘what’s next’, which means he relies on observation of the fast changing world.--Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.See more from Mark:Mark’s consultancy, Schaefer Marketing Solutions at businessesgrow.com Mark’s latest book Cumulative Advantage which you can purchase on AmazonConnect with Mark on LinkedIn (ask for the invite to his Discord direct)Follow Mark on TwitterListen to the Marketing Companion podcast on Spotify--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.Connect with Jo and join the Looking Outside community on LinkedIn.--All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and OHSNAPITSBWAY music features in Episode 19.

In the latest episode of Looking Outside, we explore Exploration itself, and what it means to be truly curious about people, places and the future, with Zak Dychtwald, Founder of Young China Group and author of Young China.Zak shares how he approaches exploration: from visiting countries that are ‘misunderstood’, to immersing himself in stories about the far off possible future, to building an ‘intimacy’ with foreign cultures, places and people that you wouldn’t get from descriptions by outsiders.Zak and Jo also discuss their love of science fiction. It was Zak’s love of sci-fi that drove him to study, live and start a company in China, a place he found more unique and exciting than any other part of the world, more indicative of the future, and greatly misunderstood by foreigners.Jo and Zak also speak to the responsibility of science fiction to craft more positive futures, vs the dystopian ones we’re used to fearing, because those visions are, as Zak says, ‘seeds into the consciousness of the world’; they help others imagine what could be and ultimately influence the futures that are created.--To look outside, Zak likes to read (a lot). When Zak is about to travel, he likes to read stories, narrative non-fiction or modern fiction, written by authors from those places he’s about to visit. Zak believes in the power of stories to impact people.--On the show we mentioned:AI 2041 by Kai-Fu Lee & Chen QiufanRay BradburyAbundance by Peter Diamandis (co-founder of Singularity University)The Three-Body Problem by Cixin LuWaste Tide by Chen QuifanYoung China by Zak himself Great Sci-Fi including Minority Report, Solaris, Star Trek, Interstellar.--Zak Dychtwald is the author of critically acclaimed Young China: How the Restless Generation Will Change Their Country and the World and founder of market insights firm, Young China Group.Zak’s work has been featured in Harvard Business Review, Wall Street Journal, Bloomberg, The Atlantic, and many other platforms. A fluent mandarin speaker with over a decade on the ground in China, Zak is an expert in dissecting China’s consumer trends and cultural norms and making China approachable and actionable for global thinkers, companies, and teams. Zak has been invited to share his expertise for audiences on six continents at events such as the Wall Street Journal CEO Council Summit, Aspen Ideas Festival, Google Talks, CannesLions International Festival of Creativity, TEDx and more. Find out more on Young China Group youngchinagroup.com and Zak zakdychtwald.com. Follow Zak on LinkedIn and Twitter.See more from Zak:Zak's book: Young China.Harvard Business Review feature China’s New Innovation Advantage Article, Video and Podcast.HBR Understanding China’s Young Consumers ArticleMore speaking videos from Zak--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at McDonald's. Find out more at looking-outside.com.Connect with Jo and join the Looking Outside community on LinkedIn.--All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Falls music features in Episode 18.

Episode 17 of Looking Outside shows us the courage, self-awareness and patience needed to make a Career Pivot, or in the case of Nihal Advani, Founder & CEO of QualSights … several! What mindset does it take flip your life around and try something completely different? Nihal takes us on his personal journey from professional tennis player, to tech ‘idea guy’ at Microsoft, to creating and leading his own business. He details how adaptability is a pivotal component of seeing new opportunities, alongside the criticality of knowing yourself and your own strengths. Jo and Nihal talk about constantly fueling your own momentum, while keeping a watch on burning out from the excessive need for progress.As someone who truly lives by the word agile, Nihal also explains his process of evolving ideas - from cultivation to percolation - the challenges faced when bringing others along during the pivots and the benefit of patience.--To look outside, Nihal taps into a set of outside advisors from different walks of life. He also enjoys documentaries like Explained when they can teach him new things and spark ideas, inspired by people and industries outside the one he operates in.--Nihal Advani is the Founder and CEO of QualSights, an insights technology platform that helps companies generate deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner. Nihal spent his teenage years as an internationally ranked tennis player but decided to pursue his passion for technology instead and began his career working for tech giants like Google and Microsoft. He combined his entrepreneurial spirit and interest in seeing and understanding the world by launching QualSights.Ranked the fastest growing company in Illinois and the fastest growing consumer insights platform in America by Inc. Magazine, QualSights’ technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research. In addition to offering a variety of options to capture deep consumer insights, QualSights offers a powerful suite of AI tools as well as an easy-to-use presentation builder that helps brands analyze faster than ever before and quickly present compelling stories.Nihal is now a trusted thought leader within the consumer insights community, working alongside leading Fortune 500 companies who utilize his award-winning insights platform to drive their business forward.Connect with Nihal on LinkedIn.Learn more about QualSights: www.qualsights.com & follow them on Twitter.Hear more from Nihal by checking out his interview on the Success Stories podcast. --Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at McDonald's. Find out more about Jo & Looking Outside at www.looking-outside.com.Connect with Jo and join the Looking Outside community on LinkedIn.--All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Nitro music features in Episode 16.

In episode 16 we get grounded in how a strategist thinks, and their process in creating impactful strategy, with Mark Pollard, CEO Sweathead.A guide to many creative thinkers and long-time strategists, Mark discusses the role of chaos within orderly processes, the purpose of finding personal meaning in your thinking, and the need to balance intellectualism with practicality.Having written a book about it, ‘Strategy is your Words’, Mark discusses the purpose of the written expression and the criticality of choosing words carefully when considering their impact within business. In other words, helping people easily get your idea through precise, emotive and concise arguments that persuade without an over-reliance on data and superfluous language. Jo and Mark also venture into slightly darker places; the struggle of creative and existential thinkers in a world lacking empathy and over-reliant on formality. Specifically, how Mark’s intention to express the darker parts of his life has helped others connect with and share theirs. And how this has led to new ways of forming impactful strategies.--To look outside, Mark goes to stand up comedy gigs, and takes long walks around Central Park. The walks are a part of the process of his work, where ideas are generated through connection to physical movement, external stimulus and the thoughts sparked by the podcasts he listens to. Stand up comedy, meanwhile, helps him connect to the darkness. Comedy being one of the rare art forms today (for now, at least) where ideas can be contrary, brutally human and provocative.--On the show we mentioned:Victor Frankl - Man’s Search for MeaningPsychological analysis of Carl Gustav Jung Psychology TodayEdward De Bono writings on lateral thinking--Mark Pollard runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.2 million listens.In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games, The Economist as well as agencies around the world.In 2020, he published his Kickstarter-funded book "Strategy Is Your Words". It's a 400-page dive into the minds of strategists and builds around a framework he uses called The Four Points. You can find his Australian accent in New York and strategy articles on his website. You can find him at @markpollard, in the podcast and Facebook group Sweathead, and you can read some of his words here: How To Explain an Idea and How To Do Account Planning.Find more about Mark at www.markpollard.net & follow him on LinkedIn, Instagram, and Twitter.Learn about Sweathead. Listen to the podcast.--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Nu Alkemi$t music features in Episode 16.

Episode 15 takes us outside the comfort zone in looking at the darkness in life and in people. We’re talking about True Crime with Jenn Vogel, Chief Revenue Officer, Voxpopme.Both fans of the true crime genre, Jenn and Jo discuss their seemingly irrational (but actually very rational) fascination with criminal acts, and the true circumstances surrounding them, and what that tells about human limitations and moral boundaries. As a people-first leader in the business of playing detective (that is, uncovering the human motivations behind our actions), Jenn speaks of our need to solve mysteries and the lessons we learn from those who survive them. Jenn also reflects on the fine line between detachment from sensationalized stories (often exaggerated, sometimes humorized, even at times completely made up), the need to allow ourselves to be horrified by them, and the importance of seeing human beings in our whole complexity ... even the taboo and less comfortable.--To look outside, Jenn goes outside! When she is looking to clear her mind or generate creative ideas, nothing beats a walk outside with fresh air (and of course, the dog). She finds not multi-tasking and trying to be doing everything all at once allows her to get into truly fresh ways of thinking.--Jenn Mancusi Vogel has been in marketing for the research industry for more than 12 years, gaining a great understanding of the ever-changing needs corporate researchers have to deliver insights in new ways, faster and with fewer resources. This is why she decided to join Voxpopme – at the center of the movement for greater customer empathy movement – in 2018. As Chief Growth Officer, she and her team are focused on educating the market about the power of a people-first strategy, and how to leverage video to have customer conversations at scale, throughout every stage of innovation.Check out Jenn's podcast Reel Talk. Connect with Jenn on LinkedIn.--On the show we mentioned:I’ll Be Gone in the Dark by Michelle McNamara, about serial killer Joseph James DeAngelo Jr. (The Golden State Killer)Anxious People by Fredrik BackmanPodcast appearances by Forensic Psychologist Dr. Paul G. MattiuzziInventing Anna the Netflix drama series about German con artist Anna SorokinThe I-5 Killer by Ann Rule about serial killer Randall WoodfieldGiulia Tofana, the Italian professional poisonerHarold Frederick Shipman, the Angel of Death--Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Wicked Cinema music features in Episode 15.

In Episode 14 of Looking Outside we explore the mindset needed to break out and do something on your own - successfully. Today we’re chatting with Julie Meyer, Founder and Co-CEO of Eat Well Global, about Entrepreneurship.Having created her own company, and constantly writing and reflecting, Julie shares her motivations for bringing ideas to life, as well as what meaningful ‘real why’ lies behind her personal drive to create something impactful.As a female founder of an all-female start up, Julie also reflects on how she gained confidence to get to where she is, and why she pays attention to the moments that are ‘warmer’ vs ‘colder’; those moments when you know you are where you’re meant to be. Entrepreneurship is sometimes seen as a great act of rebellion, of courageously breaking away from the crowd, but here Julie and Jo discuss the power of reaching out to help and get help from others in the quest for continual learning. And of collaboration, with large companies that are working to change how things have always been to make a positive impact (with a little empathy on hand) and with small entrepreneurs who bring forward diverse and fresh thinking. --To look outside, Julie sparks up conversations with her ride share drivers, who she finds help her get her outside herself with a reality check. Julie also connects with different thinkers regularly through her Augmentors podcast. --Julie Meyer, RDN, is the Founder + Co-CEO of Eat Well Global, a communication and consulting firm whose mission is to empower global change agents in food and nutrition. With more than two decades in nutrition and health communication, and having worked and run a business in China, Julie pairs her diverse knowledge base with international expertise to lead food and nutrition communication for some of the industry's biggest players with enthusiasm, dedication and attention to detail. As a B-Corporation and Certified woman Owned Business (WBENC) working with growing and globally recognized brands, Eat Well Global is realizing their vision of ‘a world where good nutrition is good business’.Find out more about Eat Well Global and AugmentorsConnect with Julie on LinkedIn.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Adrian Walther music features in Episode 14.

Looking Outside Episode 13 tackles deeper, critical and courageous thinking, with industry leader on disruptive Rethinking, Tom Goodwin, Co-Founder of All We Have Is Now and world-renowned speaker on business transformation.As someone who proclaims to ‘profoundly not give a shit’, and voices his views regularly to a large audience, Tom shares how he braves feedback and negative perceptions by following the voice of the every day person and championing uncommon perspectives.Tom and Jo discuss the set backs sometimes faced in the corporate world in voicing a contrary opinion, why ‘nonsense’ business plans should be called out, and how asking powerful questions can be more helpful than presenting an answer or being right.Tom also shares how he is fueled to more deeply understand (all types of) people, to learn from others and to practice an openness to being uncomfortable. Or as he puts it, finding the boundary of what you know and going past it. --To look beyond the familiar, Tom puts himself in situations where he can physically observe something different, and potentially uncomfortable. He does this by changing his routine, for example walking instead of driving somewhere, and while doing that being observational with what he's surrounded by. He also regularly speaks with people outside the industry, the 'everyday consumers' we create and design for, to hear the truth from their perspective.--Tom Goodwin is a world-renowned trends and transformation expert, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy. Tom hosts The Edge, an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next.He is the author of Digital Darwinism, a business book that has been translated into seven languages, with a second edition coming in spring 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries. Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, he believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. Find out more about Tom at www.tomgoodwin.co & follow him on LinkedIn /tomfgoodwin.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Mikey Geiger music features in Episode 13.

In Episode 12 of Looking Outside we explore the influence of music with music lover and the ever-insightful, Adam Conley, Director of Insights for North America at Mars Wrigley.While music plays subtly in the background of our lives, it defines our cultures, shapes our psychology, and even influences our physiology. Adam helps us examine music’s impact over time, at a universal human level and a personal one. Adam and Jo discuss how music shapes us, and how - as insights and marketing professionals - we can use this to design things that better serve what people are looking for in their lives.Adam also expresses how music can help you look outside what’s comfortable and familiar, to learn new ways of thinking, feeling and understanding. --To look beyond the familiar, Adam is a proponent of constant learning. He continually listens to new genres, artists and songs outside his regular collection. He believes this kind of learning means continual newness in what you’re exposed to, from a variety of places that are less familiar to you.Adam recommends you explore music further by checking out these music biographies:Beastie Boys Book by Mike Diamond and Adam Horovitz.Decoded by Jay-Z.Go Ahead In The Rain: Notes to A Tribe Called Quest by Hanif Abdurraqib.Catch A Fire: The Life Of Bob Marley by Timothy White.Acid For the Children by Flea.It’s So Easy And Other Lies by Duff McKagan.Being John Lennon: A Restless Life by Ray Connolly.Passion Is a Fashion: The Real Story Of The Clash by Pat Gilbert.Smash!: Green Day, The Offspring, Bad Religion, NOFX, and the '90s Punk Explosion by Ian Winwood.The Wu-Tang Manual by Rza.Read more on why Adam chose these top 10 on looking-outside.com/podcast/music.--Adam Conley is an avid fan of music, sports, history, and travel, in addition to his day job leading Human Intelligence for North America at Mars Wrigley. When you bring together his day job and interests, you get a person that is fascinated by what drives and inspires people, and how decisions and achievements will influence the following generations. Adam is a passionate presenter and has had the opportunity to present about Consumer Insights and Strategy to audiences in the United Nations in Switzerland, the Pentagon in Washington D.C., Conferences in London, U.K., and Cannes, France. He is also a regular guest lecturer at NYU.  Adam is most interested in one human, his wife, who he shares his passion of music and travel with, and occasionally sports and history.  He also has 3 cats (not embarrassed to be called a cat guy).You can connect with Adam on LinkedIn.--Looking Outside is new podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.OBOY and Alphie Black music features in Episode 12.