Looking Outside

In Episode 2 of Looking Outside we’re joined by the super smart behavioral economist, author, speaker and podcast host Melina Palmer, Founder & CEO of The Brainy Business. Today we’re looking outside Brain Science.Together Jo and Melina discuss how better understanding the scientific workings of the human brain can unlock not just a business competitive advantage but help you better understand yourself. They explore how our human brain has a bias for predictability, for what’s comfortable, of following the success path of others (herding) and the skills we should train within ourselves to push beyond the familiar or the socially predictive. We’re still working the human brain out but already there is a lot we can leverage from what brain science has told us. But with 35,000 decisions made every day an essential ingredient to brain science is art and creativity (so you can throw darts where your competitors are throwing noodles). --To look beyond the familiar, Melina recommends you speak with someone you know well, and who knows you well. Someone who can catch when you’re falling into predictable patterns and can offer an alternate route.--Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina holds a bachelor’s degree in business administration: marketing and master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.Find out more about The Brainy Business at https://www.thebrainybusiness.com or on Facebook, Instagram, Twitter and YouTube.Grab a copy of Melina’s book What your customer wants and can’t tell you.--Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.“OBOY” music features in Looking Outside Episode 2: Brain Science, via Soundstripe.

Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.Find out more about Jo & Looking Outside at www.looking-outside.com. Connect with Jo and join the Looking Outside community on LinkedIn.Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).--To kick off Looking Outside we’re joined in Episode 1 by talented and bold marketer Rose Jia, Head of Growth Marketing at Amazon Grocery.  Today we’re looking outside Marketing.Together Jo and Rose explore the tried and true practice of Marketing, and how organizations can stretch beyond familiar predefined pathways (and results) from marketing by employing a new mindset. They discuss what kind of benefits await from embracing your prior roots and knowledge base (banking in Rose’s case) in approaching your current field, the advantage of collaborating with surprising functions, how we should be tapping into our natural curiosity to discipline our minds in multiple fields in order to better accomplish what we need to in our chosen one, why scaring your company with probable future disruptions is necessary to build a culture of risk taking and therein learning.--To look beyond the familiar Rose recommends you go down the Wikipedia rabbit hole, learning about something surprising. Or do the same with podcasts, her favorites for exploring beyond the typical norm: Imaginary Worlds, Reply All & Planet Money.--Rose Jia is an award-winning leader who currently heads up growth marketing for Amazon’s grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also considered a "Renaissance Marketer" — a multi-disciplined leader who leverages her wide and differing industry knowledge to build patented innovative products and solutions. Find out more about Rose’s passion project, developing the next generation of marketers through www.RenaissanceMarketer.com.Follow Rose on Medium https://medium.com/@rjianetwork--Looking Outside was created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.Avocado Junkie & OBOY music features in Looking Outside Episode 1, via Soundstripe.

Welcome to Looking Outside, a new podcast dedicated to exploring fresh perspectives of familiar business topics. With each episode we’ll hear from some of the most influential and original thinkers.The show is hosted by Joanna Lepore. Jo has been marketing and innovating inside of the consumer goods space for over a decade. Previously a marketer in Australia she recently moved to the United States to head up strategic foresight for Mars Wrigley North America. Jo follows her curiosity, seeking out fresh perspectives by looking outside her market, industry and field of knowledge. Starting 2022 she’s taking some of her friends alongside some of the most inspiring industry leaders to explore more of this in the Looking Outside podcast.