

1 Insight
Rich Litvin, Founder of 4PC
If you’re the most interesting person in the room... you’re in the wrong room.1 Insight - coaching for high-level leaders becoming high-level coaches. Because a single insight can change EVERYTHING...Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT… because a single insight can change everything.
Episodes
Mentioned books

Mar 10, 2022 • 25min
S14EP02: Leverage
One of the most common things I see in top performers is a desire to do more, to create more and to have more impact. However, what makes the biggest difference for high-achievers is to slow down enough to discover the tiniest steps that make the biggest difference. They feel lazy when they operate from their Zone of Genius but it's often the path to their next level of success. Sarah is hugely accomplished and very successful at almost everything she puts her mind to. In this coaching session, you will see me slow her down, to help her make the impact she was born to make... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Mar 3, 2022 • 13min
S14EP01: Boundaries
Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one other for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual. Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients. Notice how I say very little but guide the conversation enough so that he has his own insight... Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Jan 6, 2022 • 18min
S13EP08: What are your metrics for success?
When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer. Today I am coaching an extraordinary woman called Nikki. She's a diversity consultant, a coach and a musician. And she is hitting a ceiling on the level of her success that she perceives as a tension between who she thinks she is and who she is becoming. What's actually happening is that she is up-leveling her life and business — but she is still living based on some outdated measures of success. Today, I help Nikki create some new metrics for success. As you listen in, I invite you to create some new metrics for your own next level of success. Love. Rich Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Dec 23, 2021 • 8min
S13EP07: Your clients are NOT paying you for your time
I have a handful of Thinking Partner clients. They invest $47K for around 5 months. I have 1-2 Concierge Trusted Advisor clients a year who invest $185K to have access to me when they need it. You may be surprised at how little they need that access. And My Thinking Partner clients are often complete way before our 30 minute calls are complete. But here's the thing, my clients are NOT paying for my time. They are paying for their insights. And their insights are priceless. Today you can listen to my shortest podcast episode yet. The coaching itself takes around 3 minutes. But my client, Sophie—a highly successful corporate consultant—leaves with everything she needs. Love. Rich [1] Concierge Trusted Advisor: https://richlitvin.com/concierge-trusted-advisor/ [2] Thinking Partner: https://richlitvin.com/partnership/ PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Dec 9, 2021 • 9min
S13EP06: Ask Me Anything #2
Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. It turns out that David has just had his second child and we share an intimate moment. Two dads bonding over how to make an impact in the world, while raising great kids. Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Nov 25, 2021 • 15min
S13EP05: Ask Me Anything #1
Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. David lives in Scotland and has a dream to help the homeless population in his city. He is beating himself up for not taking more action. So, I remind him that a goal is a place to come from, not a place to get to. And it turns out that he has done more than he realizes... Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Nov 11, 2021 • 8min
S13EP04: Show up as a leader
I know that Philippa is an extraordinary woman because from the moment she joined Transition Excellence, she drew out the leadership of others in making sure everyone had an incredible experience. When I saw her LinkedIn page, I was impressed with her track record as a leader and an educator in the corporate world and as a consultant. So I decided to challenge her, the moment she joined me on the call. Within two minutes she has a powerful insight—and we are done. When you coach people for an insight, they are NOT paying you for their time. And when you coach leaders, they want you to show up as a leader, too. Listen in as this powerful woman gets a powerful insight and then everything shifts. Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Nov 4, 2021 • 38min
S13EP03: Be Remarkable
Oh this was fun! You see, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important. Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." Too often, I see leaders fighting for their limitations. And that's always when I jump in. Ervine is a fascinating woman with a background in high-level sales. She has had a successful career that was built one relationship at a time. When I ask her how many coaching clients she wants, she is a little surprised to realize that it is no more than 12 clients a year. In this episode you'll hear me breakdown 5 of the top ways to build a word-of-mouth business. Masterclasses, other people's communities, former networks, referrals and creating your own community. When you are remarkable, it literally means that people remark about you. They talk about you when you are not there. That is the platinum standard for any business. Listen in as I teach you how to make your business remarkable, too. Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Oct 28, 2021 • 23min
S13EP02: Put courage over comfort
Stephanos is a consultant to high-level leaders with a background in the corporate world. He is one of the pioneer members of Transition Excellence—my community of high-level leaders transitioning into high-level coaching and consulting. As I draw out his story, I discover that he's been a risk-taker his whole career. He thinks he wants to be comfortable. He doesn't. He needs to keep creating a life of courage. One of my favorite moments is when he describes the fun he has making something up—like a new proposal for a corporation—and then watching as people sign up. He has tapped into my secret business plan... "Make sh*t up!" Learn more about Transition Excellence here - https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Oct 21, 2021 • 25min
S13EP01: Stop practicing!
Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear. So, I have to step into leadership myself. I need to model for her the power of saying, "Here's what I require of you..." By the end of the conversation we are both fully energized. Sometimes being on mission is scary. But you've got this. Not everyone needs to like you. But you need to speak truth to power. That's how we change the world. In today's episode you'll also learn about Transition Excellence—a program for high-level leaders who want to be high-level coaches and consultants. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules