Ritter on Real Estate

Kent Ritter
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Sep 15, 2025 • 36min

The Four Pillars That De-Risk Passive Real Estate with Lon Welsh

On this week’s episode of Ritter on Real Estate, Kent Ritter interviews Lon Welsh. They unpack Lon’s “four pillars of diversification” framework—asset class, geography, strategy, and sponsor—digging into why he favors multifamily for stability, mid-size industrial for supply–demand gaps, and budget extended-stay hospitality for resilient demand. Lon explains blending value-add (for depreciation and cash flow) with ground-up development, and why property management selection is the single biggest driver of outcomes. The conversation also covers geographic risk (policy shifts, disasters) and why a Midwest/Sunbelt mix can smooth the ride for passive investors. Where to find Lon:IrontonCapital.comIrontonCapital.com/linkedinIrontonCapital.com/facebookIrontonCapital.com/youtube Key TakeawaysThe four pillars of diversification: asset class, geography, strategy, and sponsor—diversify across all four to reduce correlation risk. Asset picks he likes now: multifamily for low volatility, mid-size multi-tenant industrial for scarcity, and budget extended-stay hotels for durable, non-discretionary demand. Geography matters twice: politics (landlord–tenant laws) and physical risk (storms, fires) argue for spreading exposure across markets. Strategy blend: prioritize value-add for immediate depreciation/pass-through tax benefits, pair with targeted development where shovel-ready and contingency-smart. Sponsor & PM are critical: assess track record by product type/market, insist on contingency by line item, and scrutinize the property manager’s detection/solution chops. Books MentionedFree book on passive real estate investing (Ironton Capital): https://irontoncapital.com/ritterWall Street Journal: https://www.wsj.comCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Oct 14, 2024 • 28min

Why RV Parks Are An Underrated Asset Class With Robert Preston

On today's episode of Ritter On Real Estate, We chat with Robert Preston. Robert Preston is the CEO and co-founder of Climb Capital, a real estate investment firm specializing in RV parks. With a background in aviation and a former career as a Marine Corps pilot, Preston transitioned into real estate investing, focusing on value-add opportunities in niche markets like RV parks. Under his leadership, Climb Capital has successfully acquired and managed multiple RV parks across the United States, leveraging the growing demand for affordable, flexible living spaces. Preston is known for his hands-on approach to investing and his commitment to helping investors achieve passive income through alternative real estate assets. Welcome Robert!- Why RV parks are a great investment- Why the Sunbelt is ideal for investing in RV parks- Robert’s operational model: Highlighting the key parts- Examples from companies like Bambi and Century in RV park operations- Pros and cons of owning an RV park- Easy improvements that can be added to parksIf you're interested in learning more about investing in RV parks or want to get in touch with today's guest, Robert Preston, you can visit his company’s website at ClimbCapital.comCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Oct 7, 2024 • 39min

Creating A Community Of Passive Investors W/ Jim Pfeifer

 On today's episode of Ritter On Real Estate, We chat with Jim Pfeifer. Jim founded Left Field Investors which is now PassivePockets. Formerly a financial advisor, Jim is committed to sharing his knowledge with others eager to explore alternative ways to grow wealth. Jim believes in Community Personal Finance and works with PassivePockets to promote passive investment in real estate syndications through knowledge sharing, networking, and continuous learning. Passive Pockets Invetor Community collectively reviews and discusses investing opportunities, ensuring well-informed decisions and access to unique prospects. Jim has a diverse professional background and holds degrees in Finance & Marketing. He resides in Dublin, Ohio, with his family.  Welcome to the show again, Jim! Key Points From The Episode:- Jim's background in finance, becoming an accidental landlord.- Partners with Bigger Pockets (Passive Pockets).- What Passive Pockets is and the value it offers.- Changing people's mindset towards retirement with Passive Pockets.- The impact of rate cuts on Passive Pockets.- The supply cliff.- Paper vs. real assets.Learn more about Passive Pockets here: https://passivepockets.com/Check us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Jul 30, 2024 • 45min

3 Steps to Freedom Through Passive Income W/ Russ Morgan

On today's episode of Ritter On Real Estate, we chat with 2-time guest Russ Morgan founder of Wealth Without Wall Street. Founder and Partner, Russ Morgan, is known as “The Idea Guy.” Russ began his professional career as an investment advisor in 2004 after graduating from Auburn University — a slight foray from 10-year-old Russ’ dream of becoming a professional baseball pitcher. After obtaining his CFP in 2008, Russ started IBC the following year, and eventually went on to found Wealth Without Wall Street in 2015. Wealth Without Wall Street is an online community that seeks to re-educate business owners & families how money truly works. Our goal is to teach people how to enhance savings, increase cash flow and create passive income all without the help of Wall Street. The secret to doing this is having your money work for you, not someone else. Welcome back to the show Russ!Key Points From The Episode:- Russ's new book, who it's for, and what they will learn.- Understanding where you're going with your finances.- The Passive Income Matrix.- Russ's system to help investors shortcut the process.- America's retirement problem.Link to Russ's Website: https://www.wealthwithoutwallstreet.com/Check us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Jul 23, 2024 • 36min

Why 2024 is the Best Time for Passive Investing in Multifamily Real Estate with Joe Fairless

On today's episode of Ritter On Real Estate, We chat with Joe Fairless. Joe Fairless is the Co-founder of Ashcroft Capital which has over $2,800,000,000 of assets under management. In addition to his responsibilities with Ashcroft Capital, Joe created the podcast, Best Real Estate Investing Advice Ever Show, which is the longest-running daily real estate podcast in the world and generates over 500,000 monthly downloads.Joe is also a proud Member of the Texas Tech Alumni Advisor Board for the College of Media and Communication, as well as being recognized as Outstanding Alumni at Texas Tech University, where he is a former Adjunct Professor. He is currently a Junior Achievement Board Member and Volunteer for the Cincinnati chapter and has been recognized by the Junior Achievement’s Free Enterprise Society. Joe volunteers at Crossroads Hospice and was recognized as Multifamily Investor of the Year by Think Realty Magazine. He and his wife created Best Ever Causes which has proudly supported 76 different non-profits over the last 72 months. Welcome, Joe! Key Points From The Conversation:- Why 2024 is a great time to invest in multifamily assets.- Supply and demand, issues with new construction. - Kent's prediction for the future of the market.- Navigating interest rates in deals.- Josh's experience investing as a limited partner. - The importance of being a good operator. Books Mentioned: Breath: The New Science of a Lost Art by James NestorCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Oct 18, 2023 • 25min

Addressing The Affordable Home Crisis By Creating High-End Mobile Homes W/ Franco Perez

On today's episode of Ritter On Real Estate, we chat with Franco Perez. Franco is the founder of Franco Mobile Homes which has Established an innovative housing option and opportunity for families through mobile homes. Franco oversees the staff, the finances, and the leadership while evaluating the business's performance to see whether it is on track and reaching its objectives.Welcome to the show, Franco! Key Points From The Episode:- Franco's early life, migrating to the US.- Working as a real estate agent but not fulfilling his purpose of helping people. - Discovering mobile homes and how they can become a great track to home ownership.- Breaking the stigma surrounding mobile homes. Books Mentioned: The Lean Startup By Eric RiesCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Oct 11, 2023 • 41min

How To Overcome The Fear Of Failure When First Investing In Real Estate W/ Niti Jamdar

On today's episode or Ritter On Real Estate, We chat with Niti Jamdar. Niti Jamdar is Co-Founder and Managing Partner at Open Spaces Capital based in Philadelphia. He brings 15 years of experience in Strategy, Finance and Audit. He focuses on value-add investing for residential homes and multi-family dwellings in and around Philadelphia. Along with his wife and partner Palak Shah, he manages the end to end life cycle starting from sourcing properties, renovation and rentals along with financing and investor relationships. Welcome To The Show Niti!Key Points From The Episode: - Niti's background, coming to America and working a corporate job but still not achieving time and financial freedom.- Niti's investment strategy, how he started vs now.- Niti's perspective for new investors in today's tough real estate market.- Why invest during an economic downturn.  - Understanding the disconnect. Why people are afraid to invest in real estate.- The importance of Knowlegde and how it creates confidence when investing.- What Niti learned during his first investment. Books Mentioned: - The One Thing By Gary KellerCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Sep 11, 2023 • 54min

What To Look For When Investing In Real Estate Syndications With Paul Shannon And Jim Pfeifer

On today's episode of Ritter On Real Estate, We chat with Paul Shannon and Jim Pfeifer.  Jim Pfeifer, the maverick behind Left Field Investors, who is rewriting investment rules and blazing a trail in passive investing and syndications. Formerly a financial advisor, Jim has transformed into a cash flow expert, breaking free from the standard playbook. His commitment lies in sharing his knowledge with others who are eager to explore alternative ways to grow their wealth. It is with this understanding that he founded The Left Field Investors, an organization dedicated to passive investment, thriving on principles of knowledge sharing, networking, and continuous learning. Since transitioning to real estate investing full-time in 2019, Paul has acquired over 200 residential units, many deep value-add properties, starting with single-family and transitioning to multifamily, by recycling his equity and/or joint venturing. Paul is also an experienced limited partner, investing in over 1,500 multifamily units nationwide.  These experiences have led to the formation of InvestWise Collective, a customizable fund aimed at helping investors diversify out of traditional markets into passive real estate opportunities. Welcome to the show Paul and Jim!Key Points From The Episode: Jim's and Paul's background, Working in other careers, discovering Real Estate, and becoming investors.How Left Field Investors formed during the pandemic.Paul's background in sales, using the BRRRR strategy to start investing full-timeHow the mindset of investors has changed in just a few years.Why Debt is important in today's real estate syndication landscape.The competitive nature of investing in today's market.What Jim and Paul say to those who want to just leave their money in a savings account.The partnership between Left Field Investors and InvestWise Collective.Books Mentioned: - Avoiding Rookie Errors As A Left Fielder By Steve Su (Not out yet)- The Creature From Jekyll Island by Edward GriffinCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Aug 8, 2023 • 34min

3 Tactical Ways To MASTER The Art Of Negotiation W/ Tom Zeeb

Welcome to today's episode of Ritter On Real Estate! Today we chat with Tom Zeeb. Tom is the founder of Traction Real Estate Mentors. He works with real estate investors of all levels teaching them how to build their business correctly so that their personal goals and lifestyle stays at the center of everything they do! He is world-renowned for his negotiation techniques. Welcome to the show, Tom! Key Points From The Episode: - What makes a good negotiator.- Why negotiation should be a win/win for all parties involved.- Tom's three methods of negotiation.- Practical stories of how Tom's training works.- How to fight internal intuition when negotiating. - Reacting not off of feel, but off training.- Using the seller's problem as a solution.Books Mentioned: To Be or Not to Be Intimidated?: That is the Question, by Robert RingerCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio
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Aug 1, 2023 • 40min

Underwriting & Analyzing Multifamily Deals In Todays Market W/ Mark Khuri

On today's episode of Ritter On Real Estate, we chat with Mark Khuri. Mark has been an avid real estate investor for over 17 years and throughout his career he has been involved in sourcing, underwriting, acquiring, raising capital, rehabilitating, managing and selling both residential and commercial investments throughout multiple markets in the US. Mark has analyzed thousands of investment opportunities and has successfully bought, renovated, sold and invested in over 120 properties with a combined value over $1 billion and created and managed over 60 real estate partnerships with investors. Welcome to the show, Mark! Key Points From The Episode: - Mark's background working in corporate America. Getting into real estate. -Building SMK Capital Management to the private equity firm it is now.-Why Diversification is key for SMK Capital Management. -An overview of the real estate market over the last 18 months.-How Interest rates & rent growth have evolved.-SMK's strategy for underwriting deals.-Mark's prediction of where cap rates will go.-Floating rate debt vs fixed rate debt.-How SMK Capital Management facilitates deals. Books Mentioned: 12 Pillars by Jim RohnCheck us out on socials: Instagram LinkedIn Youtube https://hudsoninvesting.com/ Production by Outlier Audio

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