Ritter on Real Estate The $100 Trillion Wealth Shift Reshaping Investing with Veena Jetti
On this week’s episode, Kent is joined by Veena Jetti. Veena, founder of Vive Funds, breaks down the massive $100 trillion wealth transfer headed toward women and why this shift will fundamentally reshape investing, leadership, and capital allocation. She and Kent explore how women think about money differently, the social and structural impacts of this generational shift, and how operators should adapt their communication and deal framing to meet the needs of a rapidly changing investor base. Veena also dives into the importance of financial literacy, the role of legacy and economic power for women, and how families can prepare daughters to become confident investors. This episode is both a masterclass in understanding the future of capital and a powerful call for women to step into financial leadership.
Where to find Veena:
- Instagram: https://www.instagram.com/veenajetti
- Vive Funds: https://vivefunds.com/
Key Takeaways
- Women are projected to receive about $100 trillion of generational wealth by 2030, fundamentally changing who controls capital.
- Male and female investors often evaluate opportunities differently — women prioritize legacy, social impact, and long-term security.
- Deal presentation should shift to acknowledge these differences, offering transparency, social context, and values-driven messaging.
- Financial literacy is the most important legacy parents can give their daughters, empowering independence and informed decision-making.
- Women historically outperform men as investors — making education, conversation, and confidence critical to participation in the coming wealth wave.
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Production by Outlier Audio