Sales Maven

Nikki Rausch
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Apr 5, 2021 • 34min

Storytelling In Business: How To Get Started

"In sales, storytelling is such a powerful technique." and "Storytelling brings your content to life." These are just two examples of why Nikki believes that storytelling is so important. Listen as Nikki shares how to use story in your business and how to use story to sell, plus much more on this Sales Maven Show episode. "The idea is getting to a place where you feel comfortable that you have some stories in your back pocket, and you can whip them out whenever you need to." Nikki shares how she fell in love with storytelling at a storytelling class in the Redwood Forest with her friend Stacy and why she believes storytelling is the language of the brain. One advantage of telling a story is that people will put themselves into the context of the story, and it makes it easier for them to take the next step with you when they can find themselves in the story. You don't memorize the story; you get the bones of the story, and you do the best telling of it you can. When you tell your story to a client, if it doesn't land, then change it up. Nikki believes there are four types of stories you should be on the lookout for. The expertise story is a story that demonstrates your credibility and knowledge. The second is the surprise benefit story, an unintended positive outcome. Chunking sideways is the third type, and the last type is the "so-what" story. The so-what stories are the bigger stories that demonstrate the transformation that happens for people. Do you need more support around stories? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:08] Rainorganica left a five-star review! Thank you! [03:50] In sales, storytelling is such a powerful technique. [05:31] By working story into your conversations with people, it helps at a much deeper level. [07:47] What are the stories that you tell? [10:30] There is hunger in the world, and the hunger is for a story is something that Nikki's NLP teacher says. [12:11] When you tell a story, people find themselves in the story. [15:01] Telling a story takes practice, tell a story out loud to yourself and make sure it has a beginning, middle, and end. [16:25] One tip to telling a good story is picking a story and taking it for a walk. [18:11] Nikki is always on the hunt for a good story. [19:03] What is an example of that applies to my work? Ask yourself this question when you are on the lookout for a story. [21:43] The expertise story is one of the four types of stories you should be on the lookout for. [24:52] Chunking sideways is the third type of story. [27:30] What are your so what stories from your client work? [27:55] If you need more help with stories, sign up for Nikki's Masterclass. [30:07] Nikki shares her question of the week. [32:40] Nikki would love to hear your feedback from this episode; please connect with her on social media. [33:13] Thank you so much for listening! Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Mar 29, 2021 • 35min

Evergreen Classes How to Offer & Sell Them: On-Air Coaching Call

Today, Nikki's guest is Mridu Parik, a Sales Maven Society member whose goal in life is to help working women wake up with a plan so they can conquer all their demands while staying focused. Mridu needs Nikki's help in taking her two or three times a year group program and making it into a year-long evergreen program, plus much more on this episode of the Sales Maven podcast. Listen as Nikki shares some reasons why having clients at different levels of the program can be a good thing and how having an offer at the end of the program to continue working with you is beneficial. Nikki also discusses converting clients and giving a time-sensitive bonus offer with reminder emails to increase awareness of your programs. Nikki discusses some evergreen strategies, why it's good to use the same content month to month, and finding out what converts clients. Trying to sign up people to a long-term program can be detrimental because most people have trouble with even short-term commitments. Nikki wants Mridu to end each of her podcast episodes with a call to action. It can be the same content because you might be speaking to people who had never listened to your podcast before or just never really paid attention until they were ready to act. Mridu shares that she loves being a part of the Sales Maven Society because the caliber of people is amazing, but her most favorite part is when Nikki is asked to rewrite members' sales questions and how she helps anyone who needs help with sales language, she learns so much from this. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:04] Welcome to the show, Mridu! [01:39] Mridu shares what she does and who she helps. [02:19] How do clients work with you? [03:14] Mridu speaks about what she needs Nikki's support with today. [05:32] Mridu describes the program and the way it might need to be restructured. [07:05] Nikki shares the value of having people at different levels of the program. [08:04] Nikki discusses having an offer at the end of the program to have them continue work with Mridu. [09:38] What are you doing now in your launches that are converting clients? [10:44] Creating a sense of urgency with a bonus offer that has a three-day expiration. [12:14] On day three, send a reminder that it is the last day to sign up. [13:25] Nikki believes there has to be some kind of recurring promotional piece to it. [14:32] Nikki shares the email sequence she uses right before training. [16:38] Nikki gives Mridu some suggestions for an evergreen strategy. [18:24] When you use the same content every month, you are targeting new business. [19:34] Are you building our email list every month? [21:51] Nikki speaks about working with a client recently. [23:04] Nikki shares some suggestions on bonuses that Mridu could use. [26:07] Getting people to sign up for an extensive program can be detrimental. [27:44] What is one benefit you've received by being a member of the Sales Maven Society? [30:20] Nikki says to make sure that Mridu uses her podcast to leave the listeners with a call to action. [32:24] Thank you for being on the show! [32:46] The question of the week is, What has been your biggest struggle regarding productivity? Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mridu: Life is Organized Productivity on Purpose Free Resources Facebook | Instagram
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Mar 22, 2021 • 45min

Conversion Email Sequences: Sales Success Story

It was such a blast discussing Cognomovement with mother-daughter dynamic duo Liz Larson and Leah Larson! They talk about their roles within the company and how the company came to be, such as how Liz implemented a sales program as a sales trainer in the car business and was then a neurolinguistic practitioner after that car dealership closed. Now co-developer and lead trainer of Cognomovement's Research and Development department, Liz spends some time explaining what she does today and what types of resources that Cognomovement offers people. Cognomovement utilizes a revolutionary therapy technique that moves toward trying to solve problems such as fears and phobias, relationship issues, low energy and low creative output, inability to concentrate, and so much more – not by working with the mind but rather by working with the body! Liz's daughter Leah is the business manager of Cognomovement, taking care of email marketing and social media, and she discusses what that has been like. She also describes her email sequencing role and what that has been like for her, and both of them enthusiastically discuss Cognomovement and the importance of pre-framing. They, for example, offer a free weekly event at the end of which they make an offer. Liz and Leah also touch my heart by enthusing over what working with me at the Sales Maven Society has been like and what they have learned from working with me. Liz, for example, says that her work for her went from being a chore to being exciting and how even though she and Leah thought that they were doing well at the beginning, what I taught them and helped them build was still beneficial to them. The love and respect are mutual. Liz and Leah are changing the world and changing lives and are constantly testing the limits of what's possible for the betterment of humanity. I hope that you'll check out Cognomovement! You're invited to join Nikki's Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [0:42] – Nikki welcomes us to this episode of the podcast and introduces the topic of this episode – a sales success story from Liz Larson and Leah Larson. [1:27] – Liz gives us some background information about herself, such as how she has a background in sales in the car business and then became a neurolinguistic practitioner. [3:05] – Leah explains her role at Cognomovement, detailing how she is the business manager. [3:51] – Liz describes her relationship with Bill Mckenna, the founder of Cognomovement, and how he founded the company. [6:26] – We learn what the benefits are of Cognomovement and what types of people would be interested in what they offer. [8:55] – Liz details how people who might be interested in Cognomovement start the process of getting involved in it and what different types of services that Cognomovement offers. [11:50] – We learn that Cognomovement has acupuncture doctors, therapists, and people who are interested in self-help and healing. [13:59] – Liz talks about what success has looked like for Cognomovement. [15:41] – We learn about Gaia TV, an alternative streaming service. [16:13] – Leah explains the dynamic of their mother-daughter partnership and the large following that their YouTube profile has garnered. [18:38] – Leah describes her email sequencing role. [20:51] – Liz compares their startup process to having used training wheels. [23:01] – Nikki advises that when sending an email out to a list, we shouldn't address the entire list but rather address it as if you're talking to one person. [24:05] – Liz discusses how selling was at first a chore but that now it is exciting and explains why. [26:31] – We learn about how Nikki helped Liz and Leah and how Liz learned to pre-frame when selling. [28:14] – Liz narrates the process of having to completely rebuild their website and relaunch their business. [29:41] – Leah details what working with Nikki was like and what they gained from working with her. [31:31] – Liz offers her own insight regarding what working with Nikki was like. [33:16] – Nikki praises Liz's and Leah's work and details what working with them was like. [35:31] – Liz stresses how important that it is for her to consider and create goals around what's possible. [38:08] – Liz and Leah share what they have gained from being members of the Sales Maven Society. [40:49] – Leah shares with us how we can get in touch with them online. [41:54] – Liz mentions their free ebook Suffering Is Optional, which is available on their Cognomovement website. [42:38] – Nikki brings the episode to closure by offering a question with which you can open emails and offers a coupon code to join Sales Maven Society. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Liz & Leah: Cognomovement Gaia Facebook | Twitter | Instagram
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Mar 15, 2021 • 49min

How to Compose Thoughtful Communication for Connection Requests

Melina Palmer, podcaster of The Brainy Business, joins the Sales Maven Podcast to discuss composing thoughtful communication for connection requests. They emphasize the importance of personalization and attention to detail in emails. They also highlight the significance of language and how it can be interpreted differently. The episode concludes by inviting listeners to join the Sales Maven Society with a special discount.
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Mar 8, 2021 • 26min

Sales Mindset & The Multiple Perspectives You Need To Be Successful

"Sales is not something you do to somebody; it's something you do with somebody." Sales is about the other person, and at times, you need to become an expert at understanding the multiple perspectives involved in a sales discussion. So listen for Nikki's strategies on sales mindset and perspectives and much more on this Sales Maven Show episode. There are three perspectives that are critical that allow you to put yourself in this place and look at things from these different perspectives because when you can do that, new information is revealed to you. The first of the three perspectives is self, that's how you show up in a conversation. The second perspective is other: the person you are in a conversation with, and the third is the observer, the eagle-eye view of the conversation. Learning what these three perspectives do and how they show up in a conversation and how to use it to your advantage can make it easier to earn someone's business. Listen as Nikki does a deep dive into each of these perspectives and how to use them to your advantage. "Learning how to move through perspectives is one of those things that will take your sales conversations to the next level." Be careful about being stuck in one, you don't always want to be in the other perspective, it's not a good place to stay. You also don't want to get stuck in the observer perspective, it can be dangerous because you're not engaging the way the person needs, you're not showing up in that self version that person needs to decide to hire you. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:11] Thank you, LMctolentire, for the five-star review! [03:03] Nikki shares why the word genius makes her laugh. [03:31] Let's get into multiple perspectives. [04:28] The first of the three perspectives is self. [04:52] The second perspective is other. [05:15] The third is the observer. [06:11] Very few people can think of a situation from all three perspectives. [07:36] Nikki shares a story about her NLP teacher. [09:49] Let's talk about the idea of self and then being able to put yourself in the other person's shoes. [11:00] What is it like for other people to be in conversation with you? [13:11] Nikki gives her VIP clients an assignment that involves using self, other, and observer perspectives. [14:56] Nikki shares some examples of getting stuck in the self-perspective when things aren't going well. [17:01] Learning to move through perspectives will allow you to take your sales conversation to the next level. [17:42] Nikki shares a situation she faced recently where it was very helpful to use different perspectives. [21:18] Multiple perspectives can help in your personal life as well as your professional. [23:23] The question of the week is, what if anything could I do to make it easier for this person to stay in conversation with me? Is the question of the week. Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Mar 1, 2021 • 37min

How To Use Voxer As A Top Tier Add On: On-Air Coaching Call

Do you know how to use LinkedIn? Are you using it correctly? Today, Nikki's guest is Louise Brogan of The Social Bee from Belfast in Northern Ireland. Louise is a LinkedIn consultant and podcast host of LinkedIn with Louise, and her passion is teaching people how to use LinkedIn for business. Louise is asking for Nikki's support in building her retainer client offer to grow her business in 2021, plus much more on this episode of the Sales Maven podcast. Nikki says that a client doesn't know what they don't know, so if you are not offering ongoing sessions above and beyond the VIP package, you could be doing them a disservice. It's important to be there to help them when things come up. Nikki speaks about the different tiers Louise could implement that will encompass everything she is trying to accomplish. Would you find value in having a LinkedIn expert a click away? One thing that Nikki suggests is adding a Voxer package to Louise's VIP offer. Louise can put whatever parameters she wants and can use discretion on who is allowed the access. Louise could call this a premium package because there is value in having a LinkedIn expert just a Voxer click away. Louise says the biggest benefit to her of the Sales Maven Society is Nikki's interaction and the quick responses she gives to the members. Louise also believes she learns as much from other people's questions as she does from her own. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:09] Welcome to the show, Louise! [01:24] Louise shares her background, her business, and what she does. [03:00] How do you work with people, and what is the benefit of hiring you to help with LinkedIn? [06:13] Louise speaks about her work training corporate teams in how to use LinkedIn. [08:01] What is the biggest mistake people are making on LinkedIn today? [11:33] Louise discusses what she would like Nikki's help with today. [13:45] Louise speaks about a done-for-you service offer and connecting with the right clients. [15:02] Nikki believes Louise needs a higher tier package: the VIP day plus some ongoing sessions. [16:36] Nikki speaks about this approach being easier for clients to digest. [18:28] Nikki shares some things she has been offering in her VIP packages. [19:52] Nikki suggests some ways to put parameters around a Voxer package. [22:42] Nikki shares how she decides who to offer the Voxer access to. [25:00] Voxer is much more convenient than email. [25:46] Nikki says that Louise's offers need to be refined. [27:37] Really recommend what you know the client needs. [28:08] Louise shares a funny story with Nikki about trusting your gut. [30:51] Nikki speaks about a prospective client that didn't show up for discovery calls, and when she got on the call with her, she was drinking. [32:08] As a Sales Maven Society member, what is one benefit you have received? [34:00] Louise shares a tip for contacting people on LinkedIn. [34:34] Thank you for being on the show! [35:10] What have you already tried? It is a question you should ask during your discovery calls. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Louise: The Social Bee LinkedIn with Louise podcast LinkedIn
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Feb 22, 2021 • 21min

Offering Discounts To Your Customers

"When it comes to discounts, there needs to be a balance of power." Today we are talking discounts, those discounts you make to your existing clients, and the discounts you put out to your list. Discounts, some people love them, some people hate them, let's see how you feel about them by the end of this episode. So listen for Nikki's strategies plus much more on this episode of the Sales Maven Show. Nikki shares that the balance of power in a sales relationship or when giving discounts is very important. Nikki is a fan of giving discounts as long as they benefit her in some way. When someone asks for a discount, you need to consider three things; does this discount make sense? Can I get something in return by saying yes, and does it feel right to me? If not, say no. Do you have people tell you to stop putting pricing on your website? Listen as Nikki shares why she disagrees with this and why she believes putting pricing on your website is important. As consumers, we love to take advantage of deals, and we expect to find prices. Have you thought about adding a bonus instead of a discount if saying discount bothers you? Do what feels right to you. Nikki believes that if you aren't selling to your list regularly, they forget about who you are and what you offer, so don't be afraid to put offers out. Focus on the people who are ready to buy from you right now and put that offer out to them. Don't hold yourself back or worry about what people say you should or shouldn't do in your business. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:31] Shout out to another five-star review from dancing house momma. [03:08] Nikki speaks about the balancing of power. [05:24] Nikki loves when people ask for a discount because she sees it as a buying signal. [06:05] Nikki shares why she recorded this episode. [07:21] Nikki speaks about why she doesn't agree with people who say don't devalue your offers. [10:05] Nikki feels very strongly that you should have pricing on your website. [12:19] Most people will not remember the offer you put out last month, but they are ready for the offer you will put out this month. [14:00] People can choose to opt-out if they don't want your offers. [15:01] Focus on the people who are ready to buy from you now. [16:43] Our brains are lazy, and if you don't put a decision in front of somebody, they won't hire you. [17:26] Your question for the day is, is this something you would be interested in? [19:06] When you become a member of the Sales Maven Society, she will have more training around this question. [20:38] Thank you for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Feb 15, 2021 • 35min

Effective Project Timeline Tips To Get Deliverables Quickly and Get Paid Sooner: On-Air Coaching Call

Do you ever struggle to get clients to take action so you can finish a project and receive your final payment? Today, Nikki's guest is K'ai Roberts Fu, a member of the Sales Maven Society and the owner of Magnus Media Group Video Production, a mobile video production company. K'ai is asking for Nikki's help navigating content creation, marketing, and promotional offers in a constantly changing environment and what she can do to coach people into finishing a project, plus much more on this episode of the Sales Maven podcast. Nikki starts by suggesting ways for K'ai to approach clients about ways she can of service to them. Nikki believes that since K'ai is so shy, if she starts by asking questions, it might make it easier to get a conversation started to highlight how she can help them promote their business. Nikki wants K'ai to treat her business just like she would any other business in the community that she recommends, and it's okay to be proud of what she does. It's not bragging; it's a statement of what is. Nikki also gives K'ai some insights into getting projects completed by blocking time on the client's calendar to get each stage of the project completed. When a client doesn't finish their portion of the project on time, they usually don't block time to complete the task. So if you handle their calendar, it should make getting the needed information easier. K'ai shares that being a part of the group and getting feedback is one of the biggest benefits she receives from being a Sales Maven Society member. She says that when she saw the way Nikki offers suggestions for the member's emails and gives feedback along with the other members, she realized how wonderful it is. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:04] Welcome to the show, Kai! [01:14] K'ai shares her business and what she does. [02:14] K'ai discusses how they have been able to continue doing business remotely. [05:00] K'ai can't wait for live events to get started up again. [06:54] K'ai speaks about how Nikki can support her today. [08:15] Nikki encourages K'ai to pay attention to ways to share with clients ways to use their business. [09:45] Nikki shares some places that might need virtual tours to allow them to show venues. [12:08] K'ai says that she is so introverted that it makes it difficult for her to talk to people about being of service to them. [13:06] Nikki believes a good way to start a conversation is to start with a question. [15:45] Nikki wants K'ai to think of her business like any other business they highlight. [17:20] Nikki talks about mapping across and finding out ways to pour love out on your own business like you do other businesses in the area. [19:16] K'ai also is looking for ways to incentivize clients. [20:01] Nikki shares how it's important to make things easy for the client. [20:42] Nikki says you will walk them through their calendar with you and block out time to get things done. [22:13] K'ai loves these suggestions and gives examples from her own experience. [22:54] The client needs to be as committed to the project as you are. [25:20] Nikki shares an example with a client of hers. [28:08] We can only help the people who are ready to be helped at the moment. [29:57] What has been one benefit to you of being a Sales Maven Society member? [32:08] Thank you for saying yes to being on the show! [32:46] The question of the day is, what would be interesting for you to know? [35:10] Thank you for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find K'ai: Magnus Media Group Video Production Free On Camera Tips Schedule a free consultation
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Feb 8, 2021 • 20min

How To Gracefully Help Clients Get To The Point

When's the last time you were working with a client and they were so caught up in telling you the story behind their question that you ran out of time? Nikki shares some tips and techniques on helping prospects and clients get to the point quickly and succinctly so that you can focus on the things they need your support for. You can also use this as a technique to help you wrap up a conversation. Nikki shares that this particular technique and the language structure she gives today around this topic is because we are all struggling to find time. So listen for Nikki's strategies plus much more on this episode of the Sales Maven Show. How you say something is almost more important than what you actually say. Make sure you don't use an aggressive tone when asking them if they would be willing to share the three most important things they need support with today. Getting clarity on what the client needs can help move the conversation along when they get wrapped up in the story they are sharing. Nikki is sharing this technique today in hopes that it will be a great rapport builder with your clients and that it will be a way for you to have more clarity on how to interrupt gracefully and direct conversation for the sake of time and so that you can deliver on what you promised to somebody. Nikki is doing a deeper dive into this topic in the Sales Maven Society and if you are not already a member, Nikki would love to see you there. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [03:10] Nikki shares why she believes this topic can be a little controversial. [04:08] Relationship first, rapport always. [05:56] Do you hate to be late for anything? [07:54] Nikki speaks about the 'in time' people. [09:43] Nikki shares the question of the week and digs into it. [12:14] Nikki gives a softer language you can use to redirect someone. [14:24] Listen, as Nikki talks about another thing to say if you have limited time. [16:15] This is a technique Nikki has used many times while still keeping the rapport with her clients. [17:44] Nikki will share a deeper dive into this subject in the Sales Maven Society, so if you aren't a member, what's stopping you? [19:28] Thank you so much for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Feb 1, 2021 • 37min

How To Explain Your Business Pivot To Clients: On-Air Coaching Call

Nikki's guest today is Cori Myka, a member of the Sales Maven Society and a former VIP client. Cori is the owner of the Orca Swim School, an online program that lays the foundation of learning and change for adult non-swimmers that starts before they get to the pool. Cori needs Nikki's help to show the Orca Swim School clients how she can help them in her new offering as a life coach, plus much more on this episode of the Sales Maven podcast. "Mindset is the key," Nikki suggests using language that shows how the process they used to overcome the fear of swimming can be used in other aspects of their lives. Cori defines life coaching as taking people through a process to figure out how the individual steps happen. Nikki wants Cori to think about planting seeds when she has the opportunity, make connections for people, put a structure together that she can teach without giving a ton of how and a lot of the what. Nikki also wants Cori to continue to put herself out there and find ways to inspire her instructors to get onboard with planting seeds about life coaching. Cori believes the benefits she receives from being part of the Sales Maven Society are being able to check in with the amazing people in the group and how Nikki makes her feel genuinely welcome, cared for, and seen in the society. Are you ready to connect with amazing professionals? Do you want to know how to utilize your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:09] Welcome to the show, Cori! [01:26] Cori shares about her businesses and what she does. [03:47] Cori loves the feeling of helping people when they are facing challenges. [05:18] 46% of people don't know how to swim or are afraid of the water. [07:38] What other areas in a person's life would they benefit from working with you? [10:30] Cori shares why she needs Nikki's help. [12:03] Nikki shares some suggestions on using the language in the testimonials she already has. [14:16] Maybe promoting the idea of overcoming fear in other aspects of their lives, not just from swimming. [16:22] Nikki says to break it down and plant the seeds around the process. [17:24] Nikki loves structure and loves to teach the structure of the step-by-step approach. [19:31] Cori likes the idea of education or reminding the people that it is a process. [20:30] Nikki shares some language that Cori can use. [22:24] Nikki suggests giving Cori's swim instructors incentives to plant seeds about the life coaching program. [24:35] Nikki discusses ways to get Cori's message out to expand her visibility. [26:50] Sometimes, we dream way too small. [28:08] Nikki recaps what she wants Cori to do. [29:44] Cori shares some benefits of being a part of The Sales Maven Society. [34:07] Thank you for being on the show! [35:02] Nikki shares the question she wants you to ask someone. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cori: Orca Swim School Cori@Orcaswimschool.com LinkedIn

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