

Sales Maven
Nikki Rausch
Feel awkward selling your services? You’re not alone.
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
Episodes
Mentioned books

Aug 3, 2020 • 24min
How to Handle Imposter Syndrome
Certified Clinical Aromatherapist Cynthia Tamlyn discusses her imposter syndrome with coach Nikki. They explore ways to reach out to doctors authentically, including educating them on essential oils and their effects on patients. The benefits of real-time connections in the Sales Maven Society are also highlighted.

Jul 27, 2020 • 32min
How To Sell Your Services By Creating Curiosity
Are conversations around selling your service difficult for you? Listen to Nikki's on-air coaching call with Tresa Leftenant, a Sales Maven Society member and the Founder of Reinventing Her Money and the Author of Reinventing Her: Helping Women Plan, Pursue and Capitalize on Their Next Chapter. Professional women hire Tresa to gain the right knowledge and confidence to overcome the unique challenges facing women as they pursue financial independence. Tresa needs Nikki's help thinking differently about selling because she feels like she has a mindset about selling that is getting in her way. Nikki says that it is very common with women that have a passion for what they do and are good at it to feel uncomfortable with sales. Nikki believes that if Tresa gets better at sales, it will further her mission and help her attract her ideal clients. Tresa is having issues with her conversation around selling a service. Nikki believes that Tresa needs to start at step two on the selling staircase and create curiosity when talking to people in her networks. Nikki also wants her to identify the handful of clients she wants to focus on and put herself into situations where she will have conversations with them and plant seeds about the services and bundles she offers. Do you know how to plant seeds of curiosity when having a conversation? Listen, as Nikki discusses setting some time each week to think of curiosity, creating answers to standard questions, and using the answers anytime you can. Nikki believes that she gets to work with amazing clients and has the best time ever because she consciously practices having curiosity creating responses to standard questions. If you can manage your state ahead of time, then you handle situations that arise that are unexpected with more ease and increase your confidence level. Stand in your credibility by being congruent and speaking powerfully about who you are, what you know, and who you serve. In This Episode: [01:06] Welcome to the show, Tresa! [01:28] Tresa shares her background in the financial services industry. [03:18] Nikki is happy that Tresa is showing women how to manage their money. [04:07] Tresa discusses what she needs Nikki's help with. [05:15] Nikki shares that it's very common for women to feel weird around selling. [06:09] Being better with sales will further Tresa's mission and attract her ideal clients. [07:35] Tresa wants help with her conversation around selling a service. [08:18] Nikki wants Tresa to focus on step two on the selling staircase, which creates curiosity. [09:20] Nikki shares an example of planting seeds of curiosity. [10:48] Nikki talks about how important the well-done discovery call is, so you know what the client needs. [12:07] Speak their language, know what is important to them, and address their needs. [13:46] Tresa says what's resonating with her is the work required before talking to prospects. [14:51] Nikki recommends that you set some time to think of potential curiosity creating answers to questions. [15:49] There is time-released learning with what Nikki teaches. [17:43] Nikki says to keep your answers relevant around whatever you are selling. [20:06] Tresa shares that she has two meetings coming up this week, that she will map out how to restructure the conversation and create curiosity. [22:22] Nikki speaks about planning and pre-framing so you can have a better response. [23:12] Tresa wants to know how Nikki prepares herself for a conversation with a huge potential client. [23:37] Nikki shares the ritual she does, so she goes into the meeting with the right mindset. [25:19] Nikki speaks about how important it is that your body language and voice sends the message that you know what you are talking about. [27:21] Tresa says that hearing what people need excites her to solve their problems. [29:15] Thank you so much for being on the show! [29:35] What has been one benefit you have received from being a member of the Sales Maven Society? Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tresa: Tresa Leftenant Tresa’s Email Reinventing Her Money Podcast Reinventing Her: Helping Women Plan, Pursue and Capitalize on Their Next Chapter Facebook | LinkedIn

Jul 20, 2020 • 24min
Are You Being Too Pushy While Negotiating a Sale?
Do you consider yourself a good negotiator? Nikki says that the person who has the most flexibility in a conversation has the most influence. Think about how you show up to a negotiation. Are you flexible, or do you stick to your guns, not willing to give an inch? Listen, as Nikki shares her tips and advice on how to be a good negotiator on this episode of the Sales Maven Show. "Blessed are the flexible for they shall not be bent out of shape." Nikki shares a story about someone trying to get her business but failed because she was too rigid. Not only was she inflexible, but she also failed in most of the other levels of negotiation. "When you are being pushy and trying to close a sale, things fall apart." "The person who has the most flexibility has the most influence." When you are having conversations with clients, are there places you could be a little more flexible? Listen, as Nikki shares some examples of ways you can be flexible and always look for ways to offer win-win scenarios when negotiating. Being rigid in a sales conversation is never in your best interest. If you would like some additional resources around sales, please sign up and take advantage of the resources that Nikki has explicitly curated for listeners of this podcast. You can get those by going to www.yoursalesmaven.com/maven. In This Episode: [00:43] Welcome to the show! [01:11] Shout out to a review from Birds & Bees & Kids. [01:46] Nikki discusses being a good negotiator. [02:52] Blessed are the flexible, for they shall not be bent out of shape. [03:15] Nikki shares an experience she had with someone trying to sell something to her. [04:43] Nikki speaks about a presumptive close. [07:57] The meaning of your communication is based on the response you get. [10:07] Nikki shares feeling like she was being rushed to decide on a quote that she should have had two weeks before. [12:35] When you are being pushy and trying to close a sale, things can fall apart. [13:51] Nikki says that when things are not going well, you should never use any type of term of endearment in a sales conversation. [16:08] Are you being too pushy when closing a sale? Are you trying to force your agenda? [17:16] Nikki shares that being rigid in a sales conversation is never in your best interest. [19:48] In your conversation with your clients, are there places that if you could add a little flexibility, would you have a better chance of earning their business? [21:01] Nikki shares some examples of ways you can be flexible. [22:59] Look for ways to offer win-wins when negotiating. [23:29] Thank you so much for listening to the show. Find Nikki: Nikki Rausch Email Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Ways To Work With Nikki: Private 1:1 Coaching: tailored specifically to you and your business (most popular) Sales Maven Society: sales training & direct access to Nikki in a membership platform Master Class: in-person and virtual workshops Strategy Session: 50 minute coaching session over Zoom Corporate Trainings: team trainings

Jul 13, 2020 • 41min
Creating a Business Culture Where Everyone Knows Your Name
Post shut down. Do you have a fresh perspective on your business and where you want to take it? Nikki is having an on-air coaching call with Rebecca Tamm, a Sales Maven Society member. Rebecca has been a massage therapist for 17 years and is the owner of Michigan Massage & Wellness in Troy, Michigan. Rebecca wants to expand her business outside of the therapy room and build another brand around her online presence and workshops. She needs Nikki’s support to figure out how to make it happen. Nikki discusses building the culture of Rebecca’s business and drilling down to the specifics of how she wants to accomplish her goal. “People will come for the content, but they stay for the community.” Nikki gives Rebecca some suggestions on how to highlight her clientele and make each one feel like they are the only client in the office and how to pour love on her team members as well so they feel important. Listen, as Nikki gives some advice on what questions Rebecca should ask on the survey she wants to send to clients that haven’t been in for a while and how to word an email to get the best response from the recipient. The more specific you get with your questions, the easier it is to get answers that go below the surface level. Rebecca shares that the most significant benefit she has received from being a member of the Sales Maven Society is the ability to have an online coaching call and getting answers from Nikki and the members for questions she might have. It’s an invaluable community to be a part of. For sales and business advice, no one does it better than Nikki. In This Episode: [01:06] Welcome to the show, Rebecca! [01:19] Rebecca shares a little about herself and her business. [03:49] Rebecca speaks about reopening her business after they were closed for three months. [06:03] She shares her goals with Nikki and speaks about her priorities. [08:58] Rebecca wants her business to become the Cheers of Michigan in the massage field, a place where everyone knows your name in the business. [09:10] Nikki speaks about drilling down the big picture to be specific on how she wants to accomplish her goal. [10:38] Nikki says to think about how you can highlight your clientele publicly. [12:52] Give your team some strategies on ways to pour love on your clients. [14:16] Rebecca shares the procedure they follow for each client. [16:25] Nikki speaks about highlighting your team as well. [18:31] People will come for the content, but they stay for the community. [20:14] There is nothing better than implementing and an idea that everyone feels like was theirs. [21:54] Rebecca speaks about making out a survey for their clients, asking them what they can do to serve them better. [23:01] Nikki shares that the more specific she makes her questions, the easier it is to get more in-depth answers than surface level. [26:33] Nikki discusses some questions Rebecca can ask her clients and team members. [28:51] Nikki shares a subject line that Rebecca could use in her email marketing. [30:52] Rebecca speaks about how to word an email to get a response. [32:02] Nikki suggests a question that Rebecca could pose in her email. [33:08] Rebecca discusses a benefit she has received from being a member of the Sales Maven Society. [34:32] Nikki shares about an online course for stretching that Rebecca offers called Stretch Yourself Before You Wreck Yourself. [36:10] Rebecca asks Nikki which stretch she liked best from the two she was given. [36:39] Rebecca shares why she created the stretching program. [39:58] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Rebecca: Rebecca Tamm Stretch Yourself Before You Wreck Yourself Selfcare School LinkedIn | Facebook

Jul 6, 2020 • 29min
How To Respond To A No From A Prospect
Does being told no make you uncomfortable? Listen, as Nikki shares some language to use in a few different scenarios so that when this happens, you know what to say, can shrug it off, and move forward on this episode of the Sales Maven Show. Nikki shares the first scenario you might run across when cold calling and what one of her responses would be. If they say no, ask if they would be open to you contacting them later if anything changes. If they are not interested, don't alienate them by plowing on over their objections and don't try to shame them into doing business with you. If someone gives you a buying signal, but when you invite them to do business they decline, what do you do? Listen as Nikki shares what to say to put yourself in a situation that will allow you to engage with them at a later time. Buying signals often come back around if someone has a legitimate interest in hiring you. Have you heard of the convincer strategy? Nikki shares that it is the number of times someone says no before they say yes or the length of time it takes for someone to think an idea over before deciding on a course of action. Nikki tells us that no matter where in the sales process someone tells you no, you need to keep your professional composure, handle it with grace, bless them, and let them go. If you think about it, though, isn't this sound advice anytime you get shot down? It's not your job to change someone's mind or convince them they are wrong, and you are right. In This Episode: [00:42] Welcome to the show! [01:07] Thank you, Alise Tagger, for the five-star review! [02:28] Nikki shares that being told no can be uncomfortable. [03:03] Give grace to someone who tells you no because it's hard to say. [03:29] Nikki speaks about the first scenario that you might run across with cold calling. [04:26] Nikki shares her response to these prospects. [07:17] Have you been given a potential buying signal, but when you contact them, they decline to work with you? [08:46] Nikki shares a story of a meeting with a woman who gave her a buying signal. [11:32] She speaks about how she responded when she was approached by the prospect again. [14:19] A convincer strategy is a certain number of times you have to say no before you can say yes. [17:33] Your job is not to change somebody's mind or convince them they are wrong and that your way is the right way. [18:06] Nikki shares a third scenario where you might be told no even though you got to the close language. [18:54] Is it okay to ask your reason for declining? [20:34] If you are going to ask this question, be prepared for the answer. [21:23] Nikki shares a story about when a person wanted to schedule a time to chat. [24:16] Do you know when to use an assumptive close? [26:20] Nikki says to keep your professional composure intact if someone says no to you and handle it with grace. [28:38] I hope this was helpful, thank you so much for listening to the show! Links to episodes mentioned: Episode 18 - How To Reach Prospects When Selling Episode 04 - How To Recognize and Act on Buying Signals Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jun 29, 2020 • 28min
How To Make Your Consultation Calls Easier
Do you find that your consultation/discovery calls are the hardest part of the sales process? This episode is an on-air coaching call with one of Nikki’s good friends, a longtime accountability partner, and a Sales Maven Society member, Julie Fry. Julie needs some support around her consultation/discovery calls and how to have the most successful outcome possible. Julie shares about her company called Your Expert Guest, which helps you leverage podcast guesting to grow your business. Nikki shares some questions she believes Julie should ask during her discovery calls and reminds her to never coach during a discovery call because you can potentially lose clients. Would rather invest time or money into accomplishing your goal? Nikki believes that many entrepreneurs that offer discovery calls do not ask the right questions, which can keep you from getting to the meat of what the client is needing. Every question that is asked is a way to lead the client down a path to hiring you, so you need to be strategic in what you ask. Julie speaks about some benefits she has received from being a member of the Sales Maven Society. The quality of people that are members and the way Nikki goes above and beyond serving her members. Julie says that if you aren’t a member, you should be. Nikki works her magic and gives us all insights into what we can do to make our discovery calls better and more successful. In This Episode: [01:10] Welcome to the show, Julie! [01:37] Julie shares a little about her background and new business. [03:34] Julie discusses the new company that she recently launched. [04:22] Nikki says that podcast guesting is the number one source of new leads. [06:52] Julie would like Nikki’s help to make sure she is framing what she is doing on her website correctly and help with the discovery call process. [08:08] Are you using the podcast guest assessment call as a discovery call? [10:32] You don’t want to coach during a discovery call. [12:21] Nikki suggests that you pre-frame the reason for the call. [13:46] Nikki shares some questions she feels Julie should ask during the discovery call. [16:10] Do you already know how to leverage your network for connections to potential podcast hosts? [17:23] Nikki says that the questions she suggests are all about leading them down the path to hiring you. [19:50] It’s been Nikki’s experience that many entrepreneurs that are offering a discovery are not asking the right questions. [22:01] Julie shares that people who have booked strategy sessions with her are people who have heard what she does or received an introductory email. [24:31] Thank you so much, Julie, for being on the show! [24:50] Julie shares the benefits she has received from being a Sales Maven Society member. Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Julie: Your Expert Guest @yourexpertguest Facebook | Twitter | Instagram

Jun 22, 2020 • 23min
How To Reach Prospects When Selling
Does the thought of prospecting make you cringe? Listen, as Nikki shares her tips and strategies for prospecting, in a way that will make people want to do business with you. Nikki discusses three ways that she recommends warming up your prospects and is explaining how each one works and why this is so important and more on this episode of the Sales Maven Show. Have you ever invested in a prospecting campaign, only to realize that if you were on the receiving end of said campaign, you wouldn’t buy? Nikki says that if you don’t like to be sold to in this way, why would anyone else. If it doesn’t pique your interest, you can bet that it will leave the people you are trying to connect with cold as well. Nikki shares three ways to warm up prospects. One is to get someone you know, like, and trust to introduce you. This allows you to ride the coattails of the credibility and rapport that the person making the introduction already has with the contact. Another way is to name drop, but you have to do it with integrity. The third is to use a like-minded client approach to get doors to open to you. Getting someone on the phone can be hard, so you must do it strategically and make sure that if someone shows interest, you have a follow-up appointment scheduled before you end the conversation. Every week Nikki shares her secrets for being successful at selling, and I promise you don’t want to miss an episode. Nikki has more detailed free training about prospecting on her website. Click here if you are interested and remember space in the Masterclass on writing conversion email sequences is limited, so get your tickets now. In This Episode: [00:43] Welcome to the show! [01:27] Nikki is excited to announce that in the first 15 episodes, there have been over 3300 downloads of the podcast in over 30 countries! [04:10] The most popular episode so far has been episode 9 - Protecting Your Sales Mindset. [05:05] Today’s episode is about prospecting, one of the least enjoyable sides of selling. [06:04] Nikki issues a challenge to the listeners about prospecting. [06:45] How successful are you at prospecting now? [07:00] As listeners, you can download training that Nikki has put together that she usually charges for, but you can get it for free at www.yoursalesmaven.com/maven. [07:40] Nikki shares a story about a client who invested money in a prospecting campaign. [08:38] Nikki speaks about three ways she recommends warming up your prospects. [08:52] One way is to ask someone to make an introduction on your behalf. [11:24] Nikki invites you to the next Masterclass on how to write conversion email sequences. If you are interested, click on the link above. [13:15] Another way is to name drop but do it with integrity, don’t drop the name of someone you don’t know. [14:56] The third way is to use like-minded clients to open the door during prospecting. [17:31] Nikki believes that you need to be strategic when you are trying to get someone on the phone. [18:02] One of the essential aspects of prospecting is dedicating time to prospecting. [20:31] Give yourself small bite-size chunks of time for prospecting. [20:58] Nikki says that when you get someone who shows interest, make sure you schedule the next follow up appointment before you end the conversation. [22:16] Go out and start prospecting using the three ways Nikki gave you to warm up leads. [22:33] If you would like some additional resources to visit, go to www.yoursalesmaven.com/maven. [22:49] Thank you so much for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jun 15, 2020 • 26min
The Pitfalls of Selling Past The Close
Selling past the close is a term used when you give people an out before closing the sale. Nikki and her guest Kim Carlisle, a Sales Maven Society member, have an on-air coaching call around why Kim does this and how she can change the way she handles the close language to bring in more revenue for her company. Kim founded A Plus Assistants to provide a virtual presence in the business world. Kim understands industry demand and pressures with over 15 years of corporate C-suite experience and education, focusing on communications and the soft side of business. “Zip it and wait for a response” is what Nikki believes is the best advice. Once you share your offer and give the close language, it is time to be quiet and let them decide. Even if they are not ready right now, let them know that you would love to work with them when they are ready. Nikki and Kim discuss whether Kim writing a script and practicing it would be good for muscle memory. The Sales Maven Society has benefited Kim most by seeing what other members are asking and reading Nikki’s brilliant responses. She loves being in a group of successful, intelligent women and believes that the value the members and Nikki offer is invaluable. If you are having trouble with conversion email sequences, you need to sign up for Nikki’s mastermind class, the wisdom she shares will help you take your business to another level. In This Episode: [01:04] Kim, welcome to the show! [01:15] She shares a little about her and the business she started last year. [03:22] Kim asks for support, closing the sale without giving people a way out. [04:50] Nikki says that what Kim is doing is called selling past the close. [05:32] Nikki believes that you need to zip it and wait for a response. [06:24] You need to learn to catch yourself and let the client decide. [08:14] Are you sending the message that you would love to work with them and will be ready to work with them when they are ready? [09:01] Nikki shares a time when she referred a friend and potential client to someone that she knew could help them. [11:27] Kim speaks about writing a script to help her practice her close language. [13:16] The idea is that when you give the close language, you are allowing the potential client to decide whether to hire you. [13:55] Nikki discusses the masterclass she has created around conversion email sequences. www.yoursalesmaven.com/masterclass. [16:04] Nikki believes that if Kim follows these suggestions, she will start closing more deals. [17:29] Nikki says that in a way, you need to learn how to manage your clients. [20:02] Kim shares that the Sales Maven Society has helped her a lot. [20:24] The primary benefit of the Sales Maven Society for Kim was seeing what other people asked. [21:10] Thank you so much, Kim, for agreeing to this on-air coaching call. [22:41] Nikki felt incredibly honored when Kim became a lifetime member of the Sales Maven Society. [24:37] Kim, thank you so much for being here today! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Kim: Kim Carlisle Kim Email @apassistants Facebook | Instagram @a-plus-assistants-llc LinkedIn

Jun 8, 2020 • 33min
The Sales Tool You Need To Be Building Now
Can your email list be a gold mine for you? Listen, as Nikki shares that over 80% of her sales come from her email list, yes, she tracks this information, which is why she invests money, time, and energy into growing and nurturing her email list. She shares a few tips on getting people to give you their email address willingly and much more on this episode of The Sales Maven. Nikki discusses some categories she believes are essential when building a sales list, how important and valuable content is, and not being afraid to tease the reader with some free tips that they can use now. Nikki also speaks about why it is essential to email the people on your list regularly, and she says, don't worry about people who unsubscribe from your list because they probably would not buy from you, anyway. Do you know the etiquette around email lists? Listen, as Nikki gives us a few tips to keep you out of hot water when adding people to your list. She shares why you don't need a huge list and how it's not about the quantity of your list; it's about the quality. If you treat the people on your list with respect and keep them engaged, they will stand by you. Nikki did it again. She shares things that you might not think are hurting your bottom line, but once you hear her talk about them, you realize you are doing exactly what she says don't do. If you are serious about growing your business, every episode Nikki puts out is an episode you need to hear. In This Episode: [00:43] Welcome to the show! [01:08] Shout out to Susieg33 for the outstanding review! [03:29] Nikki says that your email list is the sales tool you should build now. [05:02] Did you know you can reduce your marketing expenses by using your email list? [05:45] The best email list is the one where people give you their email address willingly. [07:01] Nikki speaks about a time when she shared with a client the importance of building her an email list. [08:41] What do you use for your email list? Do you have suggestions? [09:57] Nikki discusses some categories she believes are essential around building your sales list. [10:12] The first most crucial thing is to provide valuable content to the people that subscribe. [13:14] Make the content valuable and about the reader for their benefit. [15:16] Nikki says, don't be afraid to give away some free content. [17:26] Attempt to email the people on your list regularly. [19:01] The people who unsubscribe because they got an email from you would not buy from you, anyway. [20:45] Nikki shares a few other things around etiquette. [21:01] Do not add people to your list without their permission. [22:40] When you send emails, remember people read them individually. [25:13] Do you have a massive list of emails? [27:35] Nikki shares that she gets new leads to her list daily, and the main ways she builds her list. [29:13] I hope you found this helpful! [29:18] Nikki discusses the masterclass she has created around conversion email sequences. www.yoursalesmaven.com/masterclass. [29:48] If you would like some additional resources to visit, go to www.yoursalesmaven.com/maven. [30:47] Thank you so much for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jun 1, 2020 • 34min
How To Sell A Want Vs. Selling A Need
Have you ever wanted to dig deeper into your family history? Listen, as Nikki and her guest Laurie Hermance-Moore, a Sales Maven Society member, have an on-air coaching call around this subject. Laurie is asking Nikki for help to figure out how to create interest and curiosity when you are selling something that is more of a want than a need. Laurie is a professional genealogist and solves mysteries to bring her clients' ancestors to life. She is the founder of Heritage Bridge, where she designs experiences for clients who want to create a legacy for their families and connect with their place in history. She is accredited in genealogy research for US Midwest states through the International Commission for the Accreditation of Professional Genealogists. Listen, as Nikki shares her idea of using stories to show the impact her work has on clients to enable her to showcase what she brings to the table. Laurie speaks about trying to get potential clients to view what she does as valuable enough that they feel good about putting their money on something that is not essential. Nikki suggests ways to get Laurie’s name recognized as an expert in her field by structuring a signature talk, launching a free webinar with an amazing offer for potential clients, and using her network to get introduced to people who will find what her company does helpful. Laurie shares the benefits she has received by being a member of the Sales Maven Society and encourages all members to use the resources available. As usual, Nikki shares what she knows to give Laurie the direction she needs to increase her client base and grow her business. You don’t want to miss this episode. In This Episode: [01:09] Laurie, welcome to the show! [01:30] Laurie shares what she does and how she helps people. [02:58] Laurie speaks about a common question people ask her about researching their family history. [06:10] Laurie discusses finding heirs and giving them an inheritance they knew didn't know they had. [07:15] What is the prestigious certification that you hold? [08:40] Laurie speaks about what she needs Nikki's help with today. [10:08] Nikki says to create an interesting story around the impact of what her work has had on a client. [12:21] A picture is worth a thousand words, and a story is worth a thousand pictures [13:52] Do you feel that people are more interested in experiences than things now? [14:56] Laurie shares how she moves past the academic research report and finds maps, photographs, and locations to create a tour of their ancestors. [15:56] Nikki discusses targeting what potential clients want their legacy to be. [18:08] Laurie says that she feels that financial planners and attorneys might be natural referrals for her business. [21:01] Could you structure a signature talk? Have you thought about what you could say? [23:21] Nikki speaks about having an offer ready if you do a free webinar. [25:02] Never be afraid to use your network to reach out and ask people to introduce people they know. [28:48] When you are at these speaking opportunities, share your stories and plant seeds to other individuals about their legacies. [29:33] Thank you so much for agreeing to this on-air coaching call. [30:18] What has been of value to you as a Sales Maven Society member? [32:10] Thank you for listening! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Laurie: Laurie Hermance-Moore LinkedIn