Sales Maven

Nikki Rausch
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Mar 1, 2021 • 37min

How To Use Voxer As A Top Tier Add On: On-Air Coaching Call

Do you know how to use LinkedIn? Are you using it correctly? Today, Nikki's guest is Louise Brogan of The Social Bee from Belfast in Northern Ireland. Louise is a LinkedIn consultant and podcast host of LinkedIn with Louise, and her passion is teaching people how to use LinkedIn for business. Louise is asking for Nikki's support in building her retainer client offer to grow her business in 2021, plus much more on this episode of the Sales Maven podcast. Nikki says that a client doesn't know what they don't know, so if you are not offering ongoing sessions above and beyond the VIP package, you could be doing them a disservice. It's important to be there to help them when things come up. Nikki speaks about the different tiers Louise could implement that will encompass everything she is trying to accomplish. Would you find value in having a LinkedIn expert a click away? One thing that Nikki suggests is adding a Voxer package to Louise's VIP offer. Louise can put whatever parameters she wants and can use discretion on who is allowed the access. Louise could call this a premium package because there is value in having a LinkedIn expert just a Voxer click away. Louise says the biggest benefit to her of the Sales Maven Society is Nikki's interaction and the quick responses she gives to the members. Louise also believes she learns as much from other people's questions as she does from her own. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:09] Welcome to the show, Louise! [01:24] Louise shares her background, her business, and what she does. [03:00] How do you work with people, and what is the benefit of hiring you to help with LinkedIn? [06:13] Louise speaks about her work training corporate teams in how to use LinkedIn. [08:01] What is the biggest mistake people are making on LinkedIn today? [11:33] Louise discusses what she would like Nikki's help with today. [13:45] Louise speaks about a done-for-you service offer and connecting with the right clients. [15:02] Nikki believes Louise needs a higher tier package: the VIP day plus some ongoing sessions. [16:36] Nikki speaks about this approach being easier for clients to digest. [18:28] Nikki shares some things she has been offering in her VIP packages. [19:52] Nikki suggests some ways to put parameters around a Voxer package. [22:42] Nikki shares how she decides who to offer the Voxer access to. [25:00] Voxer is much more convenient than email. [25:46] Nikki says that Louise's offers need to be refined. [27:37] Really recommend what you know the client needs. [28:08] Louise shares a funny story with Nikki about trusting your gut. [30:51] Nikki speaks about a prospective client that didn't show up for discovery calls, and when she got on the call with her, she was drinking. [32:08] As a Sales Maven Society member, what is one benefit you have received? [34:00] Louise shares a tip for contacting people on LinkedIn. [34:34] Thank you for being on the show! [35:10] What have you already tried? It is a question you should ask during your discovery calls. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Louise: The Social Bee LinkedIn with Louise podcast LinkedIn
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Feb 22, 2021 • 21min

Offering Discounts To Your Customers

"When it comes to discounts, there needs to be a balance of power." Today we are talking discounts, those discounts you make to your existing clients, and the discounts you put out to your list. Discounts, some people love them, some people hate them, let's see how you feel about them by the end of this episode. So listen for Nikki's strategies plus much more on this episode of the Sales Maven Show.  Nikki shares that the balance of power in a sales relationship or when giving discounts is very important. Nikki is a fan of giving discounts as long as they benefit her in some way. When someone asks for a discount, you need to consider three things; does this discount make sense? Can I get something in return by saying yes, and does it feel right to me? If not, say no. Do you have people tell you to stop putting pricing on your website? Listen as Nikki shares why she disagrees with this and why she believes putting pricing on your website is important. As consumers, we love to take advantage of deals, and we expect to find prices. Have you thought about adding a bonus instead of a discount if saying discount bothers you? Do what feels right to you. Nikki believes that if you aren't selling to your list regularly, they forget about who you are and what you offer, so don't be afraid to put offers out. Focus on the people who are ready to buy from you right now and put that offer out to them. Don't hold yourself back or worry about what people say you should or shouldn't do in your business.  Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [01:31] Shout out to another five-star review from dancing house momma. [03:08] Nikki speaks about the balancing of power. [05:24] Nikki loves when people ask for a discount because she sees it as a buying signal. [06:05] Nikki shares why she recorded this episode. [07:21] Nikki speaks about why she doesn't agree with people who say don't devalue your offers. [10:05] Nikki feels very strongly that you should have pricing on your website. [12:19] Most people will not remember the offer you put out last month, but they are ready for the offer you will put out this month. [14:00] People can choose to opt-out if they don't want your offers. [15:01] Focus on the people who are ready to buy from you now. [16:43] Our brains are lazy, and if you don't put a decision in front of somebody, they won't hire you. [17:26] Your question for the day is, is this something you would be interested in? [19:06] When you become a member of the Sales Maven Society, she will have more training around this question. [20:38] Thank you for listening!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Feb 15, 2021 • 35min

Effective Project Timeline Tips To Get Deliverables Quickly and Get Paid Sooner: On-Air Coaching Call

Do you ever struggle to get clients to take action so you can finish a project and receive your final payment? Today, Nikki's guest is K'ai Roberts Fu, a member of the Sales Maven Society and the owner of Magnus Media Group Video Production, a mobile video production company. K'ai is asking for Nikki's help navigating content creation, marketing, and promotional offers in a constantly changing environment and what she can do to coach people into finishing a project, plus much more on this episode of the Sales Maven podcast. Nikki starts by suggesting ways for K'ai to approach clients about ways she can of service to them. Nikki believes that since K'ai is so shy, if she starts by asking questions, it might make it easier to get a conversation started to highlight how she can help them promote their business. Nikki wants K'ai to treat her business just like she would any other business in the community that she recommends, and it's okay to be proud of what she does. It's not bragging; it's a statement of what is. Nikki also gives K'ai some insights into getting projects completed by blocking time on the client's calendar to get each stage of the project completed. When a client doesn't finish their portion of the project on time, they usually don't block time to complete the task. So if you handle their calendar, it should make getting the needed information easier. K'ai shares that being a part of the group and getting feedback is one of the biggest benefits she receives from being a Sales Maven Society member. She says that when she saw the way Nikki offers suggestions for the member's emails and gives feedback along with the other members, she realized how wonderful it is. Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:04] Welcome to the show, Kai! [01:14] K'ai shares her business and what she does. [02:14] K'ai discusses how they have been able to continue doing business remotely. [05:00] K'ai can't wait for live events to get started up again. [06:54] K'ai speaks about how Nikki can support her today. [08:15] Nikki encourages K'ai to pay attention to ways to share with clients ways to use their business. [09:45] Nikki shares some places that might need virtual tours to allow them to show venues. [12:08] K'ai says that she is so introverted that it makes it difficult for her to talk to people about being of service to them. [13:06] Nikki believes a good way to start a conversation is to start with a question. [15:45] Nikki wants K'ai to think of her business like any other business they highlight. [17:20] Nikki talks about mapping across and finding out ways to pour love out on your own business like you do other businesses in the area. [19:16] K'ai also is looking for ways to incentivize clients. [20:01] Nikki shares how it's important to make things easy for the client. [20:42] Nikki says you will walk them through their calendar with you and block out time to get things done. [22:13] K'ai loves these suggestions and gives examples from her own experience. [22:54] The client needs to be as committed to the project as you are. [25:20] Nikki shares an example with a client of hers. [28:08] We can only help the people who are ready to be helped at the moment. [29:57] What has been one benefit to you of being a Sales Maven Society member? [32:08] Thank you for saying yes to being on the show! [32:46] The question of the day is, what would be interesting for you to know? [35:10] Thank you for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find K’ai: Magnus Media Group Video Production Free On Camera Tips Schedule a free consultation
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Feb 8, 2021 • 20min

How To Gracefully Help Clients Get To The Point

When’s the last time you were working with a client and they were so caught up in telling you the story behind their question that you ran out of time? Nikki shares some tips and techniques on helping prospects and clients get to the point quickly and succinctly so that you can focus on the things they need your support for. You can also use this as a technique to help you wrap up a conversation. Nikki shares that this particular technique and the language structure she gives today around this topic is because we are all struggling to find time. So listen for Nikki’s strategies plus much more on this episode of the Sales Maven Show.  How you say something is almost more important than what you actually say. Make sure you don’t use an aggressive tone when asking them if they would be willing to share the three most important things they need support with today. Getting clarity on what the client needs can help move the conversation along when they get wrapped up in the story they are sharing. Nikki is sharing this technique today in hopes that it will be a great rapport builder with your clients and that it will be a way for you to have more clarity on how to interrupt gracefully and direct conversation for the sake of time and so that you can deliver on what you promised to somebody. Nikki is doing a deeper dive into this topic in the Sales Maven Society and if you are not already a member, Nikki would love to see you there. Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:43] Welcome to the show! [03:10] Nikki shares why she believes this topic can be a little controversial. [04:08] Relationship first, rapport always. [05:56] Do you hate to be late for anything? [07:54] Nikki speaks about the ‘in time’ people. [09:43] Nikki shares the question of the week and digs into it. [12:14] Nikki gives a softer language you can use to redirect someone. [14:24] Listen, as Nikki talks about another thing to say if you have limited time. [16:15] This is a technique Nikki has used many times while still keeping the rapport with her clients. [17:44] Nikki will share a deeper dive into this subject in the Sales Maven Society, so if you aren’t a member, what’s stopping you? [19:28] Thank you so much for listening! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Feb 1, 2021 • 37min

How To Explain Your Business Pivot To Clients: On-Air Coaching Call

Nikki's guest today is Cori Myka, a member of the Sales Maven Society and a former VIP client. Cori is the owner of the Orca Swim School, an online program that lays the foundation of learning and change for adult non-swimmers that starts before they get to the pool. Cori needs Nikki's help to show the Orca Swim School clients how she can help them in her new offering as a life coach, plus much more on this episode of the Sales Maven podcast. "Mindset is the key," Nikki suggests using language that shows how the process they used to overcome the fear of swimming can be used in other aspects of their lives. Cori defines life coaching as taking people through a process to figure out how the individual steps happen.  Nikki wants Cori to think about planting seeds when she has the opportunity, make connections for people, put a structure together that she can teach without giving a ton of how and a lot of the what. Nikki also wants Cori to continue to put herself out there and find ways to inspire her instructors to get onboard with planting seeds about life coaching. Cori believes the benefits she receives from being part of the Sales Maven Society are being able to check in with the amazing people in the group and how Nikki makes her feel genuinely welcome, cared for, and seen in the society. Are you ready to connect with amazing professionals? Do you want to know how to utilize your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00! In This Episode: [01:09] Welcome to the show, Cori! [01:26] Cori shares about her businesses and what she does. [03:47] Cori loves the feeling of helping people when they are facing challenges. [05:18] 46% of people don't know how to swim or are afraid of the water. [07:38] What other areas in a person's life would they benefit from working with you? [10:30] Cori shares why she needs Nikki's help. [12:03] Nikki shares some suggestions on using the language in the testimonials she already has. [14:16] Maybe promoting the idea of overcoming fear in other aspects of their lives, not just from swimming. [16:22] Nikki says to break it down and plant the seeds around the process. [17:24] Nikki loves structure and loves to teach the structure of the step-by-step approach. [19:31] Cori likes the idea of education or reminding the people that it is a process. [20:30] Nikki shares some language that Cori can use. [22:24] Nikki suggests giving Cori's swim instructors incentives to plant seeds about the life coaching program. [24:35] Nikki discusses ways to get Cori's message out to expand her visibility. [26:50] Sometimes, we dream way too small. [28:08] Nikki recaps what she wants Cori to do. [29:44] Cori shares some benefits of being a part of The Sales Maven Society. [34:07] Thank you for being on the show! [35:02] Nikki shares the question she wants you to ask someone. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Cori: Orca Swim School Cori@Orcaswimschool.com LinkedIn
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Jan 25, 2021 • 42min

Value Based Pricing with Lori Vella - A Sales Success Story

Are you slowing down the process of helping your clients by not taking their money on the call? On this episode of the Sales Maven podcast, Nikki and her guest Lori Vella, a private VIP client, and Sales Maven Society member, discuss her sales success story. Lori needed help with her processes, her pricing, and her mindset around charging for her services. After working with Nikki, her company is now on the fast track, and the growth has been mind-blowing. Listen, as Nikki tells us that when you allow people to pay for your services, you are giving them a gift of getting what they want and need. Once Lori changed her mindset, she exceeded her main goal within the first month. Lori believes that because of Nikki, she was able to take her shaky little hobby and make it a legit business that is bringing in a steady income. Nikki also discusses showing up in a way that will attract your ideal client. Nikki shares that the client you were marketing to when you first started might not be the same client you want as your business grows, and at that point, you have to pivot and change up your marketing plan. Lori believes that she has learned from working with Nikki that she has value in her services and in herself and that people are ok with paying her money to take it to the next level. Don't be afraid to help people; make it easy on them by asking them to enter a contract and taking their payment. Are you ready to change your mindset? Do you want to learn more about the questions that will open doors for you? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:07] Welcome to the show, Lori! [01:57] Lori shares her business and who she serves. [04:11] Lori discusses the catalyst for starting her own business. [07:24] Listen, as Lori speaks about the things that were holding her back before she started working with Nikki. [09:25] Lori talks about the VIP session she had with Nikki and what they discussed. [12:11] Nikki shares that most people have issues with their mindset around pricing their offers. [14:09] Lori speaks about feeling that asking people for money was negative in her mind. [16:15] When you allow for money to pay for your services, you give them a gift of getting what they really want and need. [18:41] Within one month, Lori surpassed the goal she set for herself. [20:59] Lori believes Nikki has taken her business from a shaky one to a legit business, bringing in a steady income. [21:31] Nikki says that Lori is a great implementer because she took everything they have talked about and implemented it into her business. [25:07] What piece of advice would you give someone who wants to take their hobby to the next level? [27:01] Nikki speaks about showing up in a way that will attract your ideal client. [29:46] Lori says that she learned from Nikki that she was marketing to the wrong people. [32:24] Nikki believes Lori shows up in a video she shows as a strong, powerful woman attorney that is going to get it done. [36:51] What's the one thing that you have received the most impact on from working with Nikki? [39:12] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Lori: Law Office of Lori Vella Free Estate Planning Organizer Email 
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Jan 18, 2021 • 37min

Public Speaking and How to Monetize It: On-Air Coaching Call

Have you ever used Nikki's strive five list at a conference? Today, Nikki's guest is Mary Beth Simon, Founder of Niche Partnership Consulting and a Sales Maven Society Member. Mary Beth is asking Nikki for help to maximize her sales interactions with the attendees at a conference they have asked her to speak at, plus much more on this episode of the Sales Maven podcast. Listen, as Nikki shares some strategies with Mary Beth about selling without being overly pushy as the opportunities arise. Nikki also believes that it is important when speaking at an event that you are gracious and welcoming to everyone you come in contact with because you never know when you might get a buying signal from an attendee. Nikki shares her strive five list and 3-2-1 networking technique with Mary Beth and discusses some examples of how using these have helped position her to gain clients and opportunities. When speaking, it's important to weave some success stories into your speech to plant seeds and then follow through after the talk with people who are interested and want to learn more. Mary Beth shares one benefit she has gained from being a member of the Sales Maven Society is a new group of resources. She loves having consistent access to people she already knows and ones she doesn't. Mary Beth feels like she can trust the people because they are in Nikki's community. Do you need sales resources to discover how to grow your business? If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:09] Welcome to the show, Mary Beth! [01:28] Mary Beth shares about her business and who she serves. [03:46] Mary Beth speaks about the catalyst for starting her business. [06:15] Listen as Mary Beth discusses how clients work with her. [07:49] Mary Beth needs Nikki's help to prepare for a speaking engagement and maximize her sales interactions with the attendees. [09:36] Nikki speaks about being strategic when using these opportunities to sell without being overly pushy. [10:27] Attendees start to elevate speakers and want attention from them. [11:01] Nikki suggests that you be really welcoming and gracious to anyone you come in contact with. [11:58] From the time you get off that plane at the event, you are on. [13:01] Be on the lookout for buying signals when you are talking to people. [13:52] Nikki speaks about her strive five list. [15:03] Nikki explains her networking technique called 3-2-1. [18:04] Nikki shares a story about what happened when she used her strive five. [19:48] When speaking, it's great to pre-frame with an opportunity for an offer or an invitation to approach. [21:39] Nikki believes it is very important to weave success stories into your talk. [22:35] If you have the opportunity to do a Q&A, it's a great place to plant seeds. [24:10] Mary Beth talks about adding a strategy session to her packages for clients who just want to ask some questions. [25:49] Nikki believes that strategy sessions are a good way for clients to dip their toes in the water. [27:34] Mary Beth doesn't believe that people can get through her process without a coach. [30:15] Nikki offers a bonus when someone signs up for a year of the Sales Maven Society. [33:21] What has been one benefit of being a member of the Sales Maven society for you? [34:35] Mary Beth offers a free gift for anyone who texts the word Kit to 33777. [35:02] Thank you so much for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Mary Beth: Niche Partnership Consulting Facebook | LinkedIn
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Jan 11, 2021 • 29min

Upselling Strategies - A Sales Success Story

Do you recognize buying signals even if the person wasn't intentionally giving you one? On this episode of Your Sales Maven podcast, Nikki and her guest Jamie Van Cuyk, Owner and Lead Strategist of Growing Your Team and longtime Sales Maven Society member, discuss Nikki's input on an email that made it easy for a client to say yes to the package that was an upgrade from what she originally thought she needed.  "The meaning of your communication is based on the results you get." Nikki supported Jamie by helping her perfect the wording on an email that addressed the needs of her client. Nikki believes that one of the most important tools you can have is to know how to craft an email that speaks directly to the person you are contacting; the right language can make or break a sale. Jamie believes that the most beneficial thing about being a part of the Sales Maven Society is identifying bad pitches when they come her way. Knowing when someone has put some effort behind their pitch because they are really interested is something she is so thankful to have learned from Nikki and the Sales Maven Society. Are you ready to get involved with people who know what you need? Do you want to learn more about the questions that will open doors for you? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [01:13] Welcome to the show, Jamie! [01:33] Jamie shares about her business and what they do. [02:58] Jamie discusses her packages and how she works with clients. [05:24] Jamie speaks about writing the job description for her clients to enable them to hire the person they need. [07:59] Growing Your Team provides reusable documentation that can be beneficial down the road. [11:00] Jamie shares the situation she was in when she asked for assistance from Nikki. [12:52] Jamie went through the Sales Maven Society to run an email by Nikki to make sure the language was where it needed to be for the client to give an easy yes. [15:01] Jamie speaks about what happened once her client received the email. [16:54] Nikki shares that sometimes it's just easier to send an email without putting a lot of thought into it. [17:24] The meaning of your communication is based on the response you get. [18:35] Nikki says the words you choose matter. [19:58] Nikki speaks about reading emails from the perspective of the reader. [21:56] Jamie shares some advice for someone who is a strong writer but has issues with sales communications. [23:56] What is one thing that has proven beneficial from being a part of the Sales Maven Society? [24:53] Jamie chats about her podcast Growing Your Business. [27:07] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jamie: Growing Your Team Email Growing Your Team Podcast LinkedIn
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Jan 4, 2021 • 30min

LinkedIn Connections Best Practices for Selling

Do you go straight for the hard sell with your LinkedIn connections? Listen, as Nikki shares some tips on best practices for using LinkedIn, specifically around making connections and selling to people through your messages, plus much more on this episode of the Sales Maven Show.  "If you really want to have a conversation with somebody in a LinkedIn connection, don't tell them what you hope or want for them." Nikki breaks down a message she received on LinkedIn and shares how to tweak it to get the attention of the person you are trying to connect with. Nikki believes that sales isn't something you do to someone, it's something you do with someone. Listen, as Nikki discusses the language she would have suggested to a private client or someone in the Sales Maven Society if they would have asked her before sending a message like this out to their contacts. Nikki hopes that this will make you take a step back before you hit send. Be sure that the message you are sending out is elevating and lifting people up, make it personal and collaborative, and take the time to make your messages more relevant to the reader. Do you want to learn more about the questions that will open doors for you? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:44] Welcome to the show! [01:27] Shout out to a listener in Canada for a five-star review. [04:05] Nikki discusses how to make sure your messages on LinkedIn are received better. [05:37] Nikki speaks about testing a message she received in the Sales Maven Society as a learning experience. [08:37] Nikki reads a message she received that she believes is lazy and condescending. [10:57] Nikki breaks down the message sentence by sentence. [12:36] The way to talk with people and build rapport is to ask questions. [12:48] "Sales isn't something you do to someone; sales is something you do with somebody." [13:12] Nikki reads the next section of the message and says, don't tell someone you don't have a plan. [15:10] This message is a generic message and is known as the shotgun approach. [17:26] Nikki says there was no question at the end of the message; it was a statement. [18:18] If you want to build rapport with people, don't make demands, ask questions. [20:59] Nikki reads how she would have suggested wording for the message if a client had brought this message to her before sending it out. [23:43] Do you like Nikki's approach better? Which would you use? [25:37] Nikki has decided that 2021 is going to be the year of the question. [27:05] The question for today is; is that something you would be open to having a conversation about? [30:00] Thank you so much for listening to the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn l Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Dec 28, 2020 • 28min

Selling The Complete Solution: On-Air Coaching Call

"People that are coming to you want you to be the expert; they want you to recommend what they need to get the results they want." Today, Nikki's guest is Amber Peterson, Founder and CEO of Pinwheel Strategic Marketing and a Sales Maven Society member. Amber needs Nikki's support around selling her clients the whole scope around their Pinterest funnel, not just her services on Pinterest and more on this episode of the Sales Maven podcast. Listen as Nikki gives her insights and suggestions to Amber on how to frame her offers, so she starts with the top package and works her way down, always keeping her client's needs at the forefront. Nikki believes that if you start at the lowest package, the client thinks you recommend it because it's the first one you brought to their attention. Remember, you are the expert, and they will take their cues from you, don't sell from  someone else's wallet. Amber shares that her favorite thing about being in the Sales Maven Society is how the community responds to her questions. She believes that the community is really collaborative, and it's a nice place to be and to share ideas and get ideas. Are you ready to be part of a powerhouse of brilliant minds? If you find value in this podcast and want to ignite your sales, Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 27trial to get your first month for only $27.00! In This Episode: [01:05] Amber, welcome to the show! [01:30] Amber shares her background, her business, and how she services clients. [04:17] Listen as Amber tells Nikki what she needs her help with. [06:17] Nikki believes that Amber's issue comes down to how she phrases her proposal's layout. [07:26] Nikki suggests some language that Amber can use when laying out the packages she offers and get the client to buy the best one for them. [10:28] Amber realizes her block is a mindset issue and that it's not personal. [11:52] Nikki says that if you are always starting with the lower-priced option, that's what they are going to think is their recommendation because it's what you said first. [14:23] Nikki believes that if people could do this independently, they wouldn't be talking to you. [16:30] Amber speaks about reminding herself that not everyone can create content as easily as she can. [18:42] Amber discusses continually refining her ideal client and niching down to people who want to buy back time. [21:46] Amber shares one benefit she receives from being in the Sales Maven group. [24:00] Amber speaks about some pivots she has made in her business over the years. [26:18] Thank you for being on the show! Find Nikki: Nikki Rausch Email @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Amber Peterson: Pinwheel Strategic Marketing @pinwheelstrategicmarketing Facebook | Instagram | LinkedIn | Pinterest

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