How'd She Do That?

Today's guest, Lauren Makler is the CEO and Co-Founder of Cofertility. They are a mission-driven company full of individuals who are passionate about making egg freezing more accessible to women and assisting them in their journey toward motherhood. Lauren previously founded Uber Health, where under her leadership, the business helped millions of patients get the care they need. Prior to that, Lauren spent the early years at Uber launching the core business throughout the East Coast. Her own fertility journey gave her the immediate clarity that she wanted to build something meaningful in reproductive health. We know listeners will enjoy getting to know Lauren in today's episode.

This special episode was recorded two years ago with the original hopes of a mini-series highlighting women who were resilient and had experienced historic moments in their childhood and lives. At the time, after recording with Rena, we didn't secure conversations that felt appropriate to share alongside hers. This episode was meant for now. October 11th, 2023. Thank you, Rena, for sharing your story.

Today’s guests are Vivian Grimes, Founder of Henri Noël, and Carolina Menendez, Head of Growth at Henri Noël. Vivian’s grandfather opened his first jewelry store in 1981 in Naples, FL, where he spent his life curating handmade jewelry. His mission was to make simple and timeless pieces at the fairest prices. It is with that same passion that Vivian started Henri Noël, in his name, to continue his legacy of delivering the highest quality with the most honest value. Each round brilliant cut diamond is hand-selected and matched before being crafted into a fine piece of jewelry. Major brands in the industry markup their products 6-8x the actual cost, but Henri Noël has built relationships over the course of 30 years in the business with the best manufacturers to sell directly to you. They love providing their clients with the best possible pieces. Having run track at Boston College & USC, Vivian creates each piece with the intention to be worn during your workouts, beach days, and nights out - making every day a special occasion. With Carolina’s help as Head of Growth at Henri Noël the pair are unstoppable. We know listeners will enjoy today’s episode! One you will likely want to share with a friend.

There is a new episode of HSDT going live tomorrow but before our prerecorded episode goes live, our host, Emily Landers, wanted to share a few words of her own with our community as we all grieve the terror that unfolded over the weekend. There truly are no words but to not acknowledge what we're all collectively experiencing didn't seem right. All our love to this incredible community of exceptional humans.

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Today's guest is Mimi Striplin, Founder of The Tiny Tassel! Listeners are going to love this episode. In 2015, Mimi Striplin founded The Tiny Tassel online and their flagship store, located in Charleston’s quaint Cannonborough-Elliotborough neighborhood, opened in March 2021. Amongst the pastel-painted walls and Lowcountry chic interior finds you'll discover signature pieces like the brand’s namesake tiny tassel earrings, beautiful apparel, and vibrant accessories in classic prints and bold colors. Their team works to design a fresh collection each season alongside their lead designer, Keiko Striplin AKA Mimi’s mom, who studied at Bunka Fashion College of Tokyo. Every tiny tassel is still handmade in Charleston, SC by their powerful women-led team.  We know listeners will enjoy hearing Mimi's incredible story! This episode is one you'll want to share with a friend!

Today's guest is Paloma Contreras. Paloma is an acclaimed interior designer based in Houston, Texas. After 4 and a half years teaching High School Spanish, Paloma decided it was time to move towards a different role. Hear more about this transition in today's episode. Her design sensibility is a modern take on traditional style– gravitating towards classic silhouettes and timeless pieces paired with a touch of glamour and an infusion of color. Her interiors are at once timeless, yet fresh-- balancing attention to detail and the intersection of form and function to enhance a well-lived life. Paloma has been repeatedly named to the prestigious ELLE Decor “A-List” of the top interior designers in the world and her work has been featured in numerous publications including ELLE Decor, Architectural Digest, House Beautiful, Vogue, Domino, Luxe, Traditional Home, and the Wall Street Journal. Paloma and her team are currently working on projects in Houston and beyond with clients in Palm Beach, Key Largo, Atlanta, and New Jersey. We can't wait for listeners to get to know Paloma this week on HSDT.

Eleanor Leftwich, Founder of Eleanor Leftwich Collection, shares insights on building her future vintage fashion brand. She discusses her classic style with an unexpected twist. Eleanor also reveals her offline activities and the challenges of building a brand under a pseudonym.

...as always hear more at Patreon.com/HowdSheDoThat.

Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers. They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa). Together, they have more than 30 years of experience in the fashion industry. Longtime friends, colleagues, and passionate entrepreneurs, Jen and Lisa launched Perfectwhitetee with you in mind! They are proud to say that Perfectwhitetee is made in the US and their company is growing by the minute thanks to customers who love the brand as much as they do. "We’ve found so much joy in designing mindfully manufactured, high-quality products that are made to be lived in. Our love for jeans, tees, and sneakers comes through in every style we offer, and we can’t wait to see what’s next for perfectwhitetee." We can't wait for you to listen to today's episode!