How'd She Do That?

Today's guest is Allie Mason Hoffberg, Founder of The Health Mason. Allie started her blog and Instagram back in 2015 and primarily focused on creating delicious, healthy recipes. Since then, she has shifted to be more lifestyle focused, because she believes living "well” shouldn’t be limited to the foods that fuel your body. To Allie, it’s about how you live! Allie is a first-time mama to a sweet baby boy, wife to my husband Yale, and dog mom to her precious rescue, Buzz. At The Health Mason, you’ll find posts ranging from cleaner skincare and beauty products, lifestyle, her favorite finds, shopping links to items she loves, home decor inspiration, wellness tips, and more. Allie hopes her content gives readers a glimpse into her daily life. Don't forget to use Code HSDT20 for 20% off Ann + Reeves Kids, this month's sponsor!

Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand. Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children. With the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints, and high-quality, hand-finished production—and minnow was born. We can't wait for listeners to learn more about Morgan's story!

Today's guest is Krista LeRay, Founder of Penny Linn Designs. Founded in April of 2020, after running out of canvases to stitch, Krista decided to try her hand at painting a needlepoint canvas and fell in love with the process. Penny Linn Designs is constantly evolving and expanding from bringing on new designers under The Collective to fresh new canvases and fun accessories. Upon graduating from The University of Kentucky in 2013 with a degree in Business Communications, Krista moved to New York City for her job at Major League Baseball. She was with MLB for five years before leaving to work for herself full-time.  Penny Linn Designs was created from a love of needlepoint, founded on the memory of a grandmother, and thoughtfully crafted in a one-bedroom apartment in New York City. It's the new-age needlepoint store offering hand-painted canvases, accessories, ideas, tips, and insider information to help anyone fall in love with needlepoint. We can't wait for listeners to get to know Krista!

Today's guest, Christina Livada, is the President of Chappy Wrap. Founded in 2006, ChappyWrap is a family-owned business run by mother-daughter duo Beth LaSala and Christina Livada, based in Portland, Maine. The duo makes products that bring comfort to everyone, everywhere, starting with the best blanket you will ever own. Years ago, their family-owned a reversible, extra-large, cotton-blend blanket woven with a lamb design. Treasured and loved, they curled up with it, fought over it, and snuggled with it when they were sick. It was a vital part of their family and home. It’s the blanket that started it all. Years later, it felt impossible to find a blanket that matched the size, versatility, and durability of their family heirloom. So, they decided to create one. ChappyWrap has one simple mission: provide comfort to everyone, everywhere with the best blankets in the world. Calming, warm, and a breeze to care for, your ChappyWrap is sure to become an essential part of your everyday life! With a ChappyWrap, no matter where you are—you're home.

Through the encouragement from those of you who are on Threads, this deep-dive is available here on Spotify, Apple, and anywhere you listen to podcasts, & available to the public. This content is usually reserved for Patreon so if you would like to continue to receive these updates you can do so at Patreon.com/HowdSheDoThat. And if you enjoy this episode please let us know with a 5-star review! Enjoy! Xoxx

Today's guest, Rose-Marie Swift, is the founder of RMS Beauty. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic, and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty. We know listeners will enjoy getting to know Rose-Marie in today's episode!

Today's guest is the Founder of Coley Home, Coley Hull. After several years of studying and designing textiles in New York, founder Coley Hull made the move back to her hometown of Charlotte to develop her own e-commerce, direct-to-consumer furniture line to fulfill what she saw as a major need: Buying furniture should never be stressful, and Coley Home brings complete ease to the entire process, start to finish. All Coley Home products are made to order in our North Carolina manufacturing facility. They believe in supporting their community and aim to source as many materials as possible in the USA! Coley Home's manufacturing team has decades of experience designing and crafting high-end furniture and home goods.‍Their direct-to-consumer approach allows them to offer luxury products at affordable price points, without sacrificing quality and care. We know listeners will enjoy today's episode with Coley!

Today's guest, Elisabeth Edelman is the Founder of Goldenword. Founded in 2016, Golden Word is a boutique public relations and communications consulting firm based in Richmond, VA. Elisabeth founded Golden Word with a vision for creating a powerhouse little agency that chases doing good work with good people. Elisabeth hopes working with Golden Word is impactful and fun for both the client and their team. Elisabeth studied journalism at the University of Richmond, cut her teeth on PR with five action-packed years in NYC, and broadened her marketing grasp in-house at Ledbury. With Golden Word, she is applying 15 years of experience to drive strategy for her clients, deliver important stories to media, and provide professional development and leadership opportunities for her growing team. We know listeners will enjoy this deep dive into the world of public relations and what it has looked like for Elisabeth!

Today's guests are Neely and Chloe Burch, founders of Neely & Chloe. Neely & Chloe is an aspirational, yet attainable accessories line designed with the consumer in mind. The eponymous creation of sisters Neely and Chloe Burch, the brand creates designs that are understated and timeless, meant to be worn season after season. All products are produced with leathers from Spain and Portugal and are created with the highest quality craftsmanship. Neely & Chloe found there was a voice to be filled between affordable accessories and luxury brands. “We make precious things—items of quality and beauty—that are to be used for years. We believe that great design stirs our emotional connection to a product. The mark of luxury is not its price or a logo—it is the inherent beauty, quality and useful and something special and worth keeping. Luxury should never be out of reach." We know listeners will love today's episode and look forward to hearing your favorite takeaways!

Today's guests Agee Gretta Leinberry & Caroline Gilroy are the Co-Founders of Couper. Couper is a luxury fashion retailer that features thoughtfully designed exclusive collaborations from emerging global designers. Couper was born out of the desire to produce statement-making wearable works of art while making environmentally responsible decisions. After a decade in the tech industry, Caroline sought out Agee‘s corporate fashion experience and like-minded aesthetic to discover the solution to an inundated landscape. With their combined experience, working for companies like Tory Burch, Salesforce, Rebecca Taylor, and Veronica Beard, they knew the world didn’t need just another fashion brand. They needed a platform that values limited-edition museum-worthy looks with pieces exclusively produced predominantly from materials that would otherwise go to waste. Thus began, Couper! We know listeners will love getting to know Agee and Caroline in today's episode! Don't forget to snap a photo while you listen and tag us in your stories. We can't wait to see where you're tuning in from!