How'd She Do That?

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Today's guest is Mimi Striplin, Founder of The Tiny Tassel! Listeners are going to love this episode. In 2015, Mimi Striplin founded The Tiny Tassel online and their flagship store, located in Charleston’s quaint Cannonborough-Elliotborough neighborhood, opened in March 2021. Amongst the pastel-painted walls and Lowcountry chic interior finds you'll discover signature pieces like the brand’s namesake tiny tassel earrings, beautiful apparel, and vibrant accessories in classic prints and bold colors. Their team works to design a fresh collection each season alongside their lead designer, Keiko Striplin AKA Mimi’s mom, who studied at Bunka Fashion College of Tokyo. Every tiny tassel is still handmade in Charleston, SC by their powerful women-led team.  We know listeners will enjoy hearing Mimi's incredible story! This episode is one you'll want to share with a friend!

Today's guest is Paloma Contreras. Paloma is an acclaimed interior designer based in Houston, Texas. After 4 and a half years teaching High School Spanish, Paloma decided it was time to move towards a different role. Hear more about this transition in today's episode. Her design sensibility is a modern take on traditional style– gravitating towards classic silhouettes and timeless pieces paired with a touch of glamour and an infusion of color. Her interiors are at once timeless, yet fresh-- balancing attention to detail and the intersection of form and function to enhance a well-lived life. Paloma has been repeatedly named to the prestigious ELLE Decor “A-List” of the top interior designers in the world and her work has been featured in numerous publications including ELLE Decor, Architectural Digest, House Beautiful, Vogue, Domino, Luxe, Traditional Home, and the Wall Street Journal. Paloma and her team are currently working on projects in Houston and beyond with clients in Palm Beach, Key Largo, Atlanta, and New Jersey. We can't wait for listeners to get to know Paloma this week on HSDT.

Eleanor Leftwich, Founder of Eleanor Leftwich Collection, shares insights on building her future vintage fashion brand. She discusses her classic style with an unexpected twist. Eleanor also reveals her offline activities and the challenges of building a brand under a pseudonym.

...as always hear more at Patreon.com/HowdSheDoThat.

Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers. They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa). Together, they have more than 30 years of experience in the fashion industry. Longtime friends, colleagues, and passionate entrepreneurs, Jen and Lisa launched Perfectwhitetee with you in mind! They are proud to say that Perfectwhitetee is made in the US and their company is growing by the minute thanks to customers who love the brand as much as they do. "We’ve found so much joy in designing mindfully manufactured, high-quality products that are made to be lived in. Our love for jeans, tees, and sneakers comes through in every style we offer, and we can’t wait to see what’s next for perfectwhitetee." We can't wait for you to listen to today's episode!

Today's guests are Erin Banta and Kelsey Brown, founders of Pepper Home! The two thought of the concept for the popular brand while students at Colombia Business School. The founders started out as two friends wishing they could make their cramped West Village rentals feel more like home. That’s why they founded Pepper—because they believe in owning your home, whether or not your name is on the deed. With their collection of custom pillows, curtains, table linens, wallpaper, and more, customers get to create original pieces no one else has but everyone will want. Since Pepper is about bringing design to everyone, they're not charging an arm and a leg. Through reasonable prices, we can all enjoy! In today's episode, you'll hear about the early days of Pepper and how the ladies decided to scale their business, how they handled the pandemic, and the greatest lessons they'd ever learned!

In this episode, we are thrilled to introduce our guest, Sheridan French, the founder and creative genius behind the print-driven lifestyle brand that is taking the fashion world by storm. Sheridan French is a brand that embodies the essence of accessible luxury for all. With a focus on quality and vibrant designs, they create pieces that are as dynamic as their diverse clientele. From 17 to 80-year-old women, Sheridan French embraces inclusivity and celebrates the chic, ambitious, and aspirational nature of their clients. During our conversation, we dive deep into the philosophy and values that drive Sheridan French. We explore how the brand intentionally designs products to cater to a broad range of ages and sizes, ensuring that every woman feels confident and stylish in their pieces. With effortless sophistication, Sheridan French strikes the perfect balance between luxury and approachability. Join us as we uncover the story behind Sheridan French's rise in the fashion industry. Discover how their passion for quality, fun, and embracing the joy of life has led to their success. If you are curious about the intersection of fashion, inclusivity, and empowering women, this episode is a must-listen. Get ready to be inspired as we explore the world of Sheridan French and their mission to make accessible luxury a reality for all. Tune in now and enjoy!

Today's guest is Sheena Wilde the Vice President of Philanthropy & Belonging at Kendra Scott. As Vice President of Philanthropy & Belonging at Kendra Scott, a jewelry brand with 134 namesake stores, Kendra Scott’s mission to create good in the world has been realized through Sheena’s dedication and effort since 2015. A “do good” architect, Sheena oversees all philanthropic strategy, growth, and implementation for the organization's local and national programs & partnerships, including the newly launched Kendra Scott Foundation. She also ensures Kendra Scott is an inclusive, accepting, and loving place to work and shop. We know listeners will enjoy today's episode especially if they want to hear more about jobs in a startup environment or a corporate one! Don't forget to snap a photo while you listen and tag us on your Instagram stories. We can't wait to hear what you think!

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