How'd She Do That?

Today's guest is the CEO of Mg Biologics, Sarah Meyer Thompson. Sarah's father, Mark Meyer, started Mg Biologics in 1999. It was here at Mg where she learned about antibodies, performed research trials, and launched new products for the equine neonatal industry. Mark remains involved with Mg as Chairman of the Board, however, he has passed the CEO reigns (horse pun intended) to Sarah. She is honored to be leading Mg Biologics as they press forward.  Their products are focused on how to benefit your animal’s health, from neonatal to critical care needs. This includes plasma, IgG, antibody products, and antivenom for equine and canine. They believe (and research shows) that antibodies (and antivenom) are beneficial in reducing the duration and severity of a disease or in arresting the disease entirely. More importantly, Mg proudly continues in the spirit that Mark founded nearly 20 years ago: “Of the principles that we hold most dear, we consider customer service to be especially satisfying. Even to say it more clearly; sometimes when things don’t go right (because sometimes they don’t) we make an extra effort to see that the customer is taken care of. We are fanatical, intense, wound-tight, and high-strung on this point.”  This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!

Today's guest is Mary Ellen Coyne is the CEO of American sportswear brand J. McLaughlin – she is a fashion powerhouse, and mom of three with an effortless style and clear vision for growth. Mary Ellen has decades of merchandising experience at high-profile brands under her belt, including Ralph Lauren, GAP, Ann Taylor, and Victoria’s Secret to name a few. Mary Ellen joined J. McLaughlin in 2016 to lead the brand’s overall strategy, including operations, brand development, retail, and e-commerce growth. Fast forward to 2024, J. McLaughlin has more than 170 retail locations with metrics that are (some of) the best in the business – particularly during a time when other classic American brands are struggling. We know listeners will love getting to know Mary Ellen in today's episode! This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!

Today we welcome Emily back to the mic as we kick off Season Four! We are thrilled to share that today's guest is Caitlin Osborne, Founder of Becco Bags. Founded in 2021 by this mother of four, Becco Bags was created after a craft project went awry at her daughter’s sixth birthday party. The failed attempt to decorate bags using items backed with velcro dots inspired Caitlin to search for a better way to personalize accessories with interchangeable patches.Caitlin came across a loop fabric commonly used in the medical field that proved both soft to the touch and strong enough to securely hold a patch. She worked through several prototypes, filed a patent, and Becco Bags was born! A natural entrepreneur, Caitlin leads design and drives brand growth, brokering wholesale partnerships with Saks Fifth Avenue, Bloomingdale’s, Harrods, Le Bon Marche, and the Chalhoub Group. Head to shophsdt.com to shop! This month's sponsor of HSDT is Anna Bradshaw Content Co. Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!

Today's guest, Laiza Cors is the Founder of Embello and Living By Design Showhouse. Laiza is a rising disruptor in the interior design space who founded a completely virtual showhouse and an influencer marketing agency. She is an industry vet who worked for Barclay Butera and then went on to found Embello - built on the realization that no dedicated agency or platform existed to help home brands navigate the influencer space. The company has grown to include more than 10k influencers in home & lifestyle, food & beverage, family, health & wellness, and pets. Alongside Embello, the 2nd annual Living by Design Virtual Showhouse is a virtual, interactive, and shoppable experience for consumers and designers nationwide. Her goal is to expand the experience of the Showhouse (i.e. Kips Bay) to a wider audience available completely online. We know listeners will love getting to know Laiza on today's episode!

Today's guests are the founder of Sunshine Tienda! This Texas-based brand was founded in 2014 by identical twin sisters, Laura and Amanda Ernst. Everything is designed around a simple state of mind -- to “Be Vacation Happy.” Sunshine Tienda’s collections of statement-making jewelry, charming sun hats, and breezy beach dresses are influenced by a love of warm-weather destinations. Each collection of accessories is developed by the Texas-based duo and handcrafted by female artisan partners around the world. We’re dedicated to providing lasting support for these communities through creative collaboration that celebrates skilled craftsmanship and cultural tradition. We can't wait for listeners to get to know Laura and Amanda in today's episode!

Today’s guest is MJ Carlson, the CEO of Electric Picks! This role combines MJ’s lifelong penchant for design and business. She started her career doing PR for Ocean Drive Magazine, and shortly after launched an event planning company in Miami. Before that, MJ could be found peddling custom friendship bracelets to her neighborhood while growing up in a small suburb of Chicago. MJ now lives with her husband and young sons just outside New York City. We know listeners will love today’s episode which includes a discount code from Electric Picks!

shophsdt.com

Today's guest, Alex Kaehler is the Founder of Alexandra Kaehler Design. Alex grew up in the suburbs of Chicago, where she lives now with her husband, and three kids. After she began what she believed to be her dream career in advertising, she quickly realized design was her calling after starting a lifestyle blog in 2009. She attended a post-graduate program, at Harrington College of Design and went on to open her firm, Alexandra Kaehler Design in 2011. Alexandra Kaehler Design has established an approach in which they truly get to know the client from an emotional perspective, learning how they want to live in their homes. Alex’s passion for design stems in the intimacy of it, and what is happening the hearts and minds of the people she designs for. Then translating that into a design that embodies the homeowner. Using color, pattern, texture and a wide range of furniture styles and time periods, every home is unique.

Shophsdt.com and patreon.com/howdshedothat for all of the details!

Today's guest is Mariah Grumet the founder of Old Soul Etiquette! Etiquette is something that has interested Mariah since she was a teen. She credits that to her old soul. When she first moved to NYC to work in fashion, Mariah took an etiquette course as a fun weekend activity. She saw the true power of modern etiquette and what it meant to redefine people’s misconceptions of it. She quickly realized that she was missing her calling. Eventually, which you'll hear more about in today's episode Mariah took a huge leap of faith and left her job in the fashion industry to pursue her passion, and it was the best decision she could have ever made. We know listeners will love hearing more of Mariah’s story in today’s episode!