Unlearn

On this episode of the Unlearn podcast, host Barry O'Reilly is joined by Michael Wu, Chief AI Strategist at PROS. Michael is a seasoned expert in the field of AI, with over 25 years of experience and a background in math, physics, and molecular biology. Michael shares his journey from studying nonlinear dynamics and the brain to working in the tech industry and how his diverse education has helped him approach problems from multiple angles. He and Barry also talk about how influence spreads, and how AI is impacting our lives now and into the future. A Strong Desire to Understand “The conviction is just a strong desire to understand something,” Michael tells Barry. “At the bottom of my heart, I think even right now, in my current role, I still try to understand a lot of things fundamentally.” Barry asks Michael about his decision to change his approach to studying the brain. Michael explains that his decision was driven by a strong desire to understand how the brain works, and he felt that using a physics-based approach would be impractical. He was fascinated by the biology-based approach and felt that taking this approach, along with a top-down approach, would provide a deeper understanding of social media platforms and why people use them. He explains that combining both approaches allowed him to reach a deeper understanding than either approach alone would have. How Influence Propagates One area Michael has been studying deeply over the years is the idea of how influence spreads. We all influence others and we’re also always being influenced. Barry asks Michael, “What were some of the interesting surprises that you found as you were trying to model this idea of what influence is?” Michael responds that he identified six factors that were necessary for influence to propagate. By understanding how people shared, how frequently they shared, who they shared with, the timeliness of their responses, and other behavioral profiles, he was able to identify influencers before they became popular. He encourages brands to cultivate these “influencers in the making” as potential advocates. Pricing and Sales Efficacy PROS dubs itself ‘A CFO’s best kept secret to profitable growth’. This is because the company’s main focus is on pricing and sales efficacy. Pricing has been shown to have a more significant impact on monetization than any other factor: a 1% change in price can lead to as much as 11% improvement in margins! The second tool provided by PROS is sales efficacy, which helps companies have a more effective and efficient sales team. Michael explains his work mainly falls under the category of demand forecasting, which involves finding the right balance between supply and demand. This balance determines the equilibrium price, which optimizes revenue when supply matches demand. How AI Impacts Our Lives Artificial intelligence and data analysis can help companies make decisions based on data rather than just trusting instincts. A good example is GPS navigation systems, which have now evolved to optimize routes based on travel time, traffic patterns, and weather. Michael encourages businesses to learn to trust the data and use it to their advantage, even if the answers might be unexpected.  “People don't realize that the AI sometimes doesn't have to be as good as a human to be beneficial,” Michael points out. “In many cases, it doesn't have to be. It just needs to be good enough. It doesn't even need to be as good as you. But if it could be like 70% as good as a human, it could help you tremendously by making your work or your processes a lot more efficient.”  AI is being used in many areas, whether we are aware of it or not, and those who do not embrace it risk being left behind, Michael warns. Read full show notes at BarryO'Reilly Resources Michael Wu on LinkedIn PROS

Gisela Martinez is the Executive Director for Clinical Research at Merck, an organization who has brought important medicines and vaccines to the world through intensive biopharmaceutical research for more than 130 years. Working at Merck for over 20 years, Gisela has done it all in various roles. She is a proud mom, a passionate, inclusive, and people-oriented leader, and DE&I ally. In this episode of Unlearn, Gisela joins Barry O'Reilly to share how she found success by diversifying her skills and knowledge. She encourages listeners to pay it forward by helping others learn and grow. Turning ‘Difference’ into ‘Drive’ Realizing the power in her diversity was a turning point for Gisela. All her life, she had viewed being different as a hindrance rather than something to be celebrated or appreciated. “I thought [it] had created roadblocks for me in opportunities because I [wasn’t part of] the norm,” she tells Barry. She believed her identity and way of thinking were obstacles to success, as she didn’t feel like she belonged anywhere or that anyone understood her. When her lightbulb moment came, however, it flipped that belief upside down. Trying to fit in was working against her. Why not just be herself? “The difference I have - that was the power that I had to actually change things… to give me that confidence to become who I needed. I was suppressing myself… I just need to be who I am, because that’s my strength.” Defining Success Contrary to popular corporate belief, success isn’t about being promoted to higher levels of authority and accountability. Rather, success is built from diversity in experience and thoroughly understanding the business you’re in, Gisela explains. Instead of only looking up the chain, Gisela looked sideways, behind, and in front; she then used that knowledge to add value to her work. “When I reflect on my 22-year-long career, I’ve only been promoted 4 times,” she shares. This would seem strange in the corporate world, which is so used to moving people up the ladder when they’ve mastered their core job, but Gisela prioritized continuous learning over promotions, preferring to move across the organization. “I can say I understand the business of what we do, not just the tactical side of being a subject matter expert. The Power of Purpose The driving force behind Gisela’s unique approach to work isn’t boredom, but a sense of purpose. “I very quickly understood my purpose and what gives me fulfillment. Because in any company, you can go up the ladder and so forth and get success. [But] what brings you that core happiness?” For Gisela, that fulfillment came from infusing value into anything she did. At her core, she believed her purpose was to influence, change, evolve, unlearn and relearn in every aspect of her professional life. It wasn’t hard work for her to do - it was organic. Gisela’s focus hadn’t ever been on climbing the ladder, but she was able to work in so many roles because she kept looking for where she could add impact. It’s this focus, Barry remarks, that is so important - following your intellectual curiosity and creating and exploring in a way that is meaningful to you. Growing with Gratitude Gisela shares her daily gratitude practice. At the end of every day, she sits down with her daughter to reflect on what they are grateful for, a practice she also does on her own in the morning. Additionally, Gisela begins leadership team meetings in celebration of something, with each member sharing their joy. Looking Ahead For Gisela, the next steps are about paying it forward. Her gratitude for her fulfilling career inspires her to share her knowledge and experiences with others. She leads a women's network in Asia Pacific and wants to help other people feel seen, heard, and worthy. Resources Gisela Martinez on LinkedIn No Rules Rules: Netflix and the Culture of Reinvention

Barry O’Reilly wraps up 2022 in this solo episode of the Unlearn Podcast. He shares five unlearning stories from listeners across the globe. He recaps how Nobody Studios has evolved ahead of the equity crowdfunding campaign launch and shares their plans for 2023. Rewind Despite its young age, Nobody Studios has been recognized as one of the Top 10 Venture Studios of 2022. Barry comments that this accolade is humbling and motivates Nobody to prove that it’s deserved by building themselves over time.  Nobody Studios plans to launch 4 new companies this month, with 8 more in incubation. They are also going to be the first-ever venture studio to offer equity crowdfunding to the world when it goes live at the end of the year.  As for the Unlearn Podcast, it continues to grow from strength to strength. At 150,000 downloads with 5,000 downloads a month, the Unlearn Podcast is in the top 5% of podcasts listened to worldwide. Unlearning Stories Albert Einstein once said, “You can’t solve a problem with the same mindset that created it.” Listeners from across the globe share their unlearning stories as they grow closer to the persons they want to become:  Fred from Barcelona describes unlearning the fear of failure, and how it held him back. Jane in New York talks about relearning confidence as a young person, rejecting the societal notion that age is the determining factor for the value of someone’s contribution.  Sonya from Rio De Janeiro renounces softening her authority and diminishing her voice as a woman, encouraging other women to speak out and stand up against the societal conditioning of women to be passive. Stephen in Melbourne shares how he challenged his belief about his daughter, deciding to investigate the reason behind her behavior, and how it changed their relationship for the better. Veronica from Singapore explains unlearning her preconceived idea of happiness, and the importance of making your happiness a priority. Barry’s biggest unlearning of 2022 also involved understanding what makes him happy and how to make more time for what does. Deleting social media freed much of his time, he comments. After realizing just how much of his time was being sucked into “low-return activities,” he found the breakthrough behavior of no longer scrolling through social media feeds. Looking Ahead Barry has many big moments in store for 2023. In addition to the launch of Nobody Studios’s crowdfunding campaign and companies, Barry will be partnering with LearnCrunch in February to launch an High Performance Leadership Program. Also, the Unlearn Program with Stephen Downing is also going live next year. Stay tuned to take advantage of opportunities to work together. Resources Nobody Studios | LinkedIn

Victor Chima and Boina Babu are the founders of LearnCrunch, business partners, and former co-workers at Spotify. LearnCrunch is a live cohort-based interactive learning platform that helps tech professionals learn business-critical skills they can apply on the job to increase their impact. Both Boina and Victor are continuous learners, working in data and other industries to build the best learning experience for tech professionals. In this episode of Unlearn, Boina and Victor discuss upskilling with Barry O’Reilly, sharing the importance of learning and why companies need to actively facilitate it on the job. LearnCrunch: Origins Victor shares how LearnCrunch came to be. After realizing he felt the most fulfilled helping other people grow on the job, he ventured into management to continue doing it at a larger scale. Empowering people was something he was good at and loved doing, so he considered how to maximize this skill and passion. Over drinks, Victor and Boina commiserated over the difficulty of transferring knowledge from one person to another, and thus MentorColor was born. This platform allowed them to connect professionals with mentors from top companies. But that only solved part of the problem, Victor says. The resources for learning were accessible, but that didn’t make the learning experience magically easy. The next challenge was knowing what resources to use, where to find them, and which ones to trust. “We decided to help people get through the noise and focus on the things that actually matter,” Victor explains. Building MentorColor  Barry asks Victor and Boina to share some things they unlearned while transitioning from Spotify to MentorColor, and then to LearnCrunch. “For a lot of the things we did at MentorColor, we had already done them at Spotify,” Victor replies. One such thing involved hiring. When it comes to getting access to opportunities and knowledge, people are often penalized by being in the “wrong” geography. This is something Victor is intimately familiar with, being from Nigeria, so he made it a point to attract as much talent as he could from around the world. Making the Leap Everything remains a side project until you start giving it 100% of your focus, Victor says. MentorColor was a side project, but LearnCrunch is their obsession. What they do in a month at LearnCrunch was a year’s worth of work at MentoColor. “We thought to ourselves, ‘We either get serious with this or not; we can’t know if it's working the way we want it to work unless we're giving it everything that we can,’” he shares. No Man is an Island “We wouldn’t have a platform if we didn’t have the relationships we do,” Victor remarks. He sees LearnCrunch as a two-way street; everyone is there to support each other, to align interests and solve a problem together. Victor talks about the importance of learning. “How do you create an environment where we can ensure that people get the learning outcomes they want?” Companies tend to solve this problem by hiring new people; they don’t facilitate learning, so the current talent pool just keeps working based on the knowledge they had previously. Then, the companies complain about a lack of talent. “What about upscaling those that are there? Sometimes, they need [the company’s] support to do it because they're very focused on execution.” Looking Ahead What’s exciting to look forward to is that it’s a new market, Boina says.”We’re working on something that is big enough to be passionate about, to be focused on.” He is very motivated by the fact that they will be connecting people to awesome instructors like Barry and impacting their lives in monumental ways. Read full show notes at BarryO'Reilly.com Resources LearnCrunch MentorColor Victor Chima on LinkedIn  Boina Babu on LinkedIn

Sharena Rice is a neuroscientist, cybernetician, and storyteller. As an advisor and consultant to startups, she works at the intersection of artificial intelligence and natural intelligence, and health and wellness. Her life’s goal is to take as much suffering in as she can in this lifetime and invert it. Focused on her health and wellness domain, Sharena helps Nobody Studios through her background knowledge of biomedicine and startup skills. In this episode of Unlearn, Sharena shares her experience as a systems neuroscientist and how it has helped her in life. She and Barry O’Reilly discuss the importance and benefits of trying hard things, and debunk some misconceptions about cybernetics. Getting Good at Failing Doing hard things forces you to get out of your comfort zone. As a self-described former high school band geek, Sharena shares that music, especially jazz, teaches you a lot about experimentation and improvisation. In trying things that are initially hard, you put yourself in the position to be uncomfortable. By consistently doing this, you slowly get acclimated to practice and failing, which progressively grows your capabilities. It also has the added benefit of reducing your levels of self-consciousness. “Success and failure are just feedback mechanisms,” Sharena claims. They tell you if you’re going in the right direction or if you need course-correcting. “You have to keep attempting as you go through that process, rather than getting caught up in how successful you are, or how you failed.” The Career Crossroads Barry asks Sharena about her diverse career and how she got started. Sharena majored in biochemistry and double minored in philosophy and psychology in undergrad, but she didn’t feel as if she belonged in just one of those three boxes. There were elements of all fields that spoke to her, and she found herself conflicted on what path she should take. After linking them all together, she realized the common thread they all shared had something to do with the mind. Neuroscience was the perfect mix. She discovered, with the help of her advisor in grad school, that she was a systems neuroscientist. And from there, she found another passion in cybernetics. Tech for Situational Understanding Sharena debunks some misconceptions about what makes for good technology. Most people think of artificial intelligence and machine learning when they hear of cybernetic technologies - humanizing technology, to be specific. Rather than making technology human, it may be best to make technology that has great situational understanding so it can be great at solving the problems it encounters. Finding the Next Right Thing Barry asks Sharena to disclose some tips for figuring out the next step. “[My] biggest thing is [my] orientation towards figuring out how to make the biggest positive impact in this lifetime,” she responds. “How do I take as much suffering as possible and invert it? That’s a different equation than if someone were to ask how they can help people in a certain domain.” Rather, it’s a big and overarching goal. Looking Ahead Sharena is currently working as a research scientist for a public benefit corporation in medical technology. Read full show notes at BarryO'Reilly.com Resources Sharena Rice on the Web | LinkedIn | Twitter

Min Bhogaita is Managing Director of the IdeaLab at Nobody Studios. Since leaving Deloitte, where he worked for 25 years, Min has helped over 14 startups and scaleups grow, pivot, and connect. He also serves as an advisory board member and director for multiple organizations. In this episode of Unlearn, Min shares his experience in the corporate world, and he and Barry O’Reilly emphasize the importance of staying true to yourself. They also discuss how technology is changing the way we work and how startups can benefit from this change. Balancing Introversion with Leadership Min admits to struggling with speaking up. During his school days, his teachers would talk about how quiet he was in class and his aversion to speaking unless spoken to. This was something he had to unlearn when breaking into the corporate world. “I was fortunate in the leaders I worked for - they knew my style, so they would coach me,” he shares. They would intentionally create opportunities for Min to share his ideas and opinions, which gradually taught him to come out of his shell and learn that behavior. “If you can recognize that there are behaviors you need to change, [you should change them].” In a serendipitous turn of fate, it was when he was learning to speak up that Min got to start his own team. Building Confidence Barry asks Min about his leadership experience in various fields. One of the traits Min developed was confidence in himself every time he changed a role. Min admits that he was actually a novice when he transitioned from ethical hacking to forensics. A recruiter’s recommendation that he’d be good in the field inspired him to go into it. “Just because he believed in me, I [went for it],” he tells Barry. “Thirteen years later, I was still in that role and doing the world’s biggest fraud investigations.” Protecting Your Team If you don’t have the right environment, people are going to burn out. This was made evident during the pandemic, but it was true even before then. Min talks about protecting his team to prevent that burnout. “Sometimes [we’d get] a deadline, and I’d push back.” If a deadline was Friday, but the document review was Tuesday, he’d request that submission be moved to late Monday to prevent his team having to work through the weekend. If you’re always pounding your team, he adds, they’re not going to do their best work. Reinventing Min Min talks about his decision to move on from consulting. After having worked in the field for 25 years, he thought it was now or never; he was either going to do it until he retired, or he would reinvent himself again. He was doing more work with founders and startups in the analytics lab, and grew more and more attracted to the practicality of their work. When he left consulting, his network started buzzing. People were reaching out to him, asking him to help them open the door - which, coincidentally, was his open door to new work. “I’ve made more of a living out of who I know as opposed to what I know,” he jokes. Looking Ahead Min’s dream is to have IdeaLabs for Nobody Studios around the world, where people can come in, share their ideas, and get started. Read full show notes at BarryO'Reilly.com Resources Min Bhogaita on LinkedIn | Twitter

Bobby Soper is former president & CEO of Mohegan Sun, and current president & CEO of Sun Gaming & Hospitality. Initially beginning his career in law, Bobby moved into the role of CEO where he had the opportunity to lead an incredible operation. Through mentorship guidance, he learned how to lead great teams. Today, Bobby is the Investor and Chairman of the Hospitality Board at Nobody Studios, helping to build companies that will innovate and disrupt the future. In this episode of Unlearn, Bobby and Barry O’Reilly explore mentorship guidance, servant leadership, and the gaming industry.  The Role of a Mentee Bobby attributes much of his growth and success to having a great mentor. Bill Gallardo was an exemplary role model who taught him, through demonstration, the importance of respect, humility, relationships, and hard work. Bobby shares how he cultivated that relationship and talks about the role of a mentee. “Sometimes people feel like they can reach out to anyone and hopefully ask them to be a mentor, but what you're talking about is putting yourself out there, doing hard work and demonstrating excellence,” Barry comments. Through that effort, more opportunities will come.  How Mentorship Actually Works  Mentorship is more organic than approaching someone you admire and asking them to mentor you, Bobby shares. A better approach would be to ask if you can shadow them for a day. You’ll learn more from working with them and observing how they do things than sitting with them for coffee hoping to download all their esteemed knowledge. “The measurement of my success is based on how well [the people I work with or who report to me] succeed,” he adds. “I’m very fortunate because a lot of the folks I hired… have grown and become very successful as their own CEOs. To me, that is the best measurement of my success, not how much money I make or my job title.” Being a Good Leader As general counsel for Mohegan Sun, Bobby’s responsibilities involved managing people. What that role taught him was that everything comes down to relationships. The most valuable education comes from being in the trenches with the ground floor workers. It teaches you how to understand people, respect them, and show them that you aren’t above them. Technology as a Leveraging Agent Bobby discusses what led to his advocacy for using technology to leverage customer experience. The gaming industry is young, starting in the 70s and becoming more prolific in the last 3 decades. The demand for casino gaming has existed for hundreds of years, but there wasn’t always a supply. The old adage of “if you build it, they will come” applied to the gaming industry significantly, due to the supply-demand imbalance. The problem with that, Bobby tells Barry, is that it wasn’t a competitive environment. Without competition, there’s no need for innovation. Now, the industry has matured and innovation is starting to pick up. However, some gaps remain. Looking Ahead Bobby believes digital is the future. When you look beyond Generation X, the customers are mostly online, and the gaming industry has to adapt. In addition, the digital systems in the hospitality industry need innovation and improvement. Read full show notes at BarryO'Reilly.com Resources Bobby Soper on LinkedIn

Jason and Gareth Edge are co-founders of ThoughtForma, the intelligent no-code platform with a mission to help people unlock and realize their purposeful ideas. As CTO and CEO respectively, they aim to break the barriers to entry that technology itself often represents, and obliterate the obstacles to creativity and enterprise in the digital space. Both brothers are VPs of Technology at Nobody Studios. In this episode of Unlearn, Jason and Gareth share their story with Barry O’Reilly, discussing how they built their company and obstacles they faced in the technology space. How It Started Gareth shares the inspiration behind ThoughtForma. Building software is a hard thing to do and people - both individuals and organizations - often struggle during the process. Even with a team of skilled technologists with great track records, it’s still difficult to deliver robust solutions. Coupled with a shortage of technical skills, this leads to many projects never seeing the light of day. “That’s [what] puts a fire in my belly,” Gareth says, “this notion of ideas staying locked in people’s heads is completely unacceptable to me.” A Pleasant Coincidence Gareth pitched the idea to his brother Jason, who happened to be working on something related. “I was able to dovetail into his vision and we came up with the ideal, no-code platform, which is our answer to the Al Gore problem,” Jason explains. He approached building the platform via an unconventional route, as he had been working for a consultancy specializing in the implementation of Master Data Management Systems. He was hitting some walls in implementing these systems. Jason started thinking about how he could capture the data he wanted without having to rebuild and redesign, and how he could put such a tool in the hands of consultants so they wouldn’t have to rely on people to build things for them. “It turns out that the ideas I came up with were so flexible that you can actually apply them to describe and manage anything, even all the ingredients of a web or mobile application. That realization became the underpinnings of where we are today,” he shares. Startup Land It doesn’t matter how good you think your product is - you won’t escape Startup Land, Gareth advises. “I feel fortunate that I was so naive from the start,” he tells Barry. “I fell into the trap of the field of dreams. ‘If we build it, the users are going to come. Why wouldn’t they?’ That was the first unlearning for me.” They faced many hurdles in building the platform and the company. Scarcity of capital was one issue, as was the realization that they were lacking many skills. “How important marketing is, how important financial planning, how to build companies, how to build startups - it [was] all a massive learning curve.” No-code, Serverless Technology Jason describes how they got around technical debt. In the software space, technical debt refers to an issue in development where you gradually create a problem you’ll later have to solve. Jason got around that by using templates to write the system, rather than manually rewriting everything. This way, if he wanted to make significant changes in architectural approach, he could just change the templates and regenerate the system. Looking Ahead Jason and Gareth are launching a new pattern matching and recognition feature in the near future. “[This] is a key point in our growth story because that now… allows [our users] to self-service so that if they hit upon a feature that ThoughtForma doesn't currently support codelessly, they can build it themselves, and then share that back into the community.” Read full show notes at BarryO'Reilly.com Resources Gareth Edge on LinkedIn Jason Edge on LinkedIn | Twitter  ThoughtForma

Ray Leonard Jr is co-founder of Nobody Studios and CEO of Ovationz, the premier talent marketplace allowing SMEs, artists, speakers and athletes to monetize their time and skills effortlessly. The son of legendary boxer ‘Sugar’ Ray Leonard, and a two-sport divisional collegiate athlete, Ray founded and sold his own sports agency, going on to become one of the great coaches, mentors and trainers for others looking to try and build businesses. His high energy and penchant for leadership drew him to the world of motivational speaking, where he is now one of the most in-demand speakers throughout the globe. In this episode of Unlearn, Ray and Barry O’Reilly explore the lessons he learned throughout his personal and professional journey.  Growing Up and Out Appreciating the diversity of the world was something Ray was privileged to experience growing up. Traveling around and meeting people from different cultures, backgrounds, and socioeconomic levels transformed his life in many ways, teaching him how to be a good-hearted person, friend, and business person. One of the little moments that helped shape him as a person happened early on in his life. He remembers his grandfather’s advice to this day: always remain humble, because success can be temporary; when better, you do better; and don’t live life with your foot on the accelerator - sometimes you have to slow down and pay attention to the small things that matter. Making His Way Naivete paved the way to clearing his own path about what he wanted to achieve, Ray confesses. “I never believed I should be in anyone's shadow.” Even with all his successes, during high school and after in his professional life, it never felt like it was enough. He knew he had so much more to give after selling and exiting his sports agency, so he went back to the drawing board. His curiosity about money led him to the financial sector. Throughout this journey he experienced soaring highs and humbling lows, and though the lessons took a little time to stick, he came out of it wiser and more experienced, ready for life’s next challenge. Ray’s Next Big Move Ray’s first foray into motivational speaking came at the request of his business partner at the time. A military veteran, she had asked him to speak to the Navy base, as he had been doing some coaching for his kids and her kids. At first, he was reluctant - he wasn’t a public speaker, so why would he? Sure, he had some resonance with the kids when he spoke, but those were kids. Despite his concerns, he went down to the base and spoke. Then he was invited to speak again. After his second time, they offered to pay him. “I said ‘oh, that’s a thing,’” Ray tells Barry. This snowballed into ten years of traveling across the world speaking to militaries and corporations about his experiences. Sometimes, You Have to Hit the Brakes “A lot of times I would run so fast because I thought I had to be somewhere at a certain time, on my time,” Ray tells Barry. Life has a way of telling you that sometimes it moves on its own time. No matter how fast you think you have to move, you’re going to miss some things if you don’t slow down to appreciate them. “The greatest thing about being present in the moment to tell your story is knowing there’s more to write. You don’t take a book and skip the pages - you have to read every page to get the full context.” That’s where Ray is right now, he shares. Looking Ahead “We’re on the precipice of building something that not only connects people but builds a more prosperous world. It makes you want to get up every single morning to create and not worry about everything that distracts you,” Ray shares. Read full show notes at BarryO'Reilly.com Resources Ray Leonard Jr on the Web | LinkedIn | Twitter  Nobody Studios

Bryce Hoffman is a bestselling author, speaker, and unconsultant who believes that individuals have the power to transform companies and cultures through great leadership and applied critical thinking. He is one of the world’s foremost experts in decision-support red teaming, a revolutionary methodology inspired by the US military and intelligence agencies to help leaders make better decisions in today's complex and rapidly changing world. In this episode of Unlearn, Bryce and Barry O’Reilly explore red team thinking, contrarian techniques and what you can learn from failure. Getting Started Bryce describes his experience writing his first book, American Icon. One day, after sending the meatier chapters to his editor, they called him and encouraged him to think about what consultant practice he would launch along with the book release. “I said, ‘What? I’m trying to get this book finished, what are you talking about? I’m not a consultant,’” Bryce shares. His editor believed people would be flocking to Bryce for help in implementing the ideas from his book, but he was of the opposite opinion. He just wanted to tell a story. True to his editor’s predictions, however, calls came in from left to right when the book launched. Red Team Thinking Bryce defines red team thinking. “[It’s] a cognitive capability that helps individuals and organizations engage in critical thinking, enable distributed decision making, and most importantly, encourage diversity of thought.” These things all come together to help people make decisions faster in the complex world we live in today. He continues, “I discovered this concept called red team decision-support that had been developed by the military and intelligence community after 9/11… that became the top of my second book.” He took the tools and techniques for the high-stakes world of military and intelligence, and imported those ideas to help business leaders apply the same approach. Contrarian Techniques Red Team Thinking has a group of tools called contrarian techniques, designed to challenge the plan you’ve developed and force you to come up with different options. It’s been scientifically proven that humans tend to work on a problem until they find the first viable solution and then execute that. The problem with that, Bryce explains, is that the best solution might not actually be the first one that comes to you, and because you’ve stopped there, you’ve missed the opportunity that the other one presents. “Some people say ‘I don’t have time for that.’ It’s not a matter of time, it’s a matter of perspective,” he advises. Learning from Failure In the corporate world, people only do things they’re confident in, Barry claims. They don’t take risks, and are afraid to be wrong because they are wary of the treatment they will receive. He finds that in innovative companies, though they may not know all the answers, they have systems in place to figure them out. They try things - some things work, and some don’t, and they use both pieces of information to take another chance and try something differently. “If you don’t have the ability to fail, you’re never going to take the risks that are required to have real innovation,” Bryce adds. Good companies are good at letting their R&D teams do this, but very few companies let their leaders do this. Looking Ahead Red Team Thinking is working with federal fire agencies in the United States National Park Service US Forest Service, teaching them how to use their tools and techniques to make life and death decisions on the fire line about where to deploy resources and how to work together effectively with different agencies. Read full show notes at BarryO'Reilly.com Resources Bryce Hoffman on the Web | LinkedIn | Twitter Red Team Thinking