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Unlearn

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Aug 16, 2023 • 34min

The Business of Books with Casey Ebro

Casey Ebro is a veteran editor who has significantly contributed to the publishing world. She formerly served as an Executive Editor with the Business Group at McGraw Hill Professional. In this role, she was responsible for acquiring, editing, and publishing business books in various subjects such as leadership, workplace culture, entrepreneurship, and innovation. She has been responsible for bestsellers and notable titles, including “Madoff Talks” by Jim Campbell, which inspired a Netflix documentary series, and the Wall Street Journal bestsellers “Connect First” by Melanie Katzman and “Zero to IPO” by Frederic Kerrest. Casey played a pivotal role at McGraw Hill in establishing the healthcare category into a robust multi-million dollar program, which featured prominent titles like the New York Times Science bestseller “The Digital Doctor” and “The Cleveland Clinic Way”.Starting Up and Striking OutCasey’s journey into the world of editing began in her formative years as a passionate bookworm. In high school, she took a significant step toward her publishing dreams by becoming the English editor for her school’s literary publication called “Facets”. She reveled in the collaborative process with other editors and took pleasure in discovering the literary talents of her peers. Her passion further intensified in university, where she joined the literary publication named “Heights”, participating in deeper, more advanced discussions about submitted works. These university experiences exposed her to diverse opinions and debates, making the editing environment incredibly stimulating and enriching for her.A Book is a Business“Writing a book is like starting a business,” according to Casey. Authors are entrepreneurs introducing a unique product to the market. In essence, the book is a reflection of the author’s ideas and beliefs, and its promotion doesn’t end post-publication. Some successful books keep selling years or even decades after their release, and this continued success comes from the author’s dedication to the ideas and ensuring they reach as many readers as possible. Publishing a book is a long-term commitment that requires careful execution, planning, and motivation. “A lot of people think about it in terms of the first three months or the first six months or first year or first three years after a book is published. I think that’s really short sighted because if the ideas are good, they’re good from now till kingdom come,” Casey shares. A book, like a product, needs to find its audience, establish product-market fit, and receive investment for growth, Barry agrees. “It never ends.”Investing in IdeasBarry and Casey discuss the challenges of book publishing. Barry remarks that the journey isn’t just about having a great idea; it’s about putting in the necessary work to present the idea, penning an entire chapter about it, and then devising a plan on how to maximize its potential. Likening this to the startup experience, Barry notes, “It’s almost like I had to have a pitch deck. What’s the problem I’m solving? Who’s the target customer? What’s my go-to-market plan? How am I going to generate sales and then also write a chapter to exemplify the idea?” Casey comments that selecting a manuscript is similar to venture capitalists choosing a startup to invest in.Looking AheadCasey wants authors to confidently claim their space, believing they are uniquely positioned to address a topic due to their specific experiences, inventions, or groundbreaking insights. This individuality becomes crucial when competing against established names in the industry, given that readers will be investing both money and time in their book.Read full show notes at BarryOReilly.comResourcesCasey Ebro on LinkedIn
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Aug 2, 2023 • 40min

Unlearning Fear: Out with the Old, In with the Bold with Kyle Hermans

Kyle Hermans is the CEO and co-founder of Be Courageous, a globally recognized business consultancy that helps ambitious leaders and brands grow and transform. They do this through improving company culture, strategy, innovation, technology, research, and ESG/SDG. Kyle has led transformation initiatives for hundreds of Fortune 1000 companies and startups throughout his distinguished career. He is a faculty member at Singularity University and a guest lecturer at several prestigious institutions such as Berkeley, USC, and UCLA. Kyle joins Barry O’Reilly to explore the concept of courage, the necessity of unlearning and relearning, and how these ideas have shaped his personal and professional life.A Long Way From HomeKyle's father bought him a one-way ticket from his native South Africa to the Netherlands, where he experienced a big culture shock. This was his first encounter with the idea of courage and unlearning. In the Netherlands, everything was different and he had to forget his old ideas about the world. He said, "Everything I ever thought about my reality [was] just gone.” After adjusting to his new life, Kyle got different jobs in business, including consulting and being an executive at design agencies. But he found out that his energetic personality and quick ambition didn't match the usual corporate way of working. This led to his decision to make his own way to fully reach his potential, which he calls his “Schiphol Moment”. This decision led him to his current job at Be Courageous. There, he explores courage, creativity, and transformative leadership in professional situations.Courage is CreativityKyle’s connection to the notion of courage began while working at an innovation agency called Synectics, which heavily influenced the origins of design thinking. He used the quote, “Another word for creativity is courage” in hundreds of workshops around the world. This quote resonated with Kyle, encouraging him to seek out his 'Schiphol moments'—intentionally placing himself in unfamiliar environments to shock the system and trigger growth. “The pursuit of courage is staying humble,” he shares, “I'm not going to get too trapped by the things I've done or be too defined by where I've been.” Kyle believes that everyone harbors an unexpressed idea or dream within them, the pursuit of which demands a great deal of courage, particularly in hostile, difficult, and vulnerable conditions. Showing up to transformative experiences and attempting to effect change within successful organizations is an act of courage in itself, according to Barry, given the immense pressure to conform to pre-existing systems. “Creation is actual courageousness,” he remarks.Courage Is Not the Absence of FearKyle believes that courage is a quality that everyone can choose to have, not just a mental trait. He says, "Where there is fear, there is courage, and where there is courage, there is fear." He emphasizes that fear and courage are linked, and people often forget that courage can be found when facing fear and self-doubt. He asks, "What's the courage needed in this moment?" Recognizing the courage needed to beat fear is often the start of becoming brave. Kyle talks about being intentional, having a purpose, being curious and open, taking risks, and being selfless. He emphasizes that these qualities come out when people decide to confront their fears and tackle challenges directly. These traits enable people to take responsibility, direct their actions, and embrace the unknown. Most notably, he mentions, "The fastest way to bring courage into your world is to accept what is."Looking AheadKyle reminds listeners of the bridge between courage and unlearning. “We must unlearn that fear is the only way to design our lives,” and choose to see life through a lens of courage instead, he shares.ResourcesKyle Hermans on the Web | LinkedIn | Twitter
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Jul 19, 2023 • 35min

The Art of Decision Making: Unpacking the Uncertainty Project with Kyle Byrd

Kyle Byrd is a seasoned product strategy and uncertainty leader with a background in industrial design. He was the former Head of Product at Atlassian, where he led the product strategy for Jira Align, a leading enterprise agile planning software. He is also the founder of the Uncertainty Project, a community initiative aimed at exploring decision-making models to manage uncertainty. In this episode of the Unlearn Podcast, Kyle joins Barry O’Reilly to share his unique perspective on embracing uncertainty and problem-solving, drawing from his experiences in transitioning from hardware to software products. He discusses the importance of deep domain expertise and the value of diverse perspectives in decision-making processes.An Unconventional FoundationKyle shares his journey from industrial design to software product management "I'm forever thankful that I got an art degree in college, which was industrial design. It really forces you to unlearn that there is a right answer in a very uncomfortable way," he says. Kyle's unique perspective on problem-solving has shaped his career, leading him to view the world from a "problem to problem perspective" rather than an "answer to answer perspective." This mindset has been instrumental in his work, particularly in his transition from hardware to software, where he found the flexibility to match solutions to problems. His passion for customer engagement and problem-solving was evident during his time at Agile Craft, a startup that was later acquired by Atlassian and transformed into Jira Align, Atlassian's fastest-selling product. "Product management is one of those worlds where it is all about finding problems, finding fixes, unlocking the next problem,” Barry adds, “and it’s an endless iteration of that.”The Art of Business, Choices, and WarBeing deeply invested in a problem is crucial to find its solution, Kyle shares. During his transition from a hardware-focused role to a software-focused one, Kyle found himself becoming "hyper obsessed" with understanding why organizations work the way they do. This obsession led him to spend his weekends reading and learning about organizational structures and decision-making processes. Growing up in a military town and being fascinated by the structure of large organizations like the military, he found that many models and techniques used in business have their roots in military strategies. Concepts like wargaming, scenario planning, and Commander’s Intent have found their way into business strategy and decision-making, particularly in large, complex organizations.Looking AheadKyle shares his excitement about the future of The Uncertainty Project, particularly in translating the theoretical aspects of decision-making under uncertainty into practical applications that can impact the way people work and make decisions. He encourages listeners to engage with the content on The Uncertainty Project's website and to think about how the concepts discussed can be applied within their own organizations.Read full show notes at BarryO'Reilly.comResourcesKyle Byrd on the Web | LinkedIn
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Jul 5, 2023 • 34min

Impact100: Empowering Women to Create Transformational Change with Wendy Steele

Wendy Steele is a changemaker and has the honor of being recognized on Forbes’ 50 over 50. She is the founder and CEO of Impact100, a global network of chapters that each raise $100,000 to fund grants for local nonprofits. In the past 20 years, Impact100 has awarded more than $123 million in grants, making it one of the largest women-led philanthropic organizations in the world. In this episode of the Unlearn Podcast, Wendy joins Barry O’Reilly to share her story of how she founded Impact100 and the impact the organization has had on communities around the world. She also discusses the importance of women's leadership and the power of collective action.The Power of EmpathyThe power of empathy and problem-solving is often the driving force behind meaningful innovation. “When you're bothered by a problem and you can't really get it out of your head, I believe that's because you've got some part in solving it,” she tells Barry. Wendy started Impact100 from a place of empathy and a strong urge to address a problem she noticed in her community. As a banker she noticed that many women felt they didn't have enough resources to make a difference in their communities. After documenting these barriers, she started brainstorming solutions, leading to the birth of Impact100, a global nonprofit organization that empowers women to create transformative impacts in their communities. Barry resonates with Wendy's approach, drawing parallels with his own entrepreneurial journey and emphasizing the importance of customer discovery and understanding obstacles to unlock unmet needs.The Impact100 ModelThe innovative, democratic model of Impact100 brings together 100 women from various backgrounds to make significant contributions to their communities. This democratizes the philanthropic experience, Wendy explains. By setting a standard donation amount, each woman, regardless of her economic standing, contributes equally, empowering her with a sense of agency in the decision-making process. Chapters of Impact100 exist across different regions, and although the model is primarily women-centric, some chapters are gender-neutral, further underlining its inclusive nature. Barry remarks on how negative assumptions about individuals and situations can prevent us from exploring new possibilities; Wendy's model offers a refreshing departure from this mindset. The “power of the crowd” is the same approach they are taking to build Nobody Studios, he tells Wendy.Looking AheadWendy wants to grow and sustain the Impact100 movement. She aims to provide better support to existing Impact100 chapters so they can reach their highest potential, and to facilitate the launch of new chapters in underrepresented communities. She tells Barry, “Impact has always been built on diversity. Diversity of skill set, experience in every demographic definition... But if we rely on people to raise their hands, we're automatically leaving communities out. And so the best thing we can do for Impact100 to really reach its full potential is to have the ability to evangelize, to go into communities, tell the story, and then help women bring this important movement into their own backyards and watch it grow.”For full show notes, please visit BarryO'Reilly.comResourcesWendy Steele on Website | LinkedIn | Twitter | FacebookImpact100 Global
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Jun 21, 2023 • 35min

Beyond the Words: Crafting Effective Conversations with Daniel Stillman

Daniel Stillman, an executive coach, and facilitator, is an authority in the field of conversational leadership. With a wealth of experience as a conversation designer and an author, Daniel has dedicated his career to enhancing the way we communicate. His book, Good Talk: How to Design Conversations That Matter, is recognized for its impactful insights into communication dynamics and strategies. In this episode of the Unlearn Podcast, Daniel joins Barry O’Reilly to explore the importance of collaboration and how to create an environment conducive to productive dialogue, particularly in the context of leadership.Conversational LeadershipConversational leadership, as defined by Daniel, refers to an approach to leadership that emphasizes the importance of effective communication and dialogue. It relies on the power of conversation to inspire, motivate, and engage individuals or teams in a meaningful and productive manner.“You cannot have a divergent, emergent and convergent conversation truly all in one go,” Daniel quotes from Chris Ertel’s book, Moments of Impact. “Everybody wants to be in the conversation, and it's not effective if everyone's in the conversation, because everyone can't talk all the time and there's only so much time we can have together.” He explores the mechanics of designing productive meetings, especially in a remote work landscape. He explains that strategic collaboration, hinged on appropriate tools and methods, is integral to making meaningful progress. Barry comments, “This idea of opening, exploring, and closing - it gives people a framework [to have conversations with].”The Nine P ModelDaniel introduces his holistic Nine P Model of Conversation Design. This includes:Purpose (the reason or aim of the conversation), Principles (the agreed norms and values to be adhered to), Process (the methods or steps to be followed), Place (the physical or virtual space where the conversation occurs), Pitfalls (potential risks or problems), Progress markers (indicators of progress), Product or outcome desired (the tangible or intangible results expected from the conversation), andPeople involved (the participants in the conversation), and Potential outcomes (the possible consequences of the conversation).Link to learn more about the Model is here.Looking AheadDaniel is looking forward to the way collaboration, conversation and AI will intersect to foster more effective communication and goal achievement. He emphasizes the significance of adapting our thought processes, referencing the "Ask/Tell" two by two matrix (more on that here) and 'triple loop learning' (more on that here) as valuable tools for changing how we approach problem-solving and action. Daniel views AI as an assistive component that can enhance our conversations and relationships.ResourcesDaniel Stillman on the Web | LinkedIn | TwitterRead full show notes at BarryO'Reilly.com
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Jun 7, 2023 • 28min

How to be Memorable with Diana Kander

Diana Kander is a keynote speaker, bestselling author, and a vanguard when it comes to memorable pitches. She is the author of Go Big or Go Home, a book that teaches readers the art and science of making impactful pitches for film, sports, business, and philanthropy. Her pioneering research reveals the direct correlation between emotion and memory, offering insights into enhancing audience engagement and recall. In this episode of the Unlearn Podcast, Diana joins Barry O’Reilly in a thought-provoking conversation about making presentations more engaging and memorable. They unpack the concept of co-creation in presentations and provide real-world examples of successful pitches that involve audience participation. Go Big or Go HomeDiana shares the genesis of her book Go Big or Go Home, shedding light on her journey into the world of memorable pitches. "I was approached by the CEO of a company who was struggling to keep his audience engaged during presentations. This triggered my exploration," she recalls. The CEO's predicament posed a compelling challenge for Diana, propelling her investigative journey into what makes pitches memorable. This challenge was a catalyst for her bestselling book. She researched the real-life struggles of professionals to create an impact with their pitches. The result was a book that unveiled the secrets behind delivering pitches that are not just heard, but remembered.Creating Emotional Resonance"Connecting emotionally helps the audience remember your message long after the presentation is over," Diana tells Barry. Her research unveiled five tools needed to create emotional resonance in presentations: The element of surprise keeps the audience engaged and alert. Analysis helps the audience to understand and connect with the data or information being presented. The pitch order, or how the information is arranged, can evoke different emotional responses. Using 3D objects during presentations provides a tangible element that can make the pitch more memorable. Co-creation involves the audience in the presentation or problem-solving process, creating a sense of ownership and engagement among them. By using these tools, Diana believes presenters can create a deep emotional resonance with their audience that outlasts the presentation itself.Co-creation: Including the AudienceCo-creation is a strategic tool in presentations where the presenter involves the audience in the process of problem-solving or idea generation. Rather than being passive recipients of information, the audience actively participates in the creation process. Diana views co-creation as a pivotal tool in the success of a presentation. She states, "Co-creation is not just about soliciting input from the audience; it's about immersing them in the process. This participatory approach creates a sense of ownership among the audience, enhancing their connection with the material and, ultimately, the presenter." Co-creation transforms the conventional presentation dynamic into a shared journey. "Involving the audience in problem-solving can create a mutual sense of accomplishment. This shared ownership is an essential part of engagement and retention," Barry remarks.Looking AheadDiana also announces a free digital copy of her book to anyone who reaches out via email.Read full show notes at BarryO'Reilly.comResourcesDiana Kander on the Web | LinkedIn | TwitterGo Big or Go Home
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May 24, 2023 • 39min

Unleashing Human Connection in Tech with Etienne de Bruin

Etienne de Bruin is a visionary community builder, successful startup founder, and accomplished author. Overcoming personal struggles and adversity, he has channeled his experience into creating an emotionally intelligent community for CTOs called 7CTOs, now with 300 members globally. In addition to leading this thriving community, Etienne penned the impactful book, CTO Excellence in 100 Days, where he articulates the essence of heart-centered leadership and empathetic networking. With his sights set firmly on the future, Etienne - along with host Barry O’Reilly - is also co-founder of Nobody Studios, an innovative venture studio with the audacious ambition of launching 100 companies over the next five years. In this episode of the Unlearn Podcast, Etienne joins Barry to share his journey of self-discovery and discuss the importance of having a compelling 'why', the challenges and opportunities of building a successful startup, as well as insights from his book. From Suffering to Service Etienne opens up about his early struggles, touching on a particularly dark phase of depression. He was able to find the “seed of a greater purpose” in the “crucible of suffering.” He shares an anecdote, saying, “I was sitting in a hot tub, looking at the mountains, and I had a sudden realization of privilege… It motivated me to find ways to solve inequality issues creatively." This realization prompted him to establish an emotionally intelligent community for CTOs. Behind the Scene of CTO Excellence in 100 Days Etienne's journey didn't stop there. He recounts his experience writing the book CTO Excellence in 100 Days, a practical guide focusing on heart-centered leadership and empathetic networking. In it, he aims to support new and existing CTOs to better integrate within their organization and form stronger relationships. It is a blueprint for leaders who want to effect meaningful change in their organizations. Quoting from his book, Etienne emphasizes, "In the first 100 days, a leader must focus not on showcasing technical prowess, but understanding what the company needs.” This phase sets the tone and style of their leadership. Becoming a Sponge Leads to Success Discussing lessons in leadership and technological excellence, Etienne underlines the importance of pacing and being receptive to learning. Leaders should not rush to show all their cards at once but should instead display patience, taking the time to understand their team, the organization, and the challenges it faces. They should also ensure they gradually make their mark, avoiding an overwhelming influx of changes that could cause disarray and discomfort. As he puts it, "We must transition from being a showcase of knowledge to becoming a sponge, absorbing information from others around us." Barry echoes this sentiment, adding, "Knowledge isn't just about speaking; it's about listening and absorbing." This may involve setting aside their own ego or technical inclinations and adopting new approaches or solutions that align with the organization's requirements. Looking Ahead Etienne shares his aspiration to spark a revolution in the way we validate business ideas. Through Nobody Studios, he aims to foster a conducive ecosystem for startups, making it faster, more accessible, and less risky for entrepreneurs to transform their ideas into reality. Etienne's future plans include writing more books for CTOs and developing an organization called "Every Dev'' for developers at every stage of their career. Go to BarryO'Reilly.com for full show notes. Resources Etienne de Bruin on the Web | LinkedIn | Twitter
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May 10, 2023 • 36min

Making Tough Decisions and Bright Futures with Chris Butler

Chris Butler is a seasoned technology leader with a proven ability to lead teams, drive innovation, and deliver results in a fast-paced and dynamic industry. He is a highly accomplished executive with over 20 years of experience in the industry. Prior to his current role at Google, Chris held several leadership positions at companies like Microsoft, Facebook Reality Labs, Kayak, and Waze, where he gained extensive experience in the areas of product management, engineering, and business development. In this episode of Unlearn Podcast, Chris joins Barry O’Reilly to discuss his career journey. He emphasizes the importance of challenging mental models and learning from user research and data analysis to shift perspectives toward new technologies. Where Novelty Leads Chris talks about his passion for novelty and his interest in exploring new things since his youth. He mentions his early interest in technology, having created "red boxes" to make payphone calls. Chris credits his father, who was an art director, for introducing him to the transition from traditional typesetting to digital typesetting using programs like QuarkXPress, Adobe Illustrator, and hand-coded HTML. User Research and Industry Shifts You need to be adaptable and open to change in the technology industry, Chris and Barry agree. With new innovations emerging all the time, you need to be willing to question assumptions and try new approaches. By doing so, you can stay ahead of the curve and continue to make a positive impact in your organization. Chris and Barry discuss the challenges of transitioning from desktop web experiences to mobile ones. Chris recounts how difficult it was to convince executives to invest in mobile, even though it was clear that more people were using their mobile devices to browse for travel options. He had to help them understand that mobile was not just another channel, but rather a new type of omnichannel experience that required a different approach. Barry shares his own experiences with this kind of shift, recalling how customers' behaviors were starting to change, but the technology was not yet there to support it. He asks Chris how he was able to identify these changes in behavior and help executives understand the need to invest in new technologies. “I had a bit of natural distrust in my leaders,” he replies. Chris often questioned the dominant logic theory that most leaders operated on, which involved using past successes as a mental model for future circumstances. He emphasizes the importance of personal user research and asking the right questions of customers. Chris cites his experience with Complete Seating, a restaurant tech startup, where they were able to “steal” high-value accounts from Open Table by focusing on usage segmentation rather than channel segmentation. Looking Ahead Chris mentions how he uses speculative futures to situate the future in a way that is tangible and more interesting than traditional company missions and visions. “Everything we do when building software is a speculative future because it aims to impact the future and make the world a better place,” he explains. He emphasizes the importance of looking forward when making decisions in product management and aligning the spine of product between strategy, roadmap and tasks. Chris believes that this approach to product management can be powerful and inspiring. For full show notes, please visit BarryO'Reilly.com Resources Chris Butler on the Web | LinkedIn | Twitter
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Apr 26, 2023 • 45min

Designing a Career That Works for You with Sarah Doody

Have you ever wondered why so many people fail to land their dream job after attending a boot camp or taking an online course? In this episode of Unlearn Podcast, Barry O'Reilly chats with Sarah Doody, a UX researcher and designer, and the founder and CEO of the Career Strategy Lab, a program that helps UX and product professionals at all career stages navigate the job search and articulate their skills and experience to help them grow. Sarah talks about her journey of designing her career and helping others do the same. She and Barry discuss the need for ongoing career development, the importance of setting boundaries, and why systems and design thinking is important in building a successful business and career. Designing Your Career “When I think back, I realized that I've always been designing my career,” Sarah remarks. She describes herself as a systems thinker who can spot problems and opportunities in sales, marketing, product, and engineering. However, her multi-talented nature often meant people didn't know what to do with her, and she had to design her own roles at different startups. Barry recalls how when he joined ThoughtWorks in 2010, only engineers were considered essential, and designers were struggling to find a place. He comments that the talent to design from experience to prototype is a core skill, and one of the main reasons his former colleague went on to become CEO of Thoughtworks. “When I think of design, it's not like just designing products, it's designing processes,” Barry comments. “It's designing onboarding experiences for people, …to know what the needs are, and then to create a solution that creates this great experience.”  The Career Strategy Lab Sarah shares her journey from UX consulting to building her education business, Career Strategy Lab, which helps job seekers and professionals find purpose, reward, and recognition in their careers. She describes the evolution of the lab, from creating online classes and in-person workshops to running a six-month career incubator. “We go through creating all kinds of the assets you need for your job search,” she tells Barry. “It's a joy to watch,” Barry remarks, “but also to see the results, creating social mobility for all these people, helping them figure out what they actually want to do and enjoy, and then actually creating better opportunities for them. It's tangible. Not many people get to build products where they really can see how they're helping their users.” Looking Ahead Sarah’s new podcast, Career Strategy Podcast, is a strategic marketing move for her business. She plans to repurpose the podcast content to create social media content and she has designed a system to make this happen. She also talks about her upcoming book with Rosenfeld, The Product of You, and how she plans to use the podcast interviews as content for the book. A special message to listeners Nobody Studios is a new venture studio, co-founded by Barry, with the purpose of derisking pre-seed stage business ideas. Our goal is to create 100 compelling companies in the next five years. We believe we can achieve this by minimizing the time, speed, and capital required to validate truly repeatable and scalable business models before any significant venture investment. We're excited about radically changing how companies are built and funded, and even democratizing wealth creation. If you share our passion and want to contribute your talent, capital, or influence, we would love to hear from you! Contact us at: Nobody Studios | LinkedIn | Twitter | Facebook | YouTube | Instagram | Pinterest  Find full show notes at BarryO'Reilly.com Resources Sarah Doody on LinkedIn Career Strategy Lab | Career Strategy Podcast The Product of You
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Apr 12, 2023 • 30min

Building Reliable and Resilient Systems with Anurag Gupta

On this episode of Unlearn Podcast, Barry O'Reilly hosts Anurag Gupta, founder and CEO of Shoreline, a product that helps reliability engineers reduce the “heavy lifting of dealing with incidents” so they can focus on improving their systems. Anurag is a notable leader in the reliability space: his experience includes joining Oracle in its infancy, and over seven years at AWS, where he ran their analytics and relational database services. In this episode, he explores the importance of embracing failure, creating a blameless culture, and sharing knowledge to build more reliable and resilient systems. The power of a clear vision There is power in having a clear vision of what you want to become in life, Anurag believes. He shares how he sat down and imagined what people would say about him after he died, which helped him define his personal story arc. He knew he wanted to start his own company but recognized he needed to learn how to do it first. He joined a startup, traded his skills at Oracle, and eventually landed at AWS, where he helped build successful products like Aurora and Redshift. Barry remarks, "If you want something to come to life and create it, you have to envisage it." Anurag adds, “I believe that if you really know what you want, the universe kind of bends its way to help you get it. …If I want something real, I think the world will bend in my favor.” A community for engineers Innovators who are exploring novel ideas often create communities of like-minded persons. Barry asks Anurag about Reliability.org, the community Anurag created. Reliability.org is a nonprofit community for engineers who want to learn how to build and operate highly reliable systems, Anurag responds. Unlearning is about getting past your own experience and biases to learn from others who have walked different paths from yourself but have shared goals, he says. Thus, Reliability.org is a community created for engineers who want to learn from and debate with one another. Anurag believes that building highly reliable systems is still a black art, and engineers should embrace learning from those who have first hand experience. Looking ahead Anurag is excited about building something ubiquitous with Shoreline, where if “anyone anywhere has fixed a problem, everyone everywhere gets the benefit”. He is willing it into existence with Reliability.org. A special message to listeners Nobody Studios is a new venture studio, co-founded by Barry, with the purpose of derisking pre-seed stage business ideas. Our goal is to create 100 compelling companies in the next five years. We believe we can achieve this by minimizing the time, speed, and capital required to validate truly repeatable and scalable business models before any significant venture investment. We're excited about radically changing how companies are built and funded, and even democratizing wealth creation. If you share our passion and want to contribute your talent, capital, or influence, we would love to hear from you! Contact us at: Nobody Studios | LinkedIn | Twitter | Facebook | YouTube | Instagram | Pinterest  For full show notes, please visit BarryO'Reilly.com Resources Anurag Gupta on LinkedIn Shoreline Reliability.org

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