
The Walk Thru
Close out your week with Byron Lazine, The Broke Agent, and a rotating cast of characters as they cover the week’s trending stories.
Latest episodes

Mar 2, 2023 • 51min
March Content Ideas For Agents & the Death of "Family" Team Model | The Walk Thru 045
What works on Facebook, March content ideas, what agents should do when they’re low on clients, and the fate of mid-sized “We’re like family” real estate teams are today’s topics as Lindsey Jo and The Massive Agent join The Broke Agent and Captain Dan Oneil.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Get started on the Tom Ferry Roadmap Tour to start soaking up knowledge from industry experts and get hands-on support for your business: https://www.tomferry.com/roadmap/
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
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Connect with Dan Oneil Instagram: https://www.instagram.com/danoneil_/ TikTok: https://www.tiktok.com/@danoneil__
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Connect with The Broke Agent Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/
Connect with Dustin Brohm: https://www.instagram.com/massiveagent/
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Resources:
https://www.socialmediatoday.com/news/Meta-Widely-Viewed-Content-Report-Q4-2022/643457/
https://nowbam.com/march-content-ideas-for-agents/
https://www.inman.com/2023/02/17/not-a-lot-of-clients-right-now-heres-what-you-should-be-doing/
https://nowbam.com/the-family-team-doesnt-work-as-a-real-estate-business-heres-why/
#realestatepodcast #realestateteam #contentideas

Feb 23, 2023 • 45min
The Contagion Spreading Through The Real Estate Industry & Meta Verified | The Walk Thru 044
A contagion in the real estate industry, 2023 social media trends, Meta Verified, and Inman influencers are today’s topics as Shannon Gillette and Shane Burgman join Dan Oneil and The Broke Agent.
Get started on the Tom Ferry Roadmap Tour to start soaking up knowledge from industry experts and get hands-on support for your business: https://www.tomferry.com/roadmap/
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–03:32 Intro
03:32 Topic #1: A Contagion in the Real Estate Industry
07:53 What should agents be focused on
12:10 The best way to mix in entertainment & value
14:45 Tom Ferry Roadmap Tour
15:20 Topic #2: 2023 Social media trends (from HubSpot report)
27:10 Topic #3: Meta Verified and why it’s an agent’s dream come true
35:44 Topic #4: Inman influencers
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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Shannon Gillette: https://www.instagram.com/shannon_gillette/
Connect with Shane Burgman: https://www.instagram.com/shaneburgman/
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Resources:
https://nowbam.com/a-contagion-in-the-real-estate-industry/
https://nowbam.com/social-media-trends-report-from-hubspot/
https://nowbam.com/meta-verified-and-the-end-of-copy-accounts-agent-dreams-coming-true/
https://www.inman.com/2023/02/21/inman-proudly-announces-2023-global-real-estate-influencers-program/
#instagramverification #contagion #realestatepodcast

Feb 16, 2023 • 46min
The BEST Marketer In Real Estate, RateMyAgent, & Instagram Problems | The Walk Thru 043
Super Bowl marketing, the “singles tax” for renters, RateMyAgent, Tony B’s real estate TikToks, and a frustrating new trend on Instagram are today’s topics as Taya DiCarlo and Jason Cassity join Dan Oneil and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–03:07 Intro
03:07 Topic #1: Super Bowl marketing: favorite ads, etc.
07:29 Genius ideas for Super Bowl ads for a real estate business
10:23 Rating the halftime show
12:52 Topic #2: “The Cost of Love”: BAM article on the “singles tax” for renters
21:52 Topic #3: Realtor.com and RateMyAgent are partnering
26:07 “Just put your reviews on Google.”
28:54 Topic #4: Tony B TikToks–and why they’re so effective
35:31 Topic #5: Hiding likes on Instagram
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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Taya DiCarlo: https://www.instagram.com/tayadicarlo/
Connect with Jason Cassity: https://www.instagram.com/jason_cassity/
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Tony B's TikTok: https://www.tiktok.com/@www.islandwide1
Resources:
https://blog.hubspot.com/marketing/consumers-favorite-super-bowl-ads
https://nowbam.com/the-cost-of-love-how-money-impacts-move-in-decisions
https://www.inman.com/2023/02/14/ratemyagent-realtor-com-forge-review-publishing-partnership/
https://www.tiktok.com/t/ZTRtesVYq/.
#clientreviews #realestatetiktok #realestatepodcast

Feb 9, 2023 • 44min
Serhant, TikTok Ban, & How Agents Should Use QR Codes | The Walk Thru 042
How to overcome excuses to avoid video, how agents can use QR codes, what’s going on with SERHANT., the IG blue check, the Texas TikTok ban, and Super Bowl predictions are today’s topics as Candace Decker and Andrew Undem join Dan Oneil and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–03:49 Intro
03:49 Overcome excuses and commit to video
15:15 How agents can use QR codes in their marketing
22:02 A SERHANT. departure 30:03 TikTok ban
36:19 Paid verification for IG?
42:37 Super Bowl predictions
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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Candace Decker: https://www.instagram.com/candacedeckerrealestate/
Connect with Andrew Undem: https://www.instagram.com/undem/
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Resources:
https://nowbam.com/top-excuses-for-avoiding-video-marketing-and-how-to-overcome-them/
https://nowbam.com/12-creative-ways-real-estate-agents-can-use-qr-codes/
https://www.inman.com/2023/02/07/broker-tamir-shemesh-lands-at-nest-seekers-after-serhant-exit/
https://www.engadget.com/instagram-paid-verification-code-071024839.html
https://www.fox4news.com/news/texas-tik-tok-ban
#serhant #tiktokban #realestatepodcast

Feb 2, 2023 • 45min
Will Chat GPT Change The Real Estate Industry FOREVER? | The Walk Thru 041
The new BAM Captain, the Tom Ferry Elite Retreat, February content ideas, and the top AI tools for real estate agents are today’s topics as Byron Lazine joins Dan Oneil and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–02:10 Intro
02:33 Topic #1: The new BAM Captain (and a special gift)
04:37 Topic #2: The Tom Ferry Elite Retreat
04:55 Preview of talking points and takeaways
13:18 The Hot Sheet and Byron’s morning routine to prepare
17:22 TikTok followers convert the least amount.
22:02 Topic #3: February content for agents
24:22 Big event with Chris Smith on February 16th
25:13 Content ideas (that would crush) for Valentine’s Day
30:28 One-for-one content for clients (Tom Storey)
32:22 Topic #4: Top AI tools for agents—and a new BAM ebook
33:37 How The Broke Agent is using ChatGPT
39:37 What real estate agents should worry about (hint: it’s not AI)
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Connect with Byron:
Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Resources:
https://nowbam.com/february-content-ideas-for-agents/
https://nowbam.com/top-ai-tools-for-real-estate-agents/
#chatgpt #openai #realestatepodcast

Jan 26, 2023 • 39min
Real Estate Tinder & Why Agents Should Be In Office | The Walk Thru 040
The Tinder of real estate, Robert Reffkin’s quote calling home offices the “killer of culture,” the return of Instagram photos, and the Tom Ferry Elite Retreat are today’s topics as Marley Presswood and Andrew Undem join Dan Oneil and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM
➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–03:56 Intro
03:56 Topic #1: “Swipe right for a house”
08:32 “It isn’t solving any problems.”
09:30 Could work as an app matching agents to buyers/sellers
10:42 Topic #2: Instagram photos will get more focus in 2023
12:47 Marley’s “insane” results from a photo dump
16:27 “Content distribution is queen, and she wears the pants.”
23:00 Topic #3: Are home offices the “killer of culture”?
32:19 “No one wants to be the person who keeps saying ‘Zero’.”
35:27 Topic #4: The Tom Ferry Elite Retreat in Las Vegas
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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Marley Presswood: https://www.instagram.com/marleypresswoodgroup/
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Connect with Andrew Undem: https://www.instagram.com/undem/
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Resources:
https://nowbam.com/swipe-right-for-a-house-ifinder-is-the-first-dating-app-to-match-home-buyers-and-sellers/
https://www.socialmediatoday.com/news/Instagram-Chief-Says-Photos-Will-Get-More-Focus-in-2023/640988/
https://www.inman.com/2023/01/24/compass-ceo-robert-reffkin-calls-home-offices-the-killer-of-culture/
#ifinder #realestateteam #realestatepodcast

Jan 19, 2023 • 55min
Are Your Sellers Your BOSS? | The Walk Thru 039
Chris Smith’s Instagram question, a BAM article on defining luxury, Housle as the Wordle of real estate, a Redfin iBuying confession, and Brooks Landry’s IG Reel about Facebook are today’s topics as Victoria Velazquez and Brooks Landry join Byron Lazine and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Learn more about next week's BAM webinar with KCM: https://mailchi.mp/nowbam/demystifying-the-market-in-2023
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–03:57 Intro
03:57 Topic #1: Are your sellers your (temporary) boss? (BAM)
17:08 “I don’t want a partner.”
20:04 Topic #2: “Feeling Gucci: What Really Defines a Luxury RE Agent”
(BAM) 23:07 “Do you stage a $300K home—out of pocket?”
31:27 Topic #3: “Housle: the Wordle of Real Estate” (BAM)
32:05 Personal takes on Housle
36:58 Topic #4: Glenn Kelman’s confession about Redfin’s iBuying venture
42:13 Owning your mistakes versus blaming the market
44:18 Topic #5: Brooks Landry’s Instagram Reel
45:54 The Broke Agent on audio for reels
50:00 “I’d stay away from it 90% of the time.”
54:25 Next week’s KCM webinar: “Demystifying the Market”
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Connect with Byron: Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Victoria: https://www.instagram.com/victoriavelazquez/
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Connect with Brooks: https://www.instagram.com/brookslandrygroup/
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Resources:
https://nowbam.com/agents-react-are-your-sellers-your-boss/
https://nowbam.com/feeling-gucci-what-really-defines-a-luxury-real-estate-agent/
https://nowbam.com/housle-the-wordle-of-real-estate/
https://therealdeal.com/national/2023/01/18/glenn-kelman-redfin-should-have-shuttered-risky-ibuying-earlier/
https://www.instagram.com/reel/Cnj7z02qxrz/?igshid=YmMyMTA2M2Y=
#realestateagent #homesellers #realestatepodcast

Jan 12, 2023 • 55min
How To Overcome Video NERVES & Our Name Change To BAM | The Walk Thru 038
Mover migration studies, video nerves, Twitter notes, BAM Creators, and the rebranding of Broke Agent Media as BAM are today’s topics as Nicole White and Matt Lionetti join Byron Lazine and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://brokeagentmedia.com/
Timestamps:
00:00–02:35 Intro
02:36 Real Word vs. Over Ask
04:31 Topic #1 2022 Mover Migration Studies
06:20 Get me out of California
08:00 What’s happening in Toronto?
10:29 Pull the data that’s positive for your market
13:44 Topic #2 Overcome Video Nerves
14:26 Matt’s advice: Enthusiasm sells
21:49 Nicole’s advice: Go Live
24:51 Eric’s advice: Team up
26:41 Byron’s advice: Think macro to micro
28:23 Topic #3 Twitter Notes
29:58 Twitter should not be ignored
35:05 How agents can use Twitter to grow their local business
39:50 Topic #4 BAM Creators
40:28 Two shows coming from Matt Lionetti
43:10 Nicole’s reno skills
45:10 Topic #5 BAM name change
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Connect with Byron: Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Nicole: https://www.instagram.com/nicolewhiterealtor/
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Connect with Matt: https://www.instagram.com/matt.lionetti/
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Resources:
https://nowbam.com/2022-mover-migration-studies/
https://nowbam.com/overcome-video-nerves-5-tips-to-gain-confidence-on-camera/
https://blog.hootsuite.com/twitter-notes/
https://nowbam.com/what-is-a-bam-creator/ https://nowbam.com/from-broke-agent-media-to-bam/
#realestatecontent #contentcreation #realestatepodcast

Jan 5, 2023 • 52min
Redfin CEO EXPLODES On Twitter Over Chris Smith Satire | The Walk Thru 037
The BAM expired listings cold-calling event recap, how to organize lead generation, the Redfin CEO’s Twitter outburst, and new Facebook rules for agents are today’s topics when Dan Oneil and Tom Toole join Byron Lazine and The Broke Agent.
Check out the EPIC LIVE Expired Listings Call with Byron Lazine, Tom Toole & Dan Oneil: https://www.youtube.com/watch?v=vCH7tF5seHI
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out Broke Agent Media: https://brokeagentmedia.com/
Timestamps:
00:00–03:31 Intro
03:31 Topic #1: Expired Listings Cold Call Recap
04:09 Tom’s takeaways
06:31 Dan’s takeaways
08:29 The Broke Agent’s takeaways
10:31 Byron’s takeaways
17:23 Topic #2 “How to Organize Your Lead Generation Time?”
22:05 We have to prioritize follow-up as much as cold calls.
27:39 Topic #3: Redfin CEO’s Twitter Outburst
29:38 Satire, reaction, response, stories, invitation
43:54 Topic #4: “Facebook’s New Rules for Real Estate Listings”
45:45 Should agents focus on their personal or business page?
Connect with Byron: Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Dan: https://www.instagram.com/danoneil_/
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Connect with Tom: https://www.instagram.com/tomtoole3rd/
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Resources:
https://www.youtube.com/watch?v=vCH7tF5seHI
https://brokeagentmedia.com/how-to-organize-your-lead-generation-time/
https://brokeagentmedia.com/glenn-kelman-responds-to-chris-smith-tweet-agents-react/
https://brokeagentmedia.com/facebooks-new-rules-for-real-estate-listings/
#redfin #realestatenews #realestatepodcast

Dec 29, 2022 • 1h 2min
The Videos Agents MUST Make In 2023 & New Years Resolutions | The Walk Thru 036
How to maximize your marketing in a down market, videos real estate agents can make in 2023, the best of 2022, and New Year business resolutions are today’s topics as Paige Steckling and Brad McCallum join Byron Lazine and The Broke Agent.
Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM
Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/
Subscribe to this channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out Broke Agent Media: https://brokeagentmedia.com/
Sign up for BAM Caption Course: https://mailchi.mp/d068c10b1c01/captions
Timestamps:
00:00–02:25 Intro
02:25 Topic #1: “How to Maximize Marketing in a Down Market” (Housing Wire)
05:59 What Paige is doing to maximize exposure
16:20 Brad’s biggest marketing hack
21:22 Topic #2: “Videos Real Estate Agents Can Make In 2023” (BAM)
24:32 Brad’s bold prediction for 2023
27:26 Pros of green screen and a hack for getting into the luxury market
34:23 Topic #3: Best of 2022
34:44 Brad’s best of 2022
36:37 Paige’s best of 2022
40:55 Eric’s best of 2022
43:04 Byron’s best 2022
45:22 Topic #4: New Year Business Resolutions
45:38 Paige’s resolutions
47:38 Brad’s resolutions
49:48 Eric’s resolutions
53:01 Byron’s resolutions
Connect with Byron: Website: https://byronlazine.com
Instagram: https://www.instagram.com/byronlazine
TikTok: https://www.tiktok.com/@byronlazine
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Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
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Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/
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Connect with Brad McCallum: https://www.instagram.com/the.real.brad.mccallum/
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Resources:
https://www.housingwire.com/articles/how-to-maximize-your-marketing-in-a-down-market
https://brokeagentmedia.com/videos-real-estate-agents-can-make-in-2023/
#realestatemarketing #realestatecontent #realestatepodcast