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The Walk Thru

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Mar 2, 2023 • 51min

March Content Ideas For Agents & the Death of "Family" Team Model | The Walk Thru 045

What works on Facebook, March content ideas, what agents should do when they’re low on clients, and the fate of mid-sized “We’re like family” real estate teams are today’s topics as Lindsey Jo and The Massive Agent join The Broke Agent and Captain Dan Oneil.    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Get started on the Tom Ferry Roadmap Tour to start soaking up knowledge from industry experts and get hands-on support for your business: https://www.tomferry.com/roadmap/    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    —--------------------  Connect with Dan Oneil Instagram: https://www.instagram.com/danoneil_/   TikTok: https://www.tiktok.com/@danoneil__   —--------------------  Connect with The Broke Agent Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/    Connect with Dustin Brohm: https://www.instagram.com/massiveagent/   —--------------------  Resources:   https://www.socialmediatoday.com/news/Meta-Widely-Viewed-Content-Report-Q4-2022/643457/  https://nowbam.com/march-content-ideas-for-agents/  https://www.inman.com/2023/02/17/not-a-lot-of-clients-right-now-heres-what-you-should-be-doing/  https://nowbam.com/the-family-team-doesnt-work-as-a-real-estate-business-heres-why/  #realestatepodcast #realestateteam #contentideas
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Feb 23, 2023 • 45min

The Contagion Spreading Through The Real Estate Industry & Meta Verified | The Walk Thru 044

A contagion in the real estate industry, 2023 social media trends, Meta Verified, and Inman influencers are today’s topics as Shannon Gillette and Shane Burgman join Dan Oneil and The Broke Agent.    Get started on the Tom Ferry Roadmap Tour to start soaking up knowledge from industry experts and get hands-on support for your business: https://www.tomferry.com/roadmap/    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Get access to the recording for BAM’s ChatGPT workshop with Chris Smith (Thursday, February 16th). Click here to save 30% with the BAM discount: https://conv.codes/bam       Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/    Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    Timestamps:     00:00–03:32 Intro  03:32 Topic #1: A Contagion in the Real Estate Industry  07:53 What should agents be focused on  12:10 The best way to mix in entertainment & value  14:45 Tom Ferry Roadmap Tour  15:20 Topic #2: 2023 Social media trends (from HubSpot report)  27:10 Topic #3: Meta Verified and why it’s an agent’s dream come true  35:44 Topic #4: Inman influencers —--------------------  Connect with Dan Oneil  Instagram: https://www.instagram.com/danoneil_/    TikTok: https://www.tiktok.com/@danoneil__   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Shannon Gillette: https://www.instagram.com/shannon_gillette/    Connect with Shane Burgman: https://www.instagram.com/shaneburgman/   —--------------------   Resources:   https://nowbam.com/a-contagion-in-the-real-estate-industry/  https://nowbam.com/social-media-trends-report-from-hubspot/  https://nowbam.com/meta-verified-and-the-end-of-copy-accounts-agent-dreams-coming-true/  https://www.inman.com/2023/02/21/inman-proudly-announces-2023-global-real-estate-influencers-program/  #instagramverification #contagion #realestatepodcast
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Feb 16, 2023 • 46min

The BEST Marketer In Real Estate, RateMyAgent, & Instagram Problems | The Walk Thru 043

Super Bowl marketing, the “singles tax” for renters, RateMyAgent, Tony B’s real estate TikToks, and a frustrating new trend on Instagram are today’s topics as Taya DiCarlo and Jason Cassity join Dan Oneil and The Broke Agent.   Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/    Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    Timestamps:   00:00–03:07 Intro  03:07 Topic #1: Super Bowl marketing: favorite ads, etc.  07:29 Genius ideas for Super Bowl ads for a real estate business  10:23 Rating the halftime show  12:52 Topic #2: “The Cost of Love”: BAM article on the “singles tax” for renters  21:52 Topic #3: Realtor.com and RateMyAgent are partnering  26:07 “Just put your reviews on Google.”  28:54 Topic #4: Tony B TikToks–and why they’re so effective  35:31 Topic #5: Hiding likes on Instagram   —--------------------  Connect with Dan Oneil  Instagram: https://www.instagram.com/danoneil_/    TikTok: https://www.tiktok.com/@danoneil__  —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Taya DiCarlo:  https://www.instagram.com/tayadicarlo/    Connect with Jason Cassity:  https://www.instagram.com/jason_cassity/   —--------------------  Tony B's TikTok: https://www.tiktok.com/@www.islandwide1  Resources:   https://blog.hubspot.com/marketing/consumers-favorite-super-bowl-ads  https://nowbam.com/the-cost-of-love-how-money-impacts-move-in-decisions  https://www.inman.com/2023/02/14/ratemyagent-realtor-com-forge-review-publishing-partnership/  https://www.tiktok.com/t/ZTRtesVYq/.    #clientreviews #realestatetiktok #realestatepodcast
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Feb 9, 2023 • 44min

Serhant, TikTok Ban, & How Agents Should Use QR Codes | The Walk Thru 042

How to overcome excuses to avoid video, how agents can use QR codes, what’s going on with SERHANT., the IG blue check, the Texas TikTok ban, and Super Bowl predictions are today’s topics as Candace Decker and Andrew Undem join Dan Oneil and The Broke Agent.    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/    Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/   Timestamps:   00:00–03:49 Intro  03:49 Overcome excuses and commit to video  15:15 How agents can use QR codes in their marketing  22:02 A SERHANT. departure 30:03 TikTok ban  36:19 Paid verification for IG?  42:37 Super Bowl predictions —--------------------  Connect with Dan Oneil  Instagram: https://www.instagram.com/danoneil_/    TikTok: https://www.tiktok.com/@danoneil__   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Candace Decker: https://www.instagram.com/candacedeckerrealestate/    Connect with Andrew Undem: https://www.instagram.com/undem/   —--------------------   Resources:   https://nowbam.com/top-excuses-for-avoiding-video-marketing-and-how-to-overcome-them/  https://nowbam.com/12-creative-ways-real-estate-agents-can-use-qr-codes/  https://www.inman.com/2023/02/07/broker-tamir-shemesh-lands-at-nest-seekers-after-serhant-exit/  https://www.engadget.com/instagram-paid-verification-code-071024839.html  https://www.fox4news.com/news/texas-tik-tok-ban  #serhant #tiktokban #realestatepodcast
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Feb 2, 2023 • 45min

Will Chat GPT Change The Real Estate Industry FOREVER? | The Walk Thru 041

The new BAM Captain, the Tom Ferry Elite Retreat, February content ideas, and the top AI tools for real estate agents are today’s topics as Byron Lazine joins Dan Oneil and The Broke Agent.   Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/    Grab your FREE copy of BAM x The Conversion Club ebook, AI Tools for Real Estate Agents: https://brokeagentmedia.lpages.co/ai-for-real-estate-agents/    Subscribe to this channel: https://tinyurl.com/aatxhaka   Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    Timestamps:     00:00–02:10 Intro  02:33 Topic #1: The new BAM Captain (and a special gift)  04:37 Topic #2: The Tom Ferry Elite Retreat  04:55 Preview of talking points and takeaways  13:18 The Hot Sheet and Byron’s morning routine to prepare  17:22 TikTok followers convert the least amount.   22:02 Topic #3: February content for agents  24:22 Big event with Chris Smith on February 16th   25:13 Content ideas (that would crush) for Valentine’s Day  30:28 One-for-one content for clients (Tom Storey)  32:22 Topic #4: Top AI tools for agents—and a new BAM ebook  33:37 How The Broke Agent is using ChatGPT  39:37 What real estate agents should worry about (hint: it’s not AI) —--------------------  Connect with Byron: Website: https://byronlazine.com     Instagram: https://www.instagram.com/byronlazine     TikTok: https://www.tiktok.com/@byronlazine   —--------------------  Connect with Dan Oneil  Instagram: https://www.instagram.com/danoneil_/    TikTok: https://www.tiktok.com/@danoneil__   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------   Resources:   https://nowbam.com/february-content-ideas-for-agents/  https://nowbam.com/top-ai-tools-for-real-estate-agents/  #chatgpt #openai #realestatepodcast
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Jan 26, 2023 • 39min

Real Estate Tinder & Why Agents Should Be In Office | The Walk Thru 040

The Tinder of real estate, Robert Reffkin’s quote calling home offices the “killer of culture,” the return of Instagram photos, and the Tom Ferry Elite Retreat are today’s topics as Marley Presswood and Andrew Undem join Dan Oneil and The Broke Agent.    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM  ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    Timestamps:   00:00–03:56 Intro  03:56 Topic #1: “Swipe right for a house”   08:32 “It isn’t solving any problems.”   09:30 Could work as an app matching agents to buyers/sellers  10:42 Topic #2: Instagram photos will get more focus in 2023  12:47 Marley’s “insane” results from a photo dump  16:27 “Content distribution is queen, and she wears the pants.”  23:00 Topic #3: Are home offices the “killer of culture”?   32:19 “No one wants to be the person who keeps saying ‘Zero’.”  35:27 Topic #4: The Tom Ferry Elite Retreat in Las Vegas   —--------------------  Connect with Dan Oneil  Instagram: https://www.instagram.com/danoneil_/    TikTok: https://www.tiktok.com/@danoneil__   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Marley Presswood: https://www.instagram.com/marleypresswoodgroup/   —--------------------  Connect with Andrew Undem: https://www.instagram.com/undem/   —--------------------   Resources:   https://nowbam.com/swipe-right-for-a-house-ifinder-is-the-first-dating-app-to-match-home-buyers-and-sellers/ https://www.socialmediatoday.com/news/Instagram-Chief-Says-Photos-Will-Get-More-Focus-in-2023/640988/  https://www.inman.com/2023/01/24/compass-ceo-robert-reffkin-calls-home-offices-the-killer-of-culture/  #ifinder #realestateteam #realestatepodcast
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Jan 19, 2023 • 55min

Are Your Sellers Your BOSS? | The Walk Thru 039

Chris Smith’s Instagram question, a BAM article on defining luxury, Housle as the Wordle of real estate, a Redfin iBuying confession, and Brooks Landry’s IG Reel about Facebook are today’s topics as Victoria Velazquez and Brooks Landry join Byron Lazine and The Broke Agent.    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/      Learn more about next week's BAM webinar with KCM: https://mailchi.mp/nowbam/demystifying-the-market-in-2023 Subscribe to this channel: https://tinyurl.com/aatxhaka   Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    Timestamps:     00:00–03:57 Intro  03:57 Topic #1: Are your sellers your (temporary) boss? (BAM)  17:08 “I don’t want a partner.”  20:04 Topic #2: “Feeling Gucci: What Really Defines a Luxury RE Agent”  (BAM) 23:07 “Do you stage a $300K home—out of pocket?”  31:27 Topic #3: “Housle: the Wordle of Real Estate” (BAM)  32:05 Personal takes on Housle  36:58 Topic #4: Glenn Kelman’s confession about Redfin’s iBuying venture  42:13 Owning your mistakes versus blaming the market  44:18 Topic #5: Brooks Landry’s Instagram Reel  45:54 The Broke Agent on audio for reels  50:00 “I’d stay away from it 90% of the time.”  54:25 Next week’s KCM webinar: “Demystifying the Market” —--------------------  Connect with Byron: Website: https://byronlazine.com     Instagram: https://www.instagram.com/byronlazine     TikTok: https://www.tiktok.com/@byronlazine   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Victoria: https://www.instagram.com/victoriavelazquez/   —--------------------  Connect with Brooks: https://www.instagram.com/brookslandrygroup/   —--------------------   Resources:   https://nowbam.com/agents-react-are-your-sellers-your-boss/  https://nowbam.com/feeling-gucci-what-really-defines-a-luxury-real-estate-agent/  https://nowbam.com/housle-the-wordle-of-real-estate/  https://therealdeal.com/national/2023/01/18/glenn-kelman-redfin-should-have-shuttered-risky-ibuying-earlier/  https://www.instagram.com/reel/Cnj7z02qxrz/?igshid=YmMyMTA2M2Y=  #realestateagent #homesellers #realestatepodcast
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Jan 12, 2023 • 55min

How To Overcome Video NERVES & Our Name Change To BAM | The Walk Thru 038

Mover migration studies, video nerves, Twitter notes, BAM Creators, and the rebranding of Broke Agent Media as BAM are today’s topics as Nicole White and Matt Lionetti join Byron Lazine and The Broke Agent.    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out BAM: https://brokeagentmedia.com/    Timestamps:  00:00–02:35 Intro  02:36 Real Word vs. Over Ask  04:31 Topic #1 2022 Mover Migration Studies  06:20 Get me out of California   08:00 What’s happening in Toronto?  10:29 Pull the data that’s positive for your market   13:44 Topic #2 Overcome Video Nerves  14:26 Matt’s advice: Enthusiasm sells  21:49 Nicole’s advice: Go Live  24:51 Eric’s advice: Team up  26:41 Byron’s advice: Think macro to micro   28:23 Topic #3 Twitter Notes  29:58 Twitter should not be ignored  35:05 How agents can use Twitter to grow their local business  39:50 Topic #4 BAM Creators  40:28 Two shows coming from Matt Lionetti  43:10 Nicole’s reno skills  45:10 Topic #5 BAM name change    —--------------------  Connect with Byron: Website: https://byronlazine.com     Instagram: https://www.instagram.com/byronlazine     TikTok: https://www.tiktok.com/@byronlazine   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Nicole: https://www.instagram.com/nicolewhiterealtor/   —--------------------  Connect with Matt: https://www.instagram.com/matt.lionetti/   —--------------------   Resources:   https://nowbam.com/2022-mover-migration-studies/  https://nowbam.com/overcome-video-nerves-5-tips-to-gain-confidence-on-camera/  https://blog.hootsuite.com/twitter-notes/  https://nowbam.com/what-is-a-bam-creator/ https://nowbam.com/from-broke-agent-media-to-bam/   #realestatecontent #contentcreation #realestatepodcast
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Jan 5, 2023 • 52min

Redfin CEO EXPLODES On Twitter Over Chris Smith Satire | The Walk Thru 037

The BAM expired listings cold-calling event recap, how to organize lead generation, the Redfin CEO’s Twitter outburst, and new Facebook rules for agents are today’s topics when Dan Oneil and Tom Toole join Byron Lazine and The Broke Agent.    Check out the EPIC LIVE Expired Listings Call with Byron Lazine, Tom Toole & Dan Oneil:  https://www.youtube.com/watch?v=vCH7tF5seHI    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out Broke Agent Media: https://brokeagentmedia.com/    Timestamps:   00:00–03:31 Intro  03:31 Topic #1: Expired Listings Cold Call Recap  04:09 Tom’s takeaways  06:31 Dan’s takeaways  08:29 The Broke Agent’s takeaways  10:31 Byron’s takeaways  17:23 Topic #2 “How to Organize Your Lead Generation Time?”   22:05 We have to prioritize follow-up as much as cold calls.  27:39 Topic #3: Redfin CEO’s Twitter Outburst  29:38 Satire, reaction, response, stories, invitation  43:54 Topic #4: “Facebook’s New Rules for Real Estate Listings”  45:45 Should agents focus on their personal or business page?   Connect with Byron: Website: https://byronlazine.com     Instagram: https://www.instagram.com/byronlazine     TikTok: https://www.tiktok.com/@byronlazine   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Dan: https://www.instagram.com/danoneil_/   —--------------------  Connect with Tom: https://www.instagram.com/tomtoole3rd/   —--------------------   Resources:   https://www.youtube.com/watch?v=vCH7tF5seHI  https://brokeagentmedia.com/how-to-organize-your-lead-generation-time/  https://brokeagentmedia.com/glenn-kelman-responds-to-chris-smith-tweet-agents-react/  https://brokeagentmedia.com/facebooks-new-rules-for-real-estate-listings/  #redfin #realestatenews #realestatepodcast
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Dec 29, 2022 • 1h 2min

The Videos Agents MUST Make In 2023 & New Years Resolutions | The Walk Thru 036

How to maximize your marketing in a down market, videos real estate agents can make in 2023, the best of 2022, and New Year business resolutions are today’s topics as Paige Steckling and Brad McCallum join Byron Lazine and The Broke Agent.    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM    Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/      Subscribe to this channel: https://tinyurl.com/aatxhaka    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn    Check out Broke Agent Media: https://brokeagentmedia.com/    Sign up for BAM Caption Course: https://mailchi.mp/d068c10b1c01/captions  Timestamps: 00:00–02:25 Intro  02:25 Topic #1: “How to Maximize Marketing in a Down Market” (Housing Wire)  05:59 What Paige is doing to maximize exposure  16:20 Brad’s biggest marketing hack  21:22 Topic #2: “Videos Real Estate Agents Can Make In 2023” (BAM)  24:32 Brad’s bold prediction for 2023  27:26 Pros of green screen and a hack for getting into the luxury market  34:23 Topic #3: Best of 2022  34:44 Brad’s best of 2022  36:37 Paige’s best of 2022  40:55 Eric’s best of 2022   43:04 Byron’s best 2022  45:22 Topic #4: New Year Business Resolutions  45:38 Paige’s resolutions  47:38 Brad’s resolutions  49:48 Eric’s resolutions  53:01 Byron’s resolutions Connect with Byron: Website: https://byronlazine.com     Instagram: https://www.instagram.com/byronlazine     TikTok: https://www.tiktok.com/@byronlazine   —--------------------  Connect with The Broke Agent  Instagram: https://www.instagram.com/thebrokeagent/  TikTok: https://www.tiktok.com/@thebrokeagent —--------------------  Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/   —--------------------  Connect with Brad McCallum: https://www.instagram.com/the.real.brad.mccallum/   —--------------------   Resources:   https://www.housingwire.com/articles/how-to-maximize-your-marketing-in-a-down-market  https://brokeagentmedia.com/videos-real-estate-agents-can-make-in-2023/  #realestatemarketing #realestatecontent #realestatepodcast

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