Open Market

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example: How to launch a new product or enter into a new market When and how to involve your customers in market expansion efforts What sales/marketing and product teams need to do to get aligned How to derisk your transition by enlisting customer champions If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!

The podcast discusses the journey of adtech startups from $1M to $10M, covering team structure, transitioning from founder-led sales to professionalized sales, hiring marketers, building brand strategies, and the evolving role of a CEO in company growth.

Co-hosts discuss the importance of hiring a Chief Audience Officer in adtech companies, emphasizing audience value and customer acquisition. They explore the growth of Undertone and strategies for building industry leadership. The conversation highlights the role of a CAO in audience cultivation, maximizing online presence, and staying relevant in the digital marketing landscape.

Co-hosts discuss reverse-engineering a $10M adtech exit, emphasizing value beyond revenue. They cite a mobile ad creative startup acquisition example. Topics include ideal team, adtech product ideas, and Joe persuading Eric. Explore the podcast for more insights!