Proof to Product
Katie Hunt
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.
If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life.
If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
Episodes
Mentioned books
Jul 26, 2022 • 26min
257 | Enhance Your Etsy Sales with Lauren Keplinger
Have you found success in selling your products on Etsy? Despite the changes that Etsy has made over the last few years, the search engine is full of value for small businesses to take advantage of in growing their brand. In this episode, Lauren Keplinger joins us to share how you can enhance your Etsy sales through your product listing, keywords, and even mindset about Etsy! You can view full show notes and more at prooftoproduct.com/257 Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! Get Access Now
Jul 19, 2022 • 10min
256 | 4 ways to measure trade show success excluding sales with Katie Hunt
If you’ve ever attended a trade show and felt disappointed in your sales, I have good news for you! The success of your trade show should not be solely measured by the volume of sales you get while you’re there. In today’s episode, I’m sharing 4 ways to measure your success at a trade show that don’t rely on your sales. Trade shows offer you the opportunity to maximize your time to seek client feedback, have meaningful conversations, enhance your brand recognition and visibility, and ultimately build new connections. You can view full show notes and more at prooftoproduct.com/256 Today’s episode is brought to you by our Booth Blueprint class, available in the Proof to Product resource library! During this class, I'll walk you through three secrets to maximizing your tradeshow investment, and I'll tell you how to keep your wholesale orders coming in long after your trade show ends! Get access to this class and my workbook inside the Proof to Product resource library! Get Access Now
Jul 12, 2022 • 48min
255 | Your Emotions Make Your Business Stronger with Kiwi Schloffel, Your Gal Kiwi
Being an entrepreneur is an emotional journey, oftentimes leading you to burnout. Kiwi Schloffel of Your Gal Kiwi joins me to talk about the many challenges that entrepreneurs face as they start and grow their businesses. Throughout this episode, Kiwi and I share personal stories to remind our entrepreneurial friends that you're not alone and that you should focus on building a business that fuels the life you want to lead. You can view full show notes and more at prooftoproduct.com/255 Today’s episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we’ll be adding soon! Get access to all of these classes inside the Proof to Product resource library! {Get Access Now}
Jun 28, 2022 • 1min
We're on summer break!
The Proof to Product podcast team and I are practicing what we preach and are taking the next two weeks off to bask in the summer sunshine! We'll be back with a new episode on July 12 and we have some incredible things lined up for you. Here's what you have to look forward to when we return: Kiwi Schloffel of Your Gal Kiwi and I talk about the emotional and mental load of running a business. I'll also be sharing four ways to measure tradeshow success that doesn't include sales. Plus, we've got some amazing case studies and updates from Paper Camp alumni Brittany Paige of Brittany Paige Designs, Nikki Tyler of Lovely Little Studios, and Christine Herrin of Everyday Explorers— you won't want to miss these! While we're gone, be sure to dip back into the archives. We have over 254 incredible episodes to help you strengthen your business. If you've been thinking about joining us for paper camp, go get yourself on the waitlist. You can do that at prooftoproduct.com/papercamp. We'll open enrollments later this summer. Have a great two weeks and I'll see you on July 12!
Jun 21, 2022 • 34min
254 | Identifying & Overcoming Burnout with Valerie Hamaker, Generation Xhausted
When burnout hits us on our entrepreneurship journey, it’s not only hard to see it coming, but is hard to manage and deal with it as well. In today’s episode, Valerie Hamaker joins us to share how you can identify the signs of burnout and if it’s happening due to underlying issues. Valerie Hamaker is a relationship and trauma therapist, who runs a membership community focused on helping individuals recover from issues of burnout. Listen in as Valerie shares two valuable and tangible ways that you can avoid burnout in your business. You can view full show notes and more at prooftoproduct.com/254 Today’s episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we’ll be adding soon! Get access to all of these classes inside the Proof to Product resource library! Get Access Now
Jun 14, 2022 • 18min
253 | Manufacturing Overseas with Emily Chiang, Emii Creations
Have you weighed the pros and cons of sending your manufacturing overseas? While recently on the trade show floor, Emily Chiang of Emii Creations joined me for a quick conversation about her experiences with trade shows, but ended up diving into a rich conversation about manufacturing overseas. Listen in as her business model has evolved over the last two years and the role that her parents are playing in the manufacturing side of her business. If you’re a member of Proof to Product LABS, Lyndsay will be joining us in July to help us map out our own 90 day marketing roadmap! You can view full show notes and more at prooftoproduct.com/253 Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! Join the Waitlist
Jun 7, 2022 • 34min
252 | Why you need a 90 day Marketing Roadmap with Lyndsay Clements, Ellen Grace Marketing
Are you strategically mapping out your marketing plans, efforts, and strategy? In today’s episode, Lyndsay Clements of Ellen Grace Marketing joins us to share about the importance of a marketing roadmap! Listen in as she highlights why you need a marketing roadmap, how to utilize the data you have, and what the goals of your 90-day marketing roadmap should be! If you’re a member of Proof to Product LABS, Lyndsay will be joining us in July to help us map out our own 90 day marketing roadmap! You can view full show notes and more at prooftoproduct.com/252 Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! {Join the Waitlist}
May 31, 2022 • 13min
251 | Navigating Wholesale Exclusivity Requests with Katie Hunt
Are you offering wholesale exclusivity on your products for your wholesale customers? While I don’t always encourage it, I do think it is important for you to understand what it means, how to navigate saying no, and what to include in it if you decide to offer it! In today’s episode I’m answering all of these questions, plus share templates and steps to take in every situation! You can view full show notes and more at prooftoproduct.com/251 Today’s episode is brought to you by our free Is Wholesale Right for You? Masterclass! During this class, I'll walk you through 12 questions to ask yourself to determine if your products and your business are ready to sell wholesale, plus I'll provide tips so that you can move forward with confidence in your next steps. Get access to this free masterclass inside our resources library! {Get Free Access Now}
May 24, 2022 • 26min
250 | How she added $55k in revenue by adding a digital product to her e-commerce shop with Dani Bruflodt, The Daily Page
Have you considered what expanding your business with digital products and offerings could do for your ecommerce brand? In today’s episode Dani Bruflodt of The Daily Page shares how she created her first digital product as a happy accident, then proceeded to sell $15k in revenue on that product alone in the first year. Now, Dani has expanded her digital product line with only a full line of paid products, but also free products that she’s used to grow her newsletter list! Dani’s desire to grow her email list came as she decided to move her shop from Etsy to owning her own ecommerce store on Shopify and realized she wanted to gather her customer’s information, since she’d never had it with Etsy. You can view full show notes and more at prooftoproduct.com/250 Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! DOWNLOAD THE GUIDE
May 17, 2022 • 33min
249 | Why you need to niche down with Sadie Teper, Twentysome Design
Are you trying to connect with a broad audience rather than niching down to a core group of customers to connect with? When it come to product creation, marketing and even the branding for your business, finding your niche can provide so much value. In today’s episode, Sadie Teper joins us to share why it's important for you to niche down and know who your customer really is. When you get clear on who you’re talking to… it's much easier to create, market and sell your products. You can view full show notes and more at prooftoproduct.com/249 Today’s episode is brought to you by LABS, my 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! {Join the Waitlist}
