Proof to Product

The Proof to Product podcast team and I are practicing what we preach and are taking the next two weeks off to bask in the summer sunshine! We'll be back with a new episode on July 12 and we have some incredible things lined up for you. Here's what you have to look forward to when we return: Kiwi Schloffel of Your Gal Kiwi and I talk about the emotional and mental load of running a business. I'll also be sharing four ways to measure tradeshow success that doesn't include sales. Plus, we've got some amazing case studies and updates from Paper Camp alumni Brittany Paige of Brittany Paige Designs, Nikki Tyler of Lovely Little Studios, and Christine Herrin of Everyday Explorers— you won't want to miss these! While we're gone, be sure to dip back into the archives. We have over 254 incredible episodes to help you strengthen your business. If you've been thinking about joining us for paper camp, go get yourself on the waitlist. You can do that at prooftoproduct.com/papercamp. We'll open enrollments later this summer. Have a great two weeks and I'll see you on July 12!

When burnout hits us on our entrepreneurship journey, it’s not only hard to see it coming, but is hard to manage and deal with it as well. In today’s episode, Valerie Hamaker joins us to share how you can identify the signs of burnout and if it’s happening due to underlying issues. Valerie Hamaker is a relationship and trauma therapist, who runs a membership community focused on helping individuals recover from issues of burnout. Listen in as Valerie shares two valuable and tangible ways that you can avoid burnout in your business. You can view full show notes and more at prooftoproduct.com/254 Today’s episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we’ll be adding soon! Get access to all of these classes inside the Proof to Product resource library! Get Access Now

Have you weighed the pros and cons of sending your manufacturing overseas? While recently on the trade show floor, Emily Chiang of Emii Creations joined me for a quick conversation about her experiences with trade shows, but ended up diving into a rich conversation about manufacturing overseas. Listen in as  her business model has evolved over the last two years and the role that her parents are playing in the manufacturing side of her business. If you’re a member of Proof to Product LABS, Lyndsay will be joining us in July to help us map out our own 90 day marketing roadmap!  You can view full show notes and more at prooftoproduct.com/253 Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! Join the Waitlist  

Are you strategically mapping out your marketing plans, efforts, and strategy? In today’s episode, Lyndsay Clements of Ellen Grace Marketing joins us to share about the importance of a marketing roadmap! Listen in as she highlights why you need a marketing roadmap, how to utilize the data you have, and what the goals of your 90-day marketing roadmap should be! If you’re a member of Proof to Product LABS, Lyndsay will be joining us in July to help us map out our own 90 day marketing roadmap!  You can view full show notes and more at prooftoproduct.com/252 Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! {Join the Waitlist}

Are you offering wholesale exclusivity on your products for your wholesale customers? While I don’t always encourage it, I do think it is important for you to understand what it means, how to navigate saying no, and what to include in it if you decide to offer it! In today’s episode I’m answering all of these questions, plus share templates and steps to take in every situation!   You can view full show notes and more at prooftoproduct.com/251 Today’s episode is brought to you by our free Is Wholesale Right for You? Masterclass! During this class, I'll walk you through 12 questions to ask yourself to determine if your products and your business are ready to sell wholesale, plus I'll provide tips so that you can move forward with confidence in your next steps. Get access to this free masterclass inside our resources library! {Get Free Access Now}

Have you considered what expanding your business with digital products and offerings could do for your ecommerce brand? In today’s episode Dani Bruflodt of The Daily Page shares how she created her first digital product as a happy accident, then proceeded to sell $15k in revenue on that product alone in the first year. Now, Dani has expanded her digital product line with only a full line of paid products, but also free products that she’s used to grow her newsletter list! Dani’s desire to grow her email list came as she decided to move her shop from Etsy to owning her own ecommerce store on Shopify and realized she wanted to gather her customer’s information, since she’d never had it with Etsy.  You can view full show notes and more at prooftoproduct.com/250 Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to  map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! DOWNLOAD THE GUIDE

Are you trying to connect with a broad audience rather than niching down to a core group of customers to connect with? When it come to product creation, marketing and even the branding for your business, finding your niche can provide so much value. In today’s episode, Sadie Teper joins us to share why it's important for you to niche down and know who your customer really is. When you get clear on who you’re talking to… it's much easier to create, market and sell your products. You can view full show notes and more at prooftoproduct.com/249 Today’s episode is brought to you by LABS, my 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! {Join the Waitlist}

Selling wholesale in person, at in-person trade shows is a completely different experience than selling wholesale online.  Here at Proof to Product, we truly believe in the benefits of trade show—from the sales, connections and new ideas to opportunities for collaboration and brand visibility, the benefits are endless. In today’s episode, I’m sharing a compilation of live interviews from the trade show floor while I was at the combined Noted & SF Now trade show last month. I talked with brand new exhibitors, as well as trade show veterans from our community. Did you know that we had 54 Proof to Product students exhibiting at Noted & SF Now this year? Our members accounted for over a third of the overall exhibitors in attendance. If you’re ready to learn more about exhibiting at trade shows and prepare your brand for wholesale, join the waitlist for Paper Camp! {JOIN THE WAITLIST} You can view full show notes and more at prooftoproduct.com/248 If you’re considering exhibiting at a trade show, like Noted & SF Now, I’m so excited for you, plus I’ve created a resource just for you! Don’t go into your first trade show without the proper knowledge like I did. In my free masterclass, The Booth Blueprint, I share three secrets to maximizing your trade show investment and keep wholesale orders coming in long after your investment. You can access this free class inside our free resources library! {Get Access}

The frequency in which you should be releasing new products to the wholesale market used to be pretty straightforward, but with the introduction of Faire and other third party platforms, things have gotten a little muddy. In today’s episode, I’m clearing things up so that your new products are ready for when buyers are primed to purchase, but you’re also not burning yourself out! You can view full show notes and more at prooftoproduct.com/247 Today’s episode is brought to you by Proof to Product LABS, where we’re bringing together new and seasoned product based business owners to strengthen the way they run their businesses. Within our LABS membership, we offer a monthly group coaching call where I offer strategic solutions for product based business owners. Additionally, you can personally ask questions within LABS that might make it onto the podcast, just like this one! Make sure you join our waitlist to be the first to know when the doors open! Join the Waitlist

Are you curious about NTFs, the blockchain and opportunities that Web 3.0 provides for creatives? Jason Matias joins us to break down how the NFT market and blockchain works, his experience in selling several hundred NFT artworks, along with mistakes and misconceptions you should avoid if you’re just getting started! You can view full show notes and more at prooftoproduct.com/246 Today’s episode is brought to you by our Email Marketing For Product Makers guide. If you’ve struggled with what to say, when to send or how to plan out your email marketing strategies for wholesale or direct to consumer audiences we’ve got just the tool for you. Grab this free guide that has helped hundreds of product makers plan out a year’s worth of marketing emails.  Grab the Guide