Proof to Product

There’s a quote that reads something along the lines of “Remember that once you dreamed of being where you are now.” Business growth and success looks a little different for everyone depending on where you are in your life and the goals you have for your business—but a past version of yourself has likely dreamt of being exactly where you are. It’s so easy to keep grinding and moving along in our business, but today I want to encourage you to take some time to reflect on where you started in your journey and where your business is today.  In this episode, Nikki Tyler of Little Lovelies Studio joins us to discuss what the last 10 years of business has looked like for her, what her journey to wholesale entailed, and what she’d do differently if she was just getting started. Listen in as she shares how wholesale went from an idea to contributing to 95% of her revenue at Little Lovelies Studio! You can view full show notes and more at prooftoproduct.com/264 Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to  map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! GET ACCESS NOW

As if business owners hadn’t had enough of pivoting over the last two and a half years through the pandemic, now we are in the midst of a recession. Small businesses everywhere are worried about how to prepare and thrive during this time. As someone who has personally worked through three recessions now, I'm sharing my thoughts about what you can do to keep your business moving forward during this recession! You can view full show notes and more at prooftoproduct.com/263 Today’s episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! JOIN THE WAITLIST

Have you considered building a marketing strategy based on your personality type? If you’ve found that you don’t enjoy the marketing you’re doing in your business, you’re struggling to manage it, or you don’t think it is working for you, it could be that it does not fit your personality! Brit Kolo of Marketing Personalities has taken the 16 Myers-Briggs personality types and developed marketing plans that align with each. In today’s episode, she joins us to share how you can remove the pressure that comes with marketing and build a marketing strategy that matches your personality, which ultimately feels more natural and delivers more results. You can view full show notes and more at prooftoproduct.com/262 Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to  map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! GET ACCESS NOW

Have you dreamt about your products being on the shelves of big box stores? In today’s episode, Krishna Chavda of NANU Studio joins us to share her story of developing her brand, exploring wholesale, and landing her first purchase order from a big box store while exhibiting at New York Now. You can view full show notes and more at prooftoproduct.com/261 Today’s episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp! JOIN THE WAITLIST

Is selling and managing your wholesale outreach not something your enjoy or are even good at? You have options to outsource sales in your wholesale business. In today’s episode, I’m walking you through three types of sales reps that you can hire, the differences between them, and what you should expect in working with each one. You can view full show notes and more at prooftoproduct.com/260 Today’s episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp! JOIN THE WAITLIST Giving back is one of our core values here at Proof to Product—in time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $200,000 in scholarship funds to creative entrepreneurs who make physical products and have big dreams. If you’re interested in joining Paper Camp, but do not have the funds to do so, please apply for our Paper Camp Scholarship. APPLY NOW

How do you know you’re ready to exhibit at a trade show and begin selling wholesale? Christine Herrin of Everyday Explorers Co joins us today to give an inside look at how and why she decided to launch to the wholesale market and exhibit at her first trade show this year. Listen in as she shares how selling direct to consumer and wholesale are different, along with a few of the lessons she learned about positioning, pricing and marketing her products to the wholesale market. You can view full show notes and more at prooftoproduct.com/259 You may remember Christine from episode 170 of the Proof to Product podcast where she talked about running her business remotely.   Today’s episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp! JOIN THE WAITLIST

Deciding to sell wholesale is the first step to scaling your business, but what are the next steps to being successful in it? Brittany O’Brien of Brittany Paige joins us to share the top three contributors to her wholesale success, how she overcame her fear of rejection, and a few tips she has for brands just getting started in wholesale. Plus, she’s sharing a little insight on her experience in growing the retail side of her business while having fun with TikTok! You can view full show notes and more at prooftoproduct.com/258 Today’s episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp! {JOIN THE WAITLIST}

Have you found success in selling your products on Etsy? Despite the changes that Etsy has made over the last few years, the search engine is full of value for small businesses to take advantage of in growing their brand. In this episode, Lauren Keplinger joins us to share how you can enhance your Etsy sales through your product listing, keywords, and even mindset about Etsy! You can view full show notes and more at prooftoproduct.com/257 Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to  map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! Get Access Now

If you’ve ever attended a trade show and felt disappointed in your sales, I have good news for you! The success of your trade show should not be solely measured by the volume of sales you get while you’re there. In today’s episode, I’m sharing 4 ways to measure your success at a trade show that don’t rely on your sales. Trade shows offer you the opportunity to maximize your time to seek client feedback, have meaningful conversations, enhance your brand recognition and visibility, and ultimately build new connections.   You can view full show notes and more at prooftoproduct.com/256 Today’s episode is brought to you by our Booth Blueprint class, available in the Proof to Product resource library! During this class, I'll walk you through three secrets to maximizing your tradeshow investment, and I'll tell you how to keep your wholesale orders coming in long after your trade show ends! Get access to this class and my workbook inside the Proof to Product resource library! Get Access Now

Being an entrepreneur is an emotional journey, oftentimes leading you to burnout. Kiwi Schloffel of Your Gal Kiwi joins me to talk about the many challenges that entrepreneurs face as they start and grow their businesses. Throughout this episode, Kiwi and I share personal stories to remind our entrepreneurial friends that you're not alone and that you should focus on building a business that fuels the life you want to lead.  You can view full show notes and more at prooftoproduct.com/255 Today’s episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we’ll be adding soon! Get access to all of these classes inside the Proof to Product resource library! {Get Access Now}