It’s not often that we hear from product makers and businesses that are selling 100% retail here on the podcast, but at McKinnon Collective, Danella Ruth McKinnon and her husband have done over 150 retail markets since 2019 and their experience in this space comes with so much value! In today’s episode, Danella is sharing why they don’t sell wholesale for their handmade leather bags and how she’s found success at retail markets, including her tips for standing out, merchandising, and inventory. Listen in as she highlights how they’ve also decided to incorporate an e-commerce store into their holiday sales with a limited time run over 4 days this November.

Today’s episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year’s worth of marketing emails in under an hour.  If you’ve ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you. 

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You can view full show notes and more at prooftoproduct.com/269

If you enjoyed today’s episode, Danella will be leading a coffee chat on October 19th where she’ll answer all your burning questions about exhibiting at markets inside of LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. If you’re not a member, make sure you’re on the waitlist for when we open enrollment!

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