Danella McKinnon
Co-owner of McKinnon Collective, a handmade leather goods business that sells 100% direct-to-consumer through online sales and in-person markets.
Best podcasts with Danella McKinnon
Ranked by the Snipd community
Mar 26, 2024 • 59min
335 | In-Person Retail Markets with Emily Chiang, Danella McKinnon, and Kate Pinto
Emily Chiang, the owner of Emii Creations, Danella McKinnon of McKinnon Collective, and Kate Pinto from Bean Horse Car Designs gather to discuss the in-person retail market landscape. They highlight strategies for engaging consumers and adapting to post-pandemic changes. The trio shares insights on logistics, maximizing social media presence, and the challenges of outdoor events. They also touch on effective cash handling and the importance of creating memorable customer experiences, ensuring vendors can thrive amidst evolving shopping behaviors.
Oct 18, 2022 • 35min
269 | Over 150 Retail Markets in 3 Years with Danella Ruth McKinnon, McKinnon Collective
Danella Ruth McKinnon, co-owner of McKinnon Collective, shares her journey in the handmade leather goods industry. Since 2019, they've successfully participated in over 150 retail markets, focusing exclusively on direct-to-consumer sales. Danella offers tips on standing out at markets and effective merchandising strategies. She discusses their decision to avoid wholesale and highlights the importance of email marketing for building customer connections. The couple’s plans for a limited-time e-commerce store in November showcase their innovative approach to holiday sales.
