

eCommerce Scaling Secrets by Alex Fedotoff
Alex Fedotoff
Alex Fedotoff is a founder of D2C brands- 8 figure D2C Brands portfolio and e-learning company eCommerce Scaling Secrets.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
Episodes
Mentioned books

Jul 22, 2021 • 43min
140: 9 figures with one product funnels (David Stellato interview)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Just finished this AMAZING interview with a 9-figure entrepreneur...and I’m SO HAPPY to share it with you!
Excited to introduce David Stellato - a great person, a supersmart business person, and the owner of a 9-FIG BUSINESS…
David will tell you RIGHT NOW how to build a TREMENDOUS infrastructure and SCALE multiple businesses for himself and his clients:
the KEY to entering a specific market (offline portion of a business)
PRODUCT RESEARCH tips for you to follow
focusing on the product that CAN BE BRANDED
HEALTHY MARGIN and how to achieve it
how David builds his HIGH-CONVERTING funnels
I was literally taking notes today MYSELF! You will love this as well!
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 20, 2021 • 17min
140: $100 Million Brand by giving away socks
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Another case study INCOMING...and you will love it!
These guys are AMAZING! I’m gonna tell you about a *SECRET* company that has a UNIQUE marketing strategy…
Watch the video and find out about the brand that:
has been GIVING AWAY socks to grow
has had a TREMENDOUS long-term goal
found the SOCIAL ISSUE to get closer to the audience
created a UNIQUE product to differentiate themselves from the competitors
got financed through Shark Tank and GREW to 100 mil/year
I got inspired by this brand a long time ago, and now, I want to share their story with you…
Already know who these guys are? Try to guess and let me know!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 17, 2021 • 19min
139: Why only 5% of dropshippers SUCCEED
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Ever thought about WHY that one ad you copied on adspy was CRUSHING it for others but yours just DOESN'T WORK?
Believe it or not...it’s a mindset!
Only 5% of dropshippers SUCCEED nowadays…
In my new YT video, I will tell you WHY EXACTLY those 5% get everything while 95% fail…
It’s not about the ads...not about the targeting...not even about the landing page you build…
Find out more in the vid...aaaand enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 15, 2021 • 46min
139: How to BLOW up your tracking to scale
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
I know YOU LOVE those interviews coming out...and I got a SPECIAL ONE for you today!
Meet Chris Mercer - the guy who will help YOU get your sales numbers and tracking in order!
Chris is the founder of MeasurementMarketing.io and will show you HOW to PROPERLY set up your analytics…
In particular, we will talk about:
WHAT EXACTLY is missing in your data analytics
the PLANNING phase NO ONE in ecom is doing
setting up the RIGHT GOALS and identifying KEY METRICS
translating a NUMBER into a BEHAVIOR
iOS update and its IMPLICATIONS
This was an EYE-OPENING call for me and I’m sure you’ll experience THE SAME!
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 13, 2021 • 8min
139: 1.4 mil. per month with 1 product 4 principles and lessons
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
You know there’s a HUGE gap between 6 figures in revenue and 7 figures…
It’s NOT JUST about the right product or the right interests to target...Really, those are secondary!
Today, I’ll give you the 4! MAIN PRINCIPLES to elevate your ecom store from 6 to 7 fig:
not relying on ONLY 1 THING - backups, backups, backups…
building a TEAM and SHARING responsibilities - whom to hire and why
the RIGHT niche - wide appeal vs limited products
the RIGHT MARGIN - high ticket vs low ticket
This and NOT ONLY in my new video that you want to see…
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 10, 2021 • 13min
138: How to stop relying on Facebook
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
How is your Fb account doing right now? Tough times, right?
You shouldn't JUST RELY on Fb as your ONLY acquisition platform…
Today, I’ll share with you the FRAMEWORK to get out of this Fb dependency:
exploring the NEW social platforms
a strategic backup strategy - always have more than 1 option
DIVERSIFICATION - emails, SMS, etc
This and NOT ONLY in my new ECOM strategy guide…
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 8, 2021 • 53min
138: $50 mil/year eCommerce with insane margins and 20 employees [ Sean Frank, COO Ridge interview]
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
I’m gonna BLOW YOUR MIND right now...Ready?
Remember me talking about that wallet-making Ridge company A LOT recently?
Well, I brought in here Sean Frank - the COO of Ridge, who’ll tell you HOW THEY SCALE FAST AND EFFICIENTLY!
So, Sean and I will talk about:
HOW TO get 2 MIL visitors/month on your site
how to work with INFLUENCERS on YT (GREAT margin)
the WHOLE STRUCTURE of the Ridge YT promotional strategy
YT vs FB - pros and cons
HOW TO BEAT the competition COMPLETELY
HOW TO build a FANTASTIC TEAM around you
An honest, very thorough description of HOW the Ridge is CRUSHING it RIGHT NOW…
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 6, 2021 • 27min
138: [Step-by-step] 8-figure eCommerce teams building guide
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Are you stuck at 6-7 figures, without knowing WHAT TO DO next to expand?
I’ll tell you what the next step is - GREAT TEAM!
Yet, there are rules to follow when you BUILD the team:
not rushing into hiring - quality over quantity
the hire SLOW, fire FAST rule
know WHO you deal with - personality, previous employers, family
build the RIGHT corp structure on YOUR level right now
as YOU SCALE, your team SCALES - evolving, building SOPs, etc
the ULTIMATE HACK
There you have it… For more specific details, just press that PLAY button
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 1, 2021 • 42min
137: How to get your products into 1000s of retail stores
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
You will LOVE IT!
Without further ado, meet Lucas Walker - the HUMAN WALKING CLICKBAIT - the guy who knows how to convert!
Lucas is a CPG ninja and a COPYWRITING guru, and he is ready to share his TRICKS with you:
HOW to build up profit margin to SELL IN RETAIL
WHY RETAIL as the main distribution channel
the RETAIL drives ECOM; ECOM drives RETAIL principle
If Lucas was to START a new brand, WHAT would he start selling?
the INDUSTRIES/NICHES that are BOOMING right now
HOW to GET TO RETAIL NOW - what to do first
This is a TOTAL DIFFERENT perspective, and you WANNA see this one!
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jun 26, 2021 • 13min
136: The decision making process that made $10s of millions
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey, Rockstars!
Like my interviews with the eCom sharks who made themselves? Got another one for you
John Roman - is the guy! 8-Figure entrepreneur, made to mega successful exits, has a freaking great brand portfolio...and he’s just warming up, I’m telling you!
So we’ve discussed so many things with John:
the launch of the subscription model
Fb advertising strategies he uses
struggles he’s gone through for the past 5 days
leveraging Facebook’s double standards
alternatives to Fb and how to use them - Snapchat, Google,
There’s so much more to that, you’ll love it! Check it out now
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...


