

eCommerce Scaling Secrets by Alex Fedotoff
Alex Fedotoff
Alex Fedotoff is a founder of D2C brands- 8 figure D2C Brands portfolio and e-learning company eCommerce Scaling Secrets.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
Episodes
Mentioned books

Aug 3, 2021 • 22min
144: How Casely Profitably Spends $500k On Facebook Each Month
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Today, I’ll share with you something YOU LOVE - a BRAND CASE STUDY…
So, the FULL BREAKDOWN of Casely’s business model - front end with Fb ads, subscription, and influencers…
In particular, I’ll talk about:
listening to the CUSTOMER’S FEEDBACK to improve your offer
UGC and the EXACT ads CAsely is running
the BIGGEST MISCONCEPTION about Fb ads
Metrics to look at when advertising
Infrastructure - team building, suppliers, scaling
This and NOT ONLY - what the LARGE brands do to grow...Find out HERE!
Aaaand...Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Aug 3, 2021 • 21min
143: 3 hiring mistakes I made (don't do them)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Today, I wanna make you a BETTER LEADER…
In particular, I will talk about the 3 hiring mistakes I made so that YOU WILL NOT make them…
First off, what differentiates an 8-9-figure brand from a 7-figure one? Better talent within a team…
So, what will I talk about?
Match between a skill set and a position.
The level of expectations.
Delegation vs abdication.
Trust me, you want to learn this, coming directly from my mindset to yours!
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 29, 2021 • 1h 13min
142: Scaling BEYOND 8-figures with unique products [Sam Olawale Interview]
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
This guy DOES NOT NEED an introduction...If you follow me, YOU KNOW HIM!
Welcome Sam Olawale - one of the SUPERSTARS from our community…
https://www.youtube.com/channel/UCptb... - Sam Olawale
You might know this already - Sam is using a unique Kickstarter/Indiegogo strategy for scaling his brand
Today, he will SHARE with you the SECRETS that helped him move BEYOND 8 figures within 6! months
him FANTASTIC team and the POWER OF COMMUNICATION
BOOKCLUB - what is this and why do you need it?
the CEO strategy - WHAT the real CEO HAS to do for the team
how to AUTOMATE and properly OPTIMISE your team
the business model Sam is following
how to create a new concept that CANNOT BE COPIED
Sam’s EVERGREEN product criteria
Sam is THE MAN - a mentor you want to learn from! Share your thoughts, comments…
Aaaand enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 27, 2021 • 22min
141: $100 mil Brand IG strategy Snackable Content and Inclusive Instagram Language
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
If you are a dropshipper, you know THIS PRODUCT...aaaand, probably, you could not make it work…
These guys could - with the POWER OF A BRAND - I’m talking about Therabody!
These guys are VALUATED at 100+ mil right now, and they are just WARMING UP!
Aaand, the leverage they used is quite interesting - IG influencers and branded content:
Inclusiveness - the power of COMMUNITY
Content strategy - spark CONVERSATION
Speak TO, not AT the audience
Constant interaction through comments
IG content planning strategy and tools to use
This and NOT ONLY - in my new CASE STUDY vid you will enjoy for sure!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 24, 2021 • 21min
140: How to deal with stupid people in your life
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Do you know HOW to deal with stupid people?
Well, I’ll tell you how TODAY! Trust me, this is important…
In particular, I’ll touch the topics of:
Constructive criticism and hatred you get as a famous person
Elon Musk and the hedge fund manager
Taking negativity personally
The sign of success
What YOU consider important
Yeah, this is NOT EXACTLY about stupidity...It’s more about how to KEEP CALM and MOVE UP
And that’s my mindset...Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 22, 2021 • 43min
140: 9 figures with one product funnels (David Stellato interview)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Just finished this AMAZING interview with a 9-figure entrepreneur...and I’m SO HAPPY to share it with you!
Excited to introduce David Stellato - a great person, a supersmart business person, and the owner of a 9-FIG BUSINESS…
David will tell you RIGHT NOW how to build a TREMENDOUS infrastructure and SCALE multiple businesses for himself and his clients:
the KEY to entering a specific market (offline portion of a business)
PRODUCT RESEARCH tips for you to follow
focusing on the product that CAN BE BRANDED
HEALTHY MARGIN and how to achieve it
how David builds his HIGH-CONVERTING funnels
I was literally taking notes today MYSELF! You will love this as well!
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 20, 2021 • 17min
140: $100 Million Brand by giving away socks
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Another case study INCOMING...and you will love it!
These guys are AMAZING! I’m gonna tell you about a *SECRET* company that has a UNIQUE marketing strategy…
Watch the video and find out about the brand that:
has been GIVING AWAY socks to grow
has had a TREMENDOUS long-term goal
found the SOCIAL ISSUE to get closer to the audience
created a UNIQUE product to differentiate themselves from the competitors
got financed through Shark Tank and GREW to 100 mil/year
I got inspired by this brand a long time ago, and now, I want to share their story with you…
Already know who these guys are? Try to guess and let me know!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 17, 2021 • 19min
139: Why only 5% of dropshippers SUCCEED
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Ever thought about WHY that one ad you copied on adspy was CRUSHING it for others but yours just DOESN'T WORK?
Believe it or not...it’s a mindset!
Only 5% of dropshippers SUCCEED nowadays…
In my new YT video, I will tell you WHY EXACTLY those 5% get everything while 95% fail…
It’s not about the ads...not about the targeting...not even about the landing page you build…
Find out more in the vid...aaaand enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 15, 2021 • 46min
139: How to BLOW up your tracking to scale
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
I know YOU LOVE those interviews coming out...and I got a SPECIAL ONE for you today!
Meet Chris Mercer - the guy who will help YOU get your sales numbers and tracking in order!
Chris is the founder of MeasurementMarketing.io and will show you HOW to PROPERLY set up your analytics…
In particular, we will talk about:
WHAT EXACTLY is missing in your data analytics
the PLANNING phase NO ONE in ecom is doing
setting up the RIGHT GOALS and identifying KEY METRICS
translating a NUMBER into a BEHAVIOR
iOS update and its IMPLICATIONS
This was an EYE-OPENING call for me and I’m sure you’ll experience THE SAME!
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jul 13, 2021 • 8min
139: 1.4 mil. per month with 1 product 4 principles and lessons
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
You know there’s a HUGE gap between 6 figures in revenue and 7 figures…
It’s NOT JUST about the right product or the right interests to target...Really, those are secondary!
Today, I’ll give you the 4! MAIN PRINCIPLES to elevate your ecom store from 6 to 7 fig:
not relying on ONLY 1 THING - backups, backups, backups…
building a TEAM and SHARING responsibilities - whom to hire and why
the RIGHT niche - wide appeal vs limited products
the RIGHT MARGIN - high ticket vs low ticket
This and NOT ONLY in my new video that you want to see…
Enjoy!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...