eCommerce Scaling Secrets by Alex Fedotoff

Alex Fedotoff
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Aug 3, 2021 • 22min

144: How Casely Profitably Spends $500k On Facebook Each Month

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, Today, I’ll share with you something YOU LOVE - a BRAND CASE STUDY… So, the FULL BREAKDOWN of Casely’s business model - front end with Fb ads, subscription, and influencers… In particular, I’ll talk about: listening to the CUSTOMER’S FEEDBACK to improve your offer UGC and the EXACT ads CAsely is running the BIGGEST MISCONCEPTION about Fb ads Metrics to look at when advertising Infrastructure - team building, suppliers, scaling This and NOT ONLY - what the LARGE brands do to grow...Find out HERE! Aaaand...Enjoy! ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Aug 3, 2021 • 21min

143: 3 hiring mistakes I made (don't do them)

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, Today, I wanna make you a BETTER LEADER… In particular, I will talk about the 3 hiring mistakes I made so that YOU WILL NOT make them… First off, what differentiates an 8-9-figure brand from a 7-figure one? Better talent within a team… So, what will I talk about? Match between a skill set and a position. The level of expectations. Delegation vs abdication. Trust me, you want to learn this, coming directly from my mindset to yours! Enjoy!  ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 29, 2021 • 1h 13min

142: Scaling BEYOND 8-figures with unique products [Sam Olawale Interview]

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, This guy DOES NOT NEED an introduction...If you follow me, YOU KNOW HIM! Welcome Sam Olawale - one of the SUPERSTARS from our community… https://www.youtube.com/channel/UCptb... - Sam Olawale You might know this already - Sam is using a unique Kickstarter/Indiegogo strategy for scaling his brand Today, he will SHARE with you the SECRETS that helped him move BEYOND 8 figures within 6! months him FANTASTIC team and the POWER OF COMMUNICATION BOOKCLUB - what is this and why do you need it? the CEO strategy - WHAT the real CEO HAS to do for the team how to AUTOMATE and properly OPTIMISE your team the business model Sam is following how to create a new concept that CANNOT BE COPIED Sam’s EVERGREEN product criteria Sam is THE MAN - a mentor you want to learn from! Share your thoughts, comments… Aaaand enjoy! ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 27, 2021 • 22min

141: $100 mil Brand IG strategy Snackable Content and Inclusive Instagram Language

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, If you are a dropshipper, you know THIS PRODUCT...aaaand, probably, you could not make it work… These guys could - with the POWER OF A BRAND - I’m talking about Therabody! These guys are VALUATED at 100+ mil right now, and they are just WARMING UP! Aaand, the leverage they used is quite interesting - IG influencers and branded content: Inclusiveness - the power of COMMUNITY Content strategy - spark CONVERSATION Speak TO, not AT the audience Constant interaction through comments IG content planning strategy and tools to use This and NOT ONLY - in my new CASE STUDY vid you will enjoy for sure! ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 24, 2021 • 21min

140: How to deal with stupid people in your life

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, Do you know HOW to deal with stupid people? Well, I’ll tell you how TODAY! Trust me, this is important… In particular, I’ll touch the topics of: Constructive criticism and hatred you get as a famous person Elon Musk and the hedge fund manager Taking negativity personally The sign of success What YOU consider important Yeah, this is NOT EXACTLY about stupidity...It’s more about how to KEEP CALM and MOVE UP And that’s my mindset...Enjoy! ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 22, 2021 • 43min

140: 9 figures with one product funnels (David Stellato interview)

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, Just finished this AMAZING interview with a 9-figure entrepreneur...and I’m SO HAPPY to share it with you! Excited to introduce David Stellato - a great person, a supersmart business person, and the owner of a 9-FIG BUSINESS… David will tell you RIGHT NOW how to build a TREMENDOUS infrastructure and SCALE multiple businesses for himself and his clients: the KEY to entering a specific market (offline portion of a business) PRODUCT RESEARCH tips for you to follow focusing on the product that CAN BE BRANDED HEALTHY MARGIN and how to achieve it how David builds his HIGH-CONVERTING funnels I was literally taking notes today MYSELF! You will love this as well! Enjoy! ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 20, 2021 • 17min

140: $100 Million Brand by giving away socks

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising. You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn! Hey guys, Another case study INCOMING...and you will love it! These guys are AMAZING! I’m gonna tell you about a *SECRET* company that has a UNIQUE marketing strategy… Watch the video and find out about the brand that:  has been GIVING AWAY socks to grow  has had a TREMENDOUS long-term goal found the SOCIAL ISSUE to get closer to the audience created a UNIQUE product to differentiate themselves from the competitors got financed through Shark Tank and GREW to 100 mil/year  I got inspired by this brand a long time ago, and now, I want to share their story with you… Already know who these guys are? Try to guess and let me know! ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c... ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 17, 2021 • 19min

139: Why only 5% of dropshippers SUCCEED

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.   You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!     Hey guys, Ever thought about WHY that one ad you copied on adspy was CRUSHING it for others but yours just DOESN'T WORK? Believe it or not...it’s a mindset! Only 5% of dropshippers SUCCEED nowadays… In my new YT video, I will tell you WHY EXACTLY those 5% get everything while 95% fail… It’s not about the ads...not about the targeting...not even about the landing page you build… Find out more in the vid...aaaand enjoy!   ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...   ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 15, 2021 • 46min

139: How to BLOW up your tracking to scale

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.   You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!     Hey guys, I know YOU LOVE those interviews coming out...and I got a SPECIAL ONE for you today! Meet Chris Mercer - the guy who will help YOU get your sales numbers and tracking in order! Chris is the founder of MeasurementMarketing.io and will show you HOW to PROPERLY set up your analytics… In particular, we will talk about: WHAT EXACTLY is missing in your data analytics the PLANNING phase NO ONE in ecom is doing setting up the RIGHT GOALS and identifying KEY METRICS translating a NUMBER into a BEHAVIOR   iOS update and its IMPLICATIONS This was an EYE-OPENING call for me and I’m sure you’ll experience THE SAME! Enjoy!   ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...   ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...
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Jul 13, 2021 • 8min

139: 1.4 mil. per month with 1 product 4 principles and lessons

Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.   You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!     Hey guys, You know there’s a HUGE gap between 6 figures in revenue and 7 figures… It’s NOT JUST about the right product or the right interests to target...Really, those are secondary! Today, I’ll give you the 4! MAIN PRINCIPLES to elevate your ecom store from 6 to 7 fig: not relying on ONLY 1 THING - backups, backups, backups… building a TEAM and SHARING responsibilities - whom to hire and why the RIGHT niche - wide appeal vs limited products the RIGHT MARGIN - high ticket vs low ticket This and NOT ONLY in my new video that you want to see… Enjoy!   ➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...   ➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

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