

eCommerce Scaling Secrets by Alex Fedotoff
Alex Fedotoff
Alex Fedotoff is a founder of D2C brands- 8 figure D2C Brands portfolio and e-learning company eCommerce Scaling Secrets.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
On this podcast, you will find top-notch media buying advice, eCommerce strategies, and the newest techniques to start and scale eCommerce business.
Episodes
Mentioned books

Feb 25, 2022 • 34min
196: Forbes 30 Under 30 Entrepreneur's 4 Rules for $4,000,000+ in Recurring Subscription Revenue
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Today we get to learn from a real leader in the ecommerce industry with a tremendous background.
Vino Jeyapalan is a Forbes 30 Under 30 recipient, former employee at Facebook, previous owner of 753 Commerce Group, and is now the CEO of the dog food company, Kabo.
Vino seems to have the Midas touch - every project he’s worked on turns to gold.
Today we breakdown his experience and challenges in ecommerce, and go into depth discussing how he built his latest venture.
Kabo is a subscription based ecommerce company that delivers fresh, healthy dog food to your home every month.
While subscription models like these can be extremely profitable, they also come with some unique challenges.
Watch the full video interview and let me know what you think!
Alex
Check out Vino's store at https://kabo.co/
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Feb 15, 2022 • 6min
195: A 100X Product Research Method SO GOOD It Feels Illegal To Know
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys!
When AdSpy was first released years ago, it felt like a cheat code.
It unlocked so much opportunity in the ecommerce world.
You could scroll through AdSpy, find a new product, and instantly see what the engagement numbers were like.
If the numbers were higher than average, you could test that product with a 50% chance of turning it into a winner for yourself.
But what if I told you there’s a new tool that provides you with even MORE data?
Rather than just seeing the likes and comments on a competitor’s Facebook ad…
Now you can actually REVENUE numbers and AD SPEND numbers.
You can see exactly which creative is performing the best for them, and which ones are not performing.
Now instead of testing the same product and hoping it will turn into a winner…
You’re now armed with data to turn this competitor’s product into a profitable brand for yourself.
Check out today’s video where I breakdown this new product research method and tell you how you can access it.
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Feb 7, 2022 • 9min
194: The Perfect Template To FIRE People Easily & Fairly
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Do you HATE firing people? So do I…BUUUT…
This is really something that helped me grow from 0 to 9+ figures with MULTIPLE businesses!
This is a part of life and a part of YOUR personal success to know HOW to do it properly!
So, #1 - it’s not about firing, it’s about knowing WHAT the BOTTLENECK is…
#2 - setting up the RIGHT EXPECTATIONS to see if the employee is ABOVE or BELOW the established KPIs
#3 - legal responsibility! Don’t underestimate this factor!
This, and MORE…in my new YT video that will help you TAKE it to the NEXT LEVEL!
Comment “TEMPLATE” below and get the PERFECT template for tracking PERFORMANCE to know WHOM TO FIRE!
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 29, 2022 • 11min
193: The 3 things you must have to Overcome Crisis
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey - Alex here!
Very few people have the courage to share their losses or struggles.
But today, I want to share some major lessons I’ve learned from handling crisis in my biz and personal life.
In today’s video, you’ll learn:
- The scenario you must AVOID at all costs when crisis strikes. (This could set you back for months… if not years)
- The 3 biological pillars to master to be able to handle any crisis
- The #1 mindset to have to respond to crisis
… and more.
I’ve made my share of stupid decisions reacting to crisis.
BUT I don’t want you to have to make the same mistakes I did.
Make sure you watch all the way through to soak up my major lessons.
And let me know what you think down below in the comments.
Enjoy!
- Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 27, 2022 • 25min
192: The 2 BEST Strategies 8-9 figure Ecom Brands Exploit
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys!
Trying to elevate your marketing or advertising from one of the best ecom marketers in the world?
Today, I'm speaking with Eric Dyck, co-founder of the DTC (direct-to-consumer) newsletter and director of content marketing at Pilothouse, a full-serve marketing agency for Fortune 500 companies.
https://www.directtoconsumer.co
He'll be sharing with you:
- The unique win-win collaboration structure he created for DTC and Pilothouse that has exploded growth for both since March 2020
- Why high-level founders focus their efforts on organic communities
- a special software ecom brands can leverage for high-growth repeat subscription revenue
- how he got Kelloggs (yes! the cereal company) coming to him to become a Pilothouse agency client
Check out today's video to find out more...
Here's the video
- Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 27, 2022 • 12min
191: The SECRETS of Making $300 Million Per Year
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey - Alex here!
Today, I’m gonna show you the biggest lesson I learned from my friend who makes 300 mill. per YEAR with his ecom biz.
You’ll discover:
- Why my friend decided NOT to take anything out of his biz for the first 6 years of operation (even when he already crossed 9-figures)
- The lesson that the wealthiest man in American history can teach anyone
- Why I think there will be an economic crash in 2022 (and how to take advantage of it)
Wanna find out more? Check it out now!
- Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 25, 2022 • 9min
190: This Ecom Biz Model Makes BILLIONS
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey ,
I bet you’re tired of all the expensive things that come with running your ecom biz.
Of course you should be.
You have inventory, fulfillment, team members, ads, etc. all eating away at your bottom line everyday.
What if there was a way to simplify and reduce your costs so that you can scale aggressively AND have a BIG pro-fit margin?
Today, I’m gonna show you the BEST ecom biz model that you can replicate for your biz to give it an UNFAIR advantage.
Even MOST of the top 1% of ecom biz owners are UNAWARE of this model.
You’ll discover:
- What a tech CEO worth BILLIONS can teach you about structuring your ecom biz model
- The 2 UNIQUE strategies Your Ecom Biz MUST use to survive (99.9% do NOT even know about them)
- How to sell products to your customers at a 99% pro-fit margin
You’d be LUCKY to find even 0.1% of people actually applying these strategies.
Wanna find out more? Check it out now!
Here’s the video…
- Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 20, 2022 • 24min
189: Tired of Getting Banned on Facebook Ads? (WATCH THIS)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey,
Tired of getting your FB accounts shutdown?
Today, I’m speaking with John Casto, a rockstar student in our ESS program and community.
He’s a go-to guy when it comes to keeping you up and running consistently on FB, even if you’ve been dealt with the ban hammer B.S. in the past and can’t seem to get back on the platform…
He reveals:
- The intricate process it takes for a new advertiser to get up and running on FB
- The SECRET type of ad accounts that give advertisers an extra layer of protection
- The specific PROXY he uses that could save you THOUSANDS
- The third-party hack that he uses to launch ads on new profiles and accounts
- The underground ecom model that allows you to have a MASSIVE backend LTV while breaking even on the front end
Feel free to get in touch with John in our community if you need any help with your FB advertising account setup.
Or…
Just sit back and enjoy a value-packed video to keep your ROAS high ;)
Enjoy!
-Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 18, 2022 • 10min
188: 6 Crypto Strategies For 100X Returns (ACTUALLY URGENT)
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Do you know how to make the most of what you make from your ecom biz?
Today, I reveal to you HOW I invest what I make to multiply my net worth with crypto!
You'll discover:
- The coin that generated me a 100x return
- Who to actually listen to in this space so that you can mitigate your losses and maximize your returns
- My 30/70 strategy for balancing my portfolio
- The ONE "childhood" industry you need to be paying attention to that may have massive ROI for you
- The number 1 social media you need to be on to observe and understand how crypto markets move
Crypto is going to be a huge part of the future.
Make sure you watch today's YouTube video so you don't miss out on future crypto updates.
Aaand…let me know what you think in the comments below!
-Alex
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...

Jan 13, 2022 • 24min
187: How He Creates Millionaires Overnight - Adam Epstein Interview
Welcome to eCommerce Scaling Secrets! Here I, Alex Fedotoff, share with you valuable knowledge I’ve gained throughout spending millions of $$ on online advertising.
You can find this podcast on Apple Podcasts, CastBox, Deezer, iHeart, Google Podcasts, Podchaser, RadioPublic, RSS, Spotify, Stitcher, and TuneIn!
Hey guys,
Wanna SELL YOUR BUSINESS? Well, got some GREAT NEWS for you today!
Today, I’m speaking with Adam Epstein - VP of Mergers and Acquisitions at Boosted Commerce - who’s gonna EVALUATE your biz and potentially BUY IT!
Adam will walk us through a process of CREATING A 9+ FIG PORTFOLIO of ecom brands…
We will talk about some topics you HAVE NOT HEARD about before on this channel:
the NICHES most suitable for exit/acquisition
KEY POINTS to consider based on valuation of 2000+ businesses
structuring a TEAM and the HIRING process
the whole BIZ ACQUISITION process - based on DOZENS of 7+ fig buys
how to create an OMNIPRESENT acquisition model
Feel free to GET IN TOUCH with Adam and see what your biz is WORTH OF right now…
OR just see the way to PREPARE your ecom store for an exit…
Enjoy!
Find out more about Adam's biz here:
https://boostedcommerce.com/
➡ Grab your Facebook CBO Blueprint right here: https://www.ecommercescalingsecrets.c...
➡ Book FREE strategy session for my personal help in scaling your eCom bizz/FB ads: https://www.ecommercescalingsecrets.c...


