The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

UGURUS Hosted by Brent Weaver
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Jul 2, 2019 • 36min

106: Hiring top-notch talent during exponential growth with Chris Martinez

Chris Martinez is the CEO of Dude Agency, where he gives digital agencies the people and processes to help them scale profitably. Dude Agency operations are in Tijuana, Mexico and have gone from 5 to over 30 staff in just a year. They're helping digital agencies and also changing the way the world perceives Mexico.
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Jun 25, 2019 • 39min

105: Sharpen Up on Operations and SOPs with Alyson Caffrey

Alyson founded Operations Agency to serve entrepreneurs in the Digital Marketing space when they hit multi-six figures and want to get to seven without the headache. She's responsible for streamlining back-end operations for a multitude of brands, launching digital and in-person products and managing growing teams. Listen to this episode for a primer on making and using SOP’s for your business.
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Jun 18, 2019 • 48min

104: Building niche momentum with Bryon and Kellie McCartney

Bryon and Kellie McCartney are partners at Archmark Branding & Marketing for Architects. They have each worked in branding, communications, and marketing for more than 30 years and both have guided agency operations for large firms serving major brands including Calvin Klein, Delta Faucets, Dow Chemical, General Motors, Lipton Foods, and many others. In 2007, they founded their first agency together while living and working abroad in Zurich, Switzerland. In 2012, they repatriated the USA landing in Estero, FL. In recent years, they have focused on serving architecture firms.
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Jun 11, 2019 • 37min

103: Scaling to 30, eCommerce, and the power of mindset with Chelsea Jones and Rachel Saul

Chelsea Jones and Rachel Saul build scalable website experiences that solve the marketing problems standing in the way of eCommerce growth. They are experts in implementing the power of digital marketing for businesses and leveraging online platforms. Their expertise enhances their already extensive knowledge of eCommerce trends, functionality, customer behavior, and design. Chelsea and Rachel’s company, Chelsea and Rachel Co, has helped many businesses transform an underperforming site to an all-out sales boom just by improving their online shopping experience.
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Jun 4, 2019 • 31min

102: How niching and productizing led to scaling with Jeff Couret

Jeff Couret, a graduate of the UGURUS Bootcamp program, helps small digital marketing companies increase their monthly recurring revenue while giving better SEO results to their clients. He helped an eCommerce store increase sales by 39%, resulting in millions of dollars in increased revenue, and helped an HVAC company double their revenue in about 8 months.
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May 28, 2019 • 44min

101: Get creative on your pricing for more profit with Blair Enns

Blair Enns is founder and CEO of Win Without Pitching, the sales training organization for creative professionals, and the author of two books: The Win Without Pitching Manifesto (published in 2010) and Pricing Creativity: A guide to Profit Beyond the Billable Hour
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May 21, 2019 • 32min

100: Solutions-based social success with Kim Barrett

Kim Barrett owns Your Social Voice and is an international best-selling author and trainer, and has taught marketing around the world. He helps businesses grow to six- and seven-figures. Kim is also a Clickfunnels 2 Comma Club Award winner and international speaker.
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May 14, 2019 • 42min

99: Scaling up to a big exit with Alex McClafferty

Alex McClafferty coaches founders of SaaS & productized service companies. In 2013, he co-founded WP Curve, a 24/7 WordPress support service. In 2016, WP Curve was acquired by GoDaddy, with Alex staying on to grow the business until 2018. Alex fell into coaching entrepreneurs while he was on the GoDaddy team. He found that the more he helped others, the more doors have opened for him.
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May 8, 2019 • 38min

98: How to Ace Content Marketing Strategy with Ross Simmonds

Ross Simmonds is a digital marketing strategist and entrepreneur who is passionate about technology, remote work, good people, and storytelling. He's the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop and serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest growing startups and consumer products to global Fortune 500 brands. Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more.
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Apr 30, 2019 • 44min

97: Turn Your Expertise into Intellectual Property with Max Traylor

Max Traylor is an IP product strategist for consultants in the sales and marketing space. We discuss the commoditization of professional services and the growing opportunity for consultants to increase personal income by packaging and selling their knowledge as strategy. Fun-fact—Max is #8th ranked pro paintball player in the world!

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