104: Building niche momentum with Bryon and Kellie McCartney

Bryon and Kellie McCartney are partners at Archmark Branding & Marketing for Architects. They have each worked in branding, communications, and marketing for more than 30 years and both have guided agency operations for large firms serving major brands including Calvin Klein, Delta Faucets, Dow Chemical, General Motors, Lipton Foods, and many others. In 2007, they founded their first agency together while living and working abroad in Zurich, Switzerland. In 2012, they repatriated the USA landing in Estero, FL. In recent years, they have focused on serving architecture firms.