Ragnarokast

We’re cutting through the AI hype with Toby Coulthard, Chief Product Officer at Jacquard. He has hot takes on why the "how" of messaging matters more than ever, and how AI-driven content generation and optimization can actually impact performance.🎧 The Array Podcast: https://www.jacquard.com/the-array-podcast-series/#Ragnarokast #MarTech #AIinMarketing #MarketingAutomation #Personalization #CustomerEngagement #PredictiveAI #GenerativeAI #MarketingHotTakesVisit our Website!

AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about:🔥 Why marketers should rethink traditional CDPs🤖 How AI decisioning actually works (hint: it's not just about LLMs)📊 The role of reinforcement learning in optimizing customer journeys💰 The real ROI of AI-driven marketing personalizationOh, and we might have taken a detour into "compostable CDPs", April Fool’s marketing stunts, and Philly cheesesteaks. 🌯Visit our Website!

This week on Ragnarokast, we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption.Visit our Website!

Join Josh Wolf, Senior Director at Tealium, as he dives into the evolving landscape of MarTech and digital advertising. Discover how AI is revolutionizing personalized marketing and the hurdles organizations face when integrating these technologies. Josh shares insights on the transformative power of AI in Customer Data Platforms, emphasizing the need for real-time data and tailored experiences. He also advocates for continuous learning and experimentation with AI tools, underscoring the importance of adapting to modern consumer expectations.

Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side. You can also read the original article: https://scalingcrm.substack.com/p/the-agency-1-model-and-why-it-worksVisit our Website!

In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online - on their phone, at their desktop, in their physical mailbox, or on their favorite chat app.Visit our Website!

Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok.Visit our Website!

We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values.Visit our Website!

Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo.For more Ragnarok X Littledata chats, check out Steven speaking with their other co-founder, Edward Upton, on LinkedIn: https://www.linkedin.com/posts/littledata_join-us-friday-jan-12-2024-at-3-pm-activity-7147956913371021312-oZIw?utm_source=share&utm_medium=member_desktopVisit our Website!

Ayyy! Ohhh! We’ve got Ragnarokast lucky #13 headed your way soon—with Ari Messer from the one and only, LittleData! 🎙️Stay tuned cause it’s coming soon! ⭐Visit our Website!